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STRUCTURE YOUR BRAND FOR SCALEABILITY AND GROWTH. Hey, I'm Richard Miller, Brand Director and business owner. Building a trusted and consistent brand with the flexibility to scale and grow is a challenge for most businesses. In order to achieve the highest honour of brand recognition, we must first understand the architecture of the brand, what it’s single minded proposition is, why it exists and why anyone should care. I'll share the principles of my BrandArc®; the first steps to producing your businesses’ own brand language as well as practical consumer acquisition strategies you can use to scale and grow your business. I'd love to hear from you and get you involved. Email me richard@crispand.co or through the website http://www.crispand.co
8 Episodes
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Hey, Richard Miller here. Episode 1 is an overview of what you can expect this season in The Elastic Brand.Have a listen and drop me a line to let me know what you think.richard@crispand.coI'd love to hear from you.See omnystudio.com/listener for privacy information.
Today, I'm joined by Siobhan Miller, Marketing, Partnerships and Events Manager for poddiy®.Shiv talks about how this innovative concept in DIY podcasting has evolved and grown whilst maintaining its brand integrity and values.Drop me a line richard@crispand.co and let's chat.Follow poddiy... www.poddiy.com.au and on all the usual socials.See omnystudio.com/listener for privacy information.
Recorded with poddiy at the Royal Adelaide Show, in this episode Richard delves in to the psychology of why your why is important.Drop me a line richard@crispand.co and let's chat.Take a look at some of our work www.crispand.coFollow poddiy... www.poddiy.com.au and on all the usual socials.See omnystudio.com/listener for privacy information.
Having clarity on the pillars (or morals) of your business will provide direction and guidance to make good and profitable decisions.Join me in this episode as I talk about the importance of strong pillars, how to determine what they are and why you should stick to them.Contact me directly richard@crispand.co or check our website www.crispand.coSee omnystudio.com/listener for privacy information.
How do you write a brand promise you can keep? This episode was live streamed via LinkedIn and includes some interesting insights from Siobhan Miller - Partnerships and Marketing Manager, poddiy as well as Louise Tilley - Marketing Operations Manager, SAGE Group.If you'd like to be part of the conversation, drop me a line or follow me on LinkedIn and join us for the next episode to have your say.https://www.linkedin.com/in/richardleemiller/richard@crispand.co
In this episode, we’re talking about your people, your tribe, your buyer.How do you know them? What should you tell them? Where can you find them? All great questions, but most importantly, you first need to know who they are.Drop me a line and join the conversation richard@crispand.coOr head to our website www.crispand.co
In this extra special episode, Richard is joined by Dr. Ivan Misner, Founder and Chief Visionary Officer at BNI.Dr. Misner has been called the “Father of Modern Networking” by both Forbes and CNN and is considered to be one of the world’s leading experts on business networking. Founded in 1985, BNI now has over 10,700 chapters in 76 countries throughout every populated continent of the world. Tune in for this rare opportunity to hear some unique insights and tall tales from one of...
Simon Derrick-Roberts is Executive Director of BNI Adelaide CBD and South AND Director of First Beer ClubWith an interesting and varied background in careers spanning Movieland, Uni of Adelaide as Demonstrator and Marker, Jim’s Group IT Franchisee, MD of Just Computing, BDM of a software company, Recruitment consultant and most recently, BNI and Beer... Simon and I chat candidly about people, behaviour and beer!
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