Claim OwnershipThe Employee Advocacy & Influence Podcast
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© 2025 The Employee Advocacy & Influence Podcast
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Empower your employees like never before and learn how to own the social share of voice in your industry. Organizations all over the world in every sector are driving strategic competitive advantage by scaling the impact of their employees' voices… and now YOU can too! As we delve beyond the why and get straight to the how so that you can put employee-driven growth at the heart of your organization. Hosted by Bradley Keenan and Lewis Gray of DSMN8.
60 Episodes
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Lewis and Elliot welcome Brad Nevin, the driving force behind Nissan’s global employee advocacy program, to discuss how he built and scaled an advocacy initiative with real impact. Brad shares how Nissan went from a pilot to a full-scale global strategy. He dives into the biggest challenges, how different markets operate worldwide, and the key tactics that keep employees engaged. Plus, he reveals the measurable success of the program and what the future of employee advocacy looks like for 202...
Lewis and Elliot welcome Sarah Ruzgar O'Connell, Global Head of Communications at Awin, to discuss the evolution of employee advocacy and how brands can keep their advocacy programs relevant and on top of industry trends. Sarah shares Awin's approach to integrating advocacy into company culture, the role of leadership in driving adoption, and how to keep employees engaged long-term. Sarah also shares the impact of LinkedIn's evolution, gamification, and key strategies for ensuring advocacy re...
Lewis and Elliot invite special guest Vahbiz Cooper, Digital Marketing Manager at Demandbase, to talk about the key tactics behind successful employee advocacy programs. Vahbiz shares how Demandbase adopted an advocacy program, the best ways to keep employees engaged long-term, and the role of leadership in driving adoption. She also discusses creative onboarding strategies. Key Topics Discussed: How to drive user adoption for employee advocacy programs The role of leadership in ensuring pro...
This episode features Lewis and Elliot in conversation with Eva Baluchova, Global Employer Branding Lead at Danfoss, as she delves into the challenges of building an employee advocacy program without an employee advocacy tool in a global organization. Eva shares how she implemented hands-on training to scale the program across regions, encouraged her employees to feel more confident on social media, and created a thriving culture of employee engagement by empowering employees from all departm...
This episode features Lewis and Elliot in conversation with Roy Sexton, Director of Marketing at Clark Hill Law. They discuss how the firm launched, scaled, and now manages an employee advocacy program in a regulated industry. Roy shares his expertise in overcoming legal pushback, training employees, and building internal excitement for the program. From real-world wins to valuable lessons, Roy’s story will inspire anyone managing or planning an advocacy initiative. Key Topics Discussed: Over...
Join Lewis Gray and Elliot Elsley as they chat with Jordan Tenenbaum, Head of Social Media at Talkdesk. In this episode, Jordan reveals the secrets behind Talkdesk's highly successful employee advocacy program and corporate social media strategy. Key Topics Discussed: Why LinkedIn is the go-to platform for employee advocacy and how you can elevate both your company’s brand and your personal brand. How employee advocacy can empower your team to amplify their brand visibility with real-life ex...
Lewis Gray and Elliot Elsley chat with Anna Bertoldini, Senior Social Media Brand Manager at NielsenIQ, to uncover strategies for launching and measuring the impact of employee advocacy. Anna brings her brand-building expertise and shares practical steps to start a program that aligns with your business goals. Key Topics Discussed : Understanding ROI – From reach and engagement to website traffic, Anna outlines various ways to track the success of your advocacy efforts. Empowering Employees ...
Key takeaways from the Employee Advocacy Benchmark Report. Join us in our latest episode to explore eye-opening insights from our Employee Advocacy Benchmark Report. Lewis and Elliot highlight standout points from the report and discuss the role employee advocacy can in boosting brand visibility and engagement. Key Topics Discussed: Employees having formal social media training The surprising resistance to social media among employees and how to overcome it.How companies are using techno...
In this episode, Lewis Gray and Elliot Elsley are joined by Dentsu Benelux employee advocacy lead Maike Jansen. Together, they dive into the importance employee advocacy plays in maintaining brand consistency, safety, and suitability on social media. Maike shares real-world examples and proven strategies for managing employee-generated content, navigating intellectual property risks, and addressing security concerns across regulated and non-regulated industries. Learn how leading organi...
The Employee Advocacy & Influence Podcast is back with a special guest! In this episode, discover the top 5 ways to boost employee engagement when running an employee advocacy program. Elliot shares valuable insights from his experience as the Director of Customer Success at DSMN8. He reveals how employee advocacy program managers can nurture their programs and unleash the competitive nature of leadership teams to ensure consistent participation. Lewis explains a mistake he made and how s...
In this episode, Lewis brings in another special guest: April Jones, Account Executive at DSMN8. April specializes in helping companies launch and streamline their advocacy programs, so we couldn’t think of a better place to garner some fresh insights. April picks Lewis's brain for his best practices on maximizing employee participation in advocacy programs and asks him about the benefits employees will receive from participating. Lewis dives into the importance of establishing a strong brand...
In this special episode of our podcast, Lewis welcomes Emily Paige Jones, Director of Customer Success at DSMN8, as his special guest. Emily, being DSMN8's latest recruit, brings forth an important question about a misconception that she's eager to debunk - “Does employee advocacy look like spam posting?” Lewis navigates through the question, unravelling the reasons why, with the right technology, the same content can be shared multiple times by hundreds or thousands of people and look unique...
In this exclusive episode, Bradley and Lewis explore an important question raised by a member of The Employee Advocacy Certification’s Alumni Network. Together, they navigate through the question and debunk the idea that employee advocacy programs inadvertently inflate performance numbers through internal engagement. Enroll for the free course: https://dsmn8.com/employee-advocacy-course/ Podcast on ideal advocate profile: here. *(link all in buzz sprout)*How active are your employees on...
We’re back! Bradley and Lewis are back with a bang to officially announce the launch of The Employee Advocacy Certification. In this exclusive episode, Lewis delivers insights and gives you a sneak peek into the course's offerings. Meanwhile, Brad delves into a module that explores measuring and defining success from an employee advocacy program. Enroll for the free course here. How active are your employees on social? Often it's a great way to understand the current sentiment towards...
In this special episode of our podcast, join Lewis Gray, Senior Marketing Manager at DSMN8, as he speaks with Elliot Elsley, Director of Customer Success at DSMN8. Get ready to unlock the secrets to a thriving employee advocacy program as Elliot spills the beans on FIVE game-changing tips. Discover why these tips are your golden ticket to success and turbocharge your employee advocacy efforts! Don’t miss out - listen now! Special offer for listeners! Sign up to early access to the Employee Ad...
In this episode, Bradley and Lewis highlight quick wins that can help elevate your employee advocacy platform. They highlight the wins that may seem obvious, but that a lot of program leaders overlook. They discuss how to implement these wins and the immediate difference it will make to your employee advocacy program. Find out how you can create your ideal advocate profile here. Get your free employee advocacy program feedback template here. How active are your employees on social? Ofte...
In this episode, Bradley and Lewis discuss the two most common objectives of employee advocacy and the content strategies you’ll want to deploy to achieve them. Plus, Lewis explains the “Holy Trinity” of content types you’ll need to include to generate the best results from your employee advocacy program. Special offer for listeners! Grab a free copy of Bradley’s upcoming book, ‘Employee Advocacy: 101 Cheat Codes’, before it’s released: https://dsmn8.com/employee-advocacy-book/ LinkedIn’s alg...
BIG news! Lewis rolls out the carpet for Bradley as he introduces his first-ever book - Employee Advocacy: 101 Cheat Codes. In this special episode of the podcast, Bradley explains the reasoning and idea behind the book, even introducing the help of Amazon’s Alexa to demonstrate its purpose. No spoilers here, though! Plus, early access for listeners! Enter your details to receive a free copy of the book once it’s released. How to create your ideal advocate profiles. How active are your employ...
In this special episode of our podcast, Lewis sits down to speak with special guest, Shannon Loveridge. Shannon lends her insights on the legal industry and explains why employee advocacy is a crucial tool that should be utilized in this industry. Shannon highlights the challenges that come with employee advocacy in law firms and how to overcome them. How to create your ideal advocate profile. Update your social media policy. How active are your employees on social? Often it's a g...
Part two of our two-part LinkedIn algorithm special! In part two, Bradley & Lewis build on our learnings from part one and host a workshop for writing great social media posts for employee advocacy. If you haven’t checked out part one, Bradley & Lewis broke down the changes to LinkedIn’s algorithm and offered their key takeaways from the recent updates. A must-watch/listen for all marketing professionals. Part one here. How active are your employees on social? Often it's a great way...
Part one of our two-part special! LinkedIn’s algorithm changes have caused quite a stir in the B2B world especially, but what exactly has changed? Spoiler alert: the future looks bright for employee advocacy! In part two, Lewis & Bradley host a workshop in writing great social media posts for employee advocacy, and Lewis explains DSMN8’s PACKD analogy for writing better posts. The Entrepreneur article Part Two here. How active are your employees on social? Often it's a great way to und...
Bradley and Lewis host another workshop-style episode. Bradley explains how to create the ideal advocate profiles for your employee advocacy program, which can be used to identify the pain points and objectives of your potential employee advocates ahead of launching your program. They highlight the importance of creating these profiles and how this can lead to a successful employee advocacy program. Template to create ideal advocate profiles here. How active are your employees on socia...
In this episode of the podcast, Bradley and Lewis highlight why an employee advocacy program won’t work if you only focus on achieving quick wins. They expand on the importance of putting together a great launch strategy that focuses on social media training to ensure continued use of your employee advocacy tool. How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy prog...
In this unique episode of the podcast, Bradley hosts a workshop-style episode with Lewis and explains the four types of ideal advocates for an employee advocacy program. Lewis expands on this and offers valuable insight from his experiences dealing with these four personas. They touch on the challenges and motivations of each persona and why these personas are perfect for an employee advocacy program. Blog post on The Pyramid of Employee Influence: How active are your employees on soc...
In this episode of the podcast, Bradley and Lewis discuss the business case for employee advocacy and offer tips to get sign-off from your CFO to launch a program. They touch on statistics that highlight the impact that employee advocacy has and how an employee advocacy tool can save your company money. All valuable information to take to your CFO! Employee Advocacy ROI Calculator Stats on Employee Advocacy Employee Reach Calculator How active are your employees on social? Often it's a grea...
In this episode of the podcast, Bradley and Lewis debunk the idea that employee advocacy programs solely benefit marketing teams. They highlight that although an employee advocacy tool is perceived as being a marketing function, it can have an equally significant impact on other departments in a business, such as sales and employer branding teams. How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark f...
In this episode of the podcast, Bradley and Lewis discuss how to use employee advocacy for content idea generation. They highlight the importance of employees being active on social and why social activity and employee advocacy should be treated as one combined activity. How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here to learn: How...
In this episode, our CEO, Bradley and Senior Marketing Manager, Lewis discuss how to step up from manual employee advocacy to a formal program. They highlight the key differences between manual employee advocacy and a formal program and the issues that may occur when you rely on manual employee advocacy. Blog post on why you need an employee advocacy tool. How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a be...
We’re back for season 2! Welcome to the new and improved version of our show. In this new format, Bradley Keenan is joined by DSMN8’s very own Lewis Gray (Senior Marketing Manager) as a co-host. In this episode, Bradley and Lewis discuss what they consider to be the three most common/problematic roadblocks (or “enemies”) of an employee advocacy program. Grab our social media policy template. Is employee advocacy bridging the gap between internal and external comms? Check out the research. ...
In this episode, Bradley discusses the common misconception that employee advocacy can’t work for companies within regulated industries, and outlines the features and processes needed to make it a success, no matter which industry you’re in. How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here to learn: How many of your employees ar...
In this episode, find out what enterprises need to consider when choosing an employee advocacy platform. Plus, find out how to distribute your content in a smart way, and learn our tips for managing an enterprise employee advocacy program! How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here to learn: How many of your employees are...
In this special episode, find out how Dropbox approached the first 30 days of launching an employee advocacy program with actionable tips to help you improve your E.A. game! Whether your organisation is a first-timer or you're looking to give your existing initiative a boost, Katherine Keenan, Dropbox’s Head of Talent Brand Programs runs through the top tips to help you succeed. How active are your employees on social? Often it's a great way to understand the current sentiment to...
In this episode, find out why consistency is the key to employee advocacy community building. What does employee advocacy consistency look like? Find out how to build your EA community and consistently provide content for employees to share. How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here to learn: How many of your employees ar...
In today’s episode of the podcast, our CEO, Bradley Keenan, shares another of our best Employee Advocacy tips, chosen at random from our upcoming book! In this episode, Bradley discusses the challenges of integrating employee advocacy platforms with your wider tech stack and outlines why integrations are not always necessary. We discuss the challenge with employee advocacy integrations, why integrations aren’t always necessary, the difference between integrations and using a dedicated platfor...
The importance of a Test, Listen & Learn approach and creating feedback loops to guide your employee advocacy success. In this episode, we discuss, why an authentic tone of voice is a must, would your employees share content, how to tell if employee shares resonate with audiences, the dark social impact of employee advocacy AND how to create employee advocate feedback loops. How active are your employees on social? Often it's a great way to understand the current sentiment ...
Exciting announcement: we’ve got a book coming out! In the next 4 episodes of the Employee Advocacy & Influence podcast, our CEO Bradley Keenan will share some of the best Employee Advocacy tips, chosen from the book at random! In today’s episode, find out about how to encourage employee advocacy program sign-ups, and why you shouldn’t force it. How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a ben...
You’re interrupting people’s day - so, you better make it worth their while if you want employee advocacy success! A well thought out, and structured post caption can be the difference between impact for your social content and failure. THIS is how to get it right and hit your goals. In this episode, we discuss, why you shouldn't worry about ‘link hate’, how you change behaviour in a moment, the mistake we see with post captions, how to create post caption text, AND what the anatomy of a goo...
When life gets in the way, posting to social media falls by the wayside. Scheduling content and keeping your content “evergreen” are your secret weapons to keep your employees’ social media presence consistent. How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here to learn: How many of your employees are regularly sharing.What the impact...
What is the Pyramid of Employee Influence? Find out how it can help you decide which employees to include in an advocacy program. Do you really need 100% of your employees engaged in advocacy for it be successful? How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here to learn: How many of your employees are regularly sharing.What the imp...
This is the single BIGGEST piece of advice for onboarding new users to your advocacy program. In this episode, we talk about the mistakes we’ve seen made when launching an employee advocacy program and HOW you can ensure success when it comes to getting employees to join your program and maintaining engagement. How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy pro...
Think all employee advocacy programs are just people sharing the same message over and over again? Or that you can spot an initiative a mile off when people are sharing the exact same thing? Well, GOOD employee advocacy really isn’t this and the assumption shouldn’t be that all employee advocacy programs follow the same strategy. In this episode, we discuss, why seeing bad implementations of other people's attempts shouldn’t stop you, including what the BIGGEST employee advocacy misconcepti...
Employee advocacy works incredibly well for B2B companies, but can it be successful for a B2C business? Which social networks are right for B2C employee advocacy? Consider taking a different approach to advocacy: maybe it’s time to open up your advocacy program to consumers too! In this episode, we discuss; the social media spectrum; the difference between B2B and B2C advocacy programs; the importance of keeping advocacy programs exciting AND the #1 question you should ask YOURSELF before yo...
Unhappy with the results of your employee advocacy program? Inherited an employee advocacy program but disappointed with employee engagement? Well, there are times where a program just needs a re-boot to take results to the next level. We talk about why you need to establish what went wrong the first time, how to create your NEW gameplan, plus the importance of identifying and COMMUNICATING your employee value proposition. How active are your employees on social? Often it's a great wa...
Content tumbleweeds…. Are you creating loads of content that nobody shares? Worse. Your Sales team don’t see the value? In this episode, we discuss how you can effectively onboard your sales team to your advocacy program. We talk about how salespeople have the most vested interest, the easiest way to get salespeople onboard, what to do BEFORE you carry out any employee advocacy training, an absolute MUST to include AND the steps to follow to effectively onboard your salespeople. How activ...
Sliding door moments… Say hello to your new career launch pad! In this episode, we look at how employee advocacy can be a career-launch pad. We talk about the network effect of employee advocacy, its purpose, how to increase impact by 300%, provide a career differentiator AND how to build your personal business case! How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advoc...
Counter-intuitive? Maybe. Maybe not. Hear us out as there is a logic to our madness of why you SHOULD limit your employee advocacy. In this episode, we talk about the four types of employees, what wise program leaders do, what we advise clients to limit daily shares to, the content economics of employee advocacy AND explain what the MOST important thing to remember is! How active are your employees on social? Often it's a great way to understand the current sentiment towards soc...
When times get tough, it’s even more important to assess what is and isn’t working for your organization. BUT how do you avoid going silent and continue to communicate regularly with your target audience in the most cost-effective way? Well, it starts with your employees - the people already closest to your business AND moving the needle is easier than you may think! In this episode, we talk about what 60% of podcasts never do! We'll cover; the cheapest and most efficient way for...
How does internal communications impact employee advocacy? Are they the same thing? In this episode, we talk about the first step and how employee advocacy forms an internal communication function. We'll cover; what we found from analysing over 1,000 social media posts from employees, how to utilize your existing internal comms tools for even greater impact, why you should ask yourself this ONE question and what the DREAM scenario of employee advocacy really is! How active are...
This is how to make your social media policy ‘employee-ready’! In this episode, we talk about how you can evolve from a "Do Not Post on Social Media" strategy to a "Post on Social Media" strategy with your employees. We'll cover; what 55% of Employees have NO idea about, what your Employee-Ready Social Media Policy MUST include, how to support your Employee Advocates, AND finally, provide you with a Checklist for Employee Success! How active are your employees on social? Often it...
Want to encourage employees to become content creators? In this episode, we talk about how to get more employees to submit content to you. We'll cover; why creating B2B social that doesn’t suck is difficult, what you can do to help your B2B social presence, the one thing you have to accept, what many get so wrong, AND finally, introduce you to the REALLY simple employee-generated content framework that will get more of your employees submitting content to you today! How active are your...
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