The Employee Advocacy & Influence Podcast

Join Lewis Gray and Elliot Elsley as they chat with Jordan Tenenbaum, Head of Social Media at Talkdesk. In this episode, Jordan reveals the secrets behind Talkdesk's highly successful employee advocacy program and corporate social media strategy. Key Topics Discussed: Why LinkedIn is the go-to platform for employee advocacy and how you can elevate both your company’s brand and your personal brand. How employee advocacy can empower your team to amplify their brand visibility with real-life ex...

12-18

52:45

Lewis Gray and Elliot Elsley chat with Anna Bertoldini, Senior Social Media Brand Manager at NielsenIQ, to uncover strategies for launching and measuring the impact of employee advocacy. Anna brings her brand-building expertise and shares practical steps to start a program that aligns with your business goals. Key Topics Discussed : Understanding ROI – From reach and engagement to website traffic, Anna outlines various ways to track the success of your advocacy efforts. Empowering Employees ...

12-04

56:33

Key takeaways from the Employee Advocacy Benchmark Report. Join us in our latest episode to explore eye-opening insights from our Employee Advocacy Benchmark Report. Lewis and Elliot highlight standout points from the report and discuss the role employee advocacy can in boosting brand visibility and engagement. Key Topics Discussed: Employees having formal social media training The surprising resistance to social media among employees and how to overcome it.How companies are using techno...

10-23

35:37

In this episode, Lewis Gray and Elliot Elsley are joined by Dentsu Benelux employee advocacy lead Maike Jansen. Together, they dive into the importance employee advocacy plays in maintaining brand consistency, safety, and suitability on social media. Maike shares real-world examples and proven strategies for managing employee-generated content, navigating intellectual property risks, and addressing security concerns across regulated and non-regulated industries. Learn how leading organi...

10-09

44:21

The Employee Advocacy & Influence Podcast is back with a special guest! In this episode, discover the top 5 ways to boost employee engagement when running an employee advocacy program. Elliot shares valuable insights from his experience as the Director of Customer Success at DSMN8. He reveals how employee advocacy program managers can nurture their programs and unleash the competitive nature of leadership teams to ensure consistent participation. Lewis explains a mistake he made and how s...

09-18

41:48

In this episode, Lewis brings in another special guest: April Jones, Account Executive at DSMN8. April specializes in helping companies launch and streamline their advocacy programs, so we couldn’t think of a better place to garner some fresh insights. April picks Lewis's brain for his best practices on maximizing employee participation in advocacy programs and asks him about the benefits employees will receive from participating. Lewis dives into the importance of establishing a strong brand...

05-01

18:53

In this special episode of our podcast, Lewis welcomes Emily Paige Jones, Director of Customer Success at DSMN8, as his special guest. Emily, being DSMN8's latest recruit, brings forth an important question about a misconception that she's eager to debunk - “Does employee advocacy look like spam posting?” Lewis navigates through the question, unravelling the reasons why, with the right technology, the same content can be shared multiple times by hundreds or thousands of people and look unique...

04-10

13:48

In this exclusive episode, Bradley and Lewis explore an important question raised by a member of The Employee Advocacy Certification’s Alumni Network. Together, they navigate through the question and debunk the idea that employee advocacy programs inadvertently inflate performance numbers through internal engagement. Enroll for the free course: https://dsmn8.com/employee-advocacy-course/ Podcast on ideal advocate profile: here. *(link all in buzz sprout)*How active are your employees on...

03-27

21:37

We’re back! Bradley and Lewis are back with a bang to officially announce the launch of The Employee Advocacy Certification. In this exclusive episode, Lewis delivers insights and gives you a sneak peek into the course's offerings. Meanwhile, Brad delves into a module that explores measuring and defining success from an employee advocacy program. Enroll for the free course here. How active are your employees on social? Often it's a great way to understand the current sentiment towards...

03-13

37:52

In this special episode of our podcast, join Lewis Gray, Senior Marketing Manager at DSMN8, as he speaks with Elliot Elsley, Director of Customer Success at DSMN8. Get ready to unlock the secrets to a thriving employee advocacy program as Elliot spills the beans on FIVE game-changing tips. Discover why these tips are your golden ticket to success and turbocharge your employee advocacy efforts! Don’t miss out - listen now! Special offer for listeners! Sign up to early access to the Employee Ad...

10-04

37:19

In this episode, Bradley and Lewis highlight quick wins that can help elevate your employee advocacy platform. They highlight the wins that may seem obvious, but that a lot of program leaders overlook. They discuss how to implement these wins and the immediate difference it will make to your employee advocacy program. Find out how you can create your ideal advocate profile here. Get your free employee advocacy program feedback template here. How active are your employees on social? Ofte...

09-20

28:14

In this episode, Bradley and Lewis discuss the two most common objectives of employee advocacy and the content strategies you’ll want to deploy to achieve them. Plus, Lewis explains the “Holy Trinity” of content types you’ll need to include to generate the best results from your employee advocacy program. Special offer for listeners! Grab a free copy of Bradley’s upcoming book, ‘Employee Advocacy: 101 Cheat Codes’, before it’s released: https://dsmn8.com/employee-advocacy-book/ LinkedIn’s alg...

09-06

26:30

BIG news! Lewis rolls out the carpet for Bradley as he introduces his first-ever book - Employee Advocacy: 101 Cheat Codes. In this special episode of the podcast, Bradley explains the reasoning and idea behind the book, even introducing the help of Amazon’s Alexa to demonstrate its purpose. No spoilers here, though! Plus, early access for listeners! Enter your details to receive a free copy of the book once it’s released. How to create your ideal advocate profiles. How active are your employ...

08-16

27:35

In this special episode of our podcast, Lewis sits down to speak with special guest, Shannon Loveridge. Shannon lends her insights on the legal industry and explains why employee advocacy is a crucial tool that should be utilized in this industry. Shannon highlights the challenges that come with employee advocacy in law firms and how to overcome them. How to create your ideal advocate profile. Update your social media policy. How active are your employees on social? Often it's a g...

08-04

32:52

Part two of our two-part LinkedIn algorithm special! In part two, Bradley & Lewis build on our learnings from part one and host a workshop for writing great social media posts for employee advocacy. If you haven’t checked out part one, Bradley & Lewis broke down the changes to LinkedIn’s algorithm and offered their key takeaways from the recent updates. A must-watch/listen for all marketing professionals. Part one here. How active are your employees on social? Often it's a great way...