The Engagement Gurus

Alice and Carly discuss the engagement journey of Corrimal RSL. How making some simple changes to systems and procedures in a staged approach resulted in amazing improvements in member engagement, member numbers and revenue. Carly discusses what some of the Clubs secrets to success were and how you can implement them in your venue.

There are bucket loads of tools that we all have access to in our businesses to extract data that can be used to inform ALL of our strategies - why guess when you can base it on the ACTUAL data! These tools for data extraction and analysis can be broken down into EXTERNAL and INTERNAL tools. External Census Data: https://www.abs.gov.au/census   Profile ID: https://profile.id.com.au/ Social media profiles (Facebook and Instagram) Internal  Point of Sale Gaming System Membership System Kiosk Third Party Ticket Selling Tools WIFI Promotional Tools BI Tools Communication ToolsAnalysis tools  Excel  Data Warehouse connected with Excel (Such as Astute or iKnow) BI Tools 

In a time where we are blessed to have so much information at our fingertips, it is time to question whether you are getting the most out of your data. Carly explains how you can put in place processes to capture the most information on your members and how you can analyse it to inform your marketing strategies. 

Do you ever wonder where to start when crafting your marketing plan? Alice uses her expertise to outline an easy to understand checklist that all managers should use.  When it comes to creating a marketing plan an engagement strategy is an essential element that you employ to help achieve your business goals. Listen now to learn where engagement should fit in your marketing plan.

What is engagement? Ask anyone to define this term – business owner, CEO, marketing manager, gaming manager, customer – everyone will give you a different response. Alice and Carly tackle this multifaceted question and outline why it's so important to define 'engagement' and consider your objectives long before you put your marketing strategies in place.

There is so much speculation flying around the industry about the restrictions the Government will impose on gaming rooms when we reopen. Will the 1.5m distancing between your gaming room chairs be enough to keep your patrons safe? Carly unpacks what we know so far with Chris from Chris Wright Design who has 15 years designing gaming rooms. He provides sound advice for gaming managers on what they should be doing to prepare for the reopening of clubs. 

If you’re a Club manager or involved in the board meeting process you are going to want to listen to this episode! Carly caught up with the dynamic Matt Rowan, founder of Process PA – an easy to use, cloud based platform that takes care of your meetings, the minutes, the agendas, distributions, action items and follow up and even a searchable motion register! Matt’s Process PA platform was part of the ClubsTHRIVE program for smarter operations across NSW Clubs and what we like most of all - he’s a down to earth software engineer that doesn’t get you bogged down in the overly techy side of things, he approach is practical and simple to follow. Remember everyone, nothing is going back to ‘the way it was’. Now is the time to create a new future in your venues and part of that is making life simple and efficient! Listeners of The Engagement Gurus are eligible to receive a 10% discount on Process PA for their first year. Visit https://processpa.com/ and use the discount code engagementgurus to apply.

Alice chats with Nick Brabham from Cabarita Beach Bowls and Sports Club about what his team has learnt and what the future will look like for Clubs post COVID19

Alice Williams and Carly Deards are The Engagement Gurus! This episode was inspired by Carly's blog post and dives into 10 ways that Clubs managers and hospitality industry professionals can continue to engage with their members and customers during COVID-19. Support us on socials Instagram @theengagementgurus Facebook.com/theengagementgurus Here are some handy links that were discussed throughout this podcast https://www.raffletix.com.au/ https://www.weebly.com/au https://www.orderup.com.au/ https://www.facebook.com/socialdistanceinn/ If you want to get in touch with Alice or Carly you can reach them via the following sites Alice at AXISIQ on https://axisiq.com.au/ Carly at Membership + Loyalty Solutions on https://www.mlsolutions.com.au/