Claim OwnershipThe Evolve Your Wedding Business Podcast: Marketing & Business Advice For Your Wedding Business
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If you want to grow your wedding business to 6 figures and beyond WITHOUT working 60+ hours per week, The Evolve Your Wedding Business Podcast is for you! Your host, Heidi Thompson is the best-selling author of Clone Your Best Clients and the founder of Evolve Your Wedding Business where she specializes in business and marketing strategy for wedding professionals.
She helps wedding professionals like you grow their businesses to 6 figures and beyond WITHOUT working 60+ hours per week.
Heidi will bring you top industry experts to help you rock every part of your wedding business, make more money, and enjoy your work. Make sure you head over to https://evolveyourweddingbusiness.com to get all of the show notes and information on each guest along with more even more helpful content!
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When you need more leads and booking for your wedding business you may wonder if advertising makes sense for you. But where should you advertise?Most wedding pros immediately think of WeddingWire and The Knot but those aren't your only options (and they may not be the best ones for your business. When you advertise on Google, Instagram, Facebook, or TikTok, you can meet your ideal clients where they are and generate leads with more specific targeting than you can on WeddingWire & The Knot...
So many wedding pros have told me this year that they're not getting enough leads or they're not getting enough good leads.Maybe it's a weird dip from dating coming to a screeching halt during the pandemic, maybe it's the economy, maybe it's something else happening in the world.But we can't do anything about those. What we can address, is the root cause of not getting enough good leads in any economic climate.And it's the same root cause as SO many problems wedding pros face like...GhostingP...
You've heard that you need to be on TikTok for your wedding business. You've heard that couples are there and it's the best platform to reach them on.But how do you do that without adding a ton of work onto your already full plate?None of us want to add yet another platform to the things we need to do to book weddings, I get it. That's why this episode is all about simple ways to use TikTok to book more weddings. You'll learn ways you can market on TikTok without devoting a ton of time to it ...
Reaching your goals is not complicated, it just feels complicated when you don’t know what steps to take.It’s great to set goals but if you’re like most people, setting them is kind of where it ends.You set the goals. You work hard and hope you reach those goals. More often than not, you don’t reach your goals and you’re left feeling frustrated.How many times have you set a goal for yourself and felt like you were just spinning your wheels trying to reach it?We’re led to believe that we shoul...
You have big goals for your wedding business and they're exciting and motivating! But, if you're being honest, they can also be seriously overwhelming. You know where you want to get to, you just don’t know HOW to get there. And you’re probably concerned about how many more hours you’re going to need to jam into your already-packed schedule to reach your goals.Can I let you in on a little secret?You don’t have to add even more to your already busy schedule to reach your goals. In this episode...
A lot of wedding professionals I talk to are stressed. They have a lot on their plate and feel pulled in a million different directions.It’s the default operating system for wedding pros. But that doesn’t mean you have to continue to operate that way.Everything I’ve done in the last 12 years of working with wedding pros has been about creating more ease, more freedom, and more flexibility.I’ve made it my job to find the easy way to grow a thriving wedding business so you don’t have to feel st...
Do you think having not enough time is what's keeping you from reaching your goals? Think again. Because this isn’t the real problem, it’s a symptom.The truth is, you don’t have enough time BECAUSE of the way you’re working. You probably think the problem is time and that you need more time.You don’t.You need to get more intentional about what you’re spending your time on so you have the time to attract and book more of your ideal clients and reach your business goals.And really, you need to ...
You've got goals for your wedding business, but are you reaching them? Join me in this episode as we uncover the number one reason why many wedding professionals fall short of their aspirations—and it's not what you might expect.Discover how to break free from the cycle of random marketing efforts, overwhelm, and uncertainty, and gain valuable insights into creating a clear roadmap for success.With real-life examples from wedding pros, you'll learn why a strategic plan is the key to unlocking...
We’re delving into a crucial aspect of your wedding business: money.In the wedding industry, the ebb and flow of bookings can often feel like a rollercoaster ride, leaving us trapped in a feast or famine cycle. But fear not, because I’ve brought in an expert to shed light on how to break free from this cycle and take control of your finances.Joining us is Danielle Hendon, founder of Four Corners CFO, who brings the savvy financial strategies of big corporations straight to entrepreneurs like ...
When you first started your wedding business, you were excited about the freedom and flexibility that comes with being your own boss. But that freedom and flexibility might feel a bit out of reach right now.That is exactly why the Wedding Business CEO Summit is here to help you and I'm so excited about this.Wedding Business CEO Summit is a free five-day virtual event to help you stop working insane hours and regain control of your time so that you can continue to book those weddings that you ...
You can find the show notes for this episode at https://evolveyourweddingbusiness.com/268***Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars. Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and s...
Most wedding professionals think they’re not booking more weddings because they’re not marketing enough. They think they just need to “get themselves out there” and the bookings will come.But the real reason why you’re not booking more reasons has nothing to do with that.In fact, most wedding pros are spending too much time on random marketing without seeing results.The real reason you’re not booking more weddings has nothing to do with how talented you are, how experienced you are, or how ma...
Most wedding professionals believe that if they want to book more weddings, they need to do more in their marketing.And I get why people think that. It's logical. It's just a fallacy.And it leads to feeling like you have to be everywhere and doing all the things. Not only is that not possible for a small wedding business, but it's making your marketing more difficult and less effective.Doing it all doesn't get you better results. Instead, it's killing your wedding business and leaving you fee...
If you’ve felt constantly swamped, know that you’re not alone. Countless wedding pros wrestle with overwhelming schedules, hindering their ability to market effectively, plan strategically, and grow their businesses. The struggle is real, and it’s widespread.The truth? Many tasks filling your days might not actually move the needle for your business.And if you think you don’t have any of those tasks, I challenge you to listen to this episode and take the first step to reclaim your time!You ca...
There is an issue that has been lurking in the shadows of the wedding industry for far too long. It's the silent struggle that's been holding you back, and it's time we brought it into the light. I'm talking about time, or rather, the lack of it. It's a universal issue, affecting wedding pros across the globe, regardless of their specialty or location. You're overworked, overstretched, and overwhelmed. And the worst part? It's keeping you from booking more weddings and reaching your goals. Bu...
You know that your reviews and testimonials are important for booking more weddings and getting couples to trust you, but did you know that is only one type of social proof?Social proof provides evidence that what you are selling will give your clients what they want, shows them that they can trust you, and motivates them to buy. It is a powerful psychological phenomenon and you can harness it to book more weddings.There is so much more to social proof than just getting testimonials to put on...
Engagement season is on the horizon, couples are scouring websites, and amidst the avalanche of choices, one critical factor often seals the deal—standing out.Join me as I reveal the hidden strategies to create that ‘Oh my God, this is the one’ moment for your clients.Imagine captivating your ideal client before they’ve even checked your prices or packages, solely because you resonate with them in a way no one else does.It’s not about reinventing the wheel; it’s about that magical transformat...
Want to stop getting ghosted in your wedding business?I get it, getting ghosted is frustrating as hell and can leave you wondering what you’re supposed to do. The good news is there are some really simple things you can do that will help you stop getting ghosted and book more weddings.In this episode, I’ll walk you through 9 common mistakes wedding professionals make that set them up to be ghosted. Address these mistakes and you’ll be on your way to a ghost-proof wedding business.What are the...
Filing and paying your taxes is a necessary part of running a wedding business but there are things you can do to reduce the amount you have to pay. And yes, it’s perfectly legal.When I started working with my current accountant, I learned a lot about the flexibility that comes with the tax system, all of the different things that you can do to save money, and all of the really common mistakes that wedding professionals make that cost them thousands each year.My amazing tax & financial wi...
Planning on raising the prices in your wedding business? There are 7 very common mistakes wedding pros make when raising their prices that cost them sales.When was the last time you increased your rates? I’m not here to simply tell you to raise your prices right away. Instead, I’m going to unveil the biggest mistakes wedding professionals make when increasing their rates.Because, trust me, if you make these mistakes, you’ll pay for it.Raising your prices can result in more bookings and more r...
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