The Expert Pod

This track is an interview Ezra Auperle that founder of Sixty Four Films. I think this is a very interesting interview as we discuss how Ezra set up his business, how he had to change the structure, make redundancies and how he later sold his service business. Additionally how to build good relationships with staff and why it is important even after they stop working for your company. To give you some context, this interview was originally an Instagram Live so we jump straight into the conversation chatting about Ezra's European trip right before Covid kicks in. It quickly moves onto the business items Enjoy!

In this interview I speak with Luke McLeod about meditation and corporate wellness. In addition to being the founder of live stream meditation service Soul Alive, Luke also owns a company called Soul Consulting which works with companies of all sizes on their culture, wellness and stress reduction practices. His client list includes the likes of lululemon, AMEX, IAG, Laine O'Rourke, LinkedIn to name a few. Luke was also an early investor in The Entourage where he worked on business development, people and culture. This led to them being named as one of the top places to work in Australia in BRW magazine. Listen on if you are interested in corporate wellness, meditation and general stress reduction tips. Please note our dog interrupts us once or twice so sorry about that, but she is adorable

Jen Dugard launched Body Beyond Baby 12 years ago right after having her first child. Her business originally launched as a ‘Group Exercise with childcare’ program but Jen has since sold her group exercise business and pivoted into the Fitness Professional Education space delivering her accreditation 'Safe Return to Exercise' course to fitness professionals, and turning the Body Beyond Baby brand into a website that connects mums with accredited fitness professionals. The mummy market is a huge one but they are often not catered to correctly. This is a group who are learning how to keep another human alive, they are not getting enough sleep, they may not ben feeling like themselves. Jen saw a gap in the market and she delivered. Today we will talk to Jen about how to deliver an amazing product, how to niche your audience and also how she also became a sought after speaker at the likes of FILEX

This episode is an interview with Richard Bell, the founder of Business Leaderz, a multi-million dollar private advisory and investment firm with seven businesses under their banner. One of those businesses is Fit Stop which some of you are probably familiar with. Business Leaderz both start-up their own companies and also help others with investment. Rich also sits on the board of 6 major companies internationally and is a popular consultant due to his history of creating successful businesses, but also exiting successfully as well. Additionally, he has started a Business Leaderz Club which allows him to mentor start-ups. This conversation is about growing your business, investment, pivoting and of course it is quite topical to Covid-19 as well. Enjoy!

From being turned away from a cross-fit gym for being overweight, to losing 21kg in 12 weeks, building her own fitness business, her community supporting her and her business during COVID-19 and her learnings as an entrepreneur. I really enjoyed this chat with Nerida Bint, the founder of the Lissome gyms. We also have a really good chat about life and reflections in general such as self-esteem and learnings from how you have been raised as kids and the like. I hope you get as much out of this interview as I did. My microphone didn’t work very well in this interview which was disappointing but it is still pretty easy to hear www.lissome.net.au/ www.experthub.com.au

Today's guest I have worked with for quite a while as she used to be a writer for Women’s Health, needless to say that she not only is an environmental entrepreneur but also knows how to story tell. Lottie Datzel has an online store that has products and tips for helping people reduce waste and their ecological footprint. She is also a writer, has a co-branded podcast and speaks at events. This conversation discusses productivity, business and most importantly sustainability for both businesses and individuals banish.com.au/ www.experthub.com.au      

Today we speak to Adala Bolto, the founder of ZADI Fitness. The ZADI concept was born due to Adala spotting a gap in the market to build a strong female-focused brand that was results and technology-driven but also created an experience for clients. Studios are designed with ‘The millennial female experience’ in mind. The studios are set up specifically for females in a nightclub fitout with strong vibe and atmosphere. ZADI workouts are all developed by Exercise Scientist Damien Kelly so they are female-specific and ZADI have partnered with TechnoGym to create bespoke technology to help in a consistent member experience which will support the rollout of more studios and a way for clients track their results and stay connected. Adala certainly did not have this mapped out for her future, but instead, she took the opportunities that came her way and has achieved success off the back of hard work, spotting a gap in the market and being inspired by her own results and wanting to help others. In this episode, Adala talks us through how she got into the fitness industry, what she learned as the franchisee, and why she decided to take the leap to create her own studios. https://www.zadi.com.au/  

I am very excited to interview the most influential personal trainers in Sydney, Andrew Pap. Andrew has over 152K followers on Instagram due to his workout videos, tips and the crazy adventure activities that he is often training for. In this episode we discuss how his businesses came about, the various projects he is working on and how he manages running multiple businesses and ambassadorships without dropping the ball. Listen on for tips if you are a PT who wants to take your business up a notch https://www.the365withandrewpap.com/vsl-order-form

Chris Lynton is the founder of TribeFit and the man behind a lot of the most successful online personal trainers including Emily Skye and Scott Evennett to name a few. He specialises in helping fitness experts build dream online businesses and get out of the daily gym grind. Chris shares tips for those looking to build their online presence and/or start an online company. He also shares his story of how he grew his business and his learnings along the way. http://www.tribefit.co

Lynsey Fraser is one of Australia’s leading social media marketers, in fact, she is one of only 60 experts to be acknowledged by Facebook! She shares her tips and tricks for managing your social media, and advertising using the various platforms www.flosocial.com.au/

Tegan Haining is a former international model turned personal trainer and author. She can list David Beckham, Lara Stone, and Natalie Imbruglia as clients. We ask her to share some of her tips and learnings throughout her careers teganhaining.com/

Anthony Richardson is one of the most inspiring entrepreneurs that I know. He is the founder of AUSFIT Torsion bars, which he has sold to militaries in 5 countries and has recently developed an influencer authentication platform called Q-83. q-83.com/ ausfittorsionbars.com.au/

Liam Zollo is a Dual Guinness world record holder, Entrepreneur, Athlete and podcasting expert. In this episode we discuss his back story, learnings he has had from his various businesses and projects as well as tips for those looking to start up their own podcast.

Iona Yeung is a digital marketing expert and a dating blogger and coach who founded the site 30everafter.com She talks us through her backstory and a few strategies she has to get clients onto her site and purchasing her programs 30everafter.com

Lynsey Fraser is the Queen of social media advertising and she is someone who I use myself when I need assistance for advertising my businesses across Facebook, Instagram, and LinkedIn. Listen on to find out her tips and advice for social media + social advertising if you are a health, wellness or lifestyle expert or business.

Lucy Cousins is one of my favorite Journalists and I have been working with her ever since I started in the industry (so for a pretty long time)! Lucy is an editor with over 15-years experience. She has created her own site Urbansweat.com.au, which is a fitness guide to Sydney. She is currently the Wellness Editor for Marie Claire. She produces content for high- profile magazines, companies, brands, and websites and has also been the editor of HCF, Cleo, Dolly and Women’s Fitness. Needless to say, if anyone knows how to get health and wellness information out there across multiple platforms it’s Lucy.

SEO is a tricky topic in my personal opinion and something I really struggle with. That is why I have Ben Adams from Marzipan Media on hand to help me when I need it (which is all the time!). He has been particularly helpful with FITtopia, especially with helping me build my new website as I failed to build it properly the first time so I actually ended up hiring him to help me find new web developers. Ben is also great at ensuring the site is SEO friendly. In the interview, you will find out more about that.

The single best thing I did for my business was getting a bookkeeper. Honestly, the amount of stress I felt every time I received a letter about BAS, GST and super was just ridiculous, not to mention the hours upon hours that I had to spend constantly fixing the incorrect items that I had been logging into my accounting system. The truth is, I am good at PR and that is it. While you should definitely be across your business figures, having someone on hand who knows everything about salaries, super, tax, bas, gst has been a life changer for me. Angela is my bookkeeper so I asked her to answer a few questions.

Today I interviewed Veronika Larisova who is an Exercise Physiologist and nutritionist that I have admired for a long time. Veronika grew up in Czech so she has a lot of interesting goal setting and mindset techniques. In this interview, we discuss how Veronika got into ultra endurance running in her 30s despite hating running as a child, her goal of running a marathon on her 100th birthday, training elite athletes, martial arts, anti ageing, stoicism and more Unfortunately I decided to record this podcast on a new surface so the audio is not always perfect, but this interview is one of my favourites so I hope you like it anyway! eatlikeachief.com Instagram: @veronikalarisova www.fittopia.com.au

In this episode, I interview Tegan Haining, a personal trainer who has worked with the likes of David Beckham and Lara Stone, a fascia stretching expert and founder of the soon-to-be best-selling program, the 7- Day Quickie. Tegan is a former international model turned health + fitness expert who is now based in Sydney www.teganhaining.com www.fittopia.com.au