The Digital Marketing Podcast by Exposure Ninja

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we talk about: Annual lead targets smashed in 4 months with 4 learnings The Needleless Haystack Timestamps 00:00 – Intro 03:00 – Story 1 – Annual lead targets smashed in 4 months with 4 learnings 38:15  – Story 2 – The Needleless Haystack Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/dojo-22/ Watch the podcast recording on YouTube: https://exposure.ninja/dojo-22 You May Also Enjoy… Google’s AI Overviews Fiasco | ft. Joe Glendinning https://exposureninja.com/podcast/dojo-20/ HUGE Google Leak Confirms SEO Theories | ft. Lucy King  https://exposureninja.com/podcast/dojo-19/ The Future of SEO Changed AGAIN | ft. Annabelle Baugh https://exposureninja.com/podcast/dojo-18/ What Went Wrong with Apple’s Controversial Ad? | Ft. Gustavo Uy https://exposureninja.com/podcast/dojo-17/ Marketing Lessons from Aldi’s Brilliance | ft. Danielle McMullen https://exposureninja.com/podcast/dojo-16/ The Reason Your PPC Isn’t Working https://exposureninja.com/podcast/dojo-15/

It’s a tale as old as time… For thousands of years, marketing and sales have been arguing. And, even though I talk marketing on this channel, I’ve been on both sides of this coin. I know how much better the results are — and how much happier these teams are — when they get along. And I want the same for you. Sales and marketing think the other hates them and doesn't value their work, meaning they are automatically hostile towards each other. I dispel these rumours in today's podcast and start the healing process. Watch the video instead: https://exposure.ninja/bridge-gap Get a FREE review of your website: https://exposureninja.com/rpod/review Get the show notes: https://exposureninja.com/podcast/321/ You May Also Enjoy… What the Google Leak Means for SEO exposureninja.com/podcast/320 How to Rank in Google’s AI Overviews exposureninja.com/podcast/319 How To Get Qualified B2B Leads Using SEO exposureninja.com/podcast/311 How To Scale Your Websites Revenue in 2024 exposureninja.com/podcast/309 How To Convert the 90% of Website Traffic That Gets Away exposureninja.com/podcast/275

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we talk about: Lessons from UK Election Digital Advertising Scot Rail & Swiftonomics  Warnings from Apple's Developer Conference Timestamps 00:00 – Intro 00:49 – Story 1 – Lessons from UK Election Digital Advertising 15:12 – Story 2 – Scot Rail & Swiftonomics   31:37 – Story 3 – Warnings from Apple's Developer Conference 50:19 – The Tasks Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/dojo-21/ Watch the podcast recording on YouTube: https://exposure.ninja/dojo-21 You May Also Enjoy… Google’s AI Overviews Fiasco | ft. Joe Glendinning https://exposureninja.com/podcast/dojo-20/ HUGE Google Leak Confirms SEO Theories | ft. Lucy King  https://exposureninja.com/podcast/dojo-19/ The Future of SEO Changed AGAIN | ft. Annabelle Baugh https://exposureninja.com/podcast/dojo-18/ What Went Wrong with Apple’s Controversial Ad? | Ft. Gustavo Uy https://exposureninja.com/podcast/dojo-17/ Marketing Lessons from Aldi’s Brilliance | ft. Danielle McMullen https://exposureninja.com/podcast/dojo-16/ The Reason Your PPC Isn’t Working https://exposureninja.com/podcast/dojo-15/ Tesla’s PPC Marketing Mistakes I ft. Emma Davies and Ruta Sudmantaite https://exposureninja.com/podcast/dojo-14/

2500+ internal Google documents, giving some details about how search works were accidentally leaked online. This is the biggest Google leak I’ve ever seen. These documents give us marketers an incredible insight into Google’s ranking factors. Not only that but there’s evidence that Google has been lying to the SEO community for years.  In today’s podcast, I’m going to break down these documents so you as a marketing manager, business owner or SEO know what you need to do off the back of this information. Watch the video instead: https://exposure.ninja/google-leak Get a FREE review of your website: https://exposureninja.com/rpod/review Get the show notes: https://exposureninja.com/podcast/320/ You May Also Enjoy… Google’s AI Overviews Will Change SEO Forever exposureninja.com/podcast/317 The Reality of AI-based Content exposureninja.com/podcast/316 How To Get Qualified B2B Leads Using SEO exposureninja.com/podcast/311 How to Get Qualified B2B Leads Using Content Marketing exposureninja.com/podcast/313

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Joe Glendinning from Renew and Sustain, and we talk about: Google Rolls Back AI Overviews klarna cuts marketing spend by 25% through the use of AI IKEA is hiring store staff…in Roblox Timestamps 02:30 – Story 1 – Google Rolls Back AI Overviews 11:50 – Story 2 – klarna cuts marketing spend by 25% through the use of AI 33:40 – Story 3 – IKEA is hiring store staff…in Roblox 46:28 – The Tasks Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/dojo-20/ Watch the podcast recording on YouTube: https://exposure.ninja/dojo-20 You May Also Enjoy… HUGE Google Leak Confirms SEO Theories | ft. Lucy King  https://exposureninja.com/podcast/dojo-19/ The Future of SEO Changed AGAIN | ft. Annabelle Baugh https://exposureninja.com/podcast/dojo-18/ What Went Wrong with Apple’s Controversial Ad? | Ft. Gustavo Uy https://exposureninja.com/podcast/dojo-17/ Marketing Lessons from Aldi’s Brilliance | ft. Danielle McMullen https://exposureninja.com/podcast/dojo-16/ The Reason Your PPC Isn’t Working https://exposureninja.com/podcast/dojo-15/ Tesla’s PPC Marketing Mistakes I ft. Emma Davies and Ruta Sudmantaite https://exposureninja.com/podcast/dojo-14/

The time has finally come. Google has released AI search to the public. They’re calling it AI Overviews. We've been waiting for this moment for a year — ever since Google started testing the Search Generative Experience (SGE) in Search Labs.  We were the first agency to share how to rank in SGE publicly, and now we’re sharing how you can rank in Google’s AI Overviews. This is a podcast you don’t want to miss. Watch the video instead: https://exposure.ninja/rank-ai-overviews Get a FREE review of your website: exposureninja.com/rpod/review Get the show notes: exposureninja.com/podcast/319/ You May Also Enjoy… Google’s AI Overviews Will Change SEO Forever exposureninja.com/podcast/317 The Reality of AI-based Content exposureninja.com/podcast/316 How To Get Qualified B2B Leads Using SEO exposureninja.com/podcast/311 How to Get Qualified B2B Leads Using Content Marketing exposureninja.com/podcast/313  

In This Episode... Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Lucy King, and we talk about: How a huge Google leak confirms some juicy SEO theories JoJo Siwa's "Bad Girl" rebrand Are Google’s AI Overviews spreading misinformation? Timestamps 02:21 – Story 1 – How a huge Google leak confirms some juicy SEO theories 27:58 – Story 2 – JoJo Siwa's "Bad Girl" rebrand 36:51 – Story 3 – Are Google’s AI Overviews spreading misinformation? 49:08 – The Tasks Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/dojo-19/ Watch the podcast recording on YouTube: https://exposure.ninja/dojo-19 You May Also Enjoy… The Future of SEO Changed AGAIN | ft. Annabelle Baugh https://exposureninja.com/podcast/dojo-18/ What Went Wrong with Apple’s Controversial Ad? | Ft. Gustavo Uy https://exposureninja.com/podcast/dojo-17/ Marketing Lessons from Aldi’s Brilliance | ft. Danielle McMullen https://exposureninja.com/podcast/dojo-16/ The Reason Your PPC Isn’t Working https://exposureninja.com/podcast/dojo-15/ Tesla’s PPC Marketing Mistakes I ft. Emma Davies and Ruta Sudmantaite https://exposureninja.com/podcast/dojo-14/ How Formula One Teams Nail Event Marketing https://exposureninja.com/podcast/dojo-13/    

Do your Google Ad campaigns leave you wanting more? Well, Google’s Performance Max ads may be for you. Google likes to tell people that Performance Max ads are just plug-and-play, but we know you can get more from them by using a clever strategy. In this video, we share some of the winning Performance Max strategies we use with clients so you can get the most from your ads. Watch the video instead: https://exposure.ninja/performance-max Get a FREE review of your website: exposureninja.com/rpod/review Get the show notes: exposureninja.com/podcast/318/ You May Also Enjoy… Tesla’s PPC Marketing Mistakes https://exposureninja.com/podcast/dojo-14/ Copy This OVERPOWERED PPC Strategy in 2024 https://exposureninja.com/podcast/extra-038/ The Reason Your PPC Isn’t Working https://exposureninja.com/podcast/dojo-15/      

In This Episode... Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Annabelle Baugh, and we talk about: Tim's AI Corner: Google launches SGE/AI Overviews.  The Art and Science of Weather-Based Marketing  Lessons from On The Beach's Sunny Circles Timestamps 02:58  – Story 1 – Tim's AI Corner: Google launches SGE/AI Overviews.   25:32 – Story 2 – The Art and Science of Weather-Based Marketing  39:49 – Story 3 – Lessons from On The Beach's Sunny Circles 48:04 – The Tasks Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/dojo-18/ Watch the podcast recording on YouTube: https://exposure.ninja/dojo-18 You May Also Enjoy… What Went Wrong with Apple’s Controversial Ad? | Ft. Gustavo Uy https://exposureninja.com/podcast/dojo-17/ Marketing Lessons from Aldi’s Brilliance | ft. Danielle McMullen https://exposureninja.com/podcast/dojo-16/  The Reason Your PPC Isn’t Working https://exposureninja.com/podcast/dojo-15/ Tesla’s PPC Marketing Mistakes I ft. Emma Davies and Ruta Sudmantaite https://exposureninja.com/podcast/dojo-14/ How Formula One Teams Nail Event Marketing https://exposureninja.com/podcast/dojo-13/ The Risks of Relying on AI Content I ft. Andy Tuxford https://exposureninja.com/podcast/dojo-12/

Google just announced 4 new updates which are absolutely HUGE for search. Any business that is marketing using search or PPC (which should be all of you) needs to understand what these changes are about because they are going to have a serious impact.  This is not a drill This is the change to Google that we have been talking about (and warning about) for over a year now.  Today we’re going to talk through each change, how it works and what you need to do to prepare. Watch the video instead: https://exposure.ninja/google-io-2024 Get a FREE review of your website: exposureninja.com/rpod/review Get the show notes: exposureninja.com/podcast/317/ You May Also Enjoy… How To Get Qualified B2B Leads Using SEO https://exposureninja.com/podcast/311/ How SEO Works in 2024 https://exposureninja.com/podcast/303/ Copy This UNBEATABLE SEO Strategy in 2024 https://exposureninja.com/podcast/extra-037/ Google Gemini – The Biggest SEO Disruption in 25 Years https://exposureninja.com/podcast/extra-029/  

In This Episode... Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Gustavo Uy, and we talk about: Apple Apologises for Crush Advert The Ordinary Push Science in Ads Tim’s AI Corner: GPT-4o Timestamps 02:36 – Story 1 – Apple Apologises for Crush Advert 20:45 – Story 2 – The Ordinary Push Science in Ads 35:21 – Story 3 – Tim’s AI Corner: GPT-4o 48:00 – The Tasks Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/dojo-17/ Watch the podcast recording on YouTube: https://exposure.ninja/dojo-17 You May Also Enjoy… The Reason Your PPC Isn’t Working https://exposureninja.com/podcast/dojo-15/ Tesla’s PPC Marketing Mistakes I ft. Emma Davies and Ruta Sudmantaite https://exposureninja.com/podcast/dojo-14/ How Formula One Teams Nail Event Marketing https://exposureninja.com/podcast/dojo-13/ The Risks of Relying on AI Content I ft. Andy Tuxford https://exposureninja.com/podcast/dojo-12/ The Impact of AI on Customer Trust I ft. Daisy Burns O’Keefe https://exposureninja.com/podcast/dojo-11/ Is Google's Generative AI Search Rolling Out? https://exposureninja.com/podcast/dojo-10/

In This Episode… Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Danielle McMullen, and we talk about: Marketing Lessons From Donald Duck's Birthday Aldi's Mammoth Social Media Presence Tim's AI Corner - Apple and AI Search Updates (SGE and Meta) Timestamps 02:38  – Story 1 – Marketing Lessons From Donald Duck's Birthday 15:14– Story 2 – Aldi's Mammoth Social Media Presence 30:28 – Story 3 – Tim's AI Corner 43:33 – The Tasks Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/dojo-16/ Watch the podcast recording on YouTube: https://exposure.ninja/dojo-16 You May Also Enjoy… Tesla’s PPC Marketing Mistakes I ft. Emma Davies and Ruta Sudmantaite https://exposureninja.com/podcast/dojo-14/ How Formula One Teams Nail Event Marketing https://exposureninja.com/podcast/dojo-13/ The Risks of Relying on AI Content I ft. Andy Tuxford https://exposureninja.com/podcast/dojo-12/ The Impact of AI on Customer Trust I ft. Daisy Burns O’Keefe https://exposureninja.com/podcast/dojo-11/ Is Google's Generative AI Search Rolling Out? https://exposureninja.com/podcast/dojo-10/ “Be Cheekier with Your Marketing” I ft. Lauren Cressey https://exposureninja.com/podcast/dojo-9/      

In This Episode… Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we're joined by Rebecca Pilkington, and we talk about: Vegan Brand Makes an AI Email Error YouTube Trials Pause Ads AI Search Updates (SGE and Meta) Timestamps 02:57 – Story 1 – Vegan Brand Makes an AI Email Error 17:13 – Story 2 – YouTube Trials Pause Ads 26:00 – Story 3 –AI Search Updates (SGE and Meta) 47:00 – The Tasks Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/dojo-15/ Watch the podcast recording on YouTube: https://exposure.ninja/dojo-15 You May Also Enjoy… Tesla’s PPC Marketing Mistakes I ft. Emma Davies and Ruta Sudmantaite https://exposureninja.com/podcast/dojo-14/ How Formula One Teams Nail Event Marketing https://exposureninja.com/podcast/dojo-13/ The Risks of Relying on AI Content I ft. Andy Tuxford https://exposureninja.com/podcast/dojo-12/ The Impact of AI on Customer Trust I ft. Daisy Burns O’Keefe https://exposureninja.com/podcast/dojo-11/ Is Google's Generative AI Search Rolling Out? https://exposureninja.com/podcast/dojo-10/ “Be Cheekier with Your Marketing” I ft. Lauren Cressey https://exposureninja.com/podcast/dojo-9/      

Can generative AI tools like ChatGPT write marketing content as well as human writers? Of course, we're a bit biased towards the human writers, but we're also incredibly bullish about the potential of AI in the marketing space. We're obsessed with testing AI tools to see which is the best at different marketing tasks. Today’s video and podcast share the results of those tests, with examples of the experiments we've been running. Watch the video instead: https://exposure.ninja/ai-content Get a FREE review of your website: exposureninja.com/rpod/review Get the show notes: exposureninja.com/podcast/316/ You May Also Enjoy… How To Get Qualified B2B Leads Using SEO https://exposureninja.com/podcast/311/ How SEO Works in 2024 https://exposureninja.com/podcast/303/ Copy This UNBEATABLE SEO Strategy in 2024 https://exposureninja.com/podcast/extra-037/ Google Gemini – The Biggest SEO Disruption in 25 Years https://exposureninja.com/podcast/extra-029/

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how content marketing works - and how you can use it to earn bankable. Enjoy! Watch the video instead: exposure.ninja/content-101-rewind Get a FREE review of your website: exposureninja.com/rpod/review Get the show notes: exposureninja.com/podcast/274/ You May Also Enjoy… How to Rank in Google’s Search Generative Experience (SGE) exposureninja.com/podcast/301/ How to Get Qualified B2B Leads Using Content Marketing exposureninja.com/podcast/313/ 615% Organic Traffic Increase With SEO and Content exposureninja.com/podcast/288/ How Content Marketing Works in 2024 exposureninja.com/podcast/305/ How To Triple Your Leads in 2024 exposureninja.com/podcast/307/      

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we're joined by Emma Davies and Ruta Sudmantaite, and we talk about: Tesla Firing 40 PPC Marketers Heinz and Barbie Collab LinkedIn and the London Marathon Timestamps 04:24 – Story 1 – Tesla Fires 40 PPC Marketers 11:49 – Story 2 – Heinz and Barbie Collab 25:15 – Story 3 – LinkedIn and the London Marathon 36:00 – The Tasks Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/dojo-14/ Watch the podcast recording on YouTube: https://exposure.ninja/dojo-14 You May Also Enjoy… How Formula One Teams Nail Event Marketing https://exposureninja.com/podcast/dojo-13/ The Risks of Relying on AI Content I ft. Andy Tuxford https://exposureninja.com/podcast/dojo-12/ The Impact of AI on Customer Trust I ft. Daisy Burns O’Keefe https://exposureninja.com/podcast/dojo-11/ Is Google's Generative AI Search Rolling Out? https://exposureninja.com/podcast/dojo-10/ “Be Cheekier with Your Marketing” I ft. Lauren Cressey https://exposureninja.com/podcast/dojo-9/ Create Content That Serves Your Target Customers | ft. Dale Davies https://exposureninja.com/podcast/dojo-8/    

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how Hubspot does extraordinary digital marketing - and how you can too. Enjoy! Watch the video instead: exposure.ninja/hubspot-rewind Get a FREE review of your website: exposureninja.com/rpod/review Get the show notes: exposureninja.com/podcast/278/ You May Also Enjoy… How to Rank in Google’s Search Generative Experience (SGE) exposureninja.com/podcast/301/ How to Get Qualified B2B Leads Using Content Marketing exposureninja.com/podcast/313/ How Content Marketing Works in 2024 exposureninja.com/podcast/305/ How Google Ads Will Work in 2024 exposureninja.com/podcast/295/ How To Triple Your Leads in 2024 exposureninja.com/podcast/307/      

Are you giving people the ick? Well, not you personally, but your business. Are people getting the best first impression of your business, or are they deciding you're not for them before giving you a chance, based purely on your website? This happens to a huge number of businesses - B2B and B2C - but there are certain areas of your branding and positioning that, with some minor adjustments, can turn that ick into a customer. That’s exactly what we do in our Brand Accelerator at Exposure Ninja, and I'll be running you through each step in this podcast Watch the video instead: https://exposure.ninja/brand-accelerator Get a FREE review of your website: exposureninja.com/rpod/review Get the show notes: exposureninja.com/podcast/315/ You May Also Enjoy… How To Get Qualified B2B Leads Using SEO https://exposureninja.com/podcast/311/ How SEO Works in 2024 https://exposureninja.com/podcast/303/ Copy This UNBEATABLE SEO Strategy in 2024 https://exposureninja.com/podcast/extra-037/ Google Gemini – The Biggest SEO Disruption in 25 Years https://exposureninja.com/podcast/extra-029/    

This episode is a re-upload of a classic, but still highly relevant, podcast episode about why your landing pages aren't converting (and how to fix it). Enjoy! Watch the video instead: exposure.ninja/pages-dont-convert Get a FREE review of your website: exposureninja.com/rpod/review Get the show notes: exposureninja.com/podcast/261/ You May Also Enjoy… How To Convert the 90% of Website Traffic That Gets Away exposureninja.com/podcast/275 How to Create the Perfect Marketing Strategy for 2024 exposureninja.com/podcast/297 How to Optimise Each Page of Your Website exposureninja.com/podcast/310 Create a Call-to-Action that NEVER FAILS exposureninja.com/podcast/258 These Mistakes KILL Conversion Rates exposureninja.com/podcast/290          

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we talk about: GA4 dropping ‘conversions’ F1 team's event marketing Almost half of British consumers spend extra on high-quality products Timestamps 2:37 - Story 1 - GA4 drops ‘conversions’ 17:15 - Story 2 - F1 team's event marketing 41:35 - Story 3 - Almost half of British consumers spend extra on high-quality products 56:14 - The Tasks Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/dojo-13/ Watch the podcast recording on YouTube: https://exposure.ninja/dojo-13 You May Also Enjoy… The Risks of Relying on AI Content I ft. Andy Tuxford https://exposureninja.com/podcast/dojo-12/ The Impact of AI on Customer Trust I ft. Daisy Burns O’Keefe https://exposureninja.com/podcast/dojo-11/ Is Google's Generative AI Search Rolling Out? https://exposureninja.com/podcast/dojo-10/ “Be Cheekier with Your Marketing” I ft. Lauren Cressey https://exposureninja.com/podcast/dojo-9/ Create Content That Serves Your Target Customers | ft. Dale Davies https://exposureninja.com/podcast/dojo-8/ How Clear Brand Purpose Helps Your Marketing | ft. Ali Newton & Karl Hughes  https://exposureninja.com/podcast/dojo-7/