In their first ever co-hosted speech, Dos Marcos took the stage at Nationwide's 2019 PrimeTime event in New Orleans, Louisiana. The Rocky theme song kicked on. Kinsley came out punching. Quinn was coaching. There was training. A chicken chase. A brawl broke out. A big guy went down. And Nationwide won! Get all the hard-hitting details, plus a rundown of the speech and the takeaways that can impact on your business. Thank you to our headline sponsor Nationwide Marketing Group. Nationwide serves more than 5,500 retail members with tools, resources, training and technology to help their businesses grow. Also, thanks to our sponsor, PureCare. PureCare designs essential elements necessary to create a healthy sleep environment. PureCare manufactures the official mattress and pillow protectors of both the National Sleep Foundation and the Woman’s Choice Award. Watch the live video of most episodes at Facebook.com/DosMarcosPodcast. Make sure and subscribe to our email to get a direct dose of Dos Marcos.
Great advertising, emails, and Christmas cards all start with crisp writing. In this episode, Dos Marcos talk about writing for higher impact. How does the brain react to verbs? What is a verb with modifying power and how do those words catapult your writing to new levels? Improve your writing and you will improve your business. Thank you to our headline sponsor Nationwide Marketing Group. Members Greg and Katy Law are living examples of a team taking the Nationwide toolkit and using it to build their business, Sweet Dreams Mattress & Furniture in North Carolina. Check out their Facebook page to see some fun videos and examples of creative thinking.
Reflect on the end of an era and bid farewell to the past while embracing the future. Breaking up may be hard to do, but with exciting adventures ahead, it becomes a little easier. In this farewell episode of the Dos Marcos Podcast, Kinsley and Quinn take you on a sentimental journey down memory lane. They share funny memories and reveal the reason for the move forward. Tune in to discover the future of the FAM, and rest assured, they're not going anywhere! This fast-paced episode ends just as you would expect, leaving you feeling nostalgic and hopeful for what's to come. As Winne-the-Pooh once stated, "what a beautiful thing it is to have something beautiful to say goodbye too."
What a year, what a year. We finish off the best of Dos Marcos for 2021 in this second episode of the two-part series. We recap Dr. V of Miskelly furniture's infamous, "training as a reward" approach and how he got employees to come in on their day off. We also went back to our interview with Jevon McCormick (who you may remember as the son of a pimp and a orphan) and his life-changing story on how if you can see your goal, you can achieve it. We touched on the importance of roadshows and how vital they can be to building your brand and discussed whether buying groups or the Vegas market are worth the continued investment. Finally, we round out this year by discussing innovation and how we can use it to meet consumer needs—though it is useless if we aren't using the data to improve our products—and how outsiders coming into the industry need to make sure not to make these fatal mistakes.
They're two of the most visible mattress brands in the bedding business, but their approaches are different. In this episode, the guys from GoodBed.com joined Dos Marcos to talk about how Casper and Purple are approaching the market.
Put yourself in front of the judges on the hit ABC show, Shark Tank. Mr. Wonderful, also known as Kevin O'Leary, offers you the million dollar investment you are asking for if you can answer the following question: "What is the #1 skill needed to be successful in mattress sales?" Do you know the answer? If you don't, listen in and learn how his perspective changed over the last year and how this skill may be easily learned, but it can take a lifetime to master.
Purpose. Training. Fun. Those are the secret ingredients that make the Miskelly's culture so successful. In this episode, we recap Quinn's visit to Miskelly's Furniture--discussing how they rolled out the red carpet for his arrival and then discussing how our name ended up in lights. We also overview the secret ingredients to their culture and how you can implement them little by little and create a lasting impact for both your employees and your customers.
Happy Labor Day to our fellow mattress mates! Today, we rounded up several of our favorite Audio Stories recorded over on our parent company, The FAM. Do you know what an Audio Story is? Audio Stories are the first of its kind. Over at The FAM we say that you can listen you every story because reading is optional. Every written piece of content has an audio component for you to listen in. Don't like reading? We've got you covered. Find us wherever you get your podcasts. Prefer to read? No problem! All articles are available and viewable from any electronic device. Listen in on some of our favorite Audio Stories
It has been a whirlwind between Primetime by Nationwide Marketing Group and Vegas Market; and those are just the two we chose to attend. Simultaneous to Vegas Market, several buying group shows were also held and with the combination of the pandemic slowing down foot traffic and the uptick in trends of consumers buying more and more online without ever test driving furniture and appliances in store, it made us question: are market shows becoming a thing of the past? In this episode, we recap our travels, discuss takeaways from Vegas Market, assess how the rise in the Delta varient may have played a role in attendance and, best of all, discuss our exclusive consumer research from over 2000 participants and how you can get the information.
What does the Englander mattress line expansion, mask mandates and summer market all have in common? For one, they are all happening in Las Vegas at the summer market, August 22nd-26th. We chat three big topics on this episode, starting with the 14 new mattresses Englander is adding to their line-up that will be available and on display in-person at the Vegas Market in showroom C-1596. We also discuss everyone's favorite varient and how summer events, such as Nationwide's Primetime and Vegas Market, are going to be affected. Plus, listen in to the story where Quinn coins the term "puke and rally" and applies it to everyday life.
Do you get a good night's sleep? Would you know it if you didn't? Recently, Mattress Firm hit the road with its newest "unjunk your sleep" campaign, designed to target consumers and fit them with them with their perfect mattress. This week, we're dissecting the campaign, discussing its intent, questioning what inhibits consumers from finding a mattress that best suits their personal needs, and identifying thoughts from those outside the industry.
What happens when you are young, newly married and get laid off the day before Thanksgiving? If you’re Ron Gonzales, you create a five store furniture and mattress franchise known as Christian’s Mattress Xpress. It wasn’t easy and success most certainly didn’t come overnight, but little by little—beginning with wholesale liquidated furniture and then turning to unfinished wood furniture, Ron built a business that caught the attention of heavy hitters, one of whom was Dale Carlsen of Sleep Train. Listen or watch as we discuss the infancy of developing a business, how to create strategy, and learning from the best on training and development.
Can you tell the difference between a real photograph and one that has been digitally created? From augmented reality to virtual reality versus actual reality, everything is becoming so lifelike it's hard to decipher between what is real and what is art. For Preet Singh, founder of Live Furnish, he's using updated technology to bring state-of-the-art backgrounds to life for retailers and manufacturers. Live Furnish is a photography automation platform that provides realistic backgrounds for retailers and manufacturers to place their products on and use as marketing assets without the hassle of actually staging the product. Join us as we chat through how this company is changing the marketing game and helping partners on both ends reach better results!
Winners win by how they handle the transitions. Whether it is a sporting event, business or life circumstance, how you handle the transition determines everything about the outcome. On this episode, we chat with Xsensor COO Bruce Malkinson about winning during the transitions. Winning isn't just luck and chance; it requires strategy, planning and persistence and the right tools can equip you in each area. Listen in as we chat about his wins and losses and how Xsensor is helping change the game.
He's the current President and CEO of Scribe Media, a multimillion dollar company, but he was successful long before his current role. To meet Jevon McCormick today, you'd never know about his dire beginnings. Jevon is the son of a pimp and an orphan who was his father's prostitute. He's been in and out of the juvenile justice system and experienced just about every horrible thing you can imagine--from abuse as a child to losing millions of dollars in the stock market. Nevertheless, he persisted. Check out today's episode and discover how life circumstances are all just a matter of perspective.
He's a sought after mattress celebrity, but we managed to get a few moments with the infamous Dr. V, otherwise known as Alan Vonder Haar of Miskelly Furniture. Dr. V is the current Director of Bedding and we chat all things strategy--from identifying areas of opportunity for sales associates even during their best sale months to making trainings into a rewards program people actually want to attend--even on their day off!
What do milking cows, Sleep Train and accountability have in common? Hernani Alves. In this episode, we chat with the former President of Sleep Train and current CEO of Balanced IQ Leadership, Hernani Alves and discuss the difference between managers and leaders and how being held accountable by others is a form of love.
We're chatting baseball, marketing and....vaccinations? Yes. The big question on today's episode is whether or not you should consider using vaccinations as a part of your marketing strategy. Will it help or hurt? What do your employees think and feel? Each side has strong feelings and in a retail environment, it can be hard to navigate. Listen in as we discuss those who have implemented vaccinations into their marketing strategies and how vaccinations are also changing the workforce landscape.
It finally happened, and no, we're not talking about the long awaited Friends reunion show. It's the one where we returned live and in-person to a Nationwide roadshow event. We started off the 4-part series in Dallas, Texas and at this stop Mark Quinn and special guest co-host, Mike Whitaker, were joined by Nationwide President and Chief Member advocate, Tom Hickman, to talk about being back in the game, how Nationwide is supporting its members, and collectively, what the industry is experiencing together post-pandemic life.
Right now the United States is seeing unprecedented employment rates. Everyone is struggling to not only find talent willing to work, but also talent that it more than a warm body filling the position. Does this resonate with you? In this episode we discuss finding the right people to hire and how to retain them to be an asset for your business for years to come.