Claim Ownership


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Would entrepreneurship be less scary if you knew you’d make more money than your current job?    In this episode, Nancy Bleeke explains how analyzing expenses motivated her to start her own business and what she’s learned since she made the transition to entrepreneurship over twenty years ago.  In this episode, you’ll also hear: Evaluating what it costs you to work vs. start your own business      Making the transition to entrepreneurship without incurring debt  Why community is crucial to growth and why it’s okay to be scared  Must-listen moments:  [00:09:20] After calculating what it cost me to work, including travel, childcare, clothes, etc. even though I had a good job, my net income back to the family was about $10,000 a year. [00:16:08] Part of being profitable right away was watching my expenses. I think knowing what I wanted my net take home number to be helped ensure that my business had net profit. Otherwise, why was I doing it? [00:32:00] When I'm afraid, I always do look for help, that is just how I am. I'm going to find a way to work through it. I get afraid if I notice that my pipeline isn't healthy. But then, right away I'm like, all right, so what do I need to do?   Guest Info:  Nancy Bleeke Nancy left the comfort of a “regular” job to launch Sales Pro Insider Inc. While she’s always been entrepreneurial, finding a passion in sales was never the plan. Who would ever want to be “in sales”? she thought. Yet, she found her calling helping people who also never saw themselves in sales, succeed in selling! Connect with Nancy -   Bona Fide Finance: Website: LinkedIn: Facebook: Fb Profile:   Student Loan Tax Experts: Website: LinkedIn:    
Taking on the family business can feel daunting, but staying true to the authentic heart of the company is key.  In this episode, Ben and Deb welcome David Hurley as he dives into how growing up in Country Stores Health Foods fostered his entrepreneurial drive. They discuss the action steps he took to move the business forward under his stewardship while also helping people stay healthy using natural holistic resources.  In this episode, you’ll also hear: Understanding the value of holistic healthcare therapy to improve wellbeing Some of David’s concerns about taking over the family business and how he moved through them Bringing Country Stores Health Foods into the digital age and how that increased the company’s revenue Must-listen moments:  [00:12:00] “Really, the focus of my career has been to try to uncover as much of the truth as possible — that's my career goal.” [00:19:00] “It’s much better to bring in the right people right from the get-go because you invest your time in them.” [00:25:00] “The primary focus is a genuine desire to improve people's lives and sometimes to extend people's lives and sometimes to outright save people's lives. That is the primary motivating force.” Guest Info:  The Country Stores Health Foods is a third-generation family-owned health food store specializing in high-quality supplements and personalized expert advice.  Website: Bona Fide Finance: Website: LinkedIn: Facebook: Fb Profile:   Student Loan Tax Experts: Website: LinkedIn:  
For many entrepreneurs, launching your own business means long hours and late nights with little to no financial gain when you first begin.   In this episode, Jonathan and Amanda Teixeira join Ben and Deb to share how a forced leap of faith kickstarted their entrepreneurial journey and what it’s like to be financially independent while balancing business and family as a married couple.    In this episode, you’ll also hear: Navigating the challenges of creating a sustainable business   Enjoying the flexibility and freedom of entrepreneurship Realities of being married and in business together  Must-listen moments:  [00:18:14] We didn't know how to get anything sustainable. It was this feast and this famine cycle. And I think a lot of entrepreneurs, particularly online course owners, that's where they begin. And you buy yourself enough time to learn a little bit so that you do better the next time. [00:29:15] We spend about three months out of the year in the RV. If we had a day job, we couldn't do that, but we do spend a decent bit of the time when we're on the road still working because we can…I wanted to be able to have that flexibility and that freedom and entrepreneurship has afforded us that.  [00:26:03] We had to figure out how to get the right systems and boundaries and operations in place. And then even for ourselves, how do we talk to each other? Guest Info:  Jonathan and Amanda Teixeira are the duo—and happily married couple—behind WalletWin, where they help everyday Catholics create the life of their dreams by getting intentional with money. Website - Podcast -   Bona Fide Finance: Website: LinkedIn: Facebook: Fb Profile:   Student Loan Tax Experts: Website: LinkedIn:  
Being an entrepreneur means taking a ride on a never-ending rollercoaster full of intoxicating highs and sobering lows with twists and turns around every corner.  In this episode, Ben and Andrew share lessons they’ve learned from their own setbacks and why entrepreneurs must be overly confident and ready to take on whatever challenge comes next. In this episode, you’ll also hear: Lessons from Andrew’s failed restaurant in Korea Knowing when and how to pivot as an entrepreneur  Understanding the risk and loss that comes with entrepreneurship Must-listen moments:  [00:13:42] And that's what you say, right? You think all this money's gonna come so easy? Just because the first buck comes in, you think a wheelbarrow is gonna be behind it.  [00:20:23] Maybe you start off with one idea or entrepreneurial pursuit, you learn a few things from it, but you realize, this just isn't really the gig I want to be in. But that doesn't mean we close the door to all entrepreneurial pursuits, we just look to maybe what's the next thing?  [00:33:57] Maybe you need to really have an honest conversation with yourself in the mirror and say, maybe I'm still into entrepreneurship, but maybe I do need to really have some very strong guardrails in place that guide me, and I need to really analyze the risk on this deal and take a look at what needs to happen for this to be a situation that I'm comfortable with entering into. Thinking, Fast and Slow  by Daniel Kahneman - Bona Fide Finance: Website: LinkedIn: Facebook: Fb Profile:   Student Loan Tax Experts: Website: LinkedIn:
Not everyone is ready to leave their 9-5 job but if you’re thinking about it, Megan Giles is proof you can succeed on your own.   In this episode, Ben and Deb talk with Megan Giles about how she quit her corporate job cold turkey, found a supportive community and started making connections that helped her focus on the value she offers.  In this episode, you’ll also hear: Quitting the corporate world without a plan The power of truly investing in yourself  Benefits of networking with like-minded, hyper-focused people  Must-listen moments:  [00:09:36] Prior to quitting the corporate world, I would go meet friends after work every day. That completely shifted to going to networking events…so my social life went from strictly friends and fun to networking events with other business folks.  [00:23:15] Being part of that community is what really helped me take off…and then flipping that mindset to where it doesn't matter how many hours I spend on this thing, if I am delivering value, then that's what you're paying me for, the value that I deliver. [00:26:03] If you want to be serious about going out on your own and being in business, you need to be willing to put some money down and join another group of other folks who are similarly serious and willing to commit money and capital. Guest Info:  Most graphic designers will deliver a beautiful layout, but don’t understand that the words you use matter. Megan Giles helps clients with their marketing messages as well, so every piece she designs uses the right words to turn prospects into customers. Website - LinkedIn -   Bona Fide Finance: Website: LinkedIn: Facebook: Fb Profile:   Student Loan Tax Experts: Website: LinkedIn:  
If you’re opting out of traditional health insurance, it’s important to understand the risks and benefits of nontraditional health care. In this episode, Ben and Andrew continue their discussion about health care coverage and dive into two alternative health insurance options.   In this episode, you’ll also hear: Recognizing the risk of unconventional health care options  Direct Primary Care Model and health share plans  Challenges of leaving conventional insurance coverage  Must-listen moments:  [00:12:32] Because this is non-conventional, there are some inherent risks that are associated with this. There are variations in quality across these different plans and so you need to fully appreciate and recognize that you do need to do your due diligence per any of these suggestions to make sure that even an individual provider is the right provider for you and your family and your needs. [00:28:36] These two ways of getting health coverage, they are trying to work lockstep in with each other to create a more complete package and alternative to conventional insurance. [00:36:43] Definitely you want to run the numbers both ways. Take a look at what your healthcare costs would be under a marketplace plan, or how they would be under a D P C plan and a health share plan.   Failing Forward by John C. Maxwell - Bona Fide Finance: Website: LinkedIn: Facebook: Fb Profile:   Student Loan Tax Experts: Website: LinkedIn:  
Financial independence can bring more calm, time, and energy to your life, so why wait to experience those benefits?   In this episode, Ben and Deb welcome Anna Saucier to talk about why entrepreneurs need a strong foundation, rest, and a mindset that lets you focus on what matters most so you can achieve and receive more today.    In this episode, you’ll also hear: The power of achieving rest and going slow to grow fast  Claiming financial independence vs. viewing financial independence as a reward Being aware of your mindset and living financial independence now    Must-listen moments:  [00:04:15] That's where our true craft comes out…it's not in the doing and doing, doing and spending more and more hours. Because in that stress and in that doing, we become less creative. [00:14:24] I think financial independence and then the rest and the space come together in that it's not a reward for hustling yourself so hard, it's actually something like, how can we claim this in our lives now? [00:38:14] We start living that independence, but also what we're looking at…is not focusing on the money as the goal, but what it makes possible, and refocusing on the purpose of the work that I wanna do in the first place.  Guest Info:  Anna Saucier is a CPD Accredited Certified Online Business Consultant, Energy Clearing Practitioner, and Professionally Trained Mindset Coach, uniquely able to help you in a way that aligns with your values and your mission-led contribution to the world. Website:   Bona Fide Finance: Website: LinkedIn: Facebook: Fb Profile:   Student Loan Tax Experts: Website: LinkedIn:    
Whether you’re ready to start your own business or thinking about a fun side hustle, being an entrepreneur is more possible than ever.   In this episode, Ben chats with Brant Cooper about his focus on driving impact and how the workforce is shifting from the industrial era to empowering people to solve problems with creativity and intelligence. He also shares insights from his best-selling books The Lean Entrepreneur and Disruption Proof.   In this episode, you’ll also hear: Driving impact by empowering creativity and the entrepreneurial spirit   Lessons from Lean Entrepreneur and taking advantage of the digital revolution Starting small, team dynamics, and details about Disruption Proof  Must-listen moments:  [00:03:03] To me the purpose of capitalism and entrepreneurialism is you reap the benefit, the money and lifestyle, from creating value in the world. [00:07:20] Everybody can be entrepreneurial, and it doesn't mean that you're always in learning mode or exploration mode, but you have to find a balance between execution, doing the things that we know must be done, and taking time for the learning. [00:19:05] You're literally trying to get your first dollar because somebody has just proven to you that you're providing them enough value that they're gonna give you something. That's the first step and the steps become bigger after that. Guest Info:  Brant Cooper is the New York Times bestselling author of The Lean Entrepreneur and CEO of Moves the Needle. With over two decades of expertise helping companies bring innovative products to market, he blends agile, design thinking, and lean methodologies to ignite entrepreneurial action within large organizations.  Moves the Needle - The Lean Entrepreneur  - Disruption Proof -   Bona Fide Finance: Website: LinkedIn: Facebook: Fb Profile:   Student Loan Tax Experts: Website: LinkedIn:      
Healthcare can be very expensive and costs can spiral out of control quickly, especially if you’re paying out of pocket.  In this episode, Ben and Andrew work through the various options entrepreneurs have for health insurance coverage and the value of understanding how tax credits can work for or against you. In this episode, you’ll also hear: Utilizing your spouse’s healthcare coverage or Cobra  Individual healthcare marketplace options and understanding premium tax credit   Self-employed health insurance and self-employment tax deduction   Must-listen moments:  [00:09:39] They limit your ability to just jump on [insurance] at any time…you have to have these qualifying events in order to be able to change that coverage up. That would be the biggest concern with switching over to the spouse's coverage. Note: "You may qualify for a Special Enrollment Period if you or anyone in your     household lost qualifying health coverage in the past 60 days (or more than 60 days  ago but since January 1, 2020) OR expects to lose coverage in the next 60 days."   [00:12:15] Whether or not to pursue and utilize this really is just kind of depending on how long it is that you think you would need to be insured before you could come through another means of insurance. [00:22:25] The whole point of the American Cares Act was to get people to participate in coverage even who otherwise found it too expensive. Bona Fide Finance: Website: LinkedIn: Facebook: Fb Profile:   Student Loan Tax Experts: Website: LinkedIn:      
Connecting with other entrepreneurs is a great way to grow your network and learn from people who truly understand the ups and downs of entrepreneurship.  In this episode, Ben and Deb talk with their podcast manager, Virginia Elder, about what led her to launch her own media company after working in the finance industry for several years. They also include some helpful tips for listeners interested in starting their own podcast.      In this episode, you’ll also hear: Understanding what your audience is asking for  Creating a new job for yourself vs. creating a business  Top recommendations for podcast tools  Must-listen moments:  [00:15:58] When you look at it from an entrepreneur lens…that was a pivot that I didn't know that I was doing. And just kind of listening to what the audience is asking for, and it's just very unintentional, but it was a great opportunity and it's not stopped. [00:22:39] One of the biggest challenges has definitely been the mindset and belief in yourself that is required to be an entrepreneur because there's definitely times where you feel like nobody believes in you. [00:25:45] With entrepreneurship, it can very easily consume your life and be that way for a very long time, unless you're very strategic about delegating, getting that team in place, getting systems in place. Guest Info:  Virginia Elder provides podcast editing, podcast launch, video post-production, and copywriting services to help you achieve your entrepreneurial dreams.  Podcast Abundance - Instagram -   Resources Mentioned:  Descript - Podcastle - Audacity - Canva -   Bona Fide Finance: Website: LinkedIn: Facebook: Fb Profile:   Student Loan Tax Experts: Website: LinkedIn:  
Funding a new business can be achieved in a number of creative ways. Knowing your tolerance for risk and your ability to gain back what you lose can influence where you find your funds.      In this episode, Ben and Andrew hash through different funding sources and share how sometimes risk pays off.        In this episode, you’ll also hear: Pros and cons of tapping into retirement funds  Understanding what you can afford to lose  Roth IRAs, 529 Plan, and other sources of funding  Must-listen moments:  [00:13:37] We set the money aside in retirement and in anticipation of being able to take care of your future self. We need to make sure that we're still taking care of your future self. I'd be hesitant about completely draining your 401k to fund a business venture. [00:15:55] When it comes to risk of any sort, whether it's to protect it with insurance or to take it through an investment, the question here is how much can you permit? What's your risk tolerance in having your whole life disrupted if this doesn't play out or go to plan?  [00:26:56] If you have any equity in the home and you're looking to tap the home equity line of credit, or tap that equity through a home equity line of credit, a HeLOCK, I think that can make a heck of a lot of sense—that equity in the home isn't doing anything for you. To sign up for ExtraCredit, go to and get started there. Use the promo code: thefipod. To sweeten the deal you can even get the first 7 days absolutely free. It is just $24.99+ tax a month after the free trial. You can cancel anytime. So go check out ExtraCredit today and start working on your credit goals.   Bona Fide Finance: Website: LinkedIn: Facebook: Fb Profile:   Student Loan Tax Experts: Website: LinkedIn: Website:
Reaching financial independence requires hard work and it’s imperative to avoid costly mistakes to ensure you enjoy the rewards you’ve earned.  In this episode, Ben and Andrew call out common missteps of financial independence and the benefits of combating your fears and acting with courage.    In this episode, you’ll also hear: The problem with playing it too safe  Tackling the rent vs. buy conundrum   Investment options, portfolios, and the need for accountability Must-listen moments:  [00:04:00] Without the ability to give yourself permission to make that change, you wind up really missing out on what the whole point of pursuing FI was in the beginning, and that is to get out of the rat race, to live your life on your own terms.  [00:11:00] The transition into financial independence or the transition into entrepreneurship has the same attributes. We're still dealing with uncertainty, we're still dealing with fear, and really the response in either of these, whether you're transitioning into financial independence or into entrepreneurship, the response is courage.  [00:30:50] We gotta continue to combat fear and greed. Use that investment philosophy, the investment plan…to be your true north when either one of those pulls you too far astray. You gotta look at the plan. You gotta keep updating it, checking in with yourself.     Mr. Money Mustache: “Why You’ll Probably Never Run Out of Money” - New York Times: “Is It Better to Rent or Buy” -   Bona Fide Finance: Website: LinkedIn: Facebook: Fb Profile:   Student Loan Tax Experts: Website: LinkedIn:
The Mistakes Show

The Mistakes Show


As an entrepreneur, failure is inevitable. Learning how to view your mistakes as opportunities for growth and minimizing their impact is key to moving forward.   In this episode, Ben and Deb recall their own “oopsies” and why sometimes the only thing you can do is acknowledge your mistake and grow from it.      In this episode, you’ll also hear: Making mistakes as an employee vs. small business owner The value of accepting and learning from your mistakes Avoiding the negative feedback loop and embracing a growth mindset Must-listen moments:  [00:03:30] It's about progress. It's not about perfection. The stakes feel much, much higher whenever it's your image, your business, your accounts that are being affected by the mistake that's been made, but it's about learning from your experiences and taking that failure as an opportunity to move forward instead of staying stuck.   [00:13:55] If you want your business to grow and succeed, you're going to have to be okay with not just making the mistake. You’re going to have to be okay with losing money on that mistake.  [00:22:00] Mistakes need to get owned and they need to be learned from, and then we need to use them as opportunities to make adjustments.    Failing Forward by John C. Maxwell - Bona Fide Finance: Website: LinkedIn: Facebook: Fb Profile:   Student Loan Tax Experts: Website: LinkedIn:  
Ever consider starting your own business? Whether you want to embrace the digital nomad lifestyle or purchase a franchise, becoming an entrepreneur is more feasible than ever.    But are you truly ready to become your own CEO and wear all the different hats required to run a successful business? It’s important to understand just how much you will rely solely on yourself to keep the ship upright and sailing once you take the leap. In this episode, Ben and Andrew discuss why entrepreneurship is becoming more common, why curiosity, bravery, and courage is key, and insight to what’s guided them throughout their own entrepreneurial journey.     In this episode, you’ll also hear: Understanding how the access to entrepreneurship has evolved How being an entrepreneur is similar to wayfinding  Accepting the possibility of failure and going for it anyway   Must-listen moments:  [00:06:11] It really just allows people to have a lot more control over their lives and it allows people to look at themselves and say what are my skills? What are my passions? What am I excited about and what do I have to offer other people that can maybe make me happy and make them happy? And at the end of the day…make a buck off of it, too.  [00:12:04] You've got to have an inner resilience and an inner fire, because no one's going to drive you…being out on an island alone cannot scare you. You've got to be all right with being with yourself and by yourself.   [00:18:09]  Being an entrepreneur takes courage, it's scary stuff and you've got to be okay with confronting that scariness or just working, living with it, and not letting it keep you from taking action.  Remember, don’t eat the red berries along the way, be ready to put in the work to make sure operations, marketing, and sales are running as smoothly as possible, and always know your why!  Bona Fide Finance: Website: LinkedIn: Facebook: Fb Profile:   Student Loan Tax Experts: Website: LinkedIn:  
Risk and The Alpinist

Risk and The Alpinist


“Not going to live my life afraid to fail.”  Taking risks is scary, but they’re necessary if you want to develop, gain independence, and live the life you’ve imagined for yourself. We’re programmed to be cautious, and subconsciously believe it’s imperative that we avoid risk.  One key to living the life of your dreams is to “just let go and focus on what you really want to do.” While listening, ask yourself what would happen if you could remain cool and collected in the presence of danger, knowing exactly what to expect, and feeling confident that you’re well-prepared for it. In today’s episode, Ben and Andrew talk about the film The Alpinist, which follows a rock climber as he takes chances to live a life of adventure. Though it may be nerve-wracking to push yourself to your limits, the real question is, are you willing to do so? How comfortable are you with uncertainty? How much more profitable and thrilling might your life be if you did take greater risks? In this episode, listen for: It is in our nature to approach decisions cautiously [00:10:14] Failure is an absolute necessity to growth [00:14:58]  As a culture, we’re conditioned to be conservative [00:19:32]  Failure is an inevitable aspect of life and woven into any endeavor that involves taking risks. It’s natural to feel down after experiencing a setback, but you have to pick yourself up, analyze what went wrong, and try again. Bona Fide Finance:  Website: LinkedIn: Facebook:  Fb Profile:   Student Loan Tax Experts: Website: LinkedIn: Live every other Tuesday at 5am
Why We're Pursing FI

Why We're Pursing FI


“Simplicity and striving for freedom.”  FI is the motivation to pursue your dreams and goals. To provide a basic, comfortable existence for oneself and one’s family. When work consumes your life, you may experience feelings of exhaustion, resentment, and a lack of personal fulfillment. In today’s episode, Ben and Deb discuss what financial independence is and why it’s crucial to go after it without limiting your ambitions. Many of us live under the illusion that once we have material things in our possession, we’re satisfied. But are we?  In this episode, listen for Discusses JD Steins’ podcast “Money for the rest of us” surrounding how happiness brings us simplicity [4:18]  A focus to strive for a life of independence [6:26] Work services a valuable purpose and it can be life-giving whenever you’re giving of yourself [11:48]  We want the design we have in mind for our life to be reflected in the work we do. The purpose of financial independence is to achieve a level of satisfaction, stability, and simplicity in one’s life. It is time to stop worrying about the superficial aspects of life and start appreciating what you have in front of you. We’re going to leave you with a question: do you work to live or do you live to work? Bona Fide Finance:  Website: LinkedIn: Facebook:  Fb Profile: Student Loan Tax Experts: Website: LinkedIn: Money for the rest of us Podcast Ep 352 Jacob Lund Fisker    Live every other Tuesday at 5am  



While it's challenging to launch your own business, purchasing a franchise offers several potential benefits. As you explore potential money-making ventures along your journey toward financial independence, franchising may seem appealing since the basic outline of the business operations, branding, and menu are done for you. All you have to do is step in and run it well, right? This week, Ben and Andrew talk about the contrasts between establishing your own business and owning a franchise and dissect what it’s like to be in both positions.  This option has advantages, including a proven business plan and training which can be done in a fraction of the time it would take to start your own business from scratch. In this episode, listen for: [6:38] Explanation of the upfront costs associated with buying a franchise  [10:03] Why obtaining a business loan for a franchise purchase might be easier than gaining funding for a DIY from scratch business [25:00] Always consider the variables you don’t have control over The question is whether you want to start from scratch or have an established business plan laid out for you. There are perks to owning a franchise, but be aware of the expectations, responsibilities, and how much control the brand has over how you operate your store. It’s imperative that before you put your money into a particular business, it’s necessary to do some in-depth research before going all in.  Bona Fide Finance:  Website: LinkedIn: Facebook:  Fb Profile: Student Loan Tax Experts: Website: LinkedIn:   Live every other Tuesday at 5am
Outsourcing and Hiring

Outsourcing and Hiring


Growing a business is exciting, but before you get too excited and make your first hire, it’s important to evaluate your revenue status and client flow:  Am I really making a profit in the business (after taking home an income)?  Is the flow of clients consistent and reliable enough to cover additional overhead costs? Will the rate I’m charging for my services cover costs of outsourcing?  In today’s episode, Ben and Deb have a conversation about knowing when and how to use outsourcing services. The expansion of a business can be quite exciting, but if you take on too many responsibilities, you risk becoming burned out. In the early stages of any business, the most essential component is the amount of revenue being brought in through the door. Although hard to believe, it’s highly likely you could make even more money and gain efficiency if you outsourced the work. The trick is to do it strategically. In this episode, listen for: [1:52] It’s important to know you can’t do everything by yourself for the long-haul [23:02] How hiring a business consultant has helped Ben & Deb’s business [25:05]  When done well, bringing on a team is often a catalyst to business growth and you end up wearing fewer hats  You put all you have into your business, so it makes perfect sense for you to do everything  to ensure its continued success. Even while getting the business off the ground and operating is of the utmost importance, there will come a time when you’ll have to let go of some of the more tedious tasks you either don’t want to do, no longer have time for, or don’t have the skillset for. Bona Fide Finance:  Website: LinkedIn: Facebook:  Fb Profile:   Student Loan Tax Experts: Website: LinkedIn: Live every other Tuesday at 5am  
How can you achieve Financial Independence without shifting your mindset from scarcity to abundance? This episode’s focus is primarily on the I (independence) component of entrepreneurship. We want to ensure that you maintain and revel in the freedom of building your business and being your own boss.  Owning and operating a business, especially if you’re building one from the ground up, can be tough and time consuming, but achieving Financial Independence as an entrepreneur is possible.  Ben and Andrew discuss the challenging and time-consuming aspects of starting and growing a business from scratch, while sharing that it is possible to stride toward FI at the same time. As you work intentionally toward balance between production and a reliable income, you must find ways to enjoy this life and the money you’re earning. In this episode, listen for Two natural principles you run into as human beings any time business or money is involved [6:20]  Want more time to relax? Surround yourself with a team you can trust.  [17:46] Be aware of your limits, know when to say no, and recognize when it’s time to decompress and rest [19:37] As you lean further into the abundance mindset, you’ll notice a significant change in the way you’re operating. The real scarcity is time, not money. Money is abundantly available.  Remember, you chose entrepreneurship as a route toward a life of freedom, vibrance, and independence. As you continue to build your business, don’t lose sight of those goals. Perhaps its time to hire, create a process, or implement some software so that you don’t have to do everything yourself.  You, as the owner of the business and the entrepreneur, can choose the path that your life will take going forward. Bona Fide Finance:  Website: LinkedIn: Facebook:  Fb Profile:   Student Loan Tax Experts: Website: LinkedIn: Live every other Tuesday at 5am  
What does it take to make a sale? We all know in business we want to close the deal, but there’s a catch. There are variables to consider when deciding how you should approach a conversation with a prospect. In today’s episode, Ben and Deb discuss the four tribal types you’ll come across in a sales conversation and create relationships. While listening, think about which one you are: commander, achiever, expressor or reflector.  In this episode, listen for Ben discusses being an achiever and what that means to him [8:45]  What the experience of each tribal type might look like [18:00] Why your sales style has to be about your customers to make the sale [27:15]  When you’re starting off the relationship with a prospect, don’t center the conversation about who you are and why it would be great for them to work with you. Instead, start by getting to know them. Using the information they provide you, position your product or service as the solution to their concerns or problems. Talk about what’s in it for them and how you can help them achieve their goals. Bona Fide Finance:  Website: LinkedIn: Facebook:  Fb Profile:   Student Loan Tax Experts: Website: LinkedIn:
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