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The FIR Podcast Network is the premiere podcast network for PR, organizational communications, marketing, and internal communications content. Each of the FIR Podcast Network's shows can be accessed individually. This is the EVERYTHING Feed, which gets you the latest episodes of every show in the network.
1734 Episodes
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Longtime FIR listener (and one-time contributor) Bernie Goldbach asked Neville and Shel how they find quality conversations. That opened up a discussion about sources of information for staying current on communication and technology trends and how those habits have changed over the years.Continue Reading →
The post FIR #345: Sources of Information appeared first on FIR Podcast Network.
The number of change initiatives companies impose upon employees has skyrocketed from two per year in 2016 to 10 in 2022. That has left employees with a serious case of change fatigue, increasing the likelihood that these initiatives will fail. Shel and Neville look at data from Gartner and advice on how to better handle the surge of change programs, many of which companies are undertaking in response to challenges resulting from the COVID-19 pandemic. Also in this episode:
Web3 has never captured the public's imagination. The lingo of Web3 may be partly to blame.
Over half of public relations practitioners lack confidence in their data literacy skills. That's a problem when the simple but useless AVE metric is no longer the communicator's fall-back metric.
The pandemic influenced the ways companies communicated with employees, leading to a shift in the elements of communication that lift organizations' internal brands.
A quarter of Twitter users don't expect they'll be using the platform within a year.
The uproar over perceived or real copyright violations inherent in the Large Language Models used by generative AI tools is poised to find its way into laws and regulations.
Continue Reading →
The post FIR #334: Employees Really Do Hate Change appeared first on FIR Podcast Network.
While some assume NFTs are on their way out as the value of digital artwork has plummeted, brick-and-mortar retailers are increasingly finding ways to offer the ability to mint NFTs right in their stores. In this episode, Neville and Shel look at some of the latest developments in the evolution of collectible NFTs.Continue Reading →
The post FIR #268: NFTs in the Checkout Lane appeared first on FIR Podcast Network.
Bosses: True Stories of the Good, the Bad and the Ugly is a candid and provocative new book in which communication and leadership expert Roger D’Aprix (also an IABC Fellow) asserts that many leaders are ignoring the proper selection, training, development, and ongoing support of the mid-level bosses they entrust to manage company talent.
Roger joined four IABC Fellows and moderator Shel Holtz on March 19 for a conversation about bosses, their communication role, and how organizational communicators can help improve the culture of management in their organizations.
In addition to Roger and Shel, Fellows participating in this conversation included Bish Mukherjee, Jim Shaffer, Angela Sinickas, and Stacy Wilson.Continue Reading →
The post Circle of Fellows #55: Bosses — True Stories of the Good, the Bad, and the Ugly appeared first on FIR Podcast Network.
Invest in productivity and elevate client experience with attention to detail, psychology, and technology. This episode features #ThoughtLeader and #Expert Angela Proffitt (https://aha.pub/AngelaProffitt), founder and GSD (Get Shit Done!) creative of AngelaProffitt.com, productivity and event consultant, and celebrity wedding planner and designer specializing in technology and communication using her background in psychology.Continue Reading →
The post #289: Angela Proffitt and Mitchell Levy on Thought Leader Life Credibility Episode appeared first on FIR Podcast Network.
Renew your life with constant and conscious self-care to get out of the burnout cycle. This episode features #ThoughtLeader and #Expert Whitney Gordon-Mead, MSc (https://aha.pub/WhitneyGordonMead), the CEO of Intuit Wisdom LLC, which is an empowerment coaching and spiritual counseling company; an international speaker; a certified life coach; and an ordained minister with three decades of experience researching personal growth and how we heal from within.Continue Reading →
The post #288: Whitney Gordon-Mead and Mitchell Levy on Thought Leader Life Credibility Episode appeared first on FIR Podcast Network.
Tools that use artificial intelligence (AI) to analyze that information can help you develop a data-driven marketing strategy by understanding who your customer is, what they want and how they’ll engage with your marketing and sales content.
AI marketing sounds like a promise of the future, but it’s already happening in most major companies. If you use Google or Facebook for digital marketing, you’re using it every day.
Shahnoor Khan, VP Global Marketing at SaaS company KCS Technologies, joined the AMP Up Your Digital Marketing podcast to pull back the curtain on AI and help you see how you could use the technologies in your marketing and sales efforts.Continue Reading →
The post #128 Shahnoor Khan on How to Boost Your Marketing Efforts with Artificial Intelligence appeared first on FIR Podcast Network.
It's a crazy time to be alive right now. So much change and now you suddenly find yourself in a work from home situation. In this week's show, Gini Dietrich shows you how to be as successful as you can be, in light of everything that is going on.Continue Reading →
The post Spin Sucks 093: How to Successfully Work from Home appeared first on FIR Podcast Network.
Successfully run your business and achieve your goals with an effective business mapping approach. This episode features #ThoughtLeader and #Expert, Mark Maes (http://aha.pub/MarkMaes), founder and CEO of Maes and Associates, LLC. He is also an accomplished business advisor and keynote speaker.Continue Reading →
The post #287: Mark Maes and Mitchell Levy on Thought Leader Life Credibility Episode appeared first on FIR Podcast Network.
Decrease lead time by providing quality customization services and meeting business needs with favorable results. This episode features #ThoughtLeader and #Expert, Shayna Pellino (https://aha.pub/ShaynaPellino), a New York native, Hero Club member and owner and CEO of Shayna Rose Interiors which turns design dreams into reality with the business principle that “everyone wins.”Continue Reading →
The post #286: Shayna Pellino and Mitchell Levy on Thought Leader Life Credibility Episode appeared first on FIR Podcast Network.
As the coronavirus prompts many companies to institute large-scale work-at-home programs, many managers are scrambling to put policies in place that didn't exist before. Paul and David offer advice on potential gotchas based on their own decades-long experience as sole business owners.Continue Reading →
The post FIR B2B #135: Tips for Transitioning to a Home-Based Workforce appeared first on FIR Podcast Network.
Connect with your audience and grow your business with your unique brand that speaks from the heart.This episode features #ThoughtLeader and #Expert, Brian Schulman (https://aha.pub/BrianSchulman), Founder & CEO of Voice Your Vibe™ which is a professional training and coaching community on LinkedIn. Brian is also a Forbes Featured Entrepreneur, a speaker, 2018 LinkedIn Top Voice, and was named a 2019 LinkedIn Video Creator of the Year.Continue Reading →
The post #285: Brian Schulman and Mitchell Levy on Thought Leader Life Credibility Episode appeared first on FIR Podcast Network.
The PESO model is like a pyramid. Each corner of the base must be built solidly, or the entire structure will collapse. In this week’s show, Gini Dietrich talks about the improvements made to the PESO model graphic and process.Continue Reading →
The post Spin Sucks 092: The Newly Improved PESO Model appeared first on FIR Podcast Network.
Implementing an employee advocacy program for any organization can come with challenges and hurdles. Couple that with implementing it in a regulated industry, like a bank, and the challenges are amplified, but far from being a deterrent. In fact, the financial industry can, and does, prove to be one of the best areas to implement an employee advocacy program because the end user needs to trust their financial institution, and their friends and colleagues are more trustworthy than a faceless brand.
In this episode of AMP Up Your Digital Marketing, we meet Yvonne Boateng, the Employee Advocacy Director for Standard Chartered Bank, who championed her company's employee advocacy program. Recognizing early on that the company social media policy needed to match their desires for employees to share, alongside executive buy-in, led to a successful implementation, increasing engagements by 180X. Yvonne explains to listeners how and why the program was a success as well as hurdles she encountered early on that others should be aware of when implementing their program. Continue Reading →
The post #127 Yvonne Boateng on Championing an Employee Advocacy Program appeared first on FIR Podcast Network.
Grow your business by turning customers into fans. This episode features #ThoughtLeader and #Expert David Meerman Scott https://aha.pub/DavidMeermanScott, a leading business growth speaker for companies and worldwide conferences.Continue Reading →
The post #284: David Meerman Scott and Mitchell Levy on Thought Leader Life Credibility Episode appeared first on FIR Podcast Network.
Evaluate your business process for the best ROI. This episode features #ThoughtLeader and #Expert Jack Phillips https://aha.pub/JackPhillips, a world-renowned expert on accountability, measurement, and evaluation.Continue Reading →
The post #283: Jack Phillips and Mitchell Levy on Thought Leader Life Credibility Episode appeared first on FIR Podcast Network.
A Star Wars superfan has written a thirty thousand word dissertation detailing the problems with the franchise and we look to the PESO model to help him out.Continue Reading →
The post Spin Sucks 091: Star Wars and the PESO Model appeared first on FIR Podcast Network.
In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Dan Golden, president and co-founder of the digital marketing agency Be Found Online. They discuss the changing landscape of search marketing and what brands need to do now to keep up with coming changes. You’ll learn:
Google recently announced it will block third-party cookies in the Chrome browser by 2021, which will force advertising back into contextual targeting.
Despite ongoing algorithm changes, best practices for optimizing for organic search haven’t changed much since the outset.
Search marketing is becoming less about driving leads to your website and more about creating better customer experiences within search channels.
Continue Reading →
The post #126: Dan Golden on How to Create a Rich Customer Experience Through SEO appeared first on FIR Podcast Network.
Attract more people and improve client retention through powerful storytelling. This episode features #ThoughtLeader and #Expert David Bryson (http://aha.pub/DavidBryson), host of the top-rated podcast in Arizona, “Why Can’t You?”. He is also a keynote and motivational speaker.Continue Reading →
The post #282: David Bryson and Mitchell Levy on Thought Leader Life Credibility Episode appeared first on FIR Podcast Network.
Talk of COVID-19, or Coronavirus, is dominating the headlines, your timeline ― and probably your headspace. On top of your own family's health and wellbeing, you have your business, customers and employees to worry about.
As you navigate the fine line between information-sharing and fear mongering, what's the right message to send? Andy Gilman - a well-known crisis comms expert -- has the answers in today's episode of EE Voice - in less than 15 minutes. (As anyone can now tell you, that's equivalent to time spent on about 45 hand-washings).
Whether you are adapting an existing crisis communications plan or starting from scratch, you'll want to tune in for Andy's expertise. You can learn more about Andy and his company at CommCore Consulting.
Continue Reading →
The post Episode #43 – Andy Gilman on Coronavirus Crisis Communications appeared first on FIR Podcast Network.
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