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The Fan Engagement Pod

The Fan Engagement Pod

Author: Fan Insights

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Each week we hear from an expert in Fan Engagement, or someone who brings insight to the subject. Hosted by Kevin Rye.


Don't forget to join the Fan Engagement Network at https://faninsights.co.uk/network/join


Theme music: Future Stuff by Apoxode (c) copyright 2018 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/Apoxode/58963



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49 Episodes
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Episode 41 of the Fan Engagement Pod is a bonus episode, with Fiona Green from sports industry data experts Winners, chatting about the new edition of her book, Winning with Data, published by Routledge. She’s well known in her field, and you can hear more about her and what Winners does in Episode 30. We’ve also got three copies of her book to give away. Listen to find out how!If you’re not fortunate enough to win a copy of her book, go to https://tinyurl.com/fionagreen to buy a copy. It’s also available from all good book retailers in hardback and e-book.And don’t forget: Fan Insights will soon become Think Fan Engagement. Keep an ear out for more. You can join the Fan Engagement Network at http://faninsights.co.uk/network/join See acast.com/privacy for privacy and opt-out information.
Episode 40 of the Fan Engagement Pod is a bit of a special one. We’ve gathered together five fan facing communications, media and social media managers and officers from clubs in the Premier League, Championship, League One, Two and National League North. They are: Alex O’Loughlin, Media Content Officer at Southampton FC, Elliot Byrne, Multimedia Journalist at AFC Bournemouth, Scott Demmerling, Head of Media at Shrewsbury Town FC, Scott Palfrey, Marketing Manager at Exeter City FC and Dan Simmonite, Media Officer at York City FC. This is an illuminating journey through the Fan Engagement aspects of their role, and a chat that covers a lot of ground, shot through with great insights about what it’s like at the coalface for people in their role. Don’t forget we’ve got loads of other episodes. Episode Four of Bas Chat is now out, where we look at the value of Fan Engagement when you get that approach from a tech company, why clubs value sponsorships & partnerships as they do and whether leagues should be providing more help to clubs to build their Fan Engagement strategy, so clubs can focus on building resilient and successful sports businesses. Listen via the usual channels. Search Fan Engagement Pod.If you’re from a club in the top four divisions of English men’s football, don’t forget we’ve sent out data collected for the Fan Engagement Index 2019/2020 season for comment.And don’t forget: Fan Insights will soon become Think Fan Engagement. Keep an ear out for more. You can join the Fan Engagement Network at faninsights.co.uk/network/join See acast.com/privacy for privacy and opt-out information.
Episode 39 of the Fan Engagement Pod is a chat with Christopher Addison from Le Golf National in Paris, where he holds a customer experience and marketing role. He has also studied sport and management both at the renowned Stirling University, and at Dundee, where he did a Masters. This was recorded in Summer 2020, not long after the first nationwide lockdowns finished both at home and abroad. Although he’s done some football related work with Mark Bradley at the Fan Experience Company, our chat centred on Golf and the lessons that football can learn from the relationship between golf club members and clubs - and there are many, particularly around loyalty, and the challenge faced in attracting new participants in the face of other leisure pursuits.Don’t forget we’ve got loads of other episodes. Episode Four of Bas Chat is now out, where we look at the value of Fan Engagement when you get that approach from a tech company, why clubs value sponsorships & partnerships as they do and whether leagues should be providing more help to clubs to build their Fan Engagement strategy, so clubs can focus on building resilient and successful sports businesses. Listen via the usual channels. Search Fan Engagement Pod.And don’t forget: Fan Insights will soon become Think Fan Engagement. Keep an ear out for more. You can join the Fan Engagement Network at faninsights.co.uk/network/join See acast.com/privacy for privacy and opt-out information.
Episode 4 of BasChat is a bit of a departure, but for a reason. It’s the last one in its current format. As you’ll hear in this episode we’re going to be changing things around a little bit, and in the future, focusing on the club side of Fan Engagement with Bas.This time around we look at the value of Fan Engagement when you get that approach from a tech company, why clubs value sponsorships & partnerships as they do and whether leagues should be providing more help to clubs to build their Fan Engagement strategy, so clubs can focus on building resilient and successful sports businesses.In the future we would also love to begin incorporating more views and questions from listeners, so drop us a line at hello@faninsights.co.uk or pop onto Twitter @faninsightscouk or any other of our social channels.Don’t forget, Fan Insights becomes Think Fan Engagement soon.  And also, you can join the Fan Engagement Network at faninsights.co.uk/network/join If you want to find out more about the title track to this episode, it’s called Exotica, and is by the Juanitos. You can find their albums at freemusicarchive.org/music/Juanitos#contact-artist See acast.com/privacy for privacy and opt-out information.
Episode 38 of the Fan Engagement Pod is a chat with Cambridge United Director, Dave Matthews Jones. Dave is the director elected by fans, via the Cambridge United supporters’ trust, Cambridge Fans United. He’s learned to accept the realities of the game and not let them get to him too much!This was recorded in late May 2020, towards the end of the first nationwide lockdown. The role Dave holds has existed since 2004, coming from a crisis that saw the Trust lead a campaign to raise £100,000 to save the club, with a director in exchange for their efforts Since the role was created, they have repeatedly played a critical role in good times and bad, and even though the club’s shares are now all owned by Chairman Paul Barry, the Trust retains their role through an article in the company rules.This episode brings to life some of the things that The FA’s Andy Ambler said about the value of having a fan on the board, and we talk about how critical the role is to Fan Engagement at the club, the listening he does amongst the fanbase, the practicalities of the role, and balancing the duties with the legal requirements.Don’t forget we’ve got loads of other episodes, including Episode Three of Bas Chat is now out, and we take a look at the known unknown of what happens after Covid and the return of fans to stadiums, whether brands will pull back, season ticket ‘no-shows’, and why we both think that in rebuilding a commercially viable club, dialogue will matter more. The next episode, Episode 4, will be back to the regular date of the last Thursday of the month. Listen via the usual channels. Search Fan Engagement Pod.You can join the Fan Engagement Network at faninsights.co.uk/network/join See acast.com/privacy for privacy and opt-out information.
Episode 37 of the Fan Engagement Pod is a chat with the Football Supporters Association’s Ashley Brown. Ashley led the fan takeover of Portsmouth FC in 2013, and was a director until 2017 when US media mogul Michael Eisner took over. Under the stewardship of the supporters, the club was transformed off the pitch into a club unrecognisable from the one that collapsed twice and was caught up in never-ending financial crises. Ashley now works as Head of Supporter Engagement and Governance at The FSA, leading on the reform work the organisation campaigns on. He was also the final Chief Executive of Supporters Direct. We cover every bit of ground from activism to engagement at a club where trust had to be rebuilt as a matter of priority, and talk about the role The FSA plays in the game today.Don’t forget we’ve got loads of other episodes. Episode Three of Bas Chat is now out, and we take a look at the known unknown of what happens after Covid and the return of fans to stadiums, whether brands will pull back, season ticket ‘no-shows’, and why we both think that in rebuilding a commercially viable club, dialogue will matter more. The next episode, Episode 4, will be back to the regular date of the last Thursday of the month. Listen via the usual channels. Search Fan Engagement Pod.You can join the Fan Engagement Network at faninsights.co.uk/network/joinPS: don't forget the listener survey. It'll only take two minutes of your time to complete: https://tinyurl.com/fanengagementpod See acast.com/privacy for privacy and opt-out information.
Episode 36 of the Fan Engagement Pod is a chat with Cheltenham Town Media Manager, Richard Joyce and Associate Director Murry Toms.Like many clubs of their size and level, they don’t have teams of people working on communications & engagement. Richard works across the piece, whilst Murry provides support on a practical and strategic level for Richard’s work. This interview provides a really good window into Fan Engagement & communication with fans at a club of their size, how important unpaid support from directors often is, and how fan involvement in ownership impacts the culture. We also get a good idea of what it’s been like during Covid and how it’s been communicating with fans at a distance. Murry’s dayjob is as campaigns director at Crowdfunder, whilst Richard was formerly at Forest Green Rovers.Don’t forget we’ve got loads of other episodes. Episode Three of Bas Chat is now out, and we take a look at the known unknown of what happens after Covid and the return of fans to stadiums, whether brands will pull back, season ticket ‘no-shows’, and why we both think that in rebuilding a commercially viable club, dialogue will matter more. The next episode, Episode 4, will be back to the regular date of the last Thursday of the month. Listen via the usual channels. Search Fan Engagement Pod.You can join the Fan Engagement Network at faninsights.co.uk/network/joinPS: don't forget the listener survey. It'll only take two minutes of your time to complete: https://tinyurl.com/fanengagementpod See acast.com/privacy for privacy and opt-out information.
Welcome to BasChat episode three. This is where me, Kevin Rye and Bas Schnater, Fan Engagement consultant and expert, chat about marketing, commercial and activations with a Fan Engagement Flavour. This month we look at the known unknown of what happens after Covid and the return of fans to stadiums, focusing on whether brands will pull back from their involvement in clubs, season ticket ‘no-shows’, and why we both think that in rebuilding a commercially viable club, dialogue will matter more. Further reading via Dominik Schreyer, WHU - Otto Beisheim School of Management's paper: Football Spectator No-Show Behaviour in Switzerland: Empirical Evidence From Season Ticket Holder BehaviourIf you enjoy this, have a look at our other episodes, where I chat about Fan Engagement with a whole plethora of people in the field, including Chief Executives, Owners, Supporter Liaison Officers, Public Relations and Marketing experts and politicians. Search Fan Engagement Pod.Don’t forget, Bas Chat will return to the regular date of the last Thursday of every month for the scheduled March episode. Listen via the usual channels. Search Fan Engagement Pod.You can join the Fan Engagement Network at faninsights.co.uk/network/joinPS: We’d love some feedback from you about the Pod. We’ve set up a survey that will only take a couple of minutes to complete. It’s at https://tinyurl.com/fanengagementpod See acast.com/privacy for privacy and opt-out information.
Welcome to Episode 35 of the Fan Engagement Pod, a chat with the person responsible at The FA for relationships with The Football Supporters Association, as well as clubs and others, Director of Professional Game Relations, Andy Ambler. Andy used to run Millwall and before that, Fulham, under quite different owners, John Berylson and Muhammed Fayed. At Millwall they had a fan on the board (and still do). He has a fantastic level of insight when it comes to how clubs and their owners think, and how Fan Engagement is done well.He’s a big advocate of listening and working proactively with fans and their representatives, and applies those principles to what he now does for The FA. Alongside plenty of great insights on Fan Engagement, we also touch on some areas of regulation, particularly the misunderstandings that some fans have about who is and isn’t responsible and why. As a listener to the Fan Engagement Pod, we'd like you to take just a couple of minutes of your day to fill in a quick survey about it. Go to https://tinyurl.com/fanengagementpodDon’t forget we’ve got loads of other episodes, including the new Bas Chat, where we take a particular look at activations, sponsorships and partnerships between brands and rights holders with a Fan Engagement flavour, with a real expert in the field, Bas Schnater. Due to circumstances beyond my control, the next episode will be out on the 4th March. We’ll return to the regular date of the last Thursday of every month for the scheduled March episode. Listen via the usual channels. Search Fan Engagement Pod.You can join the Fan Engagement Network at faninsights.co.uk/network/join See acast.com/privacy for privacy and opt-out information.
Episode 34 of the Fan Engagement Pod is a wide ranging conversation with Brighton & Hove Albion Chief Executive & Vice Chair, Paul Barber.Paul is someone liked and respected throughout the industry, and we cover plenty of ground, ranging from the way in which leadership and values shape the way the club is run at all levels, involving all staff, and how that impacts on engagement with fans, to how important intention has been in rebuilding Brighton from a club that nearly disappeared, to one that is now in the top flight for their fourth season in a row.We also touch on the Covid pandemic and his views on the return of fans and the challenge of engaging them throughout, as well as looking at esports and how it can be used to attract and retain a new generation of fans. Don’t forget we’ve got loads of other episodes, including the new Bas Chat, where we take a particular look at activations, sponsorships and partnerships between brands and rights holders with a Fan Engagement flavour, with a real expert in the field, Bas Schnater. Due to circumstances beyond my control, the episode due out this week (25th Feb) will now be coming on on the 4th March. We’ll return to the regular date of the last Thursday of every month for the scheduled March episode. Listen via the usual channels. Search Fan Engagement Pod.You can join the Fan Engagement Network at faninsights.co.uk/network/join See acast.com/privacy for privacy and opt-out information.
Welcome to Episode 33 of the Fan Engagement Pod, a chat with another Mark, this time Mark Catlin the Chief Executive of Portsmouth FC. Mark is someone I don’t need to persuade of the merits of open and transparent communication, and good Fan Engagement, as they finished 9th in the inaugural Fan Engagement Index. We chat about the prospects for football whenever it is we emerge from the pandemic, and what his concerns are in terms of numbers - and whether he’s concerned about a potential drop-off in fans attending.We also focus on his views favouring openness and transparency across a whole range of issues that football clubs and football more widely doesn’t often agree with, touching on the recent arbitration over the salary cap and the unplayed EFL Trophy final between his own Portsmouth and Salford City.Don’t forget we’ve got loads of other episodes, including the new Bas Chat, where we take a particular look at activations, sponsorships and partnerships between brands and rights holders with a Fan Engagement flavour, with a real expert in the field, Bas Schnater. A new episode is currently out, with new ones every last Thursday of every month. Listen via the usual channels. Search Fan Engagement Pod.You can join the Fan Engagement Network at faninsights.co.uk/network/join See acast.com/privacy for privacy and opt-out information.
This episode is a chat with Mark Bradley from the Fan Experience Company. Mark doesn’t need much introduction to people in English football, or increasingly, European football, given his UEFA funded grow work across the continent.We chat extensively about the roots of his work from starting off at the Halifax Building Society, progressive customer service, and developing the fan journey with the Premier League and then EFL.One of the issues we do cover is one that I’ve been talking increasingly about with colleagues in the industry: have matchgoing habits been broken permanently, and will this lead to a drop-off in attendances? Has the behaviour of clubs towards fans throughout the pandemic made this more likely?Don’t forget we’ve got loads of other episodes, including the new Bas Chat, where we take a particular look at activations, sponsorships and partnerships with a Fan Engagement flavour with a real expert in the field. A new episode is out now, and every last Thursday of every month. Listen via the usual channels.You can join the Fan Engagement Network at faninsights.co.uk/network/join See acast.com/privacy for privacy and opt-out information.
This episode is one of the most fascinating I’ve done, because I learned such a huge amount about a subject I knew very little about: esports. It centres around a chat with Trev Keane, a Dublin-based consultant with Took Media and a founding board member of Ireland Esports. There’s a lot of talk about whether football - and other sports - should see esports as a threat to their business model, and I think we expose that as a fallacy. Not that clubs shouldn’t be aware of competing leisure pursuits, of course. It's clear there's huge potential for clubs to understand and utilise esports to enhance the reach they have. It’s not just Man United who can harness its power, but all clubs. They are at the very least, tools to communicate with people your club needs a relationship with, in the same way as any other tool.Don’t forget we’ve got 30 other episodes, including the new Bas Chat, where we take a particular look at activations, sponsorships and partnerships between brands and rights holders with a real expert in the field. A new episode is currently out, with new ones every last Thursday of every month. Listen via the usual channels.You can join the Fan Engagement Network at faninsights.co.uk/network/join See acast.com/privacy for privacy and opt-out information.
In this episode, we chat about how to ensure that insight from the fans is part of how you work with your commercial partners. Not as some kind of necessary evil, or a brake on something, but as a positive way of ensuring that you get the most out of your sponsorship and activation. We take a particular look at Borussia Dortmund, and Bas also muses about loyalty and the attempted coup by Donald Trump's supporters.Don’t forget we’ve got loads more episodes of the Fan Engagement Pod, including this week, Fiona Green from Winners. The next episode is out next Tuesday, and every Tuesday Listen via the usual channels.You can join the Fan Engagement Network at faninsights.co.uk/network/join See acast.com/privacy for privacy and opt-out information.
This episode is a chat with Fiona Green, Director and Co-Founder of Winners, a technology-neutral provider of services that helps sports rights owners increase revenue, participation and engagement. Fiona is an expert in the field of data, and is passionate about getting people to understand the absolute centrality of data for rights holders.She talks about where clubs have struggled for various reasons to incorporate data into their day-to-day, and why they absolutely should. Anyone who wants to know how to do it right at a minimum needs to read her book, Winning with Data, or even get on the phone and book a call: winnersfdd.comHer book is being republished in March and will link up with the new Winners training course as part of it. It's published by Routledge, and will be available from all good bookshops.Don’t forget we’ve got loads of other episodes, including the new Bas Chat, where we take a particular look at activations, sponsorships and partnerships between brands and rights holders with a real expert in the field. A new episode is out this Thursday 28th Jan, and every last Thursday of every month. Listen via the usual channels.Join the Fan Engagement Network at faninsights.co.uk/network/join See acast.com/privacy for privacy and opt-out information.
This episode is a chat with Niamh O’Mahony, Secretary of the Irish Football Supporters Network, and one of the two representatives of fans on the FAI (Football Association of Ireland) Council. She is also a former acting CEO of SD Europe, and one of the people behind the saving of her own Cork City in 2010. Niamh is steeped in the Irish and European supporters' trust and supporters’ movement. We talk about being on the other side of the table, why dialogue matters, and what it’s like being on the FAI Council, part of the governing body of Irish football.We've also got a brand new, monthly episode called 'Bas Chat' with Fan Engagement expert Bas Schnater, where he & Kevin Rye tap into Bas’s vast knowledge of what’s happening in Fan Engagement, with a particular focus on activations, sponsorship and commercial. It'll be out on the last Thursday of every month via the usual channels.You can join the Fan Engagement Network at faninsights.co.uk/network/join See acast.com/privacy for privacy and opt-out information.
The Fan Engagement Pod returns tomorrow, 19/01/21. Don't forget Bas Chat, the last Thursday of every month. See acast.com/privacy for privacy and opt-out information.
Welcome to Episode 28 of the Fan Engagement Pod. This episode is back to a chat with a guest about their experience and perspective on Fan Engagement, with an old friend of mine from my days working in European football, Digital Project Manager at Brøndby IF, Troels Johnsen.We really get into some of the commercial issues around converting loyalty, identity, belonging and being part of something bigger into a commercial success, but without destroying its crucial authenticity and sincerity.Troels someone who just gets the intangible nature of being a fan, as someone who was himself an activist, setting up Det Nye Brøndby and then the Brøndby Supporters’ Trust, which sought to influence and change the direction of a club in crisis.His passion and love for his club shines through, but he’s someone who is utterly, resolutely, professional. His insight would benefit any club, and Brøndby IF are lucky to have him. This really is a great episode for everyone, but particularly for commercial, marketing and revenue generating teams, who want to understand how to do it sincerely.We touch on data, activations that work, rebrands that failed, how apps aren’t the answer, and how to accept the intangibility of passion, and to harness it successfullyDon’t forget we’ve got 27 other episodes, including the new Bas Chat, where we take a particular look at activations, sponsorships and partnerships between brands and rights holders with a real expert in the field. Listen via the usual channels.You can join the Fan Engagement Network at faninsights.co.uk/network/join See acast.com/privacy for privacy and opt-out information.
Bas Chat #1

Bas Chat #1

2020-11-2641:14

In this episode, we have a chat about Bas’s view on data breadcrumbs, where it segways with relationships, about a natty new activation between Budweiser and US women’s soccer, Bas’s take on the Premier League’s now defunct Pay Per View plans, passion products and why he calls fans ‘customer plus’. Mark Bradley and the work of the Fan Experience Company also get a very honourable mention.If you want to follow-up on anything we’ve talked about, check the episode links below, or email us at hello@faninsights.co.ukAnd don't forget: You can join the fan engagement network at faninsights.co.uk/network/join Club Brugge pre-match preparationsBudweiser and US Women's SoccerSC Heerenveen charity campaignBas's Twitter account: @basschnater and website: fanengagement.nlFan Experience Company See acast.com/privacy for privacy and opt-out information.
Episode 26 of the Fan Engagement Pod is a chat with Wycombe Wanderers Head of Media, Matt Cecil. We looked at whether being a fan of a club like him is beneficial in roles like his, how he focuses on what the numbers tell him, and how not to spend too much time reading Twitter or messageboards.We also chat about how he’s moved seamlessly between three different models of ownership, helping the transition between each and how things changed. former Cronulla Sharks, Wycombe and Notts County's Damian Irvine, interviewed in Episode 19, talked about Matt as someone he admires professionally.Don’t forget we’ve got the new Bas Chat launching this coming Thursday, and every last Thursday of the month. We take a particular look at activations, sponsorships and partnerships between brands and rights holders with a real expert in the field..Listen via the usual channels.You can join the Fan Engagement Network at faninsights.co.uk/network/join We’re introducing some exclusive member services soon. See acast.com/privacy for privacy and opt-out information.
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Kevin

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Jun 3rd
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