The Farrynheight Podcast

No one pushes you, challenges you, or calls you on your bullshit quite like your best friend. Farryn’s ultimate boss and best friend of nearly 20 years, Jessica Graboff—an agent at CAA—joins the Farrynheight Podcast for an intimate conversation about friendship, career, and the lessons that shaped them both.From early days as ambitious twenty-somethings in New York to building brands and storytelling on opposite coasts, Jessica and Farryn unpack what it really means to evolve side-by-side both personally and professionally. This is an intimate, full-circle conversation about loyalty, reinvention, and the beauty of building your life—and your career—with people who see your potential before you do.Timestamps: 00:00 – Introducing Jessica Graboff: Agent, Mentor, Best Friend03:29 – Would We Live Together Again? Absolutely05:49 – Moving to NYC & Becoming Real Friends06:55 – Early Ambition & Career Drive08:18 – Discovering We’re Both Storytellers09:58 – Law, Talent, and the Birth of Brand Storytelling12:06 – The Rise of Talent-Driven Brands14:07 – Learning From Each Other’s Worlds15:59 – Shanghai, Michael Kors & Early Career Lessons18:21 – Learning Through Failure as a Young Agent20:31 – Why Moving to LA Changed Everything21:23 – What Makes a Successful Agent22:16 – Building Trust With Talent & Brands24:05 – Defining Your Personal Brand & Lane25:41 – Working With Powerful Women in Hollywood27:50 – Motherhood, Ambition & Identity Shifts29:06 – Returning to Work After Kids & COVID30:00 – Sacrifice, Guilt & Balance as a Working Mom31:26 – Growing Careers Side by Side32:59 – Diverging Paths: Marriage, Divorce & Growth34:36 – How Motherhood Changes Perspective40:22 – What’s Next in Brand & Celebrity Marketing45:15 – Creativity, Growth & Staying Curious46:09 – Rapid Fire 46:22 – Fear of Scaling & Letting Go of Control50:47 – Final Thoughts & OutroSubscribe to The Farrynheight Podcast: YouTubeSpotify Apple PodcastsFollow Farrynheight on social:Farrynheight Podcast InstagramFarryn Weiner InstagramFarrynheight InstagramFarrynheight LinkedInInterested in raising brands? Send us a note at [email protected] or visit us at https://farrynheight.com/ 

PR is not for the faint of heart—it’s cliques, war rooms, and more than a few late nights. But Savannah Engel, Founder of SAVI PR, hasn’t just survived it; she’s turned the chaos into a career that’s helped define a generation of fashion marketing. From early stumbles and tough feedback to finding her rhythm, Savannah used grit, persistence, and her instinctive social wizardry to carve her path. She’s proof that what begins as “soft skills” can become the sharpest edge, transforming social grit into professional gold. Together, she and Farryn trade stories about 20-hour days, the power of your network, why hiring is about personality as much as merit, and how blurred lines between work and life can create both magic and mayhem. They’re candid about the love of career, the myth of “having it all,” and the radical self-belief it takes to keep going anyway. TIMESTAMPS: 00:00 Casual Beginnings and Personal Reflections09:00 Navigating Career Paths in PR and Fashion20:01 Work Ethic and the Changing Landscape of Employment29:59 Self-Discovery and Confidence in Professional Growth30:50 Finding Passion in Work32:00 The Journey of Self-Discovery33:51 Overcoming Challenges and Insecurities36:06 Building a Brand and Team Culture39:06 Creativity in Marketing Strategies42:25 The Reality of Hard Work in PR46:02 Navigating Success as a Woman49:15 The Complexity of Relationships and Success54:54 Lessons Learned Through Experience58:05 Advice for Newcomers in PRSubscribe to The Farrynheight Podcast: YouTubeSpotifyApple PodcastsFollow Farrynheight on social:Farrynheight Podcast InstagramFarryn Weiner InstagramFarrynheight InstagramFarrynheight LinkedInInterested in raising brands? Send us a note at [email protected] or visit us at https://farrynheight.com/ 

Soccer may be the world’s game, but for Radhika Duggal, it’s also a masterclass in marketing, leadership, and consumer obsession. As CMO of Major League Soccer, she’s redefining how a league connects with its fans—through innovation, resilience, and a culture of care that puts people first.Radhika pulls back the curtain on what it really takes to market a league that’s growing at record pace. From embracing imperfection as a strategy (yes, really) to building a culture of care and speed, she shares how consumer behavior and team dynamics intersect to create moments of fandom that last a lifetime.We cover it all: resilience in leadership, why feedback is the ultimate gift, the art of operationalizing innovation, and how soccer’s global DNA makes it uniquely positioned to unite rather than divide. TIMESTAMPS: 00:00 Introduction and Background02:10 The Role of CMO in Major League Soccer06:44 Embracing Imperfection and Learning09:28 Navigating New Challenges in a New Industry12:33 Goals and Team Dynamics15:36 Operationalizing Speed and Communication18:24 Building a Culture of Care and Trust21:09 Defining Great Leadership22:53 Feedback and Growth25:48 Consumer Behavior Insights28:28 Driving Fan Growth and Engagement31:00 Measuring Fandom and Emotional Connection35:07 Innovation in Marketing for MLS37:10 Understanding Consumer Behavior39:39 Real-Life Consumer Insights42:11 The Thread of People in Career43:55 Resilience as a Key SkillSubscribe to The Farrynheight Podcast: YouTubeSpotify Apple Podcasts Follow Farrynheight on social:Farrynheight Podcast InstagramFarryn Weiner InstagramFarrynheight InstagramFarrynheight LinkedInInterested in raising brands? Send us a note at [email protected] or visit us at https://farrynheight.com/ 

What does it really take to rewrite your story? Jaclyn Johnson, Founder & CEO of Create & Cultivate, joins Farryn to unpack the messy, beautiful, and often invisible work of transformation in business and life. From grappling with identity crises after stepping down as CEO, and then returning, to redefining what success means beyond hustle culture, Jaclyn’s journey is a masterclass in owning your boundaries, embracing vulnerability, and learning that sometimes walking away is the boldest act of self-love. They dive deep into how mentorship, masterminds, and community fuel resilience, why asking for more is a revolutionary act for female entrepreneurs, and how personal challenges born of burnout and divorce can lead to unexpected growth and clarity.This episode isn’t just about pivoting a business, it’s about pivoting your life with conviction, courage, and a fierce commitment to showing up authentically on your own terms. Because in a world full of noise and pressure, the real success is learning how to define your own rules and find joy in the journey.TIMESTAMPS:00:00 Navigating Change: A Post-COVID Reflection01:05 The Art of Pivoting: Adapting to New Realities03:03 Identity Crisis: The CEO Transition06:53 Masterminds and Mentorship: Building Connections09:03 Vulnerability in Business: Lessons from Burnout12:08 Redefining Roles: From CEO to Chief Creative Officer13:57 Success and Failure: A Fluid Definition16:13 Learning from Failure: The Wine Venture19:57 Ego and Self-Love: The Courage to Step Back23:16 Owning Your Boundaries and Conviction in Business24:40 Understanding Your Value and Asking for More26:14 Empowering Women Entrepreneurs to Know Their Worth28:09 The Shift from Hustle Culture to Embracing Femininity32:31 Navigating Personal Challenges and Professional Growth36:56 The Journey of Acceptance and Self-Reflection43:14 Defining Success on Your Own TermsSubscribe to The Farrynheight Podcast: YouTubeSpotify Apple PodcastsFollow Farrynheight on social:Farrynheight Podcast InstagramFarryn Weiner InstagramFarrynheight InstagramFarrynheight LinkedInInterested in raising brands? Send us a note at [email protected] or visit us at https://farrynheight.com/ 

The future of snack foods is here, and Ancient Crunch is leading the charge.Steven Rofrano, CEO of Ancient Crunch, isn’t here to disrupt the chip industry. He’s here to rebuild it. With a deep respect for tradition, a sharp eye on quality, and zero tolerance for BS ingredients, Ancient Crunch, the makers of MASA and Vandy, is redefining what “better-for-you” should mean in the CPG space.From vertical integration to viral marketing, Steven joins Farryn to share what it really takes to build a brand that consumers not only taste, but trust. They unpack the critical (and often chaotic) path of launching a CPG company, why real food deserves better storytelling, how moments of validation can keep founders fueled through the grind, and what happens when you decide to challenge the food system from the inside out.It’s a conversation that spans gut health, grit, and the real responsibility of making products that do more than just sell. If you’ve ever wondered how to create food that’s good for people and the planet—and make it cool in the process—this one’s for you.MASA AFFILATE CODE: Code: FARRYNLink: https://www.masachips.com/discount/FARRYNWorth 25% off first-time orders.TIMESTAMPS: 00:00 Introduction and Background01:57 The Factory and Vertical Integration04:16 The Journey to Founding the Company10:55 Moments of Validation and Growth14:03 Key Components of Success18:39 Building Brand Loyalty and Retention25:12 Future Product Development and Vision35:30 Navigating Challenges as a Founder54:47 Qualities of a Successful LeaderSubscribe to The Farrynheight Podcast: YouTubeSpotifyApple PodcastsFollow Farrynheight on social:Farrynheight Podcast InstagramFarryn Weiner InstagramFarrynheight InstagramFarrynheight LinkedInInterested in raising brands? Send us a note at [email protected] or visit us at https://farrynheight.com/