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The Feminine Founder

Author: Caroline Pennington

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Heyyyyy & welcome to The Feminine Founder! 

I’m your host Caroline, former executive recruiter turned Digital Marketing Expert OBSESSED with helping female entrepreneurs how to start, grow and scale their personal brand & business online. I have a passion for empowering & supporting women with entrepreneurial ventures.

On this podcast, you’ll hear from women sharing their stories and unpacking exactly how they did it in their business because we believe that as curious & ambitious women we can ALL learn from one another and to be inspired! 

Every week you'll hear from entrepreneurs and workplace experts and no matter the size of your organization- you’ll gain insight and knowledge to help support you in your journey too! 


So happy you’re here! Now, let’s dive in! 

150 Episodes
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Text me! Support the show LINKS TO FREEBIES BELOW: WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE ABOUT THE HOST: Former Executive Recruiter turned Online Marketing Expert & Entrepreneur. I'm here to show you that you can do it too! I help women to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder Podc...
Text me! Want to be a guest on a podcast? Great, I'm here for it! There is a right way to pitch yourself and a wrong way, and I want to make sure to set you up for success. Tune in to today's episode where I spill all of the tea of the "do's" and "don'ts" Start a podcast today!Start podcasting with my favorite recording technology!Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show LINKS TO FREEBIES BELOW:...
Text me! Friend, do not wait into 2026 to start whatever it is that you have on your heart! Whether it's starting a business, podcast, learning a new skill or hobby... do not wait until 2026 or for when you feel "ready". Because if you go ahead and start NOW you'll be so much further ahead come January. Support the show LINKS TO FREEBIES BELOW: WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE ABOUT THE HOST: Former Executive Recruiter ...
Text me! Today I'm sharing the book that I'm currently reading and how one chapter in particular is really turning my wheels. If you strive to have an extraordinary life, you have to do things that are uncomfortable, not to mention put in the hard work. In today's episode, I'm sharing a part of the book that has really motivated me to double down on my goals these next 30 days. Support the show LINKS TO FREEBIES BELOW: WEEKLY NEWSLETTER where I share all the tips and tricks on h...
Text me! In this engaging conversation, Brittany Anderson and I discuss the transformative power of online connections, the journey to becoming a coach, and the importance of clarity and confidence in personal growth. Brittany shares her insights on the significance of self-care for mothers, overcoming excuses, and the necessity of building a personal brand. The discussion emphasizes the role of coaching in achieving goals and the need to prioritize one's own well-being before helping others....
Text me! In this engaging conversation, Bridgitte shares her journey from struggling with gut health issues to becoming a functional medicine dietitian and the founder of Gutpersonal. She discusses the importance of personalized health solutions, the challenges of entrepreneurship, and the significance of networking and marketing strategies in building her brand. Bridgitte emphasizes the connection between health and business success, advocating for women to prioritize their well-being to enh...
Text me! Friends, some of you may know that I attended Powerhouse Women this past year in August. In today's episode I'm relaying one of the messages that hit home most with me. Support the show LINKS TO FREEBIES BELOW: WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE ABOUT THE HOST: Former Executive Recruiter turned Online Marketing Expert & Entrepreneur. I'm here to show you that you can do it too! I help women to start, grow and...
Text me! Today's episode is encouragement and the push you may need, to just start! Stop making excuses or waiting for the "perfect time". Whatever it is that you have on your heart that you want to start, take action today! Support the show LINKS TO FREEBIES BELOW: WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE ABOUT THE HOST: Former Executive Recruiter turned Online Marketing Expert & Entrepreneur. I'm here to show you that you...
Text me! Friends, you are in for a treat with this one! In today's episode I sit down with Angel Holmes to explore the importance of community, especially among women, in entrepreneurship. Angel shares her journey from running a successful PR business to creating a supportive environment for ambitious women through her community, The Brighter Side. We discuss the lessons learned from Angel's entrepreneurial experiences, including the significance of partnerships and the challenges faced durin...
Text me! In this episode, I pop off about why you should be creating content rather than just consuming it! It's 2025 and the entire world is online. Start creating your own personal brand and start being SEEN for the professional and person that you are! Support the show LINKS TO FREEBIES BELOW: WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE ABOUT THE HOST: Former Executive Recruiter turned Online Marketing Expert & Entrepreneur. I'm ...
Text me! In this engaging conversation, Shelby Clement shares her journey from corporate marketing to becoming a successful social media agency owner. She emphasizes the critical role of social media in modern business, the importance of networking through live events, and the necessity of investing in oneself to achieve entrepreneurial success. Shelby also discusses overcoming common objections to personal investment and finding a deeper purpose in entrepreneurship. The episode concludes wit...
Text me! In today's episode, Amanda Hofman shares her entrepreneurial journey, discussing her experiences in running businesses, the importance of hustle, learning from mistakes, and the role of swag in branding. She emphasizes the need for entrepreneurs to take ownership of their work and the significance of building relationships through quality merchandise. Takeaways Amanda's journey began with Urban Girl Squad, proving her entrepreneurial spirit. Hustle is essential for success in any b...
Text me! Are you wanting more in your business and your life, but don't know where to turn to find the answers? If this sounds like you, this episode is for you. In this shorty solo, I unpack the two things that have been game changers for me on this journey. Start a podcast today!Start podcasting with my favorite recording technology!Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show LINKS TO FREEB...
Text me! Friends, you guys have asked.... so I'm here to deliver! I'm going to host a podcasting workshop next Friday, August 8th at 1pm EST. In the workshop, I'll be teaching you how to start, grow and scale a podcast. This LIVE Masterclass is happening Friday, August 8th from 1-2pm EST and will be hosted via Zoom. Link to register HERE I can't wait to see you there! Start a podcast today!Start podcasting with my favorite recording technology!Disclaimer: This post contains affiliate li...
Text me! In today's episode, I interview Amy Griffin, known as the Pinterest queen, about her journey into Pinterest marketing and the power of the platform as a visual search engine. We discuss the importance of business accounts, effective content strategies, and the secrets to successful Pinterest marketing. Amy shares insights on creating engaging pins, the user experience on Pinterest, and the significance of repurposing content. The conversation concludes with inspiring client success s...
Text me! Have you ever thought about starting a podcast? If so, this episode is for YOU! In todays solo shorty, I'm breaking down exactly how to start your own show. Click the link below for my go to recording studio. Thanks for listening! Start a podcast today!Start podcasting with my favorite recording technology!Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show LINKS TO FREEBIES BELOW: WEEKLY ...
Text me! Friends, you know I'm always preaching about the importance of getting in the rooms. Well THIS room is one you are going to want to be in. July 23rd- July 25th the Stand Out to Sell Out Virtual Summit is happening and it is going to be truly EPIC! If you are a female entrepreneur or even if you work in corporate and want to build your personal brand, this even is for you! Taylor has hand picked the most amazing experts and speakers for this 3 day event. And did I mention that it's FR...
Text me! Friends, it's 2025, every single person should have their own personal brand- no matter if you work in corporate or are an entrepreneur. In this episode I go over the 5 reasons why..... Thanks for listening! Start a podcast today!Start podcasting with my favorite recording technology!Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show LINKS TO FREEBIES BELOW: WEEKLY NEWSLETTER where I share all ...
Text me! In this conversation, Megan Kachigan and I explore the concept of values-based marketing, emphasizing its importance in today's business landscape. Megan shares her entrepreneurial journey, highlighting the significance of understanding one's values in marketing strategies. We discuss how shared values can build trust and loyalty with clients, the necessity of consistent marketing, and practical ways to implement values-based marketing on social media. The conversation conclude...
Text me! Friends, this is has been a HUGE takeaway in this season of life and my main message today is as my husband Gary would say, "giving is winning". And what I mean by that is that we always have to give before we take. No matter if that's giving time, engagement or just being a genuine supporter. What comes back is always in 10 fold. Plus it always feels better to give, rather than to take. Thanks for listening! Start a podcast today!Start podcasting with my favorite recordi...
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