The Fit Man Collective Podcast

People see a hairdresser to style their hair; a dentist to inspect their teeth; a chiropractor to help with their back. So when it comes to physical fitness, why do people think they can do it on their own? Even when it comes to people who are serious about getting in shape, they are often reluctant to sign on with a personal trainer. Is that a problem with the public’s attitude, or with personal trainers in general? On a special episode of The Fit Man Collective podcast, two guests share their progressive approach to heal that divide and get everyone–trainers and clients alike–to think differently about personal training. “It's all about the experience. If a personal trainer spends an hour with a client, the client will probably not remember every exercise that they've been through; but they will definitely remember how they felt at the end of that session...It's not what people think, it's how you make people feel.” - Hadyn Parry About Pete Banbury and Hadyn Parry Pete and Hadyn are respectively CEO and director of HPT5. Founded in 2016, HPT5 offers innovative programs that help personal trainers, gym owners, and managers prepare for the future of the fitness industry. Their foundational Specialist Programme combines instruction in body mapping, functional biomechanics, and injury management. Their combined experience in professional fitness and team management, along with a shared passion for education, is creating a new breed of personal trainer: one that makes exercise irresistible. Show Highlights How HPT5’s programs encourage trainers to think differently about their work Why a thorough and hands-on knowledge of biomechanics is a must for trainers. Why trainers need to orient themselves towards an aging public. Understanding injury management, and why therapy and fitness are inseparable. How inspiring others comes not from lecturing, but by asking the right questions. “Your value is not in programming.” Why trainers need to focus on cultivating client experiences. “This is a health brief; it’s not a fitness, big biceps, big abs kind of message. I feel that at the moment, the fitness industry is missing the mark and it needs to get it’s act together...We need to stop thinking about ourselves and start thinking about the millions of people out there who can do with our help. So, that’s why I set up HPT5, to reach those people.” Leave some feedback: Who should we have on the show next? Please let Joe know by connecting with him below Did you enjoy this episode? If so, please leave a short review. Connect with Joe: Show notes, links and transcripts: http://thefitmancollective.com/episode-20-pete-banbury-haydn-parry-hpt5/ Twitter @joejhanney Instagram https://www.instagram.com/joehanney/  Connect with Pete and Hadyn Website: hpt5.squarespace.com Facebook: facebook.com/hpt5learn  

It’s not what you know. It’s not even who you know.  It’s who THEY know. Of course, your training and knowledge are important. And of course, it’s important to keep widening your network.  But the most cost effective way for you to grow your business is through referrals and introductions.  And it’s not just about asking for introductions (which is important); it’s about creating a culture of referrals and introductions in your business.  Are you ready to make a commitment to growing through more referrals? Not a ‘people-person?’ Feel uncomfortable asking for referrals? Don’t have time for networking? Bad news: if you want to run a successful personal training business, you’re going to have to find a way to deal with it. Good news: it’s not as difficult as you might think. There are simple steps you can take to increase both referrals and introductions and improve your chances of capitalizing on those opportunities.   “Some people are afraid to ask for help, and they see that asking for referrals is kind of a weakness. The truth is, as any psychologist will tell you, being able to ask for help is a sign of good ego strength. In this case, we're asking for help to help others. We're asking for help to bring the important work we do to other people.” – Bill Cates About Bill Cates Connection. Engagement. Leverage.  Those are the cornerstones of Bill Cates’ Referral Marketing System, a proven method to increase client referrals–and ultimately revenue–without increasing marketing expenses. Bill’s three published books, live talks, and online resources have helped over 250,000 professionals successfully expand their client base. In this episode, Bill applies his extensive knowledge about increasing the occurrence and effectiveness of referrals and introductions to the fitness industry. Show Highlights How to make your search for referrals and introductions more narrow and purposeful The ‘consistency theory,’ and how social events can give your business a boost Why confidence–not aggression or arrogance–is key to selling your brand How nurturing ‘centers of influence’ leads to reciprocal referrals Finding your personal ‘why’ and how to communicate your passion to others How to effectively discuss professional certifications with clients Finding the right time and place to request a referral “All things being equal, people do business with people they like. All things not being equal, people still do business with people they like. They may have to drive further or pay a little more for you, but if they like you and they see the value, they'll do it.” Leave some feedback: Who should we have on the show next? Please let Joe know by connecting with him below Did you enjoy this episode? If so, please leave a short review. Connect with Joe: Show notes, links and transcripts: http://thefitmancollective.com/episode-19-bill-cates-referral-coach/ Twitter @joejhanney Instagram https://www.instagram.com/joehanney/  Connect with Bill Cates: Website: www.referralcoach.com YouTube: www.youtube.com/user/ReferralCoach

    One unfortunate reality of the modern world is that there will always be someone willing to work longer hours for less money. That’s as true of the fitness industry as any. With so much competition, how can you as a personal trainer stay afloat and run your business sustainably? Make yourself specialized. Selective. Even a little bit scarce. Not only will your personal brand stand out and attract the right clients, but you will be more effective at achieving real results and building long-term working relationships. If you’re stuck in the rat-race mentality, that can be a scary transition. We have been conditioned to take comfort in a full schedule, and voluntarily passing up a potential client seems like financial suicide. Don’t make the mistake of exchanging short-term gain for long-term pain. Just think carefully about who you are how you can provide the best value for your clients; the rest will fall into place. “We're not focused so much on your technical skills, in terms of being a personal trainer; that's a given. You're assumed to have those. And that actually won't really differentiate you from anyone else, because everyone else can do those technical things. But it's you as a person that becomes the thing that stands out.”  – Andrew Cooke   About Andrew Cooke Andrew is the Director of Growth & Profit Solutions, a company dedicated to helping small businesses and entrepreneurs unlock their full potential through strategic planning. Andrew holds an MBA from London Business School and has over 20 years experience in numerous countries as a management consultant. In this episode, Andrew shares his valuable insights on how personal trainers can achieve long-term growth and personal satisfaction in their work. Show Highlights Why trainers should be open to collaborating with specialists in other fields. Learning to say no: why it’s bad business to accept every potential client. How the simple act of listening to clients builds your reputation and brand. How to find your niche and tie-in your unique skills as a personal trainer. The economics of ‘bundling’ and ‘un-bundling’ in the fitness industry. Why a personal touch–not technical ability– will set you apart from the competition. Be a gardener, not a hunter: let clients come to you.   “The analogy that I always like to use is that people don't buy a quarter-inch drill, they buy a quarter-inch hole. They don't buy what you do, they buy what you do for them. As a personal trainer, what is it you're doing for people? Not just as you think, but as they think, as they see it. Because of their perception...is the reality.”   Leave some feedback: Who should we have on the show next? Please let Joe know by connecting with him below Did you enjoy this episode? If so, please leave a short review. Connect with Joe: Show notes, links and transcripts: http://thefitmancollective.com/episode-18-andrew-cooke-growth-profit-solutions/ Twitter @joejhanney Instagram https://www.instagram.com/joehanney/  Connect with Andrew Cooke: Website: www.business-gps.com.au 

You’ve got the website. It’s filled to the brim with 3rd-party content, advertisements, and referral links. Somewhere on every page is a shirtless photo of yours truly, as if to say “You too can look like me, just sign up.” Now all you have to do is wait for the people, and their money, to start flowing in. You’ve got this online fitness thing down lock, stock, and barrel. Wrong. Don’t make the mistake of confusing ‘likes’ and page views for actual effectiveness. Personal trainers are supposed to help people, not win popularity contests. The rapidly emerging field of online training has huge potential to make fitness both more accessible and cost-effective. But that potential is frequently abused by way of self-promotion and get-rich-quick schemes. Our guest today, Jordan Syatt, is one trainer who is doing online fitness the right way, by putting aside his own ego and offering his clients effective, personalized programs. “You need to focus on helping people, not being like ‘hey look at me!’ That’s the difference. People don’t care about you, people care about how much you care about them.” - Jordan Syatt About Jordan Syatt Jordan Syatt is the owner and head coach of Syatt Fitness, a web-based training company catering to clients of all ages and backgrounds. Jordan has a long history in the fitness industry, starting his career as a personal trainer at age 14 and later completing a Bachelor’s in Health & Behavior Science. He is one of only a handful of people to deadlift 4x his bodyweight and is a 5 time World Record Powerlifter. Nowadays, Jordan shares his insights and experience through www.syattfitness.com as well as on Instagram and Facebook. Along with providing hundreds of online fitness articles in plain English, Jordan stays in daily contact with his clients through social media and email, ultimately holding them more accountable and building stronger relationships than with conventional training. Show Highlights Why the best program is the one that can be followed consistently. Where trainers fail with social media, and how to shift the focus from ‘I’ to ‘you.’ Why online popularity is a poor gauge of actual impact and effectiveness. Why the psychology of decision-making and motivation is essential for trainers. How to find a balance between your own fitness and the growth of your business. “Doing the right thing is always the right thing.” Why making a quick buck through false promises never works in the long-run. “But first you need to be honest with yourself and aware of how you're coming across… If all you're doing is selfies and that stuff and you are not getting more business, then clearly you are not making the difference that you think you are.” Leave some feedback: Who should we have on the show next? Please let Joe know by connecting with him below Did you enjoy this episode? If so, please leave a short review. Connect with Joe: Show notes, links and transcripts: http://thefitmancollective.com/episode-17-jordan-syatt-syatt-fitness/ Twitter @joejhanney Instagram https://www.instagram.com/joehanney/  Connect with Jordan Syatt: Instagram: instagram.com/syattfitness Website: www.syattfitness.com/ Facebook: https://www.facebook.com/syattfitness/  

Whether it’s at an office desk or on the gym floor, the daily grind of hourly work get’s old. Sure, some people manage to work a superhuman quantity of hours each week and come away with good money. But what about the quality of that work? Is it providing something of true, lasting value to the client?   Being a successful trainer is not about spending every possible moment in the gym and getting burned out in the process. It’s about moving each client towards their unique fitness goals, using whatever tools and strategies are most effective. Today’s guest Eric Bach is leveraging the power of online fitness and marketing to make personal training less like a grind and more like a smartly-run business. “Are you building a business that is going to be sustainable for you in the long term? What are the other trainers in your gym doing? Ask yourself, is that really what you want? Because if you don’t take the actions that you need now, you’re not going to have that in the future.” - Eric Bach About Eric Bach Eric Bach, CSCS is a personal trainer, author, and fitness business coach at Bachperformance.com. Eric is passionate about helping trainers take their business online by cutting through information overload and helping coaches stop trading dollars for hours and build long-term, sustainable fitness businesses.   Eric’s hybrid training model pairs traditional one-on-one sessions in the gym with innovative online resources. By offering clients a real fitness solution, rather than a limited number of hours at the gym, trainers can build their reputation and create a business that’s both more time-efficient and sustainable in the long run. Show Highlights How moving away from the hourly model builds business resilience and flexibility Why business development should be done first thing in the morning “You are your best business card.” Personal appearance as business advertising Why being a successful trainer is about problem-solving, not hours worked Should I hire a coach? Eric’s expert advice on the when, why, and how “Be better than everybody else...and your business will start to build naturally from that point. Beyond that component, you have to realize that what you are selling is not fitness. You’re selling a complete transformation of the person on a whole.” Leave some feedback: Who should we have on the show next? Please let Joe know by connecting with him below Did you enjoy this episode? If so, please leave a short review. Connect with Joe: Show notes, links and transcripts: http://thefitmancollective.com/episode-16-eric-bach-bach-performance/ Twitter @joejhanney Instagram https://www.instagram.com/joehanney/  Website: bachperformance.com Join Eric Bach and Daniel Freedman’s custom 2:1 Hybrid Fitness Business Program, now taking a select number of trainers in July 2017. Apply Now by clicking here  For free marketing, sales, and content tips join the Bach Performance Hybrid Fitness Business Community here. 

‘You can’t judge a book by its cover,’ the saying goes. And that’s absolutely true...for books. But when it comes to people, appearances really do matter. We all make subconscious judgments about other people based on their personal grooming and clothing habits. Sometimes our snap judgments don’t align with reality. But often enough, and particularly in the professional world, they do. We naturally gravitate to people who look the part and seem confident in their role. Ultimately, we all want the look that works for us – that complements our unique looks, projects authority, wears comfortably, but that also doesn’t get in the way or leave us scratching our head when trying to get dressed in the morning. Sounds complicated? It doesn’t have to be.  “To me, credibility is so key. If a naked man walks into a crowded room and yells ‘fire,’ what do we think? We just think he’s crazy. If a fireman says ‘everyone gets out of here,’ do we question him? No. Instant authority.” - Antonio Centeno About Antonio Centeno Antonio Centeno is the founder of Real Men Real Style, a web-based company offering a wealth of style and grooming-related advice to men around the world. With literally thousands of educational resources, Real Men Real Style is helping men from all walks of life develop their personal and professional image. Because style is not just about looking good; it’s about realising your full potential inside and out. Show Highlights Enclosed cognition: how dressing the part makes you feel the part Why we unconsciously give healthy looking people the benefit of the doubt How to make good style and grooming an everyday habit Why it’s crucial for self-employed workers in any industry to develop their own uniform Right look, right occasion: clothing advice for trainers inside and outside the gym How to inspire confidence in your clients by custom-tailoring your personal image “There isn’t a right path. There is the path that you choose. This is the image and the presentation that I want to give and this is the direction I want to go.” Leave some feedback: Who should we have on the show next? Please let Joe know by connecting with him below Did you enjoy this episode? If so, please leave a short review. Connect with Joe: Show notes, links and transcripts: http://thefitmancollective.com/podcast-episode-15-antonio-centeno/ Twitter @joejhanney Instagram https://www.instagram.com/joehanney/  Connect with Antonio Website: www.realmenrealstyle.com/

We can all think of that one person who doesn’t know when to say ‘enough.’ Maybe it’s money, or food, or sex. Outwardly, they seem to have everything they need. But inwardly, they are trying to fill a bottomless void with ‘more.’ For those in the fitness industry, it’s their size, their strength, their reputation, and their earnings. How does a healthy activity like exercise become corrupted by insatiable and ultimately self-destructive desire?  Buddhism has a lot to say on the matter. Just about everyone has heard “the root of all suffering is attachment.” So where do our attachments come from? From comparing ourselves to others. It’s only by practising mindfulness that we can stop feeling guilty and unsatisfied about our lives – including our personal appearance and fitness – and start acting in accordance with our true values. But don’t worry, it’s not necessary to join a monastery or even become a Buddhist to practice mindfulness.  “The reason we’re so addicted to more is that we haven’t defined what enough looks like.” - Timber Hawkeye About Timber Hawkeye Timber Hawkeye is the author of two books, Buddhist Bootcamp and Faithfully Religionless, a memoir. After studying Buddhism for many years, Timber realised that the lessons from Buddhism about mindfulness and gratitude can be adopted by anyone. He presents key concepts from Buddhism in accessible, non-academic language. Quiet your mind, take an honest look at yourself, and feel grateful for your own life. Show Highlights Why training the mind is equally as important as training the body How practising mindfulness puts us in control of our emotions and behaviours How to stop comparing yourself to others and start doing things for the right reasons Developing gratitude: treating everyone you meet as a potential teacher Why careful self-reflection is the key to discipline How meditation helps us locate and listen to the wise voice within us  “That’s your goal - to be just as flexible with your mind as you are with your body and vice versa.”   Leave some feedback: Who should we have on the show next? Please let Joe know by connecting with him below Did you enjoy this episode? If so, please leave a short review. Connect with Joe: Show notes, links and transcripts: www.thefitmancollective.com  Twitter @joejhanney Instagram https://www.instagram.com/joehanney/  Connect with Timber: Website: http://www.buddhistbootcamp.com/ or http://www.timberhawkeye.com/ 

Thinking of starting your own gym? Trying to grow and improve your existing business? With so much competition in the marketplace, running a successful gym is not simply a matter of setting up a facility and watching the money roll in. All things being equal, what makes or breaks a small business is its ability to connect personally with customers and inspire employees. Choosing the right strategies to get your message across is critical. Maybe that means sticking with the tried-and-true tactics. Or, it could mean getting creative and taking cues from successful businesses in other industries. Work smart, not hard. Developing the right business plan for your gym will not only lead to success in the future, but also save you time and effort in the present. “It’s only when you break down each step of the sales funnel, you can find these great opportunities just to tweak something. The improvements in revenue are dramatic.” - Steve GrantAbout Steve GrantSteve has 18 years experience in the fitness industry as a lecturer and studio owner, and is currently the Director of Gym Hub. He works one-on-one with gym owners to develop effective plans for marketing, recruitment, and branding. Central to his message is the importance of creating an inspiring vision for your business, and developing the right strategy to make that vision a reality. Show Highlights Identifying and grabbing the ‘low hanging fruit’ of your marketing opportunities How to recruit staff that share your values and represent your business The importance of creating a compelling and exciting vision A ‘six-step blueprint’ to differentiating your brand How to learn new strategies by exploring other industries “You need to create your own story that people will talk about. I think this is the space that a lot of people miss Leave some feedback: Who should we have on the show next? Please let Joe know by connecting with him below Did you enjoy this episode? If so, please leave a short review. Connect with Joe: Shownotes, links and transcripts: www.thefitmancollective.com  Twitter @joejhanney Instagram https://www.instagram.com/joehanney/  Connect with Steve: Website: www.gymhub.com.au 

You pay your membership dues, you get access to the gym. That’s it. Such is the conventional business model of corporate fitness. While this model may seem favorable to some employers and their insurers, it ultimately fails to meet the personal fitness needs of most employees. Meanwhile, the mid-level, traditional club is between a rock and hard place financially. They can’t compete with the membership-driven market of behemoth fitness franchises. The remainder of the fitness industry is being divided into ever-smaller chunks with the rise of high-end specialty clubs. What’s the solution? Design a new way for clubs, personal trainers, and corporate clients to connect in a cost-effective manner. “Here is a great opportunity for personal trainers to really leverage their time, leverage their expertise, and continue doing what they love to do.” - Dave Beadle About Dave Beadle A veteran of 35 years in the corporate fitness world and frequent presenter at industry conferences, Dave Beadle has made it his goal to create win-win business solutions for fitness clubs, personal trainers, and their clients. His latest start-up, Fit Happens Intentionally, challenges the conventional model of corporate fitness by targeting sources of revenue beyond membership dues and creating a more flexible, holistic work environment for trainers. The resulting ‘workplace fitness ecosystem’ is designed to help low and mid-level players in the fitness industry leverage their unique qualities to secure corporate contacts. Show Highlights Recognizing the pitfalls of the “if you build it, they will come” model of corporate fitness The unique challenges of designing fitness programs for small companies Strategies for developing non-dues revenue How trainers can utilize tools and their own expertise to better understand their clients’ needs, and steer them towards personal and professional development Incorporating the “Five Dimensions of Fitness” - Right activity, right nutrition, right rest, right mindset, right gear “With all this great effort to make the workplace better, you’re still going to have...to meet deadlines, you’re still going to have high-pressure, high-stress situations. But if you have resilient employees, folks that are taking care of themselves and are able to weather the storm...that’s really what the employer is looking for.” Leave some feedback: Who should we have on the show next? Please let Joe know by connecting with him below Did you enjoy this episode? If so, please leave a short review. Connect with Joe: Show notes, links and transcripts: www.thefitmancollective.com  Twitter @joejhanney Instagram https://www.instagram.com/joehanney/  Connect with Dave: Website: www.fithappensintentionally.com  

Personal trainers spend so much time pondering fitness programmes and nutrition that they tend to neglect to put enough planning into their business. So, they often deploy trial-and-error business techniques that end up being super inefficient and simply don’t work. Trying different approaches is totally cool! The issue comes when people continue to copy something someone else is doing because it’s “supposed to work” but it isn’t working for them. They lose money because energy and resources are being put into something that isn’t bringing a return. What if there was a way to systemize every part of your business so that you can thrive as a personal trainer, gym manager or studio owner? This would free up your time so that you can focus as much energy as possible on expanding your client base and your services. Jodi Rumack helps businesses thrive by harnessing the power of systems. “I work with different clubs, studios, and in-home personal training businesses as well, to help them maximise their business. I basically take everything that they are doing right now and tweak it by putting in systems that work” – Jodi Rumack About Jodi Rumack Over the last sixteen years, Jodi has hired, trained and developed 1000+ personal trainers and managers across Canada; she has broken company records for GoodLife Fitness and PT Sales, which is the largest fitness club chain in Canada. She has consulted with facilities to increase their revenue by 300+ percent and has built teams and driven sales in clubs which has generated $800,000 a year. She’s been recognised as one of the top 500 employees at GoodLife Fitness. Show Highlights Jodi explains how every part of your business can be systemized to make it more efficient How effective organisation, punctuality and presentation are crucial if personal trainers want to get hired by a gym Why hiring social media managers, virtual assistants and bookkeepers should come before hiring personal trainers when you are starting your own studio Why cafes, shops and restaurants are great places to find employees for your gym How your business can benefit from hiring trainers who possess qualifications other than a PT Cert How to onboard new employees successfully with goal-setting, training and job profiling Why prompt feedback is important to help your trainers improve Why gym owners should help long-term employees who want to open their own business Why gym owners should help trainers focus on their own personal revenue goals than the revenue of the business   “You need to have systems because the small business owners are doing things on the fly every single time without taking the time to analyze what's working and what isn't, which will help them plan for the months/year ahead” Leave some feedback: Who should we have on the show next? Please let Joe know by connecting with him below Did you enjoy this episode? If so, please leave a short review. Connect with Joe: Show notes, links and transcripts: www.thefitmancollective.com  Twitter @joejhanney Instagram https://www.instagram.com/joehanney/  Connect with Jodi: Website: www.jodirumack.com        

How To Avoid The Time-Money Trap Of One-To-One Personal Training, With Chris Dufey When personal trainers are just beginning in the industry, they often find themselves working around 60 hours-a-week on one-to-one training with clients. Because these trainers are only earning when they are with their clients, they fall into a time-money trap where their income is tied to the schedule of their clients. This can cause trainers to neglect themselves and their loved ones as they find themselves constantly in the gym, training and earning money. What if there was a way to break that cycle and earn passive income whilst you are away from the gym? This would allow you to have time for yourself and others to live a life that is on your own terms. Fortunately, Chris Dufey has the answer – by creating multiple streams of income. More importantly Chris shows personal trainers and health professionals how to build their own online business. “It is totally up to you. Take responsibility. Figure out it is only a few simple steps away from where you are now” – Chris Dufey About Chris Dufey Chris Dufey is a successful physique and conditioning coach who is a marketing advisor to fitness companies and ran his own highly-successful personal training businesses in Sydney and Dubai. However, despite the success, he felt that he was stuck in a time-money trap. He was spending most of his time at the gym to earn money whilst missing out on being there for his family. The straw that broke the camel’s back was when he raced home from a day at the gym, only to miss feeding his baby and putting her to bed. As a proud father, this really hurt Chris. He decided to break free from the time-money trip, by relocating to Bali and focusing on online training and consulting. He says that this has been one of the best decisions that he has ever made. Show Highlights Chris talks about how he was stuck in the time-money trap with a successful business but no time for his family How missing putting his baby to bed was the catalyst for positive change Why personal trainers need to think about multiple streams of income to avoid the time-money trap Why personal trainers need to take responsibility for making this positive change “The freedom factor is really important to me” Show notes, episode links and website: www.thefitmancollective.com  

Learning To Become A Leader, with Jonathan Bowman-Perks Every personal trainer wants to have as much influence and success in the fitness industry as possible. That is only natural. However, many personal trainers don't really know how to go about becoming leaders who command respect and high incomes. There are certain plans that you can put in place in order to maximise your earning potential and influence in the fitness world. Branding yourself and having a keen eye for marketing is especially important in today’s digital world. If you harness the power of your own brand and become a leader, then there is no limit to what you can achieve. It helps to have a formula in place. Today’s guest Jonathan Bowman-Perks has a very effective recipe for success: the eight steps for Inspiring Leadership. Each step is designed to maximise your potential in every area of your professional life. “The Leader listens to people with palpable respect and an interest in where they are going next” – Jonathan Bowman-Perks   About Jonathan Bowman-Perks Jonathan Bowman-Perks is a renowned leadership advisor, who has worked closely with some of the biggest businesses in the world. He has coached top leaders in global brands like Facebook, Amazon and Siemens and CEOs of many top Companies. He is the author of “Inspiring Leadership” which gives readers an insight into his methods. He enables people to progress in their careers, opening up the possibility to greater earning power and increased job satisfaction. He believes in keeping things simple. He wants to help you identify the key areas that benefit your leadership qualities. This will ensure that clients admire and respect your work as a personal trainer. Show Highlights   How to determine what gives your life purpose Why focusing on mental health is important to improve your leadership qualities Why setbacks are important and how they can be used to build resilience Why branding and marketing yourself is important as a leader Why it is important to make a sustainable difference to those around you   “A leader has to persuade people to do things that they don’t want to do, and feel good about it.” Website: http://www.jonathanperks.com/ Show notes, links and transcripts: www.thefitmancollective.com   

Learn The Ten Things No-one Ever Tells You As A Personal Trainer, With Online Trainer Scott Laidler When we are starting out as personal trainers, there is a lot about the fitness industry that we have to learn. Most of us learn these things as we gain more experience through trial and error. Some of us seek out pearls of wisdom from seasoned veterans who have spent years in the personal training industry and have reached the very top of the profession. Some people think that they can go it alone and they end up ignoring some very good advice along the way. In such a competitive industry, it is important that trainers understand that there is no shame in looking for help. If you’re looking for some home truths about the fitness industry, then you have come to the right place. Scott Laidler is a weekly columnist for the Telegraph newspaper, who has trained some of the biggest names in Hollywood. His article “The Ten Things That No-one Tells You Before You Become a Personal Trainer” has caught the attention of many people in the industry because of its insights. In this interview, he draws on all his experience to give you a run-down of the most insightful facts he has gleaned during his years in as a personal trainer. Some of them might surprise you. “Build your skillset away from fitness in order to succeed” – Scott Laidler About Scott Laidler In his ten year career, Scott has trained a wide variety of different clients. These have included Paralympic athletes and Oscar-winning actors. He has attracted the attention of Men’s Health and has been featured on the likes of Sky News. Currently, he is working for the Telegraph newspaper. Having gained a vast amount of experience, he has been able to move into a mentoring role for other personal trainers. He sees the industry as one where people should share ideas and information in order to progress. This was his main motivation for writing the article that is discussed in the interview. SHOW HIGHLIGHTS   Why trainers should develop a skillset outside of fitness What makes the relationship between trainers and clients unique How a trainer’s health can be affected by their schedule How success relies on a client-focused approach How a trainer’s perception of time changes   “Work really hard for your first year because it usually takes 12-18 months to establish your client base” Website: http://scottlaidler.com/ Show notes and transcripts: www.thefitmancollective.com 

Learn About The Possibilities Of Online Personal Training, With Jon Goodman Communication is easier than ever before. Computers and the internet allow us to reach out to people around the globe from the comfort of our own homes and offices. Traditionally, personal training has been confined to the gym in face-to-face sessions or in the privacy of a client’s home. More and more personal trainers are turning to online training as a way to build up nationwide and international client bases. However, many trainers make the transition to conducting online courses without a clear idea of what this involves. What if there was a way to gain the necessary knowledge to become a world-class online trainer? The Online Trainer Academy provides just that. The creator Jon Goodman aims to equip trainers with the tools that they need in order to create a successful online training business, allowing them to avoid common pitfalls. The course is fully certified, which gives online trainers legitimacy in the eyes of potential and existing clients. “I teach people the business aspects of gaining clients online and building up a solid business structure” – Jon Goodman   Jon Goodman Jon Goodman loves exercise, hates bad socks, and considers himself a key lime pie connoisseur. He is the creator of the Personal Trainer Development Center (the PTDC) and the Online Trainer Academy. He has sold tens of thousands of copies of his books, training programs, and courses. He has also been featured in Men’s Health, Schwarzenegger.com, Muscle & Fitness, and Forbes amongst others. He writes about personal training and enjoys philosophizing and experimenting with new media. Originally from Toronto, Jon spends his winters exploring the world. SHOW HIGHLIGHTS   How The Online Trainer Academy helps people to become online trainers The benefits of online training for clients, trainers and gym owners Why face-to-face training and online training is completely different The difference between seeking out a mentor and hiring a coach   “Being able to say to clients that you are a certified online trainer immediately puts you ahead of somebody else who just says that they can train that person online” Website: www.theptdc.com/ota http://onlinetraineracademy.theptdc.com, Ignite the Fire on Amazon: https://www.amazon.com/Ignite-Fire-Building-Successful-Personal/dp/1505787610 Show notes and transcripts: www.thefitmancollective.com 

Letting Go Of Negativity, with Sedona Method Guru Tim McCavitt Many of us hold onto negative thoughts and feelings, which hold us back in our lives. These negative emotions can prevent us from realising our full potential. This negativity may affect one area or several, whether that is our personal relationships, our work, or our attitude to money. We become attached to our problems, rather than seeing them as a separate entity to ourselves. Learning how to let go of these negative emotions, doubts and fears will help us achieve our goals in life. Once we are able to do this consistently, then as personal trainers we can help our clients do the same. This will allow our clients to look at their weight loss goals objectively, rather than becoming wrapped up in a cycle of negativity. “The Sedona Method is a way of simply letting go of negative feelings and impulses” – Tim McCavitt Tim McCavitt Tim McCavitt is one of the world’s leading experts on the Sedona Method. Through seminars and one-to-one training, he harnesses the power of this method in order to help people improve themselves by letting go of their attachment to certain impulses or negative feelings. He first came across the method in 1978, when he was just 27 years-old. He learned the fundamentals of Sedona from the method’s founder Lester Levenson. Using the techniques that the Sedona Method encompasses, Tim has been able to forge successful careers in several different areas. These have included acting, production and real estate. Together with his wife, he has been teaching the Method for the last 10 years as Sedona Releasing Worldwide. The seminars and one-to-one calls are designed to equip people with the tools that they need in order to start letting go of negative feelings and welcoming an overall feeling of positivity. SHOW HIGHLIGHTS How Tim came to discover the Sedona Method and what he learned under the tutelage of founder Lester Levenson How people hold onto negative feelings to an extent where they see themselves as attached to this negativity. How people can ask themselves certain questions in order to get rid of this negativity and to welcome positivity Why the Sedona Method is something that can be practised every day and in every area of someone’s life. “Sedona has nothing to do with anything but tapping into a natural ability that we all have as human beings to let go of any negative unwanted feeling” Show notes, episode links and website: wwwthefitmancollective.com  

Learn How To Use Emotional Mind Hacks In Order To Become A Better Trainer, With Pete Cohen It can be argued that the fitness industry only goes skin deep. That is, the industry only focuses on body image and the aesthetics of staying physically fit and healthy. The mental side of personal fitness is largely ignored. This can lead to trainers feeling like they are unable to relate to clients properly. This can also cause problems for people in their personal lives. How can trainers improve the way they think about themselves and the way they view fitness? “The best way to understand the human condition is to speak to people” – Pete Cohen Pete Cohen Pete Cohen is one of the world’s leading keynote speakers on the subject of psychology. He has worked with high profile clients, including the Arsenal football team during the time that they won the Premier League title whilst going unbeaten as “The Invincibles”, snooker player Ronnie O’Sullivan and runner Roger Black. He has also worked closely with BUPA in delivering training to fitness coaches about how they can deliver more effective weight-loss programmes. Currently, he is running the Fitness Mindset Academy. This programme aims to equip trainers will the mental tools they need to get the best results with their clients. Pete believes that the current focus on physicality and outward appearance in the fitness industry could actually be harming personal trainers’ chances of feeling fulfilled in themselves and delivering the best service they can to their clients. SHOW HIGHLIGHTS Pete talks about his success with previous clients, including the Arsenal football team How the fitness industry has an over-reliance on physical results and neglects the mental strategies that trainers need to have a balanced outlook on fitness How personal trainers can focus on their mindset in order to deliver a better service to their clients How personal and financial freedom can be achieved by using these mind hacks “The majority of people in our industry, they don’t really go anywhere and many of them fall by the wayside and maybe a lot of that has to do with the simple fact that they don’t have a strong vision of where they are going”  Please leave a review at itunes.apple.com/gb/podcast/fit-m…ast/id1160349173 Show notes, episode links and website: wwwthefitmancollective.com  

How A Better Understanding Of Masculinity Can Make You A Better Man, With Ryan Michler In the Western world we have lost some sense of what it means to be masculine. If we look back at the generations that our fathers and grandfathers grew up in, the expectations placed on them as men were different to many of the expectations in the modern era. For example, our grandfathers were likely expected to serve in the armed forces or take up a labour-intensive job at a very young age. What has changed? And can having a better understanding of the historical expectations of what it meant to be “masculine” make us better men today? “If you are doing things that are in conflict with the way that you view life or the things that are valuable to you – you need to make a change” - Ryan Michler Ryan Michler Ryan is a personal coach who founded The Order Of Man collective to help people understand what it means to be masculine and what it takes to be a man. His aim is for men to use this information to improve their lives in order to become better sons, husbands, fathers and business people. Ultimately, he wants men to reclaim their sense of self-mastery. He grew up without a permanent father figure. One of his stepdads was abusive, whilst the other one was an alcoholic who was not always present for Ryan. This shaped his view that when he grew up, he would be there for his loved ones and his community. A few years ago, his preoccupation with work and his inability to deal with anger issues almost lead to the collapse of his marriage. After a period of introspection, he was able to realize that he had to take responsibility for his own sense of self-mastery and to truly become the man that he thought he was. This meant that he had to become a better father to his children and a better husband to his wife. This lead him to create the Order Of Man Collective, which aims to create discourse around everything related to masculinity and manhood. Whether it is related to money, relationships or fatherhood, Ryan is determined to share his experience with others who may be searching for answers. SHOW HIGHLIGHTS Ryan discusses how his upbringing shaped his view of masculinity and his responsibilities as a man. He speculates how his life would have differed if he had a male role model in his life. How many men feel disconnected because they are unsure of what is means to be masculine. How discussing problems in an open way can allow men to develop and define their own sense of masculinity. Why a coach can help men make sense of what it means to be truly masculine. “Creating margins in your life is really going to help you improve before it gets to a situation that’s out of your hands” Please leave a review at itunes.apple.com/gb/podcast/fit-m…ast/id1160349173 Show notes, episode links and website: wwwthefitmancollective.com

How To Reduce Your Workload And Achieve Life Balance, With Fitness Entrepreneur Erik Rokeach We all strive to train as hard as possible, whether that is in the gym or in the local jujitsu dojo. These habits can be hard to break, and the amount of time that we are spending in the gym could mean that other areas of our lives are taking a back seat. This also applies to entrepreneurs who are working around the clock in order to help their businesses grow. But instead of training or working longer, what if we started to train and work smarter? This requires an approach that takes care of the mind as well as the body. “Find exactly what you are looking for and feel great about the process” – Erik Rokeach Erik Rokeach Erik Rokeach is an entrepreneurial coach and trainer. After spending many years working tirelessly to build several businesses, Erik found that the workload and stress that he had exposed himself to was taking a massive toll on his mental and physical wellbeing. He followed the advice of business coaches and yet he wasn’t making the money he wanted or expanding his client base in a way that was satisfactory. He had sacrificed personal relationships in order to dedicate 18 hours a day to establishing himself as an entrepreneur, and yet he had very little to show for it. This attitude to his work ended with Erik lying in a hospital bed on the brink of a catastrophe. He realized he had to change his methods and reduce his workload in order to work smarter and escape the entrepreneurial rat race. He moved into coaching other entrepreneurs, sharing his negative experiences and positive insights with others. This has seen him go from strength to strength. SHOW HIGHLIGHTS   How working obsessively for 18 hours a day nearly killed Erik, and how he decided to turn things around How breaking an obsessive working or training schedule can have a positive impact on the other areas of our lives   Why he believes that coaching might what many trainers need to manage themselves better and to achieve greater success “If personal trainers can help us get in shape, why don’t we have someone who is trained in helping the mind?” Please leave a review at https://itunes.apple.com/gb/podcast/fit-man-collective-podcast/id1160349173 Show notes, episode links and website: http://wwwthefitmancollective.com   

Stop Celebrating Your Problems And Make A Change, With Former Drug-Free Bodybuilding Champ Skip La Cour The dedication required in personal training and bodybuilding can sometimes mean that we neglect other areas of our lives. This could be anything from being present in our relationships to striving for financial success. We can get locked into thinking that all we need to do to be content is to dedicate ourselves to punishing gym sessions and obsessive calorie counting. However, is it worth neglecting other areas of our lives in pursuit of greater muscle mass and perfectly sculptured abs? “Many of us in the fitness industry who live it and teach it, don't really realize how much focus, energy and willpower it consumes” Skip La Cour Skip La Cour Skip LaCour is a six-time drug-free bodybuilding champion, with over 30 years of experience in the personal development and fitness industry. He worked with Tony Robbins and appeared on infomercials seen by millions of people throughout America. He specialises in helping men get their lives back on track, allowing them to face up to their challenges and overcome obstacles. He focuses on attitudes towards training, and how people can change their perceptions of how to lead a healthy and balanced life. He runs the massively successful Manformation audio seminar course, allowing thousands of men to build their confidence and their leadership skills. He also provides nutritional information and supplements through his company Mass Machine Nutrition. Also an author, his book Confessions Of A Recovering Bodybuilder will be out soon. SHOW HIGHLIGHTS   Why Skip turned to fitness in the first place How he changed his outlook once he realized fitness was having a detrimental effect on other parts of his life How Skip grew and developed his many business ventures, and what he has learned along the way. Why he thinks that the fitness industry spends more time celebrating problems than trying to provide solutions and how this can be changed   “I love fitness, I live it and I breathe it. I understand a lot more why I went down this route and I am starting to understand some similarities between all of us” Please leave review: https://itunes.apple.com/gb/podcast/fit-man-collective-podcast/id1160349173# Show notes, episode links and website: http://www.thefitmancollective.com    

A Lesson In Becoming Self Aware, With The Man Whisperer Kenny Mammarella-D'Cruz Because training and personal fitness is intensely physical, we can often lose sight of the need to be self-aware in order to help ourselves and our clients. This understanding of our emotions allows us to know ourselves on a much more intimate level. This benefits everyone: the trainer will be able to feel better in themselves and they will become more effective at dealing with the root causes of why their client has turned to them for help in the first place. This can lead to greater and greater success. “I ask the right questions and help things authentically fall together. Then the pennies drop and you become your own authentic man” – Kenny Mammarella-D'Cruz Kenny Mammarella-D'Cruz As a child, personal development coach Kenny D’Cruz was forced to flee from Uganda to England with his mother after Idi Amin came to power. He turned to extreme sports and worked on tight deadlines in order to distract himself from the pain and emptiness that he felt within himself. He realised that he had to change his mind set, so he went inward, and through a period of intense self-inspection was able to fully come to terms with his past. From there, worked in development in Fiji, ran a health centre in Australia and collaborated with Mother Teresa’s Missionaries Of Charity Organisation. He was also responsible for rebranding the sports supplement company Maximuscle, now known as MaxiNutrition. Currently, he is a coach and consultant, dubbed “The Man Whisperer” by Newsweek. His aim is to help men reach their ultimate personal goals through one-on-one sessions and group training. SHOW HIGHLIGHTS How many people get into the fitness industry as a means of coping with their childhoods How inhibiting patterns of behaviour can be changed How a trainer can gain a deeper understanding of their own self-perception in order to help themselves and their client How more and more men are seeking help in order to become self-aware “I turn surviving boys into self-aware men” Kenny Mammarella-D'Cruz www.themanwhisperer.co.uk  Please leave us a review at http://www.thefitmancollective.com/itunes Show notes, episode links and website: http://www.thefitmancollective.com