The Fitcarma Podcast

What does it really take to build a brand that moves people? In this conversation, Jeff Zwiefel (former President & COO of Life Time) pulls back the curtain on the principles and systems behind one of the most trusted names in fitness. We unpack how a clear North Star, codified standards, and aligned teams create a consistent experience at scale, without losing soul. If you’re a studio owner, program director, or instructor leader, this episode is a blueprint: start with purpose, translate it into the way your experience is taught and hosted, build systems for reliability, hire and train for alignment, and innovate only when it serves the mission. Jeff’s insights validate everything we teach at Fitcarma about turning brand into an operating system, so your promise is felt in every class, every interaction, every location. What you’ll learn Why a North Star is the foundation for scale and trust The tenets of a Life Time–level experience (and how to translate them to any size studio) How standards, training, and culture make consistency teachable What “innovation with integrity” looks like (evolve without diluting your identity) Discover your North Star Ready to lead with clarity? Apply for a North Star Brand Strategy Session with Fitcarma and turn these principles into your playbook: fitcarma.com/northstar. Build a brand that moves people, and give your team the structure to deliver it every day.

You’ve built something powerful. An experience your community loves. But behind the scenes, you’re wearing too many hats, struggling to replicate the magic, and wondering how to get your team to carry the brand with the same heart you do. Sound familiar? In this episode, we unpack the real reasons team buy-in feels so hard, and what actually works when you’re trying to scale your studio without losing the soul of what makes it special. We’ll walk you through: - Why instructors sometimes resist feedback (and how to shift it) - What buy-in really means (and how to earn it) - How to create brand-aligned guardrails without stifling creativity - Why clear identity and values must come before systems - How to build something scalable (without being in the room) Whether you're opening your third location or just tired of doing everything yourself, this episode will help you take the next step with clarity, confidence, and soul. Want something you can use right now to support your team’s growth and alignment? Grab the 360 Performance Review Toolkit: your go-to resource for leading effective, empowering reviews that actually move the needle. It’s packed with: -Clear review structures -Customizable templates -Goal-setting & growth tools -Conversation scripts & best practices Plus: -Check out the 10-minute companion episode on Off the Mic for quick wins and action steps. -And if you purchase before the end of summer, you’ll also get the Workshop Magic Toolkit: ice breakers and team-building exercises to make trainings more fun, bonding, and impactful. GET IT NOW: grab it now and start creating the shift your studio needs. Want help defining your brand's story, message, and mission? Book a North Star Session: https://fitcarma.com/northstar Want your team to deliver your brand experience every time? Explore Shay’s Playbook Services: https://www.fitcarma.com/workwithus — Subscribe, tag us with your takeaways, and share this episode with your leadership team. You don’t have to carry it all alone, and you shouldn’t.

What if music isn’t just a good playlist in your classes, but the most powerful tool you have to transform how your clients feel, heal, and remember your brand? In this unforgettable episode of the Fitcarma Podcast, we sit down with Emma Marshall, researcher, educator, and author of Music is Medicine, to explore the deep, untapped potential of music as a tool for nervous system regulation, emotional imprinting, and embodied experience. Emma’s story begins with a collapse—burnout, illness, and a body that wouldn’t respond to words. What brought her back was rhythm, movement, basslines, repetition, and dance. Her work now bridges global sound traditions, neuroscience, and somatic healing to show us how music isn’t entertainment. It’s technology for healing, connection, and community. Whether you’re a studio owner, creative director, or fitness leader, this conversation will reframe how you think about music inside your brand experience. We discuss: Why your playlists might be overstimulating your clients instead of regulating them The key moments in a class where music can shift emotional states How rhythm creates memory, loyalty, and trust in your brand Why reclaiming ritual in group fitness may be the future of retention How to lead your team toward more intentional, immersive experiences If you care about client retention, emotional resonance, and becoming a studio people don’t just attend but truly feel, this is a must-listen. 🔗 Connect with Emma Marshall Website: https://mimhq.co.uk Book: Music is Medicine on Amazon 💫 Want to align your message, your product, and your team? Book a North Star Brand Strategy Session with us: 👉 https://signup.fitnesscareermastery.com/northstar/

Ashley Marand Iwanicki is the founder and CEO of The Collective Studios, a boutique fitness brand in New Hampshire that’s redefining what it means to lead with purpose, build community, and create experiences that actually move people. In this powerful conversation, Ashley shares how a vivid dream sparked the vision for her studio, what it means to build a brand rooted in expansion and belonging, and the bold leadership decisions that helped her scale with soul. As a Fitcarma brand, Ashley partnered with us to clarify her message and elevate the Collective Studios identity into something bigger than a studio—it’s now a brand people feel. In this episode, we go behind the scenes of what it really takes to build something that resonates on every level. You’ll hear us dive into: The moment she realized fitness had to be more than workouts How Collective Studios blends performance with purpose What it really takes to develop a high-performing, empowered team The systems that drive consistency and connection across locations Why staying in the messy middle is part of the magic And how transformation begins with creating the conditions for people to return to themselves This episode is part of our new Brands That Move People series, where we spotlight founders who are doing things differently—and doing it well. If you’re a studio owner, instructor, or creative leader in the fitness space, this one will leave you fired up. 🔗 Connect with Ashley: @ashleymarandhealth 🔗 Learn more about her studio: @thecollective_studios

Episode Description & Show Notes: This week, a fitness influencer went viral for saying people over 200 pounds shouldn’t be allowed in Pilates class—and that instructors with a “gut” shouldn’t be teaching. Yes, she deleted the video. But the damage was done. Thousands of people agreed with her. This is the fitness industry we’re still up against. And in this episode, we’re not just pushing back—we’re burning the whole narrative down. We break down 13 research-backed reasons why building your fitness brand around body transformation isn’t just unethical—it’s lazy, outdated, and costing you money. What we cover: Why transformation-based branding leads to low retention and high churn How extrinsic motivation backfires (and what the neuroscience says) The impact of shame-based messaging on mental health How to actually build emotional loyalty that fuels long-term growth Why purpose-driven brands scale better—and feel better This episode is part reckoning, part guidebook. We brought the science, the lived experience, and the tools to help you build a brand that doesn’t just sell workouts—but moves people. Whether you’ve already left the old model behind or are still working your way out of it—this one’s for you. If this message resonates, share it. Post it. Text it to your team. Forward it to another studio owner. This is how we shift the industry—together.   SPRING INTO SUMMER AUDITS (Limited-Time Offer) Want to be sure your brand is saying what it’s supposed to—and that your class experience is reinforcing it? Brand Strategy Audit with Barry – $150 Experience Architecture Audit with Shay – $150 Bundle both for $250 We’ll review your messaging, experience delivery, and help you align your brand with what actually works—ethically, emotionally, and financially. DM us “AUDIT” on Instagram or email us at hello@fitcarma.com   Citations & Research Sources McGonigal, K. (2020). The Joy of Movement: How Exercise Helps Us Find Happiness, Hope, Connection, and Courage. https://www.penguinrandomhouse.com/books/562466/the-joy-of-movement-by-kelly-mcgonigal/ Singh, B. et al. (2023). Effect of Physical Activity on Symptoms of Depression and Anxiety in Adults: A Meta-Review of Meta-Analyses. British Journal of Sports Medicine. https://bjsm.bmj.com/content/early/2023/02/16/bjsports-2022-106195 Ducharme, J. (2022). Mental Health Benefits Are Getting Americans Back to the Gym. TIME Magazine. https://time.com/6233766/mental-health-benefits-exercise/ Inspire360 (2023). Mental Health Issues Are on the Rise: How the Fitness Industry Can Help. https://blog.inspire360.com/mental-health-and-the-fitness-industry/ Mintel (2023). Exercise Trends and Mental Wellness in the U.S. https://www.mintel.com (requires subscription access) Mindbody Wellness Index (2022–2023). Top Reasons Americans Exercise. https://www.mindbodyonline.com/business/education/blog/wellness-index Clear, J. (2018). Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones. https://jamesclear.com/atomic-habits Harvard Business Review (Reichheld & Schefter, 2000). The Economics of E-Loyalty. https://hbr.org/2000/07/the-economics-of-e-loyalty Blink Fitness. Mood Above Muscle Campaign Case Study. https://www.blinkfitness.com/about/mood-above-muscle PubMed (Tiggemann & Zaccardo, 2015). “Fitspiration” on Social Media: Body Image Effects of Fitspo vs. Self-Compassion. https://pubmed.ncbi.nlm.nih.gov/26176993/ Two Brain Business (2019). The Real Problem With 6-Week Challenges. https://twobrainbusiness.com/the-real-problem-with-6-week-challenges/ Marshall, E. (2025). Music Is Medicine: How Rhythm Heals the Body and Moves the Soul. https://musicismedicine.co Fitcarma Brand Strategy Guide (2025). Internal brand framework. https://fitcarma.com

What if your potential clients aren’t lazy, unmotivated, or inconsistent—what if your brand just isn’t making them feel like they belong? In this episode, we challenge one of the fitness industry’s most toxic assumptions and reveal why people aren’t saying yes to your studio (even when your workouts are amazing). We’ll share real stories, client examples, and a practical breakdown of how to build emotionally intelligent experiences that convert. You’ll learn: – Why “just show up” messaging is doing more harm than good – The difference between selling and converting – How small acts of hospitality lead to long-term loyalty – What your brand might be missing if your classes aren’t full 1. Ready to attract more aligned clients and build a brand people feel connected to? Book a free North Star Strategy Session and let’s map it out together: https://www.fitcarma.com/northstar/ 2. Want to dig deeper into this right away? Get access to our free mini-training: “Why Your Classes Aren’t Selling Out (& What To Do About It)” Get it here → https://minicourse.fitcarma.com/

Trends aren’t growing the fitness industry—they’re just keeping it spinning. Despite all the buzz and innovation, only 20–30% of people consistently work out. And that number hasn’t moved in decades. In this episode, Barry and Shay unpack what they call The Trend Treadmill—the cycle of constantly chasing what’s hot in hopes of staying relevant… and why it’s not working. If you’re ready to stop chasing trends and start building something grounded, magnetic, and truly transformative—this one’s for you. Inside, we’ll cover: Why trends don’t expand the market (and what actually does) What your clients are really looking for when they come to class How to make any format feel like the perfect vehicle for transformation Why your beliefs—not your workout method—are the foundation of a powerful brand What it takes to create experiences that build loyalty, retention, and real results If you’re ready to step off the treadmill and lead with purpose, press play.

If your fitness brand isn’t growing the way you want it to, it’s probably not a marketing problem. It’s not your logo. It’s not even your class experience. It’s the lack of a North Star—a core belief that guides your messaging, your experience, your team, and your future. In this episode, Barry and Shay break down what a North Star really is, how to find yours (with a dead-simple exercise), and how to use it to create consistency across your brand—even as you scale, hire, expand, or pivot. You’ll learn: Why growth by default leads to burnout and brand confusion How to unify your team, marketing, and client experience under one idea Why consistency beats charisma when it comes to instructors How a studio with less experience outperformed a stacked team of experts The single most important question to ask about your business. Want to find your North Star? Download our free worksheet here Want help putting it into action across your brand? Book a North Star Session: 👉 https://www.fitcarma.com/northstar

What does your cueing style have in common with Mario Kart and a trip to IKEA? A lot more than you think. In this episode, Barry and Shay answer a big question from inside the Conservatory: How do you balance giving clear technique cues with creating a fun, immersive experience? They break down why fun isn't fluff (it’s actually the key to results), how over-cueing can kill the vibe, and why great music and thoughtful experience design matter more than ever. With real stories from their early days as trainers, research-backed tips on creating flow states, and a hilarious Mario Kart training story you won't forget—this episode is packed with the mindset shifts and practical tools every instructor needs. If you want your classes to be technically solid, emotionally addicting, and wildly effective, this one’s for you. 🎧 Listen now—and let’s rethink what makes a truly great class. Sign up for the 'Killer Playlists In Less Time' 10-Day Challenge: https://signup.fitnesscareermastery.com/killer-playlists/

What if your fitness class was more than just a workout? What if it was a transformational journey where every client felt like the hero of their own story? In this episode, we dive deep into the Story Driven Class Experience™, breaking down how to use the Hero’s Journey framework to create more immersive, emotionally engaging classes. We’ll explore: 🔥 Why traditional fitness programming falls short in building deep client connections 🎭 How to structure your class like a narrative arc—from the warm-up to the cooldown 💡 The role of the instructor as the Guide, not the Hero 🎶 How music, cueing, and intentional programming make your classes unforgettable By the end of this episode, you’ll be equipped to level up your coaching, design more impactful class experiences, and turn every workout into a story your clients never want to stop living. 📩 Don’t forget to download your free Story Driven Class Experience Workbook to put this into action!  https://signup.fitnesscareermastery.com/story-driven/

Are you unknowingly holding back your studio’s growth? Many fitness business owners hesitate to define their clients’ real struggles, fearing they’ll sound negative or push people away. But here’s the truth: If you don’t define the problem, your dream clients won’t see why they need you. In this episode, Barry and Shay break down the silent fear that’s sabotaging your brand messaging—and how shifting your approach can instantly make your marketing more powerful. You’ll learn: 🔹 Why a fitness class alone doesn’t hold inherent value (and what actually makes clients sign up) 🔹 The simple 3-step framework for defining your dream client’s journey—without sounding negative 🔹 How to position your classes as the perfect solution by identifying where people are starting If your messaging feels vague, if your marketing isn’t converting, or if you’re struggling to fill classes, this episode will change the way you think about branding forever. 📍 Ready to refine your studio’s messaging? Book a free brand strategy session with Barry: https://signup.fitnesscareermastery.com/theone/ 🎧 Subscribe, leave a review, and let us know what resonated with you!

After nearly a year away, we're back—and stepping into a whole new era! In this episode, we’re catching you up on everything: our big move to Costa Mesa, our massive brand refresh (say hello to FitCarMa!), and the exciting changes ahead for the podcast. But the biggest news? The Make Them Feel Something Challenge. This 21-day challenge is going to revolutionize the way you teach fitness classes, helping you command attention, create deep emotional connections, and get your clients addicted to your experience—not just your workout. We’re breaking down: Why attention is the most valuable currency in your class How to make your clients feel something beyond just a good sweat The secret behind unforgettable class experiences (hint: it’s not the exercises themselves) How acting techniques and flow science can transform your coaching And how you can join the challenge and take your classes to the next level If you’re a fitness instructor or studio owner, this episode is a must-listen. Click the link below to join the challenge, and let’s make every class a transformational experience. It’s good to be back. And trust us—you don’t want to miss what’s coming next. 🔗 Join the 21-Day Challenge: Make Them Feel Something! (link below) https://conservatory.fitnesscareermastery.com/feelsomething/order/

Whether you're new to conducting formal and informal evaluations or looking to refine your current process, this episode is packed with insights. We discuss performance reviews' important role in enhancing your business and team dynamics. Learn from common mistakes and adopt best practices for effective feedback. From improving instructor performance and engagement to aligning business goals and identifying training needs, we cover the spectrum of benefits this valuable practice provides for the health and success of your business.   Stay tuned for a special resource: our Performance Excellence Blueprint, a comprehensive guide, and customizable review sheet for seamlessly integrating effective performance evaluations into your business operations right away.   Key Talking Points: The Critical Role of Performance Reviews: Unpacking how regular feedback enhances performance and deeply engages your team, aligning individual goals with your business’s vision. Common Pitfalls to Avoid: Insightful anecdotes on some studio owners' missteps, from over-surveillance to inconsistent evaluation methods, and how these can adversely affect team morale and effectiveness. We’ll share real-world examples of how not to conduct reviews and the impact of infrequent, biased, or poorly structured feedback. Best Practices for Meaningful Feedback: A guide to conducting reviews that foster growth, including the importance of preparation, regularity, objectivity, and focusing on development. The Blueprint for Success: An introduction to our Performance Excellence Blueprint, a tool designed to streamline the review process for your business.   This episode is designed to be an essential guide for any business owner looking to leverage performance reviews for team and business growth, fostering a culture of continuous improvement and open communication.   DOWNLOAD YOUR PERFORMANCE EXCELLENCE BLUEPRINT HERE: https://fitnesscareermastery.com/performance-excellence-blueprint

In this episode, we turn the traditional fitness marketing playbook on its head. If you're like most fitness professionals we speak to, you may not know exactly who your ideal client is or how to market to them in a way that communicates your value, or you have an idea of how you want to portray yourself to your people, but don't know for certain if that intention is felt and understood. The truth is that in order to clearly speak to your dream clients, communicate value and attract more of them in, there are a lot of beliefs about our industry and how we have historically marketed ourselves that need to shift dramatically. In this episode we share a recording of a recent brand strategy session that Barry had with a potential client where he took a deep dive with her into what that shift looks like.  After listening, you're going to think about how you position your value completely differently, and hopefully be on the path to take the necessary steps to attracting new dream clients confidently like a supermagnet.   What You'll Learn: The Pitfalls of Marketing Your Classes: Discover why treating fitness classes like tangible products limits who you can reach in the market. Real Needs Over Physical Benefits: Learn about the importance of the shift towards addressing people's deeper drives like confidence, energy, and overall life satisfaction, and away from abstract physical benefits like "burnt calories" "cardiovascular endurance" and "lean muscle"   We promise this episode will shift your perspective on what it means to market group fitness classes in today's world, redefine your approach to marketing, and offering insights that could redefine the way you connect with the people who need you the most.   GET THE EBOOK, AUDIOBOOK, & COURSE: https://fitnesscareermastery.com/avalanche   BOOK A BRAND STRATEGY SESSION: https://signup.fitnesscareermastery.com/yourstrategysession/

Unlock the secrets to transforming your fitness classes into must-attend events with this enlightening podcast episode. We dive into innovative strategies that go beyond traditional fitness classes, focusing on creating a unique and immersive experience for participants. Discover how to captivate and retain a broader audience by incorporating creativity and passion into your offer. Here’s what you'll learn: Transforming Classes into Experiential Events: Discover how to make your fitness offerings compelling events that rival concerts or dining experiences, turning them into sought after destinations. Finding and Owning Your Niche: Learn how to identify and leverage your unique skills and passions to stand out in the crowded fitness market without relying on gimmicks. Building a Strong, Engaged Community: Find out how to create a loyal community around shared values and interests, enhancing retention and encouraging word-of-mouth referrals. Redefining the Purpose of Movement: Understand how to shift the focus of your classes from solely achieving a "fit body" to embracing movement for joy, wellness, and community building. Marketing the Holistic Benefits of Fitness: Gain insights on how to effectively communicate the mental, emotional, and spiritual benefits of your classes, moving beyond just the physical results. Developing a Powerful Brand Strategy: Get tips on developing a clear and impactful brand strategy that resonates with your target audience and sets you apart from the competition.   Download the free ebook "Why You're Not Selling Out Your Classes... (& What To Do About It)": Access this in-depth guide complete with journal prompts to help you clarify the specific problem your fitness classes solves, and how to address it effectively: The eBook: https://fitnesscareermastery.com/avalanche The Audiobook: https://urlgeni.us/spotify/eW8z7   Whether you’re a seasoned fitness professional or a new entrepreneur, this episode provides actionable insights for making your classes not just a workout, but a sought-after experience that participants eagerly anticipate.

In this eye-opening episode, we delve into a crucial yet often overlooked aspect of group fitness success: the power of standardized programming in fitness studios. Join us as we explore why allowing instructors to freestyle their classes is a misstep for boutique studio owners, and how implementing structured, templated programming can revolutionize your business, as well as help set up instructors for success.   Listen as we share insights from our extensive experience, highlighting the pitfalls of inconsistency and the transformative benefits of a well-defined fitness program. Learn how standardized workouts not only enhance the client experience but also streamline instructor training and onboarding, ensuring a uniform, high-quality class every time.   Some key takeaways from this episode include: Why Standardized Programming is Crucial: Learn about the need for structured, templated programming to maintain consistency and high-quality experiences in fitness classes. Risks of DIY Freestyle Classes: Discover the challenges posed by inconsistent class experiences, and the difficulty in setting and measuring success markers for instructors. Benefits for Studio Owners and Instructors: Understand how structured systems streamline training, attract talent, and increase client retention. Establishing Effective Program Structures: We discuss how to define workout goals, codify rules and strategies, and effectively use templates and guidelines. Balancing Structure with Creativity: Find out how to infuse unique brand elements into classes while maintaining a structured approach. Impact on Instructors: Learn how standardized programming reduces instructor workload and stress, and enhances class engagement.   Whether you're a fitness studio owner eager to scale your business, an instructor looking to refine your craft, or an entrepreneur in the fitness world, this episode is packed with valuable lessons and actionable advice. Tune in to transform your approach to group fitness and steer your studio towards unparalleled success and client satisfaction.

Get ready to dive deep into the art and science of creating fitness experiences that keep clients coming back for more! In this episode, Shay, our seasoned experience designer, peels back the curtain on the number one challenge studio owners face - inconsistency in their classes.   Discover the secret sauce of "Minimum Viable Certainty" (MVC) as Shay explains its profound impact on client engagement, performance, and addiction to your workouts. Drawing inspiration from Steven Kotler and The Flow Research Collective, Shay unveils how MVC is the key to achieving the coveted Flow State in fitness.   📱 Take the Plunge: If you're ready to transform your fitness studio into a haven of consistent, addictive workouts, Shay invites you to take the plunge. Book a FREE call to explore how you can implement MVC and elevate your fitness game: https://www.fitnesscareermastery.com/service-page/strategysession   🚀 What's in Store for You: 🔍 Unveiling MVC: Ever wondered why some fitness classes leave you hooked, while others feel like a gamble? Shay introduces MVC as the game-changer, the magic ingredient that turns a good class into an unforgettable experience. 💡 Consistency is Key: Shay breaks down the importance of consistency in fitness programming. Learn how it can elevate your brand, keep clients engaged, and ensure they get addicted to the joy of the workout. 🔄 Breaking the Cycle: Explore the pitfalls of relying solely on star instructors and the instability it creates. Shay shares practical steps to break the cycle, ensuring your business remains strong even when key instructors take a break. 🛠️ Tools of the Trade: Shay provides three actionable steps you can implement today to guarantee consistency without stifling creativity. From programming constraints to company language and an enhanced onboarding process, these tools set the stage for an ultimate fitness experience. 🌈 The Flow State Payoff: Discover the incredible benefits of implementing MVC. From improved team dynamics to a stronger brand and increased class numbers, Shay outlines how a consistent fitness experience becomes a magnet for success. 🔑 Take the Plunge: If you're ready to transform your fitness studio into a haven of consistent, addictive workouts, Shay invites you to take the plunge. Book a FREE call to explore how you can implement MVC and elevate your fitness game. Tune in now and unlock the secrets to creating fitness experiences that not only meet expectations but exceed them, leaving clients buzzing with joy and spreading the word about your studio!

Uncover the Game-Changing Secret to Skyrocket Your Fitness Career... Join Barry and Shay as they unveil exclusive insights from one of Barry's recent strategy sessions, exposing the ONE elusive factor holding back fitness professionals from achieving unparalleled success.  Discover the 'why' behind this obstacle, unravel its mysteries, and gain actionable strategies to shatter it. Don't miss out on the career-altering revelations that can transform your journey in the fitness industry. This episode is your passport to breaking barriers and unlocking the true potential of your professional life!   Download your copy of Why You're Not Selling Out Your Classes (& What To Do About It!): https://fitnesscareermastery.com/avalanche

This episode is the audiobook version of an ebook we wrote called 'Why You're Not Selling Out Your Classes (& What To Do About It!)' where we summarize what we feel is everything you need to know about what it takes to easily and confidently attract more of your dream clients. As you listen, you'll notice that at the end of each section are some journal prompts to help you take action and implement what you learned into your own business. To download a copy of the ebook for free, and also gain access to an in-depth mini-course called 'How To Attract An Avalanche of Your Dream Clients' (also 100% free), go to fitnesscareermastery.com/avalanche. In this ebook you'll learn: 4 Foundational steps to finally achieve sold-out classes like clockwork. The mistake you might be making that leads to appealing to only 3% of the market. Why marketing your workout is holding you back from getting more clients than you can handle. How to stand out as the perfect solution to your dream clients by capitalizing on what makes you unique. Finally, ditch throwing spaghetti at the wall and hoping it sticks when it comes to client acquisition.   DOWNLOAD YOUR FREE COPY & GAIN ACCESS TO THE MINI-COURSE: fitnesscareermastery.com/avalanche

In his book Hero on a Mission, Donald Miller describes 4 main character "archetypes". The victim, villain, hero, and guide. In your fitness career, you play three of those four parts at some point, as you move through your different "Eras" This episode was inspired by Miller's book, and today you'll learn how recognizing what era you (or others in the industry) are in will help you with: • Understanding and owning your capabilities so you can avoid burning out, and know what to expect from yourself. • Ensuring you're showing up in a way that serves your clients the most (and keeps them around) • Finding mentorship and understanding who is the right person to take you where you want to go.   Learn the '7 Steps to Sold Out Classes' ​ Over 7 days you'll get research-backed tools and time-tested techniques that help instructors create sold-out, waitlisted classes. If you get an email from us that doesn’t help you get more people addicted to your X-periences, and make a deeper impact, then we aren't doing our job: SIGN UP HERE: https://www.fitnesscareermastery.com/uxn