The Fitness Business Podcast with Erin Dimond and Jordan Dugger

We're getting nerdy in today's episode talking math, numbers, and money. If you have an aversion to this topic, even more reason to press play because revenue and money is the lifeblood of your business and your future as a coach. I'm going to breakdown how to build and grow a 20k a month nutrition business by only signing 5 clients a month using a front end and back end strategy that will not only give you predictable revenue in your business but give your clients the best result and transformation for their hard earned money.   Time Stamps:   (0:42) My Story Growing A Fitness Business (2:29) Going From 10k Months to 20k Months (2:57) Signing New Clients vs Retention (3:52) Math on 10k A Month (7:07) How This Works Over a Year ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Attention new online coaches! I recently had a conversation with a business owner that was just starting and while he had a lot figured out in terms of plans and deliverables, there was a big hole in his strategy. We don't have market demand yet and I see this with so many new coaches. What you think will happen and what actually happens might be the same but it might not and you'll never know until you launch, put a viable product out there, test it, and regroup to optimize. Listen to this episode if you feel stuck in the planning phase and need a push to the execution phase!   Time Stamps:   (1:05) Conversation With A New Coach (1:47) Questions I Asked Him (3:07) What To Not Learn If You Want To Stay Broke (3:45) Why Ads Work (5:12) Revenue Example (6:47) Fearing Judgement ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

You are in for a rollercoaster of emotions once you hit play and hear Daryl's story today. Daryl spent 3 years trying to become an online coach before he joined IFCA, sold his horses for the payment, and from that decision broke through in this industry and has made 93k so far. He even got an IFCA tattoo (no joke) and it's just an incredible example of will and determination to never give up on your goals.   Time Stamps:   (1:25) Broke and Selling His Horses (2:50) Daryl’s Story (6:40) Money Mindset and Risk (8:45) Getting Clean Through Fitness (11:58) Getting Off of Anti-Depressants (13:54) Having Nothing To Lose (15:42) The Turning Point (19:24) Scholarship Funnel (21:40) Resells and The Backend Offer (26:10) Mental and Emotional Wins (31:15) The IFCA Tattoo (33:20) Advice To Anyone In A Similar Situation (34:35) Where To Find Daryl ---------- Follow Daryl on Instagram ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

If you’re NOT learning how to use AI in your business… this will be your greatest regret of your lifetime…    Ok, that might be extreme, but here me out….    I think the best way to explain the importance here is with a quote from the Harvard Business Review…    “AI won't replace humans, but humans with AI will replace humans without AI."   In this episode, we're going to talk about how to use Chat-GPT most effectively as your marketing assistant and help you come up with hooks, viral content ideas, caption posts, and more!   Time Stamps:   (0:32) Harvard Business Review Quote (1:43) IFCA Students: We Got Something Awesome In The Pipeline (2:48) The Journal Entry Prompt (5:46) Creating Viral Hooks (9:06) Video Hooks (10:33) Please Share If You Found This Useful ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

We've been through the trenches the last 6 years figuring out how to best utilize Black Friday to both help grow our business and help those who need our help. Today's episode is bringing you the best of what we've succeeded in and helped thousands of online coaches do the same. We'll talk about why people buy more during Black Friday, how to add more value without discounting your coaching, and share an upcoming free masterclass with you where I break this down in even more detail.   Time Stamps:   (0:55) Leveraging Black Friday (2:20) How Discounts Hurt Our Brand (3:23) Free Masterclass (4:05) Why People Buy More During Black Friday (9:02) Adding Value Without Discounts (12:18) Reminder of Our Free Masterclass ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

We can't wait for you to hear another one of our rockstar IFCA fitness coaches share their experience and success with you on today's episode! Abby Hammett helps burnt out nurses lose 10+lbs for good through her Strong Female Community and has grown a lot since joining IFCA and much of that is through ads, enjoying sales, and taking her business that was a hobby in her mind to a serious business. We also talk about her long term goals and advice to anyone ready to go all-in.   Time Stamps:   (2:35) Abby’s Business Before IFCA (5:25) Business Is Math (10:00) Kev The Sales Master (10:43) Becoming A Salesperson (13:55) From Hobby To Business (23:40) Long Term Goals (27:17) Abby’s Advice For Anyone Going All In (27:55) Where To Find Abby ---------- Follow Abby On Instagram ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Wrapping up our Ultimate Podcast Growth Blueprint seres, I want to talk about some important logistical things such as organization, streaming software, how to create and structure episodes, using hooks and stories, naming your podcast, launch strategies, and a lot more! I know this is a lot especially if you're just starting out so definitely save this one and come back to it multiple times as needed!   Time Stamps:   (0:57) Last Week’s Episode (2:32) Organization and A Centralized Location (3:45) OBS Streaming Software (4:43) Creating Episodes Outlines and Episode Length (5:39) Using ChatGPT (7:12) Structuring Your Outline (8:27) Your Hook and Stories (11:30) Bonus Pro Tip (12:47) Asana and Delegation (14:47) Loom and Post Production Details (15:12) Naming Your Podcast (16:12) Pre-Launch Hype (17:25) Retention and Community (18:31) Podcast and Ads (19:37) Midpoint Ads (21:15) Direct Offer Episode ---------- Check Out Submagic For AI Captions ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Have you been curious about starting a podcast for your coaching business? Not sure if your business is ready yet or what equipment to get? We've got you covered in this series! After 578 episodes, many studio setups, and being a consistent top 100 podcast in the fitness category, we've had a lot of trial and error and now have a fluid system we use to create not only 2 podcasts a week but 23 other pieces of content each week stemming from those episodes. We'll dive into how it all works in today's episode and next episode, we'll talk launch and growth strategies.   Time Stamps:   (0:45) Launching and Optimizing A Podcast (0:54) Who We Are (1:17) Launching Back in 2018 (2:28) When You Should Launch A Podcast (3:45) The SFF Method (6:27) Systems and Equipment (9:22) Software and Apps (10:57) What’s In Store Next Week ---------- Check Out Submagic For AI Captions ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Today's guest hated my guts initially which I couldn't help but ask about first but we're on great terms now, good friends, and there's a lesson to learn here with rumors especially in this business. Beyond that, we talk about your future both from a business and wealth perspective and some timeless lessons that Steve has learned that I think you'll find super valuable.   Time Stamps:   (1:14) Stephen Hated Jordan Initially (5:41) Stephen’s Background (12:26) Realizing What He Didn’t Want (14:21) 7 Million In Debt (17:56) Understanding Debt (22:01) Started As A Firefighter (26:21) Real Estate Investing (29:46) What Holds Most Coaches Back (35:56) Overcoming Being Too “Salesy” (40:26) Dumbest Mistake As A Leader (44:16) Stephen’s Favorite Books (50:58) Where To Find Stephen ---------- Follow Stephen on Instagram ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Quick episode today as I sit in our Airbnb on vacation right now but wanted to share this reality with you if you're just starting your business or if you're in the thick of it right now. There are plenty of positives that come along with building a business but not many people talk about the real negative ones. I want to cover those today and give you some examples from my life and know you aren't alone in this.   Time Stamps:   (0:37) Recording In The Airbnb Bedroom (1:05) You Might Lose Friends (3:52) The Business Is A Reflection Of You (5:30) Expect To Want To Quit (6:27) The Fastest Path to Personal Development ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

After mentoring thousands of coaches and recognizing some of the best traits in the mentors we've hired, there are 4 that really stand out and in today's episode, I want to explain why I believe these 4 character traits matter most when it comes to running a successful company. We'll dive into humility, self-regulation, intrinsic motivation, and empathy and discuss how to improve these character traits.   Time Stamps:   (0:29) Our Legacy Program (1:39) Focusing On Character Traits (3:28) What Is Humility? (5:27) Self-Regulation (7:17) Why Self-Regulation Is Important (8:29) Intrinsic Motivation (11:31) Empathy (13:21) Work On These 4 Character Traits ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Are you a gym owner that's considered making a full pivot or partial pivot into online coaching? Today's guest was in your exact position, took the plunge, and is now thriving with an online business she loves. Amy Jo Palmquest helps women over 35 lose 15+ lbs, get lean, strong, and confident without crazy cardio or extreme diet methods. She owned her gym for over 15 years so she built the trust and creditability which does contribute to her initial success but also how she attacked this new phase of business with full force. Listen in as we talk about the reasons Amy moved online, what her days look like now, her offer structure, and more!   Time Stamps:   (1:41) Owning A Gym vs Online (8:27) Other Reasons To Move Online (10:43) What Days Look Like Now (13:25) Quick Success Going Online (19:53) The Offer Structure (24:11) What’s Challenging Now (29:43) Advice To Anyone On The Fence (31:35) Where To Find Ami ---------- Follow Amy On Instagram ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

So much of your business comes down to math and when this finally clicks, it becomes a lot less nebulous and more fun. In today's episode, I will breakdown a simple scaling formula (might take 2-3 listens to fully absorb with audio or check out our Youtube for a visual) so you understand the key metrics of your business and which ones will help you scale.   Time Stamps:   (0:10) Growth and Avoid Getting Stuck (0:30) When We First Encountered This (2:00) Breaking Down The Math (4:18) Lifetime Value (8:10) 10 to 15 New Clients ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

You've built a coaching skillset that's allowed you to sign clients and get them results but… something feels in the way when you think about growth. It could very well be your money mindset and we all deal with it in some form or another. In today's episode, I'm going to share my money mindset origin story, how money stories unfold, how your money mindset might be showing up as guilt or fear, and more!   Time Stamps:   (0:37) The Other 66%   (1:05) Beliefs Around Money   (3:37) How Money Stories Unfold   (7:47) My Money Mindset Story   (13:25) Money Mindset Showing Up As Guilt   (14:37) Fear of Rejection   (17:17) Story To Drive This Concept Home ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

You will want to come back to this episode multiple times and share it with anyone on your sales team because today, I'm going to share how to handle every single type of objection and do it in a way that empowers the prospect. We'll talk about the 3 types of objections, go over many examples, dive into my PAID framework around sales, and more!   Time Stamps:   (1:28) Why Objections Are Necessary   (4:59) 3 Types of Objections   (5:48) Objection vs Obstacle   (7:38) Tangible vs Intangible Obstacles   (10:51) The PAID Framework   (13:51) The Uncertainty Objection   (16:32) Financial Objection   (19:37) Uncertainty Objection Example   (21:49) Spousal Objection Example ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed