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The Fitness Business Podcast with Erin Dimond and Jordan Dugger
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Author: Erin Dimond and Jordan Dugger
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ยฉ 2019
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If you're a fitness professional, entrepreneur, or just a fitness enthusiast who has a deep appreciation for the science of not only getting results for your body; but how to market, communicate, sell, influence, and lead, then the Fitness Business Podcast, hosted by Erin Dimond and Jordan Dugger is for you.
Erin and Jordan are owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail.
Along with that, they own Impact Fitness Coaching Academy, a 7+ Figure All-In-One Accelerator for coaches, personal trainers, and health industry entrepreneurs to start, grow, and scale their businesses, all online.
This podcast brings REAL, and ACTIONABLE steps to level up your personal growth, business growth, and how to look better naked in the process. The Fitness Business Podcast hosts weekly guests ranging from industry experts, marketing experts, copywriters, PhDs, and thought leaders from around the world.
The mission is to not only teach you the tools to earn more money and make more of an impact, but we aim to help you to look at the world a bit differently, with each and every episode.
Erin and Jordan are owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail.
Along with that, they own Impact Fitness Coaching Academy, a 7+ Figure All-In-One Accelerator for coaches, personal trainers, and health industry entrepreneurs to start, grow, and scale their businesses, all online.
This podcast brings REAL, and ACTIONABLE steps to level up your personal growth, business growth, and how to look better naked in the process. The Fitness Business Podcast hosts weekly guests ranging from industry experts, marketing experts, copywriters, PhDs, and thought leaders from around the world.
The mission is to not only teach you the tools to earn more money and make more of an impact, but we aim to help you to look at the world a bit differently, with each and every episode.
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My favorite type of episodes to create right now is getting off of calls from our IFCA students, assessing their constraints and situations, plugging them into ChatGPT, and sharing the relevant pieces to help you grow and scale and that's exactly what you can expect in today's episode. We'll be talking lead quality, ad creatives, setter expectations, and much more! ย Time Stamps: ย (0:55) Slide Into My DM's Please! (2:03) 4 IFCA Student Examples (3:25) Rachel's Dream Problem (5:48) Chris and His Underperforming Setter (9:00) Nico's Feelings Around Ad Quality Dip (11:00) Grace's Leadership Opportunity (14:05) Tactical Takeaways ---------- Join Us For Our Black Friday Masterclass to Add 10k-20k To Your Coaching Business This Season on Wednesday November 19th! ---------- ๐ค Want to Steal Our 10 Proven Viral Post Templates + An AI Agent That Turns Them Into 30 Days of Personalized Client-Getting Content In Just 15 Minutes? Get Instant Access To 10 Plug-And-Play Post Templates + A Custom AI Content Agent ๐ Click Here For Instant Access ย ๐ฅ Want us to help you get your first or next 5 clients in 5 days โ for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. ๐ Click Here to Join The 5-Day Challenge ย Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content โ ๐ https://www.youtube.com/@jordandugger ย Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course ๐ Join the Fitness Business Secrets Group ย ๐ Want to scale to $10kโ$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot. ๐ ย Watch the 3-Minute Video
We've been through the trenches the last 6 years figuring out how to best utilize Black Friday to both help grow our business and help those who need our help. Today's episode is bringing you the best of what we've succeeded in and helped thousands of online coaches do the same. We'll talk about why people buy more during Black Friday, how to add more value without discounting your coaching, and share an upcoming free masterclass with you where I break this down in even more detail. ย Time Stamps: ย (0:55) Leveraging Black Friday (2:20) How Discounts Hurt Our Brand (3:23) Free Masterclass (4:05) Why People Buy More During Black Friday (9:02) Adding Value Without Discounts (12:18) Reminder of Our Free Masterclass ---------- Join Us For Our Black Friday Masterclass to Add 10k-20k To Your Coaching Business This Season on Wednesday November 19th! ---------- ๐ค Want to Steal Our 10 Proven Viral Post Templates + An AI Agent That Turns Them Into 30 Days of Personalized Client-Getting Content In Just 15 Minutes? Get Instant Access To 10 Plug-And-Play Post Templates + A Custom AI Content Agent ๐ Click Here For Instant Access ย ๐ฅ Want us to help you get your first or next 5 clients in 5 days โ for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. ๐ Click Here to Join The 5-Day Challenge ย Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content โ ๐ https://www.youtube.com/@jordandugger ย Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course ๐ Join the Fitness Business Secrets Group ย ๐ Want to scale to $10kโ$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot. ๐ ย Watch the 3-Minute Video
Wrapping up our Peptide Masterclass series, we are going to dive into 4 important topics:ย A complete 12-week starter protocol you can implement today Exact dosing guidelines for men and women A framework for stacking peptides safely and effectively Resources for where to source peptides and how to learn more We'll also talk about why this is important for you as a coach and how to separate yourself in the industry in 2026 and beyond. ย Time Stamps: ย (0:08) Parts 1 and 2 (1:40) The Peptide Cheat Sheet (2:32) How I Build Protocols (3:38) Nasal Sprays For Cognition (8:23) Growth Hormone (10:08) Recovery and Tissue Repair (15:30) Insomnia Issues? Try This (16:20) Supplements (19:14) Backwater Protocols (21:05) Where To Buy Peptides (23:10) How This Applies To You As A Coach ---------- Check Out Our Peptide Cheat Sheet ---------- ๐ค Want to Steal Our 10 Proven Viral Post Templates + An AI Agent That Turns Them Into 30 Days of Personalized Client-Getting Content In Just 15 Minutes? Get Instant Access To 10 Plug-And-Play Post Templates + A Custom AI Content Agent ๐ Click Here For Instant Access ย ๐ฅ Want us to help you get your first or next 5 clients in 5 days โ for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. ๐ Click Here to Join The 5-Day Challenge ย Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content โ ๐ https://www.youtube.com/@jordandugger ย Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course ๐ Join the Fitness Business Secrets Group ย ๐ Want to scale to $10kโ$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot. ๐ ย Watch the 3-Minute Video
After spending thousands of dollars and hundreds of hours researching peptides, testing them on myself, and tracking every single resultโI've narrowed it down to 5 compounds that I consider absolutely non-negotiable for performance, recovery, and longevity. These aren't the flashy ones that biohackers post about for clout. These are the ones that actually move the needle. The ones I use myself. The ones I'd recommend to my wife, my clients, my close friends. And today, I'm walking you through all of themโwhat they do, why they work, how to dose them, and how to stack them for maximum effect. Plus, I'm covering the non-peptide compounds that I layer inโlike Growth Hormone, NAD+, and this crazy molecule called SLU-PP332 that's basically 'exercise in a vial.' ย Time Stamps: ย (1:07) My Favorite Peptides (2:16) Retatrutide (R3TA) (7:21) Glow Blend (BPC-157 + TB-500 + GHK-Cu) (8:56) SS-31 (Elamipretide) (9:37) Viral AI Content Engine (10:55) Epitalon (11:49) Tesamorelin (13:34) TRT (15:01) NAD+ (16:17) SLU PP332 (17:36) Next Episode ---------- Check Out Our Peptide Cheat Sheet ---------- ๐ค Want to Steal Our 10 Proven Viral Post Templates + An AI Agent That Turns Them Into 30 Days of Personalized Client-Getting Content In Just 15 Minutes? Get Instant Access To 10 Plug-And-Play Post Templates + A Custom AI Content Agent ๐ Click Here For Instant Access ย ๐ฅ Want us to help you get your first or next 5 clients in 5 days โ for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. ๐ Click Here to Join The 5-Day Challenge ย Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content โ ๐ https://www.youtube.com/@jordandugger ย Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course ๐ Join the Fitness Business Secrets Group ย ๐ Want to scale to $10kโ$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot. ๐ ย Watch the 3-Minute Video
I recently gave a peptide presentation to our team at our retreat and I went HAM on gathering information and presenting this and it was too good not to share with you too. You might be wondering though why you should care. I'll explain that, what peptides are, where they come from, and what sets them apart in this Part 1 of a 3 part series. ย Time Stamps: ย (0:27) Everything Peptides (2:10) What We'll Cover In This Series (3:07) What Are Peptides? (4:54) What Makes Peptides Different? (6:08) Viral Content Agent (7:00) Russian Research (8:30) Health and Optimization (11:45) What We'll Cover Next ---------- Check Out Our Peptide Cheat Sheet ---------- ๐ค Want to Steal Our 10 Proven Viral Post Templates + An AI Agent That Turns Them Into 30 Days of Personalized Client-Getting Content In Just 15 Minutes? Get Instant Access To 10 Plug-And-Play Post Templates + A Custom AI Content Agent ๐ Click Here For Instant Access ย ๐ฅ Want us to help you get your first or next 5 clients in 5 days โ for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. ๐ Click Here to Join The 5-Day Challenge ย Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content โ ๐ https://www.youtube.com/@jordandugger ย Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course ๐ Join the Fitness Business Secrets Group ย ๐ Want to scale to $10kโ$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot. ๐ ย Watch the 3-Minute Video
If you are getting stuck between 30k and 100k months and you think the problem is another setter hire or getting a better closer, this episode will clear up the constraint you're facing. We'll discuss your funnel strategy, your leadership within your sales team, how to drive sales performance, and more! ย Time Stamps: ย (0:54) Two Problems with Getting Stuck Between 30k and 100k a Month (2:49) DM Me "7 Figure" (4:31) The Funnel Issue (7:29) DM or Lead Magnet Funnel (10:55) Sales Performance (12:54) Managing Your Sales Team (14:59) Call Reviews ---------- Apply For Our $200,000 New Client Rush Scholarship ---------- ๐ค Want to Steal Our 10 Proven Viral Post Templates + An AI Agent That Turns Them Into 30 Days of Personalized Client-Getting Content In Just 15 Minutes? Get Instant Access To 10 Plug-And-Play Post Templates + A Custom AI Content Agent ๐ Click Here For Instant Access ย ๐ฅ Want us to help you get your first or next 5 clients in 5 days โ for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. ๐ Click Here to Join The 5-Day Challenge ย Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content โ ๐ https://www.youtube.com/@jordandugger ย Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course ๐ Join the Fitness Business Secrets Group ย ๐ Want to scale to $10kโ$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot. ๐ ย Watch the 3-Minute Video
I recently had a post go WILD and it was a pretty controversial parenting take. It was kind of douchy to be honest but this was an experiment and I want to explain why I did it, why context is important, and how you can use this in your coaching business to get the right eyes on you and your content. ย Time Stamps: ย (0:00) Viral Rage Bait Post (1:10) The Post (2:40) What I Did After It Went Viral (4:45) IFCA Client Example (6:25) How To Apply This In Your Business (8:25) Haters and Raving Fans (10:10) Where To Start ---------- Apply For Our $200,000 New Client Rush Scholarship ---------- ๐ค Want to Steal Our 10 Proven Viral Post Templates + An AI Agent That Turns Them Into 30 Days of Personalized Client-Getting Content In Just 15 Minutes? Get Instant Access To 10 Plug-And-Play Post Templates + A Custom AI Content Agent ๐ Click Here For Instant Access ย ๐ฅ Want us to help you get your first or next 5 clients in 5 days โ for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. ๐ Click Here to Join The 5-Day Challenge ย Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content โ ๐ https://www.youtube.com/@jordandugger ย Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course ๐ Join the Fitness Business Secrets Group ย ๐ Want to scale to $10kโ$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot. ๐ ย Watch the 3-Minute Video
If you want to sell in this new market, you're gonna want to listen to this episode and take notes. I'm going to explain why buyers are different in 2025, how to handle some common objections using emphatic and compassionate techniques that work now, and why you need to shift with a shifting industry. ย Time Stamps: ย (0:16) Why Buyers Are Different in 2025 (1:43) Our Shifting Industry (4:30) "I Can't Afford It" (6:55) Spousal Objection (9:15) "I Need To Think About It" (14:12) DM Me "Sales" For Resources ---------- ๐ฅ Want us to help you get your first or next 5 clients in 5 days โ for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. ๐ Click Here to Join The 5-Day Challenge ย Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content โ ๐ https://www.youtube.com/@jordandugger ย Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course ๐ Join the Fitness Business Secrets Group ย ๐ Want to scale to $10kโ$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot. ๐ ย Watch the 3-Minute Video
Very tactical episode today all around the 3 phases you'll go through if you intend to scale your online fitness coaching business. There are no skipping steps here and I'll explain why and what to do at each phase. ย Time Stamps: ย (0:23) If You're New Here (1:03) The Stages (1:20) The Starter Phase (5:53) The Growth Phase (7:15) The Scaling Phase ---------- ๐ฅ Want us to help you get your first or next 5 clients in 5 days โ for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. ๐ Click Here to Join The 5-Day Challenge ย Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content โ ๐ https://www.youtube.com/@jordandugger ย Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course ๐ Join the Fitness Business Secrets Group ย ๐ Want to scale to $10kโ$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot. ๐ ย Watch the 3-Minute Video
If your ads aren't performing like they used to, it's not you. Things are feeling weird right now and this episode will hopefully turn the tide for you in both strategy and mindset. We'll cover some quick checklist items for your ads, why client testimonial ads crush and what to ask, why you should go after better prospects, and more. ย Time Stamps: ย (0:50) Ad Performance Stalling? (3:26) Quick Checklist (5:00) Client Testimonial Ads (6:25) Hiring A Closer Question (7:50) Closing % Down and DM Conversation Friction (8:45) Better Prospects, Not More (12:15) Scholarship Referral Question (15:20) What We Do Inside of IFCA ---------- ๐ฅ Want us to help you get your first or next 5 clients in 5 days โ for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. ๐ Click Here to Join The 5-Day Challenge ย Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content โ ๐ https://www.youtube.com/@jordandugger ย Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course ๐ Join the Fitness Business Secrets Group ย ๐ Want to scale to $10kโ$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot. ๐ ย Watch the 3-Minute Video
Nothing kills a coach's confidence and spirit more than getting on calls with a bunch of broke ass bitches am I right? Somewhat joking aside, if this is you, there is a way out and this episode is the exact blueprint to do that. We'll talk about why you have broke, weak, or no show leads filling up your calendar, how to qualify them earlier and better, how to re-offer the right way, how ads play into all of this, and more! ย Time Stamps: ย (0:45) Reality Check On Your Systems (2:35) Broke, No Shows, and Weak Ass Leads (5:30) Finding A Clear Pain Point Or Move On (6:02) Qualify Earlier (8:50) The Coaching Hat Frame (11:00) Re-Offer The Right Way (13:10) Running Ads (14:30) Your DM's As An Assembly Line (18:20) Quick Recap ---------- ๐ฅ Want us to help you get your first or next 5 clients in 5 days โ for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. ๐ Click Here to Join The 5-Day Challenge ย Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content โ ๐ https://www.youtube.com/@jordandugger ย Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course ๐ Join the Fitness Business Secrets Group ย ๐ Want to scale to $10kโ$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot. ๐ ย Watch the 3-Minute Video
Look, I'll be honest with youโฆ I started this competition prep for one reason, and it's probably not what you think.ย Yeah, I'm going to look shredded, and yes, I'm revealing my full protocol today โ including the macros, meals, peptides, PEDs, training, everythingโฆ.ย But the real reason?ย I felt like I was getting softโฆ. And doing too much shit that was seeking comfortโฆย Drinking, staying up too late, doom scrollingโฆย In the book 'The Comfort Crisis' โฆ Michael Ester saysโฆย "We're living sheltered, sterile, temperature-controlled, underchallenged lives." โ Michael Easter, The Comfort Crisis That hit me.ย When everything is easy, you lose the adaptations that make you strong. If you're lacking motivation, I honestly think you should dietโor even prep for a show. Here's why: Everyone wants more motivation. But motivation isn't something you wait around forโit's literally a feedback loop you can hack. I'll share my entire protocol with you in today's episode so if you are at all interested in taking your performance to the next level, make sure you have pen and paper during this episode.ย ย Time Stamps: ย (0:05) Full Prep Breakdown (2:25) Embarrassing Side Story (3:03) The Full Breakdown (5:30) Pre-Workout Protocol (9:54) Supplements (11:42) More Peptides (13:01) PED's (14:20) Insulin Syringe (16:40) Training Split (17:50) Why You Should Do Hard Things ---------- ๐ฅ Want us to help you get your first or next 5 clients in 5 days โ for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. ๐ Click Here to Join The 5-Day Challenge ย Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content โ ๐ https://www.youtube.com/@jordandugger ย Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course ๐ Join the Fitness Business Secrets Group ย ๐ Want to scale to $10kโ$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot. ๐ Watch the 3-Minute Video ย
This might be the episode that finally convinces you to raise your prices. I want to share a short clip from our State of The Union address we have for all our our IFCA clients and what I like to call the Intrinsic Worth law. We will breakdown each component so you'll understand what you need to work on and why you're holding back from reaching your ultimate potential. ย Time Stamps: ย (1:10) Miami Mansion Story (4:40) The Intrinsic Worth Law (6:57) Money Mindset (9:10) Ruthless Conviction and Belief (10:28) Value and Relating (12:00) Impact Skills ---------- ๐ฅ Want us to help you get your first or next 5 clients in 5 days โ for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. ๐ Click Here to Join The 5-Day Challenge ย Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content โ ๐ https://www.youtube.com/@jordandugger ย Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course ๐ Join the Fitness Business Secrets Group ย ๐ Want to scale to $10kโ$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot. ๐ Watch the 3-Minute Video ย
When should you let your ad ride and when should you cut the cord and shut it down? If you are running ads or are just starting to run ads, this is a common question we get a lot inside of IFCA and instead of giving you theory, I want to give you actual student examples and what we suggested for them to do. I'll cover everything from ad performance, tech issues, what funnels are working best right now, when to build out a VSL for your offer, and much more! ย Time Stamps: ย (2:24) What Happened On A Recent Ad Call Inside of IFCA (7:25) Tactics and Takeaways From Years of Running Ads (11:35) Why You Shouldn't Start With A VSL (15:37) Mindset Wrap-up Around Ads ---------- ๐ฅ Want us to help you get your first or next 5 clients in 5 days โ for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. ๐ Click Here to Join The 5-Day Challenge ย Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content โ ๐ https://www.youtube.com/@jordandugger ย Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course ๐ Join the Fitness Business Secrets Group ย ๐ Want to scale to $10kโ$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot. ๐ Watch the 3-Minute Video ย
Everyone thinks low-ticket is the easy entry point to online coaching. The $39 program, the $97 challenge, or the $120/month membership. But I'm here to tell youโฆ it's actually SO much harder to build a business that way. And I know because I've lived it. In today's episode, I want to save you a lot of time and money and convince you why you should pursue the high ticket route when it comes to your coaching business. We'll go over the math, why sales are easier, the importance of human connection especially right now, and more! ย Time Stamps: ย (0:32) Why Low Ticket Is So Much Harder Than High Ticket (2:05) When I First Started Online Coaching (4:45) Perceived Value of Low Ticket vs High Ticket (6:23) High Ticket Sales Are Easier (7:07) Human Connection (8:05) The Math (10:15) Massive Audience or Brand Exception ---------- ๐ฅ Want us to help you get your first or next 5 clients in 5 days โ for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. ๐ Click Here to Join The 5-Day Challenge ย Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content โ ๐ https://www.youtube.com/@jordandugger ย Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course ๐ Join the Fitness Business Secrets Group ย ๐ Want to scale to $10kโ$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot. ๐ Watch the 3-Minute Video ย
When it comes to advertising about your business it's not either content or ads, it's both. In this episode, I'll explain the why and how plus what's been working for our students in IFCA. The more aware you are of today's concept, the better off you'll be in the future! ย Time Stamps: ย (0:28) Using Both Content and Ads (2:50) The 3 Main Buckets You Need In Business (3:40) What Is A Network? (6:50) The Math with Leads (7:48) The Fuel and Fire ---------- ๐ฅ Want us to help you get your first or next 5 clients in 5 days โ for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. ๐ Click Here to Join The 5-Day Challenge ย Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content โ ๐ https://www.youtube.com/@jordandugger ย Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course ๐ Join the Fitness Business Secrets Group ย ๐ Want to scale to $10kโ$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot. ๐ Watch the 3-Minute Video ย
Instagram just launched a new feature that will be a game changer for anyone selling a high ticket service like you. You can now use Instagram like a mini-sales funnel, linking back to a pinned post that sells your coaching. I'll break it all down in this episode along with how to structure that pinned post to maximize applications and show up rates. ย Time Stamps: ย (0:10) Views Don't Equal Clients (1:28) Party Vibe (1:44) IFCA's Offer (2:02) Instagram's New Feature (2:30) The Process (3:50) Framework For The Pinned Post ---------- Click Here To See Step By Step What Joining IFCA Actually Looks Like ---------- ๐ฅ Want us to help you get your first or next 5 clients in 5 days โ for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. ๐ Click Here to Join The 5-Day Challenge ย Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content โ ๐ https://www.youtube.com/@jordandugger ย Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course ๐ Join the Fitness Business Secrets Group ย ๐ Want to scale to $10kโ$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot. ๐ Watch the 3-Minute Video
We all have slumps but in our lives and in our businesses and Jordan and I are no different. At least once a quarter I am in tears wanting to burn it all down. But, what I keep going back to during hard times is today's topic: facts. Data is what we as business owners should always go back to rather than relying on our feelings. DM me for the tracker I mention in today's episode and I promise the hard times pass. ย Time Stamps: ย (1:05) Real Time Coaching (6:20) Data Constraints Tracker (12:00) The Benchmarks (16:15) The Decision Tree ---------- ๐ฅ Want us to help you get your first or next 5 clients in 5 days โ for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. ๐ Click Here to Join The 5-Day Challenge ย Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content โ ๐ https://www.youtube.com/@jordandugger ย Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course ๐ Join the Fitness Business Secrets Group ย ๐ Want to scale to $10kโ$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot. ๐ Watch the 3-Minute Video
How well do you know your ideal customers? Is this something you put the necessary time and attention into? A recent visit at Virgin Hotels in Nashville reminded me just how important this is and how far you can go to surprise and delight as I found lube and a vibrator at the bottom of their nightstand.ย We'll talk through how this applies to your business, retention and referrals, and why we should be friends if you feel the same way. ย Time Stamps: ย (0:10) The Backstory (2:30) Knowing Your Customer (4:12) The Parent Letter (4:43) The Touch Points (6:10) Retention and Referrals ---------- ๐ฅ Want us to help you get your first or next 5 clients in 5 days โ for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. ๐ Click Here to Join The 5-Day Challenge ย Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content โ ๐ https://www.youtube.com/@jordandugger ย Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course ๐ Join the Fitness Business Secrets Group ย ๐ Want to scale to $10kโ$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot. ๐ Watch the 3-Minute Video
Before you make your next hire, listen to this episode. The first step to successful delegation is understanding first where your time is going. Much like counting macros, time is no different when it comes to achieving your business goals. I want to share what we have our IFCA students do to assess their time, what order of operations looks like with delegation, what to delegate first as a coach, and more! ย Time Stamps: ย (0:09) Delegating In A Way That Works (1:50) DM Me "Time" For The Resources (2:29) Toggl App (3:45) One Week Time Study (5:20) Delegation with Order of Operations (11:20) What To Delegate First As A Coach (13:30) Metrics That Prove Delegation Is Working ---------- ๐ฅ Want us to help you get your first or next 5 clients in 5 days โ for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. ๐ Click Here to Join The 5-Day Challenge ย Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content โ ๐ https://www.youtube.com/@jordandugger ย Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course ๐ Join the Fitness Business Secrets Group ย ๐ Want to scale to $10kโ$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot. ๐ Watch the 3-Minute Video




Great stuff. Thank you!
21:00 This really resonated with me. I do fitness training because I am passionate about it. However, I also need to make a living so I understand I need to learn marketing and sales. It really irritates me to see people out there lose some weight with some program like Beach Body then start positioning themselves as an expert. And more importantly a lot of these people seem to be just in it for the money. As I said before I want the money but that is so I can earn a living perfecting my craft and providing the best possible results. Walk the walk and talk the talk. Further your education and strive to be a master. Don't just try to sell some generic products to make a few bucks. If you really believe in those products great but don't stop there. Continue to learn and grow so you can provide more value ๐ฏ
Spoke too soon. Realized you address this later on in the call.
Good insights. As far as the market research bit how would you recommend that I phrase my survey copy to increase engagement? I have tried this exercise before and it was hard to get people to talk to.
Thanks for this episode, took a lot from it ๐
100% my favorite podcast, I listen to you guys on my way to and from work and it always keeps me motivated in multiple aspects ๐
I love this podcast!!!! Thank you so much for sharing. I can't wait for more!