In today’s FittBite, we explain why building an activewear brand is less about hype and more about systems, structure, and emotional resilience. This episode breaks down the operational and mental challenges founders face once the excitement fades. Tune in if you are serious about building something sustainable. Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fashion business: https://www.fittdesign.com/services/consultation Design your own co...
In today’s FittBite, we break down the real cost behind an $80 pair of leggings and explain why the price goes far beyond fabric and labor. We cover product construction, R&D and fit testing, retail and staffing costs, marketing and community building, and the reinvestment strategies that allow premium brands to scale long term. This episode is for founders who want to understand pricing logic, margin structure, and how strong brands build sustainable ecosystems instead of rac...
In today’s FittBite, we explain why Pantone is misunderstood in apparel and why a perfect match on paper rarely looks the same on fabric. We break down TCX, TSX, coated, and uncoated systems, how textile texture changes color perception, and how lab dips ensure visual consistency across materials. Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fashion business: https://www.fittdesign.com/services/consultation Design your own collectio...
In today’s FittBite, we break down why great designs often fail to perform in the market. You’ll learn how to validate real demand, manage production costs, and make decisions that balance creativity with scalability. Tune in to understand what makes a product truly succeed, and how to avoid costly first-launch mistakes. Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fashion business: https://www.fittdesign.com/services/consultation Desig...
In today’s FittBite, we break down why most founders fail after launch—and how to build a brand that lasts. You’ll learn the five systems every sportswear brand needs to stay scalable, consistent, and profitable long after the first drop. Tune in to build smarter, not faster. Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fashion business: https://www.fittdesign.com/services/consultation Design your own collection with our instantly...
In today’s FittBite, we cover the overlooked weak point in most production pipelines: sample approval. You’ll see why feedback over WhatsApp fails, how to apply a clear versioning process, and how the 5F System helps you fix fit, function, and finish with precision. Tune in to learn how to review smarter and produce better. Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fashion business: https://www.fittdesign.com/services/consultation De...
In today’s FittBite, we break down what customers really think when they first see your brand—from that first scroll on social media to the moment they try on your product. Learn how perception shapes value, and how to control the experience from first impression to repeat purchase. Tune in to learn how to influence what they feel before they decide. Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fashion business: https://www.fittdesign.com/services/...
In today’s FittBite, you’ll learn how to ask the right questions—about MOQs, timelines, sampling, quality control, and more. These 10 prompts are designed to help you earn trust, avoid surprises, and lead the conversation with clarity. Tune in to start asking smarter. Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fashion business: https://www.fittdesign.com/services/consultation Design your own collection with our instantly downloadable ...
In today’s FittBite, we look at what makes a product impossible to ignore. We explore how exclusivity, storytelling, and timing can transform simple items into collectible experiences. Tune in to learn how to create demand through design, not discounts. Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fashion business: https://www.fittdesign.com/services/consultation Design your own collection with our instantly downloadable factory ready tech pack...
In today’s FittBite, I’m showing you how minor brand mistakes create major customer drop-off, and what you can do to close the gap between first impression and long term trust. Tune in to strengthen your brand’s post-sale experience. Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fashion business: https://www.fittdesign.com/services/consultation Design your own collection with our instantly downloadable factory ready tech pack templates: Fitt...
In today’s FittBite, we explore how logos silently shape the perception of your brand. We cover sizing rules, placement logic, and color psychology to help you build recognition and trust through better design. Tune in to learn how to design with intent and strengthen your brand identity. Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fashion business: https://www.fittdesign.com/services/consultation Design your own collection with our instantl...
In today’s Fittbitte, I walk you through the playbook brands like Nike, Vuori, and YoungLA are using to win without relying on fabric innovation alone. You’ll learn how to build experiences that stick, reduce reliance on paid ads, and create a brand people want to be part of. Tune in to see how to build your own ecosystem. Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fashion business: https://www.fittdesign.com/services/consultation Des...
In today’s FittBite, I explain why even profitable brands run out of cash and how poor planning around production, deposits, and reorders creates invisible risk. We’ll cover the exact systems top brands use to manage their money and timing with precision. Tune in to learn how to protect your business from the mistakes that kill most startups. Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fashion business: https://www.fittdesign.com/services/...
In today’s Fittbite, I reveal why so many new sportswear brands don’t make it past year one. Lack of a clear USP, bad financial planning, overproduction, and no customer retention plan are just some of the silent killers I unpack. Alongside each, I highlight the practical steps that founders can take to avoid these pitfalls and build for long-term success. Tune in if you want to learn how to launch smarter and scale stronger. Book a 1 on 1 with our host, Shadi for personalized advice on h...
In today’s Fittbite, I explain why so many people end up buying black leggings even when they plan to try something different. We’ll discuss how black reduces decision fatigue, why it makes logos stand out more clearly, and how it becomes the foundation of repeat purchases. Beyond consumer psychology, I highlight the way major brands turn black into their most reliable product and use it to fund seasonal experiments. Tune in to discover how you can make black a powerful tool for y...
In today’s Fittbite, I compare $15, $50, and $150 leggings to show exactly how they differ in fabric, construction, and fit. From gusset shape to fabric weight and seam type, you’ll see what makes premium leggings feel different—and how to borrow those techniques to upgrade your own designs. Tune in to see what you're really paying for and how to apply it to your brand. Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fashion business: https://www.fi...
In today’s Fittbite I explain why discounts feel like quick wins but create long-term damage. We’ll cover how they devalue your brand, train customers to wait, and kill profitability. I’ll also share alternatives like product bundling, content-driven launches, and exclusive access strategies that keep value high and margins intact. Tune in to learn how to future-proof your brand against discount cycles. Book a 1 on 1 with our host, Shadi for personalized advice on how to create and gr...
In today's FittBite, I break down exactly how Vuori built its premium perception through proprietary fabrics, refined construction methods, and a brand experience that feels deliberate at every step. From fabric innovation to retail execution, each detail plays a role in why customers see Vuori as worth the price. Tune in to learn the principles you can apply to elevate your own brand. Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fashion business: ...
In today's FittBite, I’m sharing the 6 activewear mistakes that every designer should avoid. I’ll show you how to fix issues like leggings that don’t stay up, fabrics that fade after washing, and seams that cause discomfort. These fixes will make your products more durable, comfortable, and attractive to your customers. Tune in now to get the full breakdown and start improving your designs today. Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fashi...
In today's FittBite, we break down how small adjustments can fix big fit problems in activewear. Whether it's improving the rise of your leggings, adjusting sleeve angles for a better fit, or reinforcing waistbands for a smoother look, these 6 fixes will make your designs perform better and feel more premium. Tune in to learn the 6 essential fixes every designer should implement in their activewear collection. Book a 1 on 1 with our host, Shadi for personalized advice on how to create and gro...