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The Fjällräven Way

Author: Fjällräven

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In the Fjällräven Way podcast series we talk about various topics directly or indirectly connected to our guiding principals and core values. We will bring up different topics of interest, everything from our corporate guiding principals defined in the Fenix compass, to talking about the Fjällräven events. Everything we do at Fjällräven is guided by the cardinal directions of Nature, Economy, Society and Wellbeing as they foundational principles laying the foundation for our core values. Nature (N), Economy (E), Society (S) and Wellbeing (W) is our guiding compass in all decisions.
7 Episodes
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In this episode of the Fjällräven Classic Miniseries we talk with Joshua from the Fjällräven Classic Korea team. Joshua, together with his colleagues at Fjällräven Korea, and a strong team of volunteers, are responsible for the overall event coordination for Fjällräven Classic Korea. Joshua had his first encounter with Fjällräven at the Classic in Sweden in 2013, after that he ended up working for Fjällräven in Korea and was a part of starting the local hiking event that have since transformed into a full blown Fjällräven Classic event in Korea.Episodes with the local event managers for Fjällräven Classic Sweden, Fjällräven Classic Germany, Fjällräven Classic Denmark, Fjällräven Classic UK and Fjällräven Classic USA is already available now.
In this episode of the Fjällräven Classic Miniseries we talk with Alena and Matt who is running the Fjällräven Classic US event. They are responsible for the overall event coordination for Fjällräven Classic USA together with the strong team of volunteers. They have been a part of the planning of Fjällräven Classic US since the first trek in Colorado in 2016.We talk about what makes Classic US special, goes through the route and what participants will experience. The Fjällräven Classic USA is by far the highest altitude of any of the classics, which introduces different types of challenges to the trek. In the episode we also talk a little bit about how to stay safe and prepare for high altitude.Episodes with the local event managers for Fjällräven Classic Sweden, Fjällräven Classic Germany, Fjällräven Classic Denmark and Fjällräven Classic UK is already available now. An episode about the event in Korea is coming soon!
In this episode of the Fjällräven Classic Miniseries we talk with Richard who is the event manager for Fjällräven Classic UK. Richard is responsible for the overall event coordination for Fjällräven Classic UK together with the strong team of volunteers. Richard has been a part of the planning of Fjällräven Classic UK since the originally planned trek in 2020.We talk about what makes Classic UK special, goes through the route and what participants will experience. We also discussed what let up to starting a Fjällräven Classic Event in the UK.Episodes with the local event managers for Fjällräven Classic Sweden, Fjällräven Classic Germany and Fjällräven Classic Denmark is already available now. Episodes about the events in USA and Korea is coming soon!
In this episode of the Fjällräven Classic Miniseries we talk with Catrine who is the event manager for Fjällräven Classic Denmark. Catrine is responsible for the overall event coordination for Fjällräven Classic Denmark together with the strong team of volunteers. Catrine has been the event manager for the event since the first Fjällräven Classic Denmark took place back in 2014. We talk about what makes Classic Denmark special, goes through the route and talk about how the event in Denmark is a little different than most of the other events - and maybe slightly more 'family friendly'.Episodes with the local event managers for Fjällräven Classic Sweden and Fjällräven Classic Germany is already available now. Ticket release and links: Fjällräven Classic Germany - February 23rd, 2022 - BUY HEREFjällräven Classic Sweden - February 24th, 2022 - BUY HEREFjällräven Classic Denmark - February 25th, 2022 - BUY HEREFjällräven Classic UK - April/May, 2022Fjällräven Classic USA - April/May, 2022Fjällräven Classic Korea - April/May, 2022
In this episode of the Fjällräven Classic Miniseries we talk with Alfred who is working as the event manager for Fjällräven Classic Germany, in close collaboration with the rest of the Fjällräven Germany organization. Alfred is responsible for the overall event coordination for Fjällräven Classic Germany, and plays an active role throughout the event. If you participate in Fjällräven Classic Germany, you can be sure to meet a smiling Alfred at Check-points and camp sites.We talk about what makes Classic Germany special, goes through the route and talk about German hiking culture in general. Episodes with the local event manager for Fjällräven Classic Denmark is coming up, and you can find an episode about Fjällräven Classic Sweden already now. Ticket release and links: Fjällräven Classic Germany - February 23rd, 2022 - BUY HEREFjällräven Classic Sweden - February 24th, 2022 - BUY HEREFjällräven Classic Denmark - February 25th, 2022 - BUY HEREFjällräven Classic UK - April/May, 2022Fjällräven Classic USA - April/May, 2022Fjällräven Classic Korea - April/May, 2022
In this first episode of the Fjällräven Classic Miniseries we talk with Carl who is the Global Event Manager at Fjällräven. Carl is responsible for the overall event coordination for all the Fjällräven Classics, and lead event coordinator for Fjällräven Classic Sweden.We talk more general about the Fjällräven Classic concept - why is Fjällräven hosting these events, when did it start, what is the background, etc. - as well as deep diving into the original Fjällräven Classic event in Sweden. Episodes with local event managers for Fjällräven Classic Denmark and Fjällräven Classic Germany will be out soon as well. Ticket release and links: Fjällräven Classic Germany - February 23rd, 2022 - BUY HEREFjällräven Classic Sweden - February 24th, 2022 - BUY HEREFjällräven Classic Denmark - February 25th, 2022 - BUY HEREFjällräven Classic UK - April/May, 2022Fjällräven Classic USA - April/May, 2022Fjällräven Classic Korea - April/May, 2022
In this episode we get into the background to the Fjällräven Way, what the ambition is with the document, why we did an update as well as getting some personal reflections from our CEO Martin Axelhed on his view on the cardinal directions and how they support him in his work.
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