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The Flower Files: The Wildly Native Podcast
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The Flower Files: The Wildly Native Podcast

Author: Liza Goetz

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Join this podcast team of flower lovers while they take you along their journey as flower farmer florists pursuing business, family, strategy, mother nature, wedding installs, and everything in between including fieldwork, and floral design all the way to the day of event execution. A weekly show that talks about all things flowers including the reality of flower farming, using locally grown flowers in wedding design, and other flower use with an environmentally focused perspective based in a small town but close enough to reach big cities. This women-run business features a mother-daughter team with a best friend to keep them all balanced and includes a variety of guests who are flower lovers, users, sniffers, and enthusiasts that will talk on a range of topics or ramble on about other things… Depending on where the seasons take us! 


27 Episodes
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Ever wondered what it takes to carve out a successful career in the vibrant world of hair design? This week, I'm joined by the wonderfully talented Mallory, who not only paints a vivid picture of her own journey through the cosmetology labyrinth but also provides a treasure trove of insights for those eyeing a similar path. From grappling with post-high school indecision to selecting the perfect hair school, Mallory's experiences shed light on the dedication and passion required to thrive in ...
Ever found yourself staring at a photograph, wondering about the story behind the smile or the location? This week, our vibrant guest Jennifer Quinn of Jen Quinn Creative and APG Media of Chesapeake, wields her artistic prowess to unravel the narrative threads of graphic design, photography, and the pulse of the magazine world. As we weave through Jen's transition from fashion to full-fledged visual storytelling, you'll get an insider's perspective on how she breathed new life into Chesapeake...
Have you ever felt the thrill of mastering a machine that's key to taming the land? Come along as I, Amber, reminisce about my transition from a no-go on the lawnmower to becoming a collegiate tractor connoisseur. Joined by my friends Liza and Lizzie, we weave tales from the flower fields that go beyond the hum of engines—sharing the heartwarming and often hilarious chaos that ensues when farm animals and machinery collide. From sizeable tractors shaping the bounty of our soil to the modest h...
When serenity meets the storm beneath the surface, it's all in a day's work for Sarah Reynolds, the remarkable Eastern Shore wedding planner who guides us through the whirlwind of tying the knot. From her surprising transition from military life to orchestrating the most enchanting tented and waterside weddings, Sarah lets us in on the secrets of maintaining poise amid the chaos. Our conversation is a journey that begins with her very first event and sails through the evolving tides of the we...
Join us as we sit down with the exuberant Sammy, a flower enthusiast who hails from England but found her home and heart in Maryland, USA. Sammy will take you along on her life’s journey: from her early aspirations of marine biology in the UK, to her bold decision to move to the US, and the captivating love story that finally planted her roots in Maryland. You’ll feel Sammy's infectious joy for life and her passion for all things floral.Immerse yourself in the world of wedding planning as Sam...
Wedding setups can whirl you through a storm of emotions faster than the unruly winds we braved on one unforgettable April day. Amber and I share a laughter-filled recount of a special day that tested our mettle, from the sweet victory of delivering squeal-worthy bouquets to the bridal party, to the elaborate dance with the elements as we adorned a pergola strong enough to withstand Mother Nature's mood swings. Our conversation wanders through the unexpected chill that nipped at our sun-kisse...
Embarking on a path from the high-octane hustle of New York City's corporate events to the intimate craft of bespoke wedding invitations, Miss Carrie of Turnage and Watts shares her transformative story. We wander through her captivating tales of rubbing shoulders with celebrities at the Time 100, to the pivotal life moments that nudged her towards the serene artistry she now pours into every lovingly created invitation suite. With Carrie's anecdotes, you'll feel the heartbeat of a business t...
Allie Yoder, the Texan event planner with a knack for infusing southwestern charm into every celebration, swings by the Flower Files to share her evolution from birthday party maestro to hospitality management guru. Recapturing the magic of our childhood softball days, she dishes on her career blossoming post-Alabama University and her love for the luxury that venues like the Four Seasons bring to the events she crafts. We meander through her tales of the contrasting cultures of Texas and Mar...
Embark on a captivating exploration of hospitality's heart with Hannah Warsh of the Hyatt in Ken Island, a beacon of event coordination. From her humble beginnings at Hyatt Place Dewey Beach's front desk to her rise as the director of sales and marketing, Hannah's story is not just a career chronicle but a testament to the enchanting allure of select service hotels. Our exchange unveils how the Hyatt Place Kent Narrows, with its breathtaking waterfront views and intimate gathering spaces, pro...
Stitching together memories of prom with threads of today's bridal fashion, we're elated to have Mackenzie from Mia Rose Bridal join us, sharing her heartfelt journey from healthcare to haute couture. As I reminisce about finding that perfect prom dress from Mackenzie's boutique, we celebrate Mia Rose Bridal's third anniversary, now a sanctum of wedding gown splendor. Mackenzie spills the sequins on what it means to weave work-life harmony into her fabric of life, all while dressing dreams an...
Ever wondered how the soft flicker of a candle could transform an event from simple to spectacular? That's exactly what we're unpacking today as we navigate through the enchanting world of candles in event planning. We delve into the allure of different candle types, from the regal taper candles that bring a room to life with their stately elegance, to the trendy floating candles that add a splash of charm to any setting. But it's not all about looks; there's an art to pairing the right candl...
Ever find yourself biting your tongue at the glossy perfection of social media event showcases? Well, not on my watch. Settle in as I, your seasoned florist confidante, whisk you away to the charming Tidewater Inn for a wedding that's as real as it gets. No filters, just raw behind-the-velvet-curtain accounts of a budget-conscious bride who dared to mix faux with fresh. And if the aroma of a mac and cheese bar coupled with the scent of fresh bread doesn't quite do it for you, the tales of kit...
Get ready to nurture your knowledge on transforming ordinary spaces into botanical banquets! We're peeling back the petals of greenery installations to reveal how you can avoid the dreaded 'sad hula hoop' of event design and instead elevate your next wedding or celebration with lush, verdant touches. From the practicality of logistics and expenses to the aesthetic triumphs of statement pieces, we dive into the secrets of crafting an enchanting atmosphere that respects both your dreams and you...
Picture commanding a research vessel, then swapping the helm for a spatula to whip up masterful cake creations. That's the life of Abby, our guest on the show, whose metamorphosis from Merchant Marine to cake artist extraordinaire reveals that it's never too late to chart a new course. We explore Abby's fascinating journey, where she shares her evolution from childhood wall painter to a culinary artist, weaving tales of her inspiration from nature and art into every cake she designs. It's a h...
Ever wondered how to capture the essence of each season in your wedding florals? This episode is a treasure trove of inspiration, guiding you through the vibrant tapestry of seasonal wedding flowers. From the delicate daffodils of spring to the rich textures of autumn's bounty, we reveal how the right flowers at the right time can elevate your celebration to an art form. We take you on a stroll through our seasonal galleries and share tales of real weddings that blossomed into life with thoug...
They say a picture is worth a thousand words, but when it comes to style shoots in the floral industry, the stories behind those images are priceless. Amber and the momma guests join me to peel back the curtain on the beautiful chaos of creating floral art for the camera. From the pressure of working with top-tier photographers to the delicate dance with fragile blooms like cosmos under the glare of the spotlight, we share tales from the trenches. And if you've ever wondered why your event fl...
Promised is a trail of fascinating insights that takes you through the eccentricities of nature and farming. Prepare to be mesmerized as we delve into the surreal world of changing flower cycles due to global warming, and the unexpected increase in insects brought about by a mild winter. We even have a thrilling tale to share about a European hornet that ended up in a car on its way to a wedding. Strap in for the second part of our journey, where we tackle the arduous task of winter farm...
When life handed CJ Price lemons in the form of a global pandemic, she didn't just make lemonade—she built a digital empire. Join us as the SEO and web design maven takes us on her personal odyssey from event rentals to digital strategy, while also juggling the roles of entrepreneur and mother to two children on the autism spectrum. CJ's heartfelt narrative promises a blend of professional insights and life lessons, woven into an engaging tale of resilience and transformation.A website is mor...
Discover the secret messages hidden within petals as Amber and I trace Valentine's Day back to its raucous Roman roots and reveal how the language of flowers whispered unspoken desires during the Victorian era. Roses may be the reigning monarchs of February 14th, but we debate whether their thorny embrace is truly the epitome of romance or just a masterstroke of marketing. Stroll with us through a garden of traditions, and find out why you might want to rethink your go-to bouquet.Remember the...
Have you ever imagined the hustle and heart behind the bouquet you hold on your big day or the centerpieces that catch your eye at a lavish party? Join us as we unravel this world with our special guest, Coleen, a seasoned florist who walked the path from bridesmaid to floral industry maven. Brace yourself for a journey where we tackle the early struggles in the flower industry, the climb to success, and how technology has reshaped this vibrant trade.We've all been bedazzled by the beauty of ...
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