The Freight Coach Podcast

What's going to separate the winners from everyone else in 2026? Are you focusing on the fundamentals that actually move the needle?  In this conversation with our returning guest, Mike Riccio of More Than Miles Consulting, we discuss why success in this market comes down to trust, execution, and relationships, not chasing every shiny opportunity! Mike and I dig into controlling the controllables, dialing in your sales plan, tightening up your messaging, and building a culture that actually performs regardless of tariffs, rates, or the economy.  We also cover utilizing technology as a tool, the importance of knowing your cost to serve, so you can stop selling yourself into the ground, why disciplined pricing and clear deadlines for unprofitable accounts are critical for a volatile 2026 cycle, strengthening carrier relationships through consistent communication, honest lane reviews, and building trust so capacity doesn't disappear when the market tightens.  At the end of the day, the freight industry rewards smart planning, strong operations, and transparency, and the companies that focus on those fundamentals are the ones who'll win in the long term. Always tune in!   About Michael Riccio Mike Riccio is Founder and CEO of More Than Miles Consulting, LLC. The firm helps Third Party Logistics (3PL) providers and Transportation Brokers develop strategies and tactics to achieve their business goals. With 35-plus years of experience in transportation and logistics, Riccio is uniquely qualified to guide each client through the process of charting its course to profitable and sustainable growth. Prior to launching More Than Miles Consulting, Riccio was Chief Marketing Officer for Leonard's Express, a leading transportation services provider that offers refrigerated trucking, dry van, warehousing, and freight brokerage services across the United States and Canada. Riccio also served as Vice President of Sales for Leonard's Express, where he helped the leadership team build Leonard's from ground zero to a $350M business between 2001 to 2015. Riccio serves as Chairman of the Transportation Intermediaries Association (TIA) and is a Certified Transportation Broker. Riccio is a Board member of the Canandaigua Emergency Squad, where he serves as treasurer. Riccio earned his bachelor's degree in Business Administration from the University of Dayton. He and his wife Kim have two daughters and two grandchildren. They currently reside in Canandaigua, NY.   Connect with Mike Website: https://www.morethanmilesconsulting.com/  Email: mike@morethanmilesconsulting.com  LinkedIn: https://www.linkedin.com/in/mike-riccio-5a8a4bb/   📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!   To Find Out More About My Freight Services Visit https://freightcoachlogistics.com/   🤝 Shoutout to my sponsors!👇 SPI Logistics | https://spi3pl.com/  Revenova | https://revenova.com/freightcoach/ NMFTA | https://nmfta.org/   Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr   🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇   ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/  🕊️ https://twitter.com/thefr8coach  💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

Welcome to today's episode with Jon Pruitt of Nutrabolt, live at the LTNA ( Logistics & Transportation Networking Association) 2025 Conference! Jon breaks down why tailored sales strategies, niche specialization, and consistent service are what actually win freight in the current market, how focusing on specific freight types like food, beverage, or open deck builds stronger customer trust than chasing every lane at the cheapest rate, what shippers really want, and how using data analytics can help carriers uncover new opportunities. From driver validation for security to leadership communication during rep transitions, this episode is all about what it really takes to build staying power and long-term trust in a changing transportation market!   About Jon Pruitt Jon Pruitt is the Director of Operations for Nutrabolt, makers of the popular C4 Energy drink and highly regarded C4, Cellucor, and Xtend brands, along with Bloom Energy and Bloom Pop. Jon oversees logistics and manufacturing operations, with a focus on best-in-class performance across all operations. Prior to joining Nutrabolt, Jon spent many successful years at Kerry Taste & Nutrition and 3M.   📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!   To Find Out More About My Freight Services Visit https://freightcoachlogistics.com/   🤝 Shoutout to my sponsors!👇 SPI Logistics | https://spi3pl.com/  Revenova | https://revenova.com/freightcoach/ NMFTA | https://nmfta.org/   Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr   🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇   ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/  🕊️ https://twitter.com/thefr8coach  💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

Are we finally seeing signs of freight market stability, or is this just the calm before another shift? Today, let's talk about the current state of the freight market, spot rates, and supply and demand as we're heading into the holidays! Tune in to find out why a true market recovery might not happen until 2026, how smart carriers are focusing on operational excellence to stay ahead, the ripple effects of the recent 42-day government shutdown, the pause on new CDL rules, and how tariff strategies could shape America's long-term economic strength!   Resources / References https://www.ttnews.com/articles/shutdown-nears-end-senate-deal https://www.freightwaves.com/news/dc-court-blocks-fmcsas-non-domiciled-cdl-rule https://www.foxnews.com/politics/trumps-signature-tariffs-hang-key-question-about-congress-power-before-supreme-court 📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!   To Find Out More About My Freight Services Visit https://freightcoachlogistics.com/   🤝 Shoutout to my sponsors!👇 SPI Logistics | https://spi3pl.com/  Revenova | https://revenova.com/freightcoach/ NMFTA | https://nmfta.org/   Help Sgt. Murphy's Kids Soar: A Fallen Hero: https://www.gofundme.com/f/in-memory-of-sgt-murphy-support-his-children Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr   🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇   ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/  🕊️ https://twitter.com/thefr8coach  💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

How can we better support the men and women who served—and make sure they're not left behind when they come home?  In this episode, we've invited US veterans Luke Flatebo and Cole Rush to have a real, unfiltered conversation about the state of veteran care in America. We talk about the urgent need for stronger mental health support and community awareness, funding gaps in the VA, push for innovative therapies like psychedelics, and how stigma still keeps too many vets from asking for help.  We also dig into how veteran skills, especially in logistics and leadership, are often overlooked by civilian employers, and why it's time to pay vets what they're worth.  Don't miss this meaningful discussion on the comeback of American patriotism, rebuilding community pride, the power of simple conversations to break down barriers, advocating for better programs, and making sure those who served know they're never forgotten!   📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!   To Find Out More About My Freight Services Visit https://freightcoachlogistics.com/   🤝 Shoutout to my sponsors!👇 SPI Logistics | https://spi3pl.com/  Revenova | https://revenova.com/freightcoach/ NMFTA | https://nmfta.org/   Help Sgt. Murphy's Kids Soar: A Fallen Hero: https://www.gofundme.com/f/in-memory-of-sgt-murphy-support-his-children Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr   🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇   ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/  🕊️ https://twitter.com/thefr8coach  💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

What does it take to keep a 120-year-old produce distributor thriving in today's fast-paced logistics world? Let's welcome our first guest of the week, Bill Loupée of Ben B. Schwartz and Sons, to talk about how this Detroit-based company has built its reputation by focusing on logistics (not farming) and how that mindset has fueled their success across small retailers, food service companies, and national chains! We dive into why owning their fleet gives them a competitive edge in time-sensitive produce deliveries, how proactive communication turns potential service failures into trust-building moments, and how the company's innovation push, especially around food waste reduction and cold chain traceability, is setting the tone for the future of produce logistics!   About Bill Loupée As COO at Ben B. Schwartz, a Detroit-based wholesale distributor of fresh produce serving the Midwest, Bill is responsible for establishing and maintaining grower partnerships, technology initiatives, logistics, and implementing company strategy. Prior to Ben B. Schwartz, Bill spent over a decade in the supply chain field with Coyote Logistics (Chicago) and Sonwil Logistics (Buffalo). Bill holds a master's degree from Michigan State University in Logistics, Materials, and Supply Chain Management, is a licensed US Customs Broker, and is an active member of the International Fresh Produce Association's US policy council.   📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!   To Find Out More About My Freight Services Visit https://freightcoachlogistics.com/   🤝 Shoutout to my sponsors!👇 SPI Logistics | https://spi3pl.com/  Revenova | https://revenova.com/freightcoach/ NMFTA | https://nmfta.org/   Help Sgt. Murphy's Kids Soar: A Fallen Hero: https://www.gofundme.com/f/in-memory-of-sgt-murphy-support-his-children Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr   🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇   ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/  🕊️ https://twitter.com/thefr8coach  💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

We're now on the second day of 2025 TIA Technovations, and we have Carly Gunby from Transfix back on the show to share the winning strategies in freight brokerage! Carly talks about how automation is changing the game for brokers who want to scale smarter and free up time for customer relationships, how dynamic pricing engines forecast margin shifts, the significance of data-driven insights for making sharper pricing decisions in real time, and why balancing automation with human judgment is critical for long-term success. This discussion is packed with insights on how to use technology without losing the human touch that makes this industry thrive, so tune in to stay competitive in a constantly changing market!   About Carly Gunby Carly is a highly skilled business professional with over a decade of experience in the transportation and logistics industry. Carly began her career at Crowley Maritime, where she spent eight years in varying positions selling their full suite of supply chain offerings. She eventually landed in their truck brokerage, building the inside sales team. During her time at Crowley, she played a critical role in driving growth and expanding the company's footprint across the United States. Currently serving as the Vice President of Revenue at Transfix, Carly is responsible for developing and implementing strategies to drive revenue growth and improve the company's overall sales performance. Her expertise in sales and business development has been instrumental in helping Transfix achieve significant growth and establish itself as a leader in the transportation and logistics industry. In addition to her professional pursuits, Carly is a proud soccer mom who coaches for her daughters' team in her spare time. She is also an active volunteer, dedicating her spare time to the finance committee of her church. Carly's commitment to giving back to her community is a testament to her dedication to making a positive impact in the world around her. Carly is highly respected and regarded within the transportation and logistics industry for her exceptional leadership, strategic thinking, and commitment to driving growth and success. Her unwavering dedication to her profession and community has earned her a reputation as a highly accomplished and respected business leader.   Connect with Carly Website: https://transfix.io/  Email: carlygunby@transfix.io  LinkedIn: https://www.linkedin.com/in/carlygunby/    📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!   To Find Out More About My Freight Services Visit https://freightcoachlogistics.com/   🤝 Shoutout to my sponsors!👇 SPI Logistics | https://spi3pl.com/  Revenova | https://revenova.com/freightcoach/ NMFTA | https://nmfta.org/   Help Sgt. Murphy's Kids Soar: A Fallen Hero: https://www.gofundme.com/f/in-memory-of-sgt-murphy-support-his-children Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr   🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇   ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/  🕊️ https://twitter.com/thefr8coach  💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

Ever wonder how freight brokers can stay ahead in today's fast-moving tech landscape without burning cash on the wrong tools? Don't miss out on our episode with Sam Haynes from Revenova and James Lemon from SPI Logistics, to share what it really takes to build a smart, sustainable tech strategy in freight! We break down how to vet technology before signing long-term contracts, why pilot projects are non-negotiable, and how customer feedback should drive every product roadmap. James shares practical tips on balancing the build vs. buy decision and keeping operations lean by auditing tech expenses, while Sam gives insight into how Revenova captures customer input to shape features and partner integrations, creating tools that actually solve real problems. No matter how advanced AI gets, personal communication and trust still win deals. If you're into blending tech efficiency with human connection in your brokerage, this is the right episode for you!   📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!   To Find Out More About My Freight Services Visit https://freightcoachlogistics.com/   🤝 Shoutout to my sponsors!👇 SPI Logistics | https://spi3pl.com/  Revenova | https://revenova.com/freightcoach/ NMFTA | https://nmfta.org/   Help Sgt. Murphy's Kids Soar: A Fallen Hero: https://www.gofundme.com/f/in-memory-of-sgt-murphy-support-his-children Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr   🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇   ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/  🕊️ https://twitter.com/thefr8coach  💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

Today, Greg Finnerty from Concept Logistics is back to let us know what real, sustainable growth looks like in a volatile market and the importance of mastering the basics with authenticity and discipline in freight! We dig into how self-reflection, process discipline, and consistent cold calling can build predictable growth, while authentic, trust-based relationships keep your business grounded when the market gets noisy, why tech and automation only work when paired with strong processes and accountability, and how authentic leadership, focused on people, not just profits, creates a culture that lasts.   About Greg Finnerty As Vice President of Operations at Concept Logistics, I focus on driving innovation while maintaining the core values of relationships and trust in the freight brokerage industry. With over 30 years of industry experience, our team is committed to delivering reliable and personalized logistics solutions. We streamline operations by integrating cutting-edge technology such as Tai TMS and other tech partners, enabling our reps to shift from transactional processes to building deeper, more meaningful relationships with carriers. Our goal is not just automation, but elevation—creating an efficient, relationship-driven environment where technology supports, but never replaces the human element. At Concept, we believe in leveraging data-driven insights to optimize capacity allocation, while maintaining compliance and operational integrity. This balance between innovation and strong personal connections enables us to provide differentiated service and sustained growth for our carriers and shippers.   Connect with Greg Website: https://conceptlogistics.com/  Email: gfinnerty@conceptintl.com  LinkedIn: https://www.linkedin.com/in/greg-finnerty-9942a52b/   📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!   To Find Out More About My Freight Services Visit https://freightcoachlogistics.com/   🤝 Shoutout to my sponsors!👇 SPI Logistics | https://spi3pl.com/  Revenova | https://revenova.com/freightcoach/ NMFTA | https://nmfta.org/   Help Sgt. Murphy's Kids Soar: A Fallen Hero: https://www.gofundme.com/f/in-memory-of-sgt-murphy-support-his-children Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr   🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇   ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/  🕊️ https://twitter.com/thefr8coach  💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

Are you seeing more job seekers fighting for fewer roles these days? How will you stand out or make the right career move in a job market? Let's hear from today's guest, Charlie Saffro of CS Recruiting, explaining the real condition of the job market! Charlie covers how "job hugging" has become the new normal for professionals, how compensation has shifted from inflated pandemic packages to more conservative and growth-focused offers, the reality of the freight agent model, where independence can mean big rewards but comes with steep costs and serious hustle, and the rising importance of soft skills and authentic personal branding on LinkedIn.   About Charlie Saffro Charlie is the Founder and CEO of CS Recruiting, a leading executive search firm in logistics, transportation, and supply chain. With 20+ years of experience, she's helped companies of all sizes—from Fortune 50s to emerging 3PLs—build strong teams and lasting cultures. A passionate advocate for human-centered leadership, Charlie blends her recruiting expertise with a focus on connection, mindfulness, and purpose at work.   Connect with Charlie Website: https://www.cs-recruiting.com/  LinkedIn: https://www.linkedin.com/company/cs-recruiting-llc/ / https://www.linkedin.com/in/charliesaffro/   📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!   To Find Out More About My Freight Services Visit https://freightcoachlogistics.com/   🤝 Shoutout to my sponsors!👇 SPI Logistics | https://spi3pl.com/  Revenova | https://revenova.com/freightcoach/ NMFTA | https://nmfta.org/   Help Sgt. Murphy's Kids Soar: A Fallen Hero: https://www.gofundme.com/f/in-memory-of-sgt-murphy-support-his-children Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr   🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇   ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/  🕊️ https://twitter.com/thefr8coach  💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

In this episode, Eileen Dabrowski is back to discuss how training and development can be your strongest growth lever in today's volatile freight market! We talk about why investing in your people, refining your processes, and using technology with intention builds long-term stability, stronger relationships, and serious ROI. From vetting carriers faster and handling new regulations, to rolling out tech the right way and tightening your sales strategy, this conversation hits every angle of sustainable growth in logistics.  Whether you're a broker, shipper, or carrier, you'll walk away knowing that consistent training, empathy-driven leadership, and disciplined follow-up aren't "soft skills"—they're what separate the survivors from the ones who don't make it!   About Eileen Dabrowski Eileen has a PhD, ABD from the University of South Florida in Curriculum & Instruction and is a leader and member of the Werner Enterprises Learning & Development Team. Eileen has been in the transportation/logistics industry since 2016 and oversees the development and facilitation of sales and account management enterprise-wide training programs, new employee onboarding, leadership development, employee culture, morale, and retention. She has a passion for company philanthropy initiatives and works hard to maintain and improve employee culture and morale to drive workforce efficiency and employee satisfaction.  Eileen serves the Chair of the TMSA DEI Task Force and is on the TMSA BOD, as well as the Chair of the TIA Programs Committee and is a proud member of the TIA Foundations Board. Outside of work, Eileen lives with her spouse and 4 dogs in Tampa and enjoys traveling, staying active, and volunteering in the community. Running, boxing, lifting weights, surfing, and reading are some of Eileen's favorite self-care activities.   Connect with Eileen LinkedIn: https://www.linkedin.com/in/eileen-dabrowski-a090a7141/  Email: apextideconsulting@gmail.com   📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!   To Find Out More About My Freight Services Visit https://freightcoachlogistics.com/   🤝 Shoutout to my sponsors!👇 SPI Logistics | https://spi3pl.com/  Revenova | https://revenova.com/freightcoach/ NMFTA | https://nmfta.org/   Help Sgt. Murphy's Kids Soar: A Fallen Hero: https://www.gofundme.com/f/in-memory-of-sgt-murphy-support-his-children Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr   🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇   ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/  🕊️ https://twitter.com/thefr8coach  💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

Is the freight market really collapsing, or are we just getting caught up in the noise? Tune in to this week's last episode with Sunny Sharma as we cut through the negativity flooding social media and talk real freight business! We break down what's actually happening in the market, from the so-called "capacity purge" to AI's impact on operations and jobs, and efficiencies, why consistent CDL standards are long overdue, and how cybersecurity is now a non-negotiable part of doing business. Whether you're a broker, carrier, or owner-operator, this episode is all about staying accountable, staying sharp, and taking charge of what's in front of you in the freight world today!   Resources / References: https://www.freightwaves.com/news/largest-capacity-purge-in-history-coming https://www.ttnews.com/articles/ch-robinson-ai-stock-surge   Connect with Sunny Website: https://www.zemsinc.com/  LinkedIn: https://www.linkedin.com/in/sunny-sharma-zemsinc/    📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!   To Find Out More About My Freight Services Visit https://freightcoachlogistics.com/   🤝 Shoutout to my sponsors!👇 Denim | https://info.denim.com/chrisjolly   SPI Logistics | https://spi3pl.com/  Revenova | https://revenova.com/freightcoach/ NMFTA | https://nmfta.org/   Help Sgt. Murphy's Kids Soar: A Fallen Hero: https://www.gofundme.com/f/in-memory-of-sgt-murphy-support-his-children Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr   🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇   ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/  🕊️ https://twitter.com/thefr8coach  💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

What if thieves could bypass your tracking system without you even knowing? Our returning guest, Curtis Spencer of Bloodhound Tracking Device, tells us how their covert tracking units can help avoid detection, blending right into containers to outsmart organized crime and cybercriminals! These devices go beyond digital tracking; they capture tamper photos, trigger alarms, and provide physical proof for law enforcement, bridging the gap between cyber and physical freight protection. Curtis also shared how Bloodhound's triple communication system (cellular, satellite, and IoT mesh) ensures global coverage and zero data loss, even when hackers strike. With long battery life, advanced sensors for temperature, humidity, and shock monitoring, and bank-level data encryption, this tech isn't just tracking but also redefining supply chain security. If you care about protecting freight from theft, damage, or false claims, this conversation will show you how the next generation of logistics tech is getting it done!   📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!   To Find Out More About My Freight Services Visit https://freightcoachlogistics.com/   🤝 Shoutout to my sponsors!👇 Denim | https://info.denim.com/chrisjolly   SPI Logistics | https://spi3pl.com/  Revenova | https://revenova.com/freightcoach/ NMFTA | https://nmfta.org/   Help Sgt. Murphy's Kids Soar: A Fallen Hero: https://www.gofundme.com/f/in-memory-of-sgt-murphy-support-his-children Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr   🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇   ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/  🕊️ https://twitter.com/thefr8coach  💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

In this episode, hear what's really happening across freight, capacity, and the broader logistics landscape, and find out if automation and AI are reshaping jobs faster! I also discuss Amazon and UPS cutting tens of thousands of jobs and the involvement of automation and AI on this matter, the federal pressure on California's CDL standards, and, with cybersecurity threats rising, I share why every freight company needs to vet tech vendors like their business depends on it. Through it all, the message stays the same: build your pipeline, serve your customers, and stay focused on long-term growth.   References / Resources https://www.ttnews.com/articles/amazon-layoff-wave-2025 https://www.usatoday.com/story/money/2025/10/28/ups-jobs-worker-layoffs-earnings-report/86951257007/ https://www.ttnews.com/articles/duffy-pressure-california-crash   📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!   To Find Out More About My Freight Services Visit https://freightcoachlogistics.com/   🤝 Shoutout to my sponsors!👇 Denim | https://info.denim.com/chrisjolly   SPI Logistics | https://spi3pl.com/  Revenova | https://revenova.com/freightcoach/ NMFTA | https://nmfta.org/   Help Sgt. Murphy's Kids Soar: A Fallen Hero: https://www.gofundme.com/f/in-memory-of-sgt-murphy-support-his-children Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr   🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇   ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/  🕊️ https://twitter.com/thefr8coach  💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

How well do you really know your vendors? Are your cybersecurity defenses keeping up with modern freight threats? Listen to Ben Wilkens for Day 2 of the 2025 NMFTA Cybersecurity Conference as he talks about the growing overlap between cybersecurity, cargo theft, and vendor management in transportation! We cover why third-party vendors are often the weakest link, how simple steps like multi-factor authentication (MFA) can stop most attacks, and why using the NMFTA's vendor checklist should be a standard practice for every carrier and broker.  Ben also breaks down how cybercriminals are blending digital scams with physical theft, using tactics like phishing and fake carrier setups to exploit gaps in vetting and process discipline, why technology alone can't fix broken operations, and how consistent vetting, digital hygiene, and collaboration across the industry are key to protecting freight!   About Ben Wilkens Ben Wilkens, CISSP, CCSP, CISM, is a Cybersecurity Principal Engineer at the National Motor Freight Traffic Association, Inc. (NMFTA)™. In his role at NMFTA, Ben spearheads research initiatives and leads teams dedicated to developing cutting-edge cybersecurity technologies, methodologies, and strategies to safeguard information systems and networks. He collaborates extensively with academic institutions, industry partners, and government agencies to advance cybersecurity practices and knowledge. Ben provides expert insights and recommendations to organizations, enhancing their security posture and helping them navigate the constantly evolving landscape of cyber threats. Before joining NMFTA, Ben was a key executive at a third-generation family-owned trucking and logistics company. There, he focused on the strategic integration of technology to improve operational efficiency while ensuring adherence to cybersecurity best practices. With a rare combination of CISSP, CCSP, and CISM certifications alongside an active Class A CDL, Ben brings a unique perspective to the intersection of cybersecurity and transportation. In addition to his extensive experience as an over-the-road driver, he has held roles in dispatch operations, driver management, and brokerage sales. Ben later transitioned to IT and operations support, where he honed his expertise in cybersecurity.   📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!   To Find Out More About My Freight Services Visit https://freightcoachlogistics.com/   🤝 Shoutout to my sponsors!👇 Denim | https://info.denim.com/chrisjolly   SPI Logistics | https://spi3pl.com/  Revenova | https://revenova.com/freightcoach/ NMFTA | https://nmfta.org/   Help Sgt. Murphy's Kids Soar: A Fallen Hero: https://www.gofundme.com/f/in-memory-of-sgt-murphy-support-his-children Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr   🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇   ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/  🕊️ https://twitter.com/thefr8coach  💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

Today, we've got Amadou Kane of VicOne live from Austin, TX, at the NMFTA Cybersecurity Conference to talk about the real risks facing transportation, from hackers targeting ELDs and Class 8 trucks to supply chain vulnerabilities that could disrupt the entire freight network! We dive into how attackers manipulate GPS data, hijack vehicle controls, and even exploit EV chargers to threaten infrastructure, how fleets can fight back with onboard intrusion detection systems, real-time monitoring, and tighter OEM and supplier vetting through Software Bills of Materials (SBOMs), why vehicle security isn't just IT security, how cost-cutting at the OEM level creates risk, and what proactive measures the industry must take to protect drivers, assets, and national security!   About Amadou Kane Amadou Kane is a Sr. Solution Engineer and the North America Technical Lead at VicOne. With extensive experience in the automotive industry, previously spearheaded Wistron NeWeb's V2X programs in North America and served as the Automotive Business Development Manager, specializing in connectivity and ADAS. Amadou brings a wealth of expertise in developing innovative solutions to address the evolving challenges in automotive technology. He holds a Bachelor of Electrical Engineering and a Master's of Electrical and Computer Engineering, as well as an MBA from the University of Detroit Mercy.    Connect with Amadou Website: https://vicone.com/  LinkedIn: https://www.linkedin.com/in/amadoukn/   📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!   To Find Out More About My Freight Services Visit https://freightcoachlogistics.com/   🤝 Shoutout to my sponsors!👇 Denim | https://info.denim.com/chrisjolly   SPI Logistics | https://spi3pl.com/  Revenova | https://revenova.com/freightcoach/ NMFTA | https://nmfta.org/   Help Sgt. Murphy's Kids Soar: A Fallen Hero: https://www.gofundme.com/f/in-memory-of-sgt-murphy-support-his-children   🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇   ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/  🕊️ https://twitter.com/thefr8coach  💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

What really drives long-term growth? Chasing revenue or creating real value? Anthony Petitte is back for the last episode of this week to share how founders can scale smarter by focusing on sustainable value creation! We talk about building a growth playbook that prioritizes operational discipline, high-quality revenue, and customer diversification. Anthony also explains why founders should start with smaller customers, refine their processes, and avoid overcapitalization traps that can erode control and focus. Lastly, he explores how channel partnerships, data-driven strategies, and clarity in leadership identity can distinguish the good from the great!   Connect with Anthony Website: https://anthonypetitte.com/  LinkedIn: https://www.linkedin.com/in/anthonypetitte/   📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!   To Find Out More About My Freight Services Visit https://freightcoachlogistics.com/   🤝 Shoutout to my sponsors!👇 Denim | https://info.denim.com/chrisjolly   SPI Logistics | https://spi3pl.com/  Revenova | https://revenova.com/freightcoach/ NMFTA | https://nmfta.org/   Help Sgt. Murphy's Kids Soar: A Fallen Hero: https://www.gofundme.com/f/in-memory-of-sgt-murphy-support-his-children   🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇   ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/  🕊️ https://twitter.com/thefr8coach  💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

In this episode, Wendy Buckley of STARS HazMat Consulting breaks down the realities of hazmat freight compliance and risk management! We talk about why most companies don't realize their insurance excludes key hazmat activities like storage or transport and how that mistake alone can shut you down, how hands-on, customized training and concise SOPs are what actually protect your team, the essential role of regular internal and third-party audits, and how proper commodity identification can prevent dangerous storage scenarios (like lithium batteries stacked next to paper rolls). If you're moving or brokering hazmat freight, investing in expert guidance, tailored training, and updated insurance coverage isn't optional—it's how you keep your business alive and compliant in a zero-tolerance industry!   About Wendy Buckley With 28 years of hands-on experience in hazardous materials transportation, compliance, and safety, Wendy helps companies navigate the complexities of hazmat regulations while ensuring their operations remain efficient, safe, and profitable. As the founder and owner of STARS HazMat Consulting for 13 years, she partnered with shippers, carriers, warehouses, and 3PLs to create customized compliance strategies that protect people, property, and profit. Her approach is simple yet impactful: turn regulatory challenges into opportunities for operational excellence and growth.   Connect with Wendy Website: https://starshazmat.com/  LinkedIn: https://www.linkedin.com/in/wendy-buckley-48304223/  Email: info@starshazmat.com   📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!   To Find Out More About My Freight Services Visit https://freightcoachlogistics.com/   🤝 Shoutout to my sponsors!👇 Denim | https://info.denim.com/chrisjolly   SPI Logistics | https://spi3pl.com/  Revenova | https://revenova.com/freightcoach/ NMFTA | https://nmfta.org/   Help Sgt. Murphy's Kids Soar: A Fallen Hero: https://www.gofundme.com/f/in-memory-of-sgt-murphy-support-his-children   🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇   ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/  🕊️ https://twitter.com/thefr8coach  💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

How secure is your trucking operation against cyberattacks? Are you confident your team could spot a phishing email or fake shipper domain before it costs you thousands? Today, listen to cybersecurity expert Melanie Padron speaking about the growing threat landscape in transportation! We discuss why small and mid-sized carriers are prime targets, often hit hardest because they lack dedicated security resources, how AI-powered tools are helping companies stay ahead of evolving cyber risks, and practical solutions: employee training, incident response plans, vendor vetting, and partnering with cybersecurity professionals who understand trucking operations. The key message? "Trust but verify." As National Cybersecurity Awareness Month reminds us, education and consistency are your best defense. Whether you run one truck or a 500-unit fleet, acquire strategies from this episode to secure your business and protect the future of the industry.   About Melanie Padron Melanie Padron is a risk management expert and cybersecurity speaker who has made it her mission to protect trucking companies from cyber threats. She's been right there in the trenches when ransomware attacks hit, helping pick up the pieces after systems are encrypted and ransom demands arrive. After spending over 20 years in the insurance industry helping businesses recover from disasters, Melanie has shifted her focus to something she's even more passionate about: stopping those disasters from happening in the first place through proactive cybersecurity. Her connection to trucking is personal. Growing up working in her family's convenience stores, she watched the steady stream of trucks that kept their gas tanks filled and shelves stocked. Her uncle and aunt were owner-operators who crossed the country delivering freight, giving her firsthand insight into the dedication and sacrifice required to build a trucking business. Working with veteran-owned IT Architeks, Melanie helps trucking leaders secure their fleets and leverage AI to become more efficient and profitable. Her approach is simple: when trucking companies truly understand their risk, real protection begins. One company at a time, she's working to build cyber resilience in the trucking industry.   Connect with Melanie Website: https://www.itarchiteks.com/  LinkedIn: https://www.linkedin.com/in/melanie-padron/   📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!   To Find Out More About My Freight Services Visit https://freightcoachlogistics.com/   🤝 Shoutout to my sponsors!👇 Denim | https://info.denim.com/chrisjolly   SPI Logistics | https://spi3pl.com/  Revenova | https://revenova.com/freightcoach/ NMFTA | https://nmfta.org/   Help Sgt. Murphy's Kids Soar: A Fallen Hero: https://www.gofundme.com/f/in-memory-of-sgt-murphy-support-his-children   🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇   ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/  🕊️ https://twitter.com/thefr8coach  💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

Prepare for the freight market shift in 2026 and be ready to pivot when contracts tighten and rates stagnate by listening to our topics today! In this episode, you'll learn why focusing on the spot market instead of long-term RFPs will give brokers the flexibility to thrive through the coming changes, how to price in real time and protect your margins, and how automation and AI are reshaping broker operations. On the regulatory side, I cover the growing crackdown on non-domiciled CDL issuance and the safety fallout from illegal operators running unregistered trucks. States like California and Kentucky are tightening compliance, exposing just how deep the enforcement issues go.   Resources / References https://cdllife.com/2025/driver-without-cdl-driving-for-illegal-company-placed-on-ice-detainer-for-fatal-us-20-crash/ https://www.ttnews.com/articles/california-fmcsa-elp-refute https://www.ttnews.com/articles/states-action-non-domiciled   📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!   To Find Out More About My Freight Services Visit https://freightcoachlogistics.com/   🤝 Shoutout to my sponsors!👇 Denim | https://info.denim.com/chrisjolly   SPI Logistics | https://spi3pl.com/  Revenova | https://revenova.com/freightcoach/ NMFTA | https://nmfta.org/   Help Sgt. Murphy's Kids Soar: A Fallen Hero: https://www.gofundme.com/f/in-memory-of-sgt-murphy-support-his-children   🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇   ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/  🕊️ https://twitter.com/thefr8coach  💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

How do you stay "patiently aggressive" when the freight market keeps throwing curveballs? What's the right balance between playing offense and protecting your cash flow? In this episode, James Currier is back to discuss how the smartest players in the freight game are moving right now, expanding into new services like dedicated haul and final mile, locking in smart contracts instead of chasing spot rates, and seizing M&A opportunities while others retreat.  We dig into why financial discipline, detailed P&L reviews, and strong vendor relationships are the real game-changers in today's volatile market. From navigating tariffs and rising insurance costs to understanding when to buy, refinance, or wait, you shouldn't miss this conversation on strategy, resilience, and growth for carriers and fleets who are ready to win!   About James Currier James Currier is the Chief Revenue Officer at Finloc USA, where James leads the sales team across the country in a relentless pursuit for increased market share in the equipment finance field. After starting his professional career as a Business Analyst in the healthcare field, James came to realize that his passions were best suited to dealing with people and organizations aiming for growth. After a two year contract was completed with Fraser & Interior Health Authorities in British Columbia, a career change ensued and James has not looked back since. Combining the analytical fundamentals learned in healthcare and a natural gravitation towards people and business development, James has thrived in a sales career since 2012, leading, managing, and training dozens of people over the past several years. Subsequent to the completion of a >$400MM acquisition at his previous company, James made the jump to Finloc where he was first tasked with hiring and redeveloping the Ontario, Canada market. James was then assigned to manage the US division for Finloc as a player/coach, originating new asset-based financing opportunities and finding, attracting, and training new talent. James has worked in an exceptionally diverse range of roles since the age of 15, starting as a minor hockey league referee. His openness to new experience has allowed James to experience positions as a head of high-profile security, high-adventure whitewater rafter guide, Corporal in the Canadian Armed Forces Infantry Reserve, business analyst, VIP/Private security operative, personal support worker, guitar teacher, and sales leader. As a well-versed hobbyist who enjoys learning and new experiences, James enjoys coaching/playing/watching hockey, swimming, guitar, hunting, fly fishing, boating/canoeing, cycling, hiking, woodworking, motorcycling, reading, DIY projects, and evening walks with his wife, 2 boys, and golden retriever.   Connect with James LinkedIn: https://www.linkedin.com/in/james-currier-clfp-232b0842/?originalSubdomain=ca  Email: james.currier@finloc.com   📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!   To Find Out More About My Freight Services Visit https://freightcoachlogistics.com/   🤝 Shoutout to my sponsors!👇 Denim | https://info.denim.com/chrisjolly   SPI Logistics | https://spi3pl.com/  Revenova | https://revenova.com/freightcoach/ NMFTA | https://nmfta.org/   Help Sgt. Murphy's Kids Soar: A Fallen Hero: https://www.gofundme.com/f/in-memory-of-sgt-murphy-support-his-children   🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇   ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/  🕊️ https://twitter.com/thefr8coach  💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/