Q&A:What’s the most innovative thing you’ve seen a charity do?Innovation as simplification sounds great, but very often we can be afraid to simplify. Why do you think we are afraid of simplification and how can we combat that fear?How could someone who has an innovative idea for their org or role successfully pitch that to a leader who is mostly focused on the past or more conservative when it comes to change?Coaching Question: Innovation can be pointless if it’s not functional. Everyone can think of ideas, but not everyone can think of ideas that are do-able in the constraints of time and resource a charity might face. So, let’s think about functional creativity in your role. Pick one area of your role that you find challenging or laborious and write it down on a piece of paper. Draw a rectangle around it. What is in the top right corner, not out of the box?If you’re a copywriter struggling to keep up with the demands of copy, outside the box might be another hire to help, so maybe the top wright corner is utilising the power of generative AI to help with creative prompts or the brunt work, so you can simplify your role?Whatever your role is, think about that top right corner, and how you can bring functional innovation to your role.About Charitabl.The Charitabl. App provides secure, affordable, and simple payment solutions to charities, to take the headache out of digitising and make great tech available to non-profits of all sizes.The Charitabl. Agency takes the stress out of your fundraising through creating compelling campaigns, successful appeals, coaching your team, and embedding foolproof strategies to help you raise more money.Connect with us on LinkedIn to keep the conversation going – we would love to work with you to accelerate your impact. Be sure to like, review and subscribe to The Fundraising Podcast! To stay up to date with all things Charitabl. follow us on:Charitabl. App Instagram and LinkedInCharitabl. Agency Instagram and LinkedIn
Q&A:What do you do with a team divided, or people who can’t get on board with change, even if you’ve done all you can to bring people along?When do you listen to people who are resistant to change, and when do you bring them along the journey? How do you decide?Have you ever managed change badly, and if you had your time over, how would you change it?Coaching Question: Think about recent change within your organisation. Which of the three camps did you find yourself in, and why? Would you like to be in another camp? What would it take to land in a different camp?About Charitabl.The Charitabl. App provides secure, affordable, and simple payment solutions to charities, to take the headache out of digitising and make great tech available to non-profits of all sizes.The Charitabl. Agency takes the stress out of your fundraising through creating compelling campaigns, successful appeals, coaching your team, and embedding foolproof strategies to help you raise more money.Connect with us on LinkedIn to keep the conversation going – we would love to work with you to accelerate your impact. Be sure to like, review and subscribe to The Fundraising Podcast! To stay up to date with all things Charitabl. follow us on:Charitabl. App Instagram and LinkedInCharitabl. Agency Instagram and LinkedIn
Q&A:Why do you think charities are afraid to ask what would 100% success look like?Are there any risks with tenacity? How do you make sure you’re staying tenacious about the right things?Coaching Question: Think of your organisation, or your role within it. What would 100% success look like? Doubling the org’s income, 100 regular major donors, whatever it is. And then think about what would a tenacious person do? How would a tenacious person keep that goal before them and not stop trying until they reach that goal?About Charitabl.The Charitabl. App provides secure, affordable, and simple payment solutions to charities, to take the headache out of digitising and make great tech available to non-profits of all sizes.The Charitabl. Agency takes the stress out of your fundraising through creating compelling campaigns, successful appeals, coaching your team, and embedding foolproof strategies to help you raise more money.Connect with us on LinkedIn to keep the conversation going – we would love to work with you to accelerate your impact. Be sure to like, review and subscribe to The Fundraising Podcast! To stay up to date with all things Charitabl. follow us on:Charitabl. App Instagram and LinkedInCharitabl. Agency Instagram and LinkedIn
Q&A:If you’re a leader, how can you dream bigger and think further ahead for your department, what are some tools you recommend?If you’re an employee, how do you stay innovative in your role when your organisation more widely isn’t thinking ‘further ahead’ or is maybe a bit more ‘slow moving’?Coaching Questions:Think about the person who is doing your role in 10 years time… what does their day to day look like? Is it similar or different to yours? What could you start doing now to start preparing for the shifts that are to come in your role?What does it look like to dream big, see big, and build big in your role? Write down Dream, See, Build on a piece of paper, and write down a sentence for each. This should help you not only think further ahead, but build toward it.About Charitabl.The Charitabl. App provides secure, affordable, and simple payment solutions to charities, to take the headache out of digitising and make great tech available to non-profits of all sizes.The Charitabl. Agency takes the stress out of your fundraising through creating compelling campaigns, successful appeals, coaching your team, and embedding foolproof strategies to help you raise more money.Connect with us on LinkedIn to keep the conversation going – we would love to work with you to accelerate your impact. Be sure to like, review and subscribe to The Fundraising Podcast! To stay up to date with all things Charitabl. follow us on:Charitabl. App Instagram and LinkedInCharitabl. Agency Instagram and LinkedIn
Q&A:Motivations can be complex. If I identify a mix of motives in myself, how do I go about lessening the bad ones and magnifying the good ones?What if I am working closely with someone who is highly motivated by toxic fear… what are some strategies I could employ to help offset some of the way that motivation kicks back on me and the rest of the team in decision making?Coaching Question: What’s your motivation at work? Get real and honest. When we work for a charity, we take for granted that all motivations are honest and true, but that is simply not the case. There might be a mix of motivations at work, and even more, a mix of motivations on the teams you’re on or leading. If you can write down your motivation, and the why behind that motivation, you might uncover something deeper about what is driving your momentum at work.About Charitabl.The Charitabl. App provides secure, affordable, and simple payment solutions to charities, to take the headache out of digitising and make great tech available to non-profits of all sizes.The Charitabl. Agency takes the stress out of your fundraising through creating compelling campaigns, successful appeals, coaching your team, and embedding foolproof strategies to help you raise more money.Connect with us on LinkedIn to keep the conversation going – we would love to work with you to accelerate your impact. Be sure to like, review and subscribe to The Fundraising Podcast! To stay up to date with all things Charitabl. follow us on:Charitabl. App Instagram and LinkedInCharitabl. Agency Instagram and LinkedIn
Q&A:Can you name a time you’ve embraced an inefficiency in the short term to make room for long-term scalability?Is there anything in your career you had reduced for the short term that you regret?Coaching Question: Ask yourself, where would I like this to be in a year, two years, or five years, and what systems do I need in place to facilitate that growth?About Charitabl.The Charitabl. App provides secure, affordable, and simple payment solutions to charities, to take the headache out of digitising and make great tech available to non-profits of all sizes.The Charitabl. Agency takes the stress out of your fundraising through creating compelling campaigns, successful appeals, coaching your team, and embedding foolproof strategies to help you raise more money.Connect with us on LinkedIn to keep the conversation going – we would love to work with you to accelerate your impact. Be sure to like, review and subscribe to The Fundraising Podcast! To stay up to date with all things Charitabl. follow us on:Charitabl. App Instagram and LinkedInCharitabl. Agency Instagram and LinkedIn
Here are a few of our best tips for storytelling well: 1. Be Vulnerable: Vulnerability, when used appropriately, can be a powerful tool in building connections, but overuse can come off as manipulative.2. Be Passionate: Passion draws people in and can inspire them to engage more deeply with your message or product.3. Be Understanding: Consider your audience's time constraints and life circumstances to show respect and empathy.4. Be Intentional: Develop relationships with a clear purpose in mind, knowing the desired outcome.5. Be Yourself: Authenticity is crucial in building trust and genuine connections with your audience. About Charitabl.The Charitabl. App provides secure, affordable, and simple payment solutions to charities, to take the headache out of digitising and make great tech available to non-profits of all sizes.The Charitabl. Agency takes the guesswork out of your fundraising through creating compelling campaigns, successful appeals, coaching your team, and embedding foolproof strategies to help you raise more money. Be sure to like, review and subscribe to The Fundraising Podcast! To stay up to date with all things Charitabl. follow us on:Charitabl. App Instagram and LinkedInCharitabl. Agency Instagram and LinkedIn
Defining the Chasm:- Unfamiliar Experiences: Stories about a vastly can feel foreign at first.- Building Empathy:*Relatable journeys make people follow along. Storytelling Tips:- Show Your Working: Just like in maths, explain the journey, not just the answer.- Journey Conversion: Take people from where they are to where you are now. IMPACT Model:1. Immersion: Engage senses to draw people into the story.2. Motivation: Share your purpose and reason for being there.3. Puzzle: Highlight what seemed strange or caught your interest.4. Affinity: Share what touched your heart and engaged your empathy, and why.5. Commitment: State your resolve and promise based on empathy.6. Transformation: Reflect on how the encounter changed you. Call to Action (CTA):- What do you want me to do?- How much does it cost?- How do I do it? About Charitabl.The Charitabl. App provides secure, affordable, and simple payment solutions to charities, to take the headache out of digitising and make great tech available to non-profits of all sizes.The Charitabl. Agency takes the guesswork out of your fundraising through creating compelling campaigns, successful appeals, coaching your team, and embedding foolproof strategies to help you raise more money. Be sure to like, review and subscribe to The Fundraising Podcast! To stay up to date with all things Charitabl. follow us on:Charitabl. App Instagram and LinkedInCharitabl. Agency Instagram and LinkedIn
In this episode, Mike and Jordan introduce an effective framework for engaging donors through storytelling. They discuss Mike’s "story → paradox → lesson" model, which transforms simple narratives into thought-provoking content. By turning stories into lessons, charities can go beyond merely sharing sympathy-inducing stories to empathy-building narratives and establish themselves as guides and thought leaders. The episode includes practical examples of stories that use this method, such as Mike’s time in Iraq at the height of the war with ISIS. Listeners will learn how to contextualise stories for their supporters, to add value and inspire their donor base.About CharitablThe Charitabl. App provides secure, affordable, and simple payment solutions to charities, to take the headache out of digitising and make great tech available to non-profits of all sizes.The Charitabl. Agency takes the guesswork out of your fundraising through creating compelling campaigns, successful appeals, coaching your team, and embedding foolproof strategies to help you raise more money. Be sure to like, review and subscribe to The Fundraising Podcast! To stay up to date with all things Charitabl. follow us on:Charitabl. App Instagram and LinkedInCharitabl. Agency Instagram and LinkedIn
In this episode, we cover the way we apply Donald Miller’s StoryBrand framework to marketing a charity or non-profit.The hero's journey framework:Hero: The central figure (in this context, the donor) facing a challenge.Villain: The problem or obstacle the hero (donor) needs to overcome.Guide: The mentor (your charity) providing the hero with the necessary tools and plans to overcome the villain.Framework breakdown:The hero encounters a problem (villain).The hero meets a guide.The guide gives the hero a solution and a plan.The hero follows the plan, leading to success or preventing failure.Application in non-profit marketing:Donor as the Hero: Position the donor as the hero of the story.Charity as the Guide: Your charity should be the guide that empowers the donor.Engagement Strategy: Use this narrative to create emotional connections and inspire donors to act. About Charitabl.The Charitabl. App provides secure, affordable, and simple payment solutions to charities, to take the headache out of digitising and make great tech available to non-profits of all sizes.The Charitabl. Agency takes the guesswork out of your fundraising through creating compelling campaigns, successful appeals, coaching your team, and embedding foolproof strategies to help you raise more money. Be sure to like, review and subscribe to The Fundraising Podcast! To stay up to date with all things Charitabl. follow us on:Charitabl. App Instagram and LinkedInCharitabl. Agency Instagram and LinkedIn
No one will ever care as much about a charity’s cause than the people working in it.Instead of assuming your donors care about you, assume your donors are tired - spiritually, emotionally, physically, and creatively. Your donors are on one side of the chasm, and your beneficiaries are on the other. From there, you can step them across the chasm, and help them feel more connected to you than ever before.Find the template here for the energy buckets exercise. Be sure to like, review and subscribe to The Fundraising Podcast! To stay up to date with all things Charitabl. follow us on:Charitabl. App Instagram and LinkedInCharitabl. Agency Instagram and LinkedIn
It’s an age-old saying – ‘People give to people.’ But, what if it’s more true that people really give for people? Giving to people provokes sympathy. Giving for people provokes empathy. Sympathy is a hand-out, and usually driven by fear. Empathy is a hand-up, and is driven by hope. And hope is the only thing more powerful than fear. By inciting empathy, you make your donors the hero, and empower them to change the world with you. So, does your communication with donors provoke sympathy or empathy? About Charitabl. The Charitabl. App provides secure, affordable, and simple payment solutions to charities, to take the headache out of digitising and make great tech available to non-profits of all sizes. The Charitabl. Agency takes the stress out of your fundraising through creating compelling campaigns, successful appeals, coaching your team, and embedding foolproof strategies to help you raise more money. Be sure to like, review and subscribe to The Fundraising Podcast! To stay up to date with all things Charitabl. follow us on:Charitabl. App Instagram and LinkedInCharitabl. Agency Instagram and LinkedIn
Do you speak at, speak to, or speak with your donors...?One of the common mistakes we can make as fundraisers and charities is to speak ‘at’ or ‘to’ our donors, and miss connecting with them. We can be so passionately focused (in a well-intentioned way) on the cause for which we serve, that we run the risk of missing the mark in communication and marketing.We end up building content from the inside out not the donor back. One way to think about the shift is from organisation-focused marketing to donor-centric marketing.With every piece of communications you release, ask yourself the question: Am I speaking at, speaking to, or speaking with our donors...? About Charitabl.The Charitabl. App provides secure, affordable, and simple payment solutions to charities, to take the headache out of digitising and make great tech available to non-profits of all sizes.The Charitabl. Agency takes the guesswork out of your fundraising through creating compelling campaigns, successful appeals, coaching your team, and embedding foolproof strategies to help you raise more money.Connect with us on LinkedIn to keep the conversation going – we would love to work with you to accelerate your impact. Be sure to like, review and subscribe to The Fundraising Podcast! To stay up to date with all things Charitabl. follow us on:Charitabl. App Instagram and LinkedInCharitabl. Agency Instagram and LinkedIn
We’ve all read beautiful stories and heart-warming emails that paint an incredible picture of what a charity does. But without a clear call-to-action, a story isn’t enough to lead to a donation.Fundraising = relationship development for a purposeful outcome.To help all your comms lead to a purposeful outcome, try including these three details as your call to action:What do you want me to do?How much does it cost?How do I do it?“You can contribute to this incredible program in Kenya, and feed some of the world’s most hungry children. It costs just $25 to feed a child for a week. You can give today on the Charitabl. App.”It’s simple, clear, and leaves the donor asking no questions. Take the guesswork out of donating by nailing the ask. About Charitabl.The Charitabl. App provides secure, affordable, and simple payment solutions to charities, to take the headache out of digitising and make great tech available to non-profits of all sizes.The Charitabl. Agency takes the guesswork out of your fundraising through creating compelling campaigns, successful appeals, coaching your team, and embedding foolproof strategies to help you raise more money.Connect with us on LinkedIn to keep the conversation going – we would love to work with you to accelerate your impact. Be sure to like, review and subscribe to The Fundraising Podcast! To stay up to date with all things Charitabl. follow us on:Charitabl. App Instagram and LinkedInCharitabl. Agency Instagram and LinkedIn
Did your great idea get off to a flying start, but seemed to plateau? Not sure why? Your best ideas likely started with vision and relationships in the front seat – dreaming about all it could be and who you could do it with. Then systems and admin came in to help you keep the idea moving and add structure to your idea. But if you’re like us, it’s easy to get swamped in systems and admin, and lose the vision and relationships you started with! An idea led by systems and admin will never grow.Take whatever idea you’re working on – a campaign, a strategy, or a plan. Is it still led by vision and relationships, and growing? Or have you become bogged down in systems and admin?Recover your vision. Dream again. Bring some people in with you. Then, you’ll see your idea grow once more. You can find the link to the car graphic here.About Charitabl.The Charitabl. App provides secure, affordable, and simple payment solutions to charities, to take the headache out of digitising and make great tech available to non-profits of all sizes.The Charitabl. Agency takes the guesswork out of your fundraising through creating compelling campaigns, successful appeals, coaching your team, and embedding foolproof strategies to help you raise more money.Connect with us on LinkedIn to keep the conversation going – we would love to work with you to accelerate your impact. Be sure to like, review and subscribe to The Fundraising Podcast! To stay up to date with all things Charitabl. follow us on:Charitabl. App Instagram and LinkedInCharitabl. Agency Instagram and LinkedIn
Let's be honest... the thing that we are all most passionate about is... ourselves! The same goes for our donors as well.So what if... instead of trying to make people passionate about your cause, you were passionate about THEM first? Your donors will be as passionate about you as you are about them. When you make people passionate, they will consume from you. What’s the difference between an appeal letter that goes straight in the bin and one that leads to a major gift? One that makes your donor feel like you see them, and that their contribution makes a huge difference for the people they care about.Passion = consumption.About Charitabl.The Charitabl. App provides secure, affordable, and simple payment solutions to charities, to take the headache out of digitising and make great tech available to non-profits of all sizes.The Charitabl. Agency takes the guesswork out of your fundraising through creating compelling campaigns, successful appeals, coaching your team, and embedding foolproof strategies to help you raise more money.Connect with us on LinkedIn to keep the conversation going – we would love to work with you to accelerate your impact. Be sure to like, review and subscribe to The Fundraising Podcast! To stay up to date with all things Charitabl. follow us on:Charitabl. App Instagram and LinkedInCharitabl. Agency Instagram and LinkedIn
Mike and Joce discuss the 5 C's of Donor Engagement:ConvenienceChoiceControlCommunityConfidenceWhich ones do you do well? Which ones could you work on? Companies like Uber, Airbnb, and Woolworths are all successful companies because they utilise these five C’s. If you can tick all these boxes, you can give your donors a seamless, accessible path to donating, and raise more money for your important causes. About Charitabl.The Charitabl. App provides secure, affordable, and simple payment solutions to charities, to take the headache out of digitising and make great tech available to non-profits of all sizes.The Charitabl. Agency takes the guesswork out of your fundraising through creating compelling campaigns, successful appeals, coaching your team, and embedding foolproof strategies to help you raise more money.Connect with us on LinkedIn to keep the conversation going – we would love to work with you to accelerate your impact. Be sure to like, review and subscribe to The Fundraising Podcast! To stay up to date with all things Charitabl. follow us on:Charitabl. App Instagram and LinkedInCharitabl. Agency Instagram and LinkedIn
Mike and Joce discuss the definition of fundraising: relationship development for a purposeful outcome. They talk about why developing relationships is important, rather than just treating your supporters like an ATM. They also discuss how to embed strategies to lead to a purposeful outcome. Whether you are reaching supporters through emails, socials, campaigns and appeals, face to face fundraising or events - we hope this definition is useful in helping you shape your communications, so you can increase your impact as an organisation. About Charitabl.The Charitabl. App provides secure, affordable, and simple payment solutions to charities, to take the headache out of digitising and make great tech available to non-profits of all sizes.The Charitabl. Agency takes the stress out of your fundraising through creating compelling campaigns, successful appeals, coaching your team, and embedding foolproof strategies to help you raise more money.Connect with us on LinkedIn to keep the conversation going – we would love to work with you to accelerate your impact. Be sure to like, review and subscribe to The Fundraising Podcast! To stay up to date with all things Charitabl. follow us on:Charitabl. App Instagram and LinkedInCharitabl. Agency Instagram and LinkedIn
Meet Your Hosts - Mike Gore & Joce Goto! Having worked together in fundraising for many years, Mike Gore & Joce Goto decided to build Charitabl., a centralised app based donation platform that transforms the way we give (and receive!) donations. Be sure to like, review and subscribe to The Fundraising Podcast! To stay up to date with all things Charitabl. follow us on: Charitabl. App Instagram and LinkedIn Charitabl. Agency Instagram and LinkedIn
Welcome to Season One of The Fundraising Podcast by Charitabl. Here is an overview of what's to come: Episode One: The Definition of FundraisingEpisode Two: The 5 C's of Donor EngagementEpisode 3: Fundraising vs MarketingEpisode 4: Passion & ConsumptionEpisode 5: Nailing The AskEpisode 6: Speaking the Language of Your Supporters Be sure to like, review and subscribe to The Fundraising Podcast! To stay up to date with all things Charitabl. follow us on:Charitabl. App Instagram and LinkedInCharitabl. Agency Instagram and LinkedIn