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The Futur with Chris Do
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The Futur with Chris Do

Author: The Futur

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The Futur podcast is a show that explores the interesting overlap between design, marketing, and business.Our host (and CEO of The Futur), Chris Do, holds candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development.These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we—the listener—learn from it all.Visit for show notes and additional information from each episode.

248 Episodes
243 - It's Only Money

243 - It's Only Money


Money. How does that word make you feel? Some people hear it and think opportunity, success, maybe even happiness. Others have a much more complicated reaction. Chris has fielded a lot of questions and comments about money over the years, and the one thing that is consistent with these questions is that there is a surprising amount of negative attitude towards both money, and the people who have made a fair share of it. But, as Chris argues, money is simply “a score card of how much you are able to create value”. In this episode, Mo Ismail returns to prompt a conversation with Chris about money that’s really about mindset. Chris discusses his work history, and how both needing money, and making money, has effected him in different ways. The two also discuss how your thoughts and ideas, not just about money, but also about success, career, and so much more, are governed by an inner monologue that is ultimately trying to protect you, sometimes to your detriment. Learn more about your ad choices. Visit
We’re back with our second episode with YouTube pro and entrepreneur Sean Cannell. Sean is the driving force behind ThinkMedia, a company focused on YouTube strategy and growth. He is also an international speaker and coach that helps entrepreneurs build their influence and income with online video.  In this episode, Sean and Chris continue their conversation about the importance of YouTube for entrepreneurs and business owners. Sean goes into topics like building a team, figuring out what to focus your content on, attracting the right audience, and why some of ThinkMedia’s most popular videos work. They also touch on “ethical” clickbait and why a mix of creating value, while also being polarizing, works for content creators, including The Futur. Learn more about your ad choices. Visit
Sean Cannell returns to the podcast to talk to Chris about why YouTube is the most undervalued social media platform, and how to take advantage of its amazing features. Sean is a successful YouTuber, and founder of ThinkMedia, an organization and YouTube channel focused on helping creators understand new technology, devise strategies, and create more success on YouTube. In the first part of a two part conversation, Sean and Chris talk about why being able to communicate is the most important skill in content creation, and why it must be a life long pursuit. They also discuss other important skills in content creation, why Sean thinks YouTube is the “forgotten” social media platform, and more tips on how to perfect your skills in content creation. As the saying goes, “Attention is a form of currency”, so get ready to take some notes as Sean lays out some truth.  Learn more about your ad choices. Visit
James Victore is a designer and fine artist, who’s work is part of the collection of the Museum of Modern Art. His stunning, expressive typography has helped to define his work, and is born out of the passion that he feels for the act of creating. He’s always known what he wanted to do, and has spent years whittling away the perfection so many of us suffer from to deliver work that is authentic, vulnerable, and bold. Because personality and humanity are the most important parts of his work.  In this episode, Chris talks to James about his life and work - From being given paper, pencil, and old design annuals as a child, to leaving school because he had a vision for his life and work, to a career with an ultimate goal of “being James Victore” and being paid for it. James and Chris talk life, work, and the push and pull between commercialism and artistry, and, more importantly, why James feels you don’t have to separate the two. Interested in James's course on creativity and finding your voice? Head on over to Your Work Is A Gift to learn more, and use code DO50 for $50 off. Learn more about your ad choices. Visit
Brett Williams is a designer and entrepreneur who runs DesignJoy, a design subscription service. He is essentially a one-man design agency that operates at scale and earns upwards of $1 million in annual revenue. In this podcast episode, Brett gives us a peek into how his business operates, the tools he uses, and what he’s learned after running a design subscription service for six years. It’s not for everyone, but to make something like this work you need two things: to be good and to be fast. Learn more about your ad choices. Visit
Michael Ventura is the founder of Sub Rosa, a strategy and design firm that works with some of the world’s largest brands, organizations, and startups. He is also a board member and advisor to several organizations, including Behance, The Burning Man Project, and The Smithsonian’s Cooper Hewitt National Design Museum. As if that weren’t impressive enough, he also owns a globally recognized design store in New York’s West Village and is a visiting lecturer at institutions like Princeton University and the United States Military Academy at West Point. In this podcast episode, Michael shares his experience as an entrepreneur, how he spends his precious time, and why his calling is helping other people overcome the obstacles in their way. Learn more about your ad choices. Visit
In this inspiring podcast episode, we welcome magician, father, and keynote speaker Vinh Giang to the show. Vinh walks us through his fascinating life and career path, sharing powerful personal stories from both along the way. We hear about how Vinh struggled as a shy and seemingly invisible kid and how the allure of magic and showmanship helped instill confidence and paved the way for an even bigger, worldly presence for him. Beyond the craft of magic, Vinh is a teacher at heart. And his topic of choice is communication. Throughout the conversation, Vinh offers actionable tips for how to use your voice and body to become a more effective communicator. Whether you’re presenting on stage, in a board room, or via video call we think you will takeaway at least three valuable communication tips from this episode. So, listen up and enjoy. This episode is sponsored by HelloFresh - Learn more about your ad choices. Visit
Dr. Emmanuel Probst is Global Lead of Brand Thought-Leadership at Ipsos, a leading market research agency in the world. He is also a WSJ bestselling author and adjunct professor at UCLA. We invited Dr. Probst on the show to share his deep understanding of consumer psychology, discuss how branding has evolved throughout the 21st century, and what it means for businesses to connect with their audience. In this episode, Emmanuel shares his thoughts about what a brand is and what a brand is not. Put simply: brands are not static. They are a dynamic co-creation that live in the hearts and minds of people. Whether you're a part of a small business or a large corporation, Dr. Probst's insights will give you a new perspective on how to connect with your audience and build brand desire that lasts. This episode is sponsored by Factor - Learn more about your ad choices. Visit
Vince Lebon is a husband, father, and a curious design collaborator. He founded the experiential footwear brand Rollie Nation, where he has designed for and collaborated with celebrities. In this episode, Vince discusses the importance of pursuing what makes him happy instead of chasing money. He shares how he honed his product design skills and started his own footwear brand from scratch. Vince also talks about Rollie Nation's future as an experience-centric brand and how he plans to blur the line between online and offline customer experience. If you aspire to design products people will love or build a brand that resonates with your audience, then this episode is a must-listen. Learn more about your ad choices. Visit
In this episode, we are joined by Marshall Davis Jones, TEDx Speaker and founder of MindBodySpeak. Marshall is a competitive slam poet and world-bridger, known for his voice tone techniques that help people win negotiations, deescalate conflicts, and build business relationships across multiple industries. Throughout the conversation, Marshall emphasizes the importance of voice work in communication and how tonal decision making can impact behavior in others. He explains how mastering words and tone can help individuals read the room, modulate their tone, and communicate effectively, whether they're trying to be assertive, move things along, or slow things down. Marshall draws on his experience with slam poetry and battle rap to explain how he learned to read the room and grow from these live communication mistakes. He also discusses the importance of treating our words with care and understanding that our tone can either be a controlled explosion or a delicate dance, depending on the situation. This episode is a must-listen for anyone looking to improve their communication skills and connect with others through spoken language. This episode is sponsored by by BetterHelp. Give online therapy a try at and get on your way to being your best self. Learn more about your ad choices. Visit
Phyllis Williams-Strawder is a certified brand strategist, life and business coach, and psychology marketing specialist who is known as the Ghetto Country Brandmother®. She has a passion for guiding people and helping them become brand leaders. Phyllis began her career in the food industry. She started by delivering lunches from her dining room table to eventually owning two restaurants and a catering company that generated millions in revenue. Her personal brand at that time was Mrs. Mista, where she was known for her motherly vibe. As her business grew, Phyllis herself grew out of the role and began coaching. She got her certification as a brand coach, and brand strategy allowed her to embrace her ghetto-country roots and find her real voice. And The Ghetto Country Brandmother® was born. Learn more about your ad choices. Visit
Kevin Finn is a TEDx speaker, advisor, internationally recognized branding designer, and author who works with individuals and groups dedicated to creating a positive impact at scale. With 30 years of international experience, Kevin emphasizes that not every business is a brand, and that businesses become brands only when society says so. As an advisor, Kevin challenges his clients' assumptions objectively. He questions their identity in comparison to how their customers perceive them. In this conversation, he shares six fundamental questions that make up the basis of his brand advisory work: What value do you provide? Who are you talking to? What are you saying to them? You’ll have to listen to the episode to hear the other three. This episode is sponsored by Better Help - Learn more about your ad choices. Visit
In Part Two of our discussion on when to quit and when to push through, we hear stories from listeners about perseverance and strategic quitting. Joining us again are Nidhi Tewari and Stefan Bucher, who both remind us that joy is an important factor in deciding whether to stay the course or not. If there’s one thing you take away from this conversation, it’s that sacrificing your personal well-being for professional success rarely works out in the long run. Learn more about your ad choices. Visit
Acclaimed NFL coach Vince Lombardi once said, "Winners never quit and quitters never win." It's a motivating and catchy sentiment, but famed marketer Seth Godin begs to differ. In his book, The Dip, he argues that quitting can be the best strategy. In this two-part episode, Chris is joined by therapist Nidhi Tewari and designer Stefan Bucher to discuss knowing when to quit and when to persevere. Like it or not, the free market rewards exceptionalism. Success goes to the obsessed. But where is the line between intense focus and toxic hustle? And how do you determine if what you're grinding away on is worth it? This episode is sponsored by BetterHelp. Give online therapy a try at and get on your way to being your best self. Learn more about your ad choices. Visit
Paco de Leon is the author and illustrator of Finance for the People, a practical guide to helping you navigate your financial life, no matter your situation. They also run a bookkeeping agency for creative professionals called Hell Yeah Bookkeeping. This episode focuses on helping creative professionals feel more confident about their finances. From applying value-based pricing to taking proactive steps for the financial health of your business. Biologically, humans have survived by having a scarcity mindset, but a growth mindset can take us further. Paco emphasizes the importance of observing our own thoughts and how others talk about money in order to better understand our relationship with it. Here's a quick financial tip from Paco: take 20 minutes (or up to an hour) once a week to check in on your finances. Doing this regularly will improve your relationship with them. Learn more about your ad choices. Visit
In Part 1 of this series, we established that boredom is the precursor to creativity. It provides important moments of stillness that allow one's mind to wander. Or as Deepak Chopra puts it, to “dream, imagine, and reflect.” But is that what boredom really is? And why do we associate it with laziness? In Part 2 of this series, we try to make sense of why boredom has such a bad reputation, or if it’s just a matter of semantics. Learn more about your ad choices. Visit
There is no shortage of work to do when you run your own business. However, just because you are busy does not mean that what you are doing is productive; hence the term “busywork”. In this two-part episode, Chris coaches Mo Ismail on how to better spend his time as a business owner. He provides management tips and shares frameworks for hiring, training, and creating time for yourself to think. To quote Chris, “Boredom is the precursor to creativity.” If you have no time for being bored, then you have no time for being creative. And that’s not good for business. Learn more about your ad choices. Visit
Jacob Cass is a designer, strategist, and the founder of branding agency, JustCreative. In this podcast episode we talk with him about how to use affiliate marketing and SEO to build a successful online business. Jacob emphasizes the value of search over social media, and how having a blog that uses affiliate marketing and attracts inbound clients can be a key part of building a business. He also talks about how to create effective content that will be seen as authoritative by Google, and the importance of experimenting and analyzing data to optimize performance. If you’re not already using affiliate marketing, then you are leaving money on the table. Take Jacob’s advice and start today. Learn more about your ad choices. Visit
Simon Ong is a personal development entrepreneur, coach, and public speaker. He is also the author of Energize, a book that will introduce you to the art and science of energy management. In this podcast episode, Simon and Chris talk about the role energy plays in our lives. Case in point: you can be ruthlessly efficient with your time, but without enough energy, your returns will be diminished. So, what is the best way to maximize your energy management? According to Simon: plan your day the night before and prioritize rest. If you struggle with accomplishing tasks or are feeling burned out then give this episode a listen. Simon will teach you how to be a better CEO—Chief Energy Officer. Learn more about your ad choices. Visit
In part two of this series, we are joined again by Nidhi Tewari and Mo Ismail to continue our conversation about the role emotion plays in decision making. As a therapist, Nidhi points out the importance of processing and allowing yourself to feel strong emotions. Chris counters with the argument that emotions cloud the data, especially in business. Science then enters the chat to remind us that most decisions people make are rooted in emotion. So, should you listen to your heart or your mind. We think you should listen to this episode and decide for yourself. Learn more about your ad choices. Visit
Comments (28)

Alica Pancer

Vaauu, what a great man, designer, brand

May 28th

φ Fibonacci

I am on Android app Castbox and the episode isn't playing. It is quite sad( where is the problem becouse on Google podcast the same error

Nov 2nd

Brayan Acosta

Loved it 😊

May 20th

Maddi A

Really loved these small episodes

Sep 17th

Ashwynne Thorne

This was an awesome podcast

Feb 11th

Ellen Lee

Some helpful points in increasing my instra followers! Thanks guys!

Nov 15th

Elijah Claude

"The fear of losing it all is not more powerful than the fear of not living up to your fullest potential." Absolutely incredible. I feel that so much!!

Sep 18th

Elijah Claude

Pass the baton by passing opportunity instead of resources. Thats powerful!

Sep 18th

Ashish Kumar

I am not able to find the one with Unmesh Dinda

Jul 17th


I cannot find the episode with Jessica foster (I think it was her) about LinkedIn. I wanted to listen to it again. is there anyway to access to it? (or maybe I'm blind but I've been looking for it without success)

Feb 17th

Dc Patterson

what a great interview. A very useful topic and explanation.

Feb 11th

Benjamin Harjo

This is great information for anyone thinking or wanting to start their own creative/design business.

Jan 7th

Darrel Cheong

best episode ever.

Nov 20th
Reply (1)

Davis Varghese

probably one of the best episodes ever.

Oct 2nd

Amin Jefferson

Totally life changing. Thank you All for doing this. Just to say you've helped a kid in Africa. Best podcast ever!

Sep 28th

Alexandre Venturin

one page

Sep 21st

charles-napier joubert

this interview was life changing

Sep 11th

Thought Harvest

a great honest episode

Aug 14th
Reply (1)


I love the girl in this episode. her comments make my day

Aug 6th


Hey I love your podcast but OH GOD please fix the audio, every time y'all laugh or talk a bit louder, my ears get fricken raped

Mar 2nd
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