Claim OwnershipThe Future Report
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A podcast hosted by social research company, McCrindle, for anyone curious about the future. TEDx Speaker and Director of Advisory, Ashley Fell, sits down with a guest each episode to discuss a topic or trend that you need to know about.
145 Episodes
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Language is always evolving - and for Generation Alpha, who are growing up fully immersed in digital culture, slang is more than just words.It’s a way of connecting, creating identity, and signalling belonging online and offline.From TikTok trends to schoolyard lingo, Gen Alpha has a whole vocabulary that might leave older generations scratching their heads - and sometimes even Gen Z a little confused!In this week's episode, our host, Ashley Fell, sits down with two of McCrindle's Gen Z team members, Holly Schaaf and Luke Davies, to help decode this generation and their slang.
From streaming platforms and meal kits to beauty boxes and even pet food deliveries - it seems there’s a subscription for just about everything.But what’s driving this shift from ownership to access?And why are some generations more on board than others?To kick off season 17, our podcast producer, Holly Schaaf, sits down with podcast host and Director of Advisory at McCrindle, Ashley Fell, to unpack McCrindle’s latest insights on the subscription economy.
Gen Alpha are the most materially endowed generation ever, the most technologically savvy generation ever and they will enjoy a longer life span than any previous generation.They will stay in education longer, start their earning years later and stay at home with their parents later than even Gen Z and Gen Y who went before them.They are clearly an important generation to understand!To wrap up season 16, our podcast producer, Holly Schaaf, sits down with McCrindle's Director of Advisory, Ashley Fell, and McCrindle's Marketing and Insights Strategist, Luke Davies, to discuss recent research we were involved with on how Gen Alpha learn, spend and see the future.
The education sector sits at the heart of so many communities.And yet they're facing a lot of change.From generational to demographic and technological - all these trends are shaping the future of education.In this week's episode, our podcast producer, Holly Schaaf, sits down with McCrindle's Director of Advisory and podcast host, Ashley Fell, to talk about how thriving schools stay ahead of change.
Consumer behaviour is always changing, and brand managers probably wish it was simple to understand and respond to.But, it’s a bit more complex than that.That’s why we made the focus of our recent consumer insights report about the megatrends shaping the consumer landscape – framed through paradoxes. In this week's episode, our host, Ashley Fell, sits down with McCrindle’s Managing Director, Sophie Renton, to explore what’s shaping the future consumer.
As you may have heard, we recently celebrated 20 years as a business here at McCrindle!It’s an exciting milestone, and we’re fortunate to have team members who've been part of the journey for over 12 years now (and counting!).In this week's episode, our podcast producer, Holly Schaaf, sits down with McCrindle's longest standing employees - Creative Director Ben Duffin and Director of Advisory Ashley Fell - to share stories and reflections from their time here.
Since the dawn of time, humans have told stories.Around campfires, in books, through film, and now, in business and data. But why?Because stories connect us.And when told well, they make ideas stick, bring data to life, and inspire action.In this week's episode, our podcast producer, Holly Schaaf, sits down with Future Report host and Director of Advisory at McCrindle, Ashley Fell, to talk about the power of storytelling in a digital era.
Attracting and retaining great people in an organisation is no easy feat.A key part of thriving organisations is the people who work for them, how engaged they are in their work, and whether or not they feel part of the culture of their organisation.But what is culture?It can be hard to define and even harder to measure.That is why we developed a cultural health index.In this week's episode, our host, Ashley Fell, sits down with McCrindle’s Managing Director, Sophie Renton, to discuss building tomorrow’s teams and learnings from our cultural health index.
You might be thinking a lot can change in 10 years. Or, you might feel like nothing really does!But when you zoom out and look at the data, you’ll find we’re already on the edge of enormous transformation.From population milestones to Olympic moments, retirement waves to airport megaprojects, the 2030s is set to be anything but boring.At McCrindle, we’ve been mapping these shifts for decades. And while we’re known for our generational research, we’re also deeply invested in understanding how cities evolve, how demographics shift, and how emerging trends reshape society.To kick off season 16, our host, Ashley Fell, sits down with McCrindle’s Director of Solutions, Geoff Brailey, to break down 10 trends that will shape the next 10 years of Australian life - from the rise of Gen Beta to the race between Sydney and Melbourne, and the infrastructure boom in between.
You might love generational analysis, or you might critique and dismiss it.At McCrindle, we’ve spent decades researching generations— and coined the term Generation Alpha — but we also believe in listening to the critics.Whatever perspective you hold, we’re diving headfirst into the Reddit threads, TikTok comments, and water cooler conversations that ask: Are generational labels like Gen Z, Millennials, and Boomers even real? Or are they just stereotypes dressed up in data?To wrap up Season 15, our host, Ashley Fell, sits down with Marketing Executive and Insights Strategist at McCrindle, Luke Davies, to unpack what generational theory gets right, what it gets wrong, and why it still matters.
It took years for technologies such as the telephone, radio and the TV to reach mass adoption.Yet now, technological change happens in mere months.The latest iteration of technological change is Artificial Intelligence, and the uptake of it is occurring at a pace that hasn’t been seen before and shows no signs of slowing down.In this week's episode, McCrindle's Advisory Executive, Holly Schaaf, sits down with McCrindle’s Director of Advisory, Ashley Fell, to discuss this important topic.
How do you think your morning routine compares to that of the average Aussie?Does it involve getting up early or sleeping in, drinking a caffeinated beverage at home or grabbing one once you’re out the door?And importantly, is that beverage hot, or iced?We were recently commissioned by Nespresso to uncover Aussie coffee habits, with a focus on their morning routines.In this week's episode, our host, Ashley Fell, sits down with Research Executive at McCrindle, Uteng Masuku, to discuss these insights.
Retail has transformed more in the last five years than the last five decades — from the rise of eCommerce to the evolution of customer expectations and delivery speeds.In this week's episode, our podcast producer, Holly Schaaf, sits down with Director of Advisory at McCrindle and Future Report host, Ashley Fell, to unpack recent research that McCrindle conducted for Australia Post’s eCommerce Industry Report.You can access the full report here:https://ecommerce-report.auspost.com.au/
Students, parents, employers, and policymakers all have growing and shifting expectations for schools and educators. From curriculum updates to wellbeing initiatives, career preparation to technological integration, education is being asked to do more than ever before.In this week's episode, our host, Ashley Fell, sits down with Director of Strategy at McCrindle, Grant Dusting, to explore what’s driving these changes and what educators need to be prepared for.
As we look toward 2035, we are on the cusp of a new era in education - one that will be shaped by the emergence of Gen Beta, the first generation born entirely into a world of advanced technology and digital connectivity.These young learners, born from 2025, will experience an education system unlike any before, offering exciting opportunities to rethink how we teach, learn, and support future generations.At McCrindle we have just launched our annual education future report, which this year is focused on reimaging education towards 2035.In this week's episode, our host, Ashley Fell, sits down with McCrindle’s Founder and Principal, Mark McCrindle, to explore what education could look like in the future.You can access our 2025 education report here, or on McCrindle Plus:https://mccrindle.com.au/resource/report/reimagining-education-towards-2035-report
Today, the journey to parenthood is influenced by a complexinterplay of career aspirations, financial considerations, and evolving cultural norms.While the desire to have children remains strong, many people are reevaluating the timing and feasibility of starting a family.Recent research by McCrindle sheds light on these shifting dynamics, revealing how modern life is redefining what it means to become a parent.In today's episode, our host, Ashley Fell, sits down with Managing Director at McCrindle, Sophie Renton, to delve into these insights.
Welcome back to another season of The Future Report!Have you ever wondered how popular your name is?Or perhaps you’re about to welcome a little one, and you are deep in the world of name lists, baby books, and family opinions.Each year, McCrindle analyses the top baby names across Australia — and the 2025 results have just been revealed!In this week's episode, our host, Ashley Fell, sits down with Research Executive at McCrindle and key author of this report, Abby Robinson, to unpack these results, including the trends, the surprises, and what they tell us about today’s parents.
The charities and not-for-profit sector is a significant contributor to Australia.For decades, charities have been making an impact and caring for those in need.The operating environment for organisations, however, is increasingly complex.Organisations are navigating technological change, tightening regulations and reporting, demographic and generational change, and cost-of-living pressures, which are altering the giving landscape.Understanding the psyche of donors, therefore, is critical to ensuring sustainability and future impact.In this week’s episode and to wrap up Season 14, our host,Ashley Fell, sits down with McCrindle’s Managing Director, Sophie Renton, to discuss some brand-new research about how and why people give to not-for-profits.
Many people are intimidated by data, believing that withouta background in mathematics or statistics, they are not equipped to engage with it.However, most data is not the heavy, academic material - and you don’t need to be an expert to effectively use data in a presentation.In this week’s episode, our host, Ashley Fell, sits down with McCrindle’s Founder and Principal, Mark McCrindle, to discuss how data can be used as a storytelling tool.
Consumer behaviour is evolving faster than ever, shaped by economic pressures, technology, and generational preferences.In this week's episode, our host, Ashley Fell, sits down with Marketing and Insights Strategist at McCrindle, Luke Davies, to dive into how different generations are spending, saving, and shopping—and what this means for businesses and brands.The generations as consumers infographic: https://mccrindle.com.au/resource/infographic/generational-consumer-profiles/
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