The Future of Consumption: Getting Growing

In this episode, host J. Walker Smith speaks with Kantar experts Don Abraham, Senior Partner and futures practice thought-leader, and Wayne Pan, Associate Director in the futures practice, about minimized the uncertainty of the coronavirus pandemic through scenario planning, in particular, using specific scenarios developed by Kantar that are freely available for companies to build plans reflecting the contingencies of the the outbreak, institutional reactions and consumer responses. 

In this episode, host J. Walker Smith continues his discussion with Kantar partner Kate Price about the things that marketers must do to adapt and prepare for the future, including new ways of learning (sprints), new ways of planning (SAFe), and new ways of managing (generalists not specialists). Links Kate Price: Marketing Capability in the new Decade - LinkedIn Jerry Useem: At Work, Expertise is Falling Out of Favor - The Atlantic Tyler Cowen: Range: Why Generalists Triumph in a Specialized World - Marginal Revolution Hosts J. Walker Smith, @jwalkersmith

In this episode, host J. Walker Smith talks about the future of marketing with Kantar partner Kate Price who has just published the results of a global client initiative she led last year concerning the things that marketers are doing to cope with change. Links The New Trophies of Domesticity - The Atlantic Kate Price: Marketing Capability in the new Decade - LinkedIn Hosts J. Walker Smith, @jwalkersmith

In this episode, host J. Walker Smith talks with Ann Clurman, a Partner in the trends and futures practice of Kantar and a leading authority on generational marketing, about the value of using a generational perspective to anticipate and predict the future. Links Formative Experiences and the Price of Gasoline - Arthur van Benthem Not drinking or driving, teens increasingly put off traditional markers of adulthood - Washington Post The Decline in Adult Activities Among U.S. Adolescents, 1976-2016 - SRCD The long shadow of 1989 - globalinequality Webinar Replay: Generations in 2020: A Panel Discussion - Kantar  Hosts J. Walker Smith, @jwalkersmith

In this episode, co-hosts J. Walker Smith and Andrew Curry speak with Jonathan Hall, a sustainability expert and the Global Head of the Strategy Practice for Kantar Consulting, about the business case for sustainability and the implications of that for success in the future. Links Sarah Holder: The 'Marie Kondo Effect' Comes at a Weird Time for Thrift Stores - CityLab For the NFL and all of football, a new threat: an evaporating insurance market - ESPN The Concept of the Corporation - John Kay The 21st Century Business - Kantar Kirsty Cooke: The future of marketing to women - Kantar UK Insights What Women Want? - Kantar Hosts Andrew Curry, @nextwavefutures, The Next Wave J. Walker Smith, @jwalkersmith

In this episode to kick off the 2019 season, co-hosts Andrew Curry and J. Walker Smith interview experts and thought-leaders from all parts of Kantar Consulting for recommendations of books that have influenced their thinking and are filled with useful ideas about strategy and planning. Links Charles Duhigg: The Power of Habit: Why We Do What We Do in Life and Business - Amazon Kim Scott: Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity - Amazon Ray Dalio: Principles: Life and Work - Amazon Alexander Osterwalder: Business Model Generation - Amazon The Business Model Canvas - Strategyzer  Phil Rosenzweig: The Halo Effect - Amazon Kevin Allocca: Videocracy: How YouTube Is Changing the World - Amazon Michael Pollan: How to Change Your Mind - Amazon Jeremy Rifkin: The Zero Marginal Cost Society - Amazon Adam Greenfield: Radical Technologies: The Design of Everyday Life - Amazon Karl Ove Knausgaard: My Struggle: Book 6 - Amazon Adam Tooze: Crashed: How a Decade of Financial Crises Changed the World - Amazon Anand Giridharadas: Winners Take All: The Elite Charade of Changing the World - Amazon Yuval Noah Harari: Sapiens: A Brief History of Humankind - Amazon M. Mitchel Waldrop: The Dream Machine - Amazon Richard Powers: The Overstory: A Novel - Amazon Hosts Andrew Curry, @nextwavefutures, The Next Wave J. Walker Smith, @jwalkersmith

In this episode, co-host Andrew Curry interviews Kantar experts Kirsty Cooke and Hari Blanch Bennett about the What Women Want exhibition at Noho Studios in London that was created by Kantar to explore 100 years of marketing to women. Links Jeremy Grant: Transforming a Traditional Bank into an Agile Market Leader - strategy+business Josh Barro: Why Do Hotel Companies Have So Many Brands? - NY Mag What Women Want - Kantar The 2018 Stratechery Year in Review - Stratechery Tom Whitwell: 52 things I learned in 2018 - Medium Albums of the Year 2018 - Rough Trade Hosts Andrew Curry, @nextwavefutures, The Next Wave J. Walker Smith, @jwalkersmith

In this episode, co-host J. Walker Smith interviews Bryan Gildenberg, Chief Knowledge Officer for Retail, Sales and Shopper with Kantar Consulting, about finding growth in uncomfortable places, or places outside the comfort zone of business usual.  Walker and co-host Andrew Curry add additional perspective and examples about this critical topic of where to find success in the future marketplaces. Links Kantar Consulting: The Uncomfortable States of America - Kantar Consulting Erik Shilling: How Harley-Davidson's All-In Bet On Its Past Crippled Its Future - Jalopnik Merve Emre: This Library Has New Books by Major Authors, but They Can't Be Read Until 2114 - The New York Times Martin Rosenbaum: Pseudonyms to protect authors of controversial articles - BBC Victor Mair: Korean refrigerator onomatopoeia - Language Log Kantar Consulting: Unlocking New Sources of Growth - Kantar Consulting Kantar Consulting: The coming E.R.A. of Value & Growth in the Third Age of Consumption - Kantar Consulting Hosts Andrew Curry, @nextwavefutures, The Next Wave J. Walker Smith, @jwalkersmith

In our first edition of Underscore, supplemental interviews between our regular episodes, Jennie Roper of Kinetic Worldwide outlines an intriguing study with the Subway chain on what happens when you add local elements to outdoor advertising. 

In this episode, co-host Andrew Curry speaks with Julia Ayling, Head of Research & Insights for Mindshare London, about its new report called "Location Matters."  Place is more important than ever, offering a sense of localized identity and belonging that brands must navigate carefully with digitally-enabled location-based marketing strategies. Links Mark Hogan Grabb-It Tweet - Twitter Grabb-It - Website Ben Reinhardt: Innovation Channels - benjaminreinhardt Mindshare Futures: Location Matters - Mindshare Nick Hanauer: 'Homo Economics' Must Die - Democracy Journal Kantar Worldpanel: How does that make you feel? - Kantar Worldpanel Hosts Andrew Curry, @nextwavefutures, The Next Wave J. Walker Smith, @jwalkersmith

In this episode, co-hosts J. Walker Smith and Andrew Curry speak with the founders of Barefoot Wines, Michael Houlihan and Bonnie Harvey, about building a brand through the power of an innovative approach they pioneered and call Worthy Cause Marketing. Links The Barefoot Spirit - Link Bonnie Harvey: The Barefoot Spirit - Amazon Benedict Evans: Tesla, software and disruption - Ben-Evans What information should we consume? - TheMoneyIllusion Martin Guo: Google and Kantar TNS Global Mobile Gamer Behavior and Attitude Report - Kantar US Insights UK Brand Ranking - Kantar Millward Brown Hosts Andrew Curry, @nextwavefutures, The Next Wave J. Walker Smith, @jwalkersmith

In this episode, co-host Andrew Curry talks with technologist and digital expert Alex Pang about the impact of technology on work environments and the productivity of people working in those environments. Links Christopher Ingraham: The massive popularity of esports, in charts - The Washington Post Justin Wolfers: Money Really Does Lead to a More Satisfying Life - The New York Times Gareth Corfield: IBM slaps patent on coffee-delivering drones that can read your MIND - The Register Yes, binge-watching is good for us - Millward Brown Hosts Andrew Curry, @nextwavefutures, The Next Wave J. Walker Smith, @jwalkersmith

In this episode, co-hosts J. Walker Smith and Andrew Curry explore the imperative for brands to be more human in a digital age of information overload with Fritz Fridlund of Kantar TNS and the author of a new Kantar thought-leadership white paper on this subject called Blurring Boundaries. Links James Vincent: New study finds it's harder to turn off a robot when it's begging for its life - The Verge Catalina Ruiz Parra: It's called vomit fraud. And it could make your Uber trip really expensive - Miami Herald  Joichi Ito: Resisting Reduction: A Manifesto - JoDS Kyle Findlay: How do you measure the quality of social influencer impact? - Kantar UK Insights Hosts Andrew Curry, @nextwavefutures, The Next Wave J. Walker Smith, @jwalkersmith

In this episode, co-hosts J. Walker Smith and Andrew Curry talk about the challenges of growth in a fragmented marketplace of uncomfortable places, and Andrew speaks with Phil Sutcliffe of Kantar TNS and Jane Bloomfield of Kantar Millward Brown about what it takes for brands to succeed. Links Carlos Newland: Is Support for Capitalism Declining around the World? - The Independent Review Andrew Curry: Britain's fault-lines - Medium Alejandra Molina: What It's Like to Open a Locally-Owned Coffeeshop in Compton - Next City A Cross-National Study of Evolutionary Origins of Gender Shopping Styles: She Gatherer, He Hunter? - AMA Journals How Disruption Can Fuel Brand Growth - Kantar Millward Brown Hosts Andrew Curry, @nextwavefutures, The Next Wave J. Walker Smith, @jwalkersmith

In this episode, co-hosts Andrew Curry and J. Walker Smith talk with Kantar Consulting Principal Economist Doug Hermanson about the economic outlook over the next few years and the strategic implications for business. Links Adrian Searle: Michael Jackson: On the Wall Review - The Guardian Benedict Evans: Ways to think about machine learning - Benedict Evans Tyler Cowen: What if sleep was a commodity? - Marginal Revolution Tyler Cowen: Technology in Kubrick's *2001: A Space Odyssey* - Marginal Revolution Hosts Andrew Curry, @nextwavefutures, The Next Wave J. Walker Smith, @jwalkersmith

In this episode, co-hosts Andrew Curry and J. Walker Smith interview Kantar Consulting generational trend experts Jeff Howanek and Kate Turkcan about the differences between the youthful cohort of Centennials and the older but still young cohort of Millennials. Links The Origins of WEIRD Psychology - PsyArXiv Preprints Ethan Millman: MoviePass plans surge-pricing fees for popular movies - Los Angeles Times Just How Bad is the Fake Reviews Issue on Amazon? Here's an In Depth Example - Reddit Steve Knopper: The End of Owning Music: How CDs and Downloads Died - Rolling Stone How Disruption Can Fuel Brand Growth - Kantar Millward Brown Hosts Andrew Curry, @nextwavefutures, The Next Wave J. Walker Smith, @jwalkersmith

In this episode, co-host Andrew Curry interviews senior client leaders Lloyd Burdett and Joe Ballantyne who manage the futures practice area for Kantar Consulting globally and within EMEA, respectively. Links Jacqueline Howard: WHO calls for elimination of trans fat in foods by 2023 - CNN A Lost Generation? Long-Lasting Wealth Impacts of the Great Recession on Young Families - Federal Reserve Bank of St. Louis Philip Auerswald and Joon Yun: As Population Growth Slows, Populism Surges - The New York Times Enrico Moretti: The New Geography of Job - Amazon Kirsty Cooke: Are avocado and quinoa still trendy? - Kantar UK Hosts Andrew Curry, @nextwavefutures, The Next Wave J. Walker Smith, @jwalkersmith

Co-hosts Andrew Curry and J. Walker Smith preview some of the interesting and thought-provoking content that Kantar will share at Cannes Lions 2018. Links Peter Schwartz: Why AI Will Create Jobs - strategy+business Dimension 2018 Report - Kantar Media Ross Douthat: Free Speech Will Not Save Us - The New York Times Bryan Caplan and Nassim Nicholas Taleb on What's Missing in Education - Conversations with Tyler Michael Blanding: Amazon vs. Whole Foods: When Cultures Collide - Harvard Business School Hosts Andrew Curry, @nextwavefutures, The Next Wave J. Walker Smith, @jwalkersmith

In this episode, co-hosts Andrew Curry and J. Walker Smith reflect on the current controversies and headlines about digital technology, with a focus on implications for business and strategic planning. Links Angela Chen: Why trying to be too efficient will make us less efficient in the long run - The Verge Anthony Giddens: A Magna Carta for the digital age - The Washington Post Chris Skinner: Tech firms will be regulated like banks in future - The Finanser Nicholas Carr: I am a data factory (and so are you) - Rough Type Andrew McLuhan: What is a Tetrad? - Medium Divine Discontent: Disruption's Antidote - Stratechery J. Walker Smith: Is the Convenience of Technology Worth the Security Risks? - AMA Novelist Geoff Dyer on teeth and our quest for the perfect smile - FT Sam Knight: The spectacular power of Big Lens - The Guardian Hosts Andrew Curry, @nextwavefutures, The Next Wave J. Walker Smith, @jwalkersmith

In this episode, co-host Andrew Curry interviews Kantar Consulting colleagues and brand strategy practice leads Robert Jan d'Hond and Leslie Pascaud about the business imperative of purpose and the Purpose 2020 framework for effectively creating and managing purpose-led brands. Links 2018 Corporate Longevity Forecast: Creative Destruction is Accelerating - Innosight Purpose 2020 - Kantar Consulting  At Nike, Revolt Led by Women Leads to Exodus of Male Executives - New York Times Noah Smith: How the Top 1% Keeps Getting Richer - Bloomberg View  Martin Guerriera: The 3 C's of instant recognition and meaning - Kantar Millward Brown Hosts Andrew Curry, @nextwavefutures, The Next Wave J. Walker Smith, @jwalkersmith