The Gambling Files

Special thanks as always to our two top of the league sponsors, Optimove and Clarion Gaming. Both utter legends and, funnily enough – total coincidence, too – Optimove’s CEO and founder is on this episode! First up there is a short intro, in which both Jon and Fintan completely lose it because of some inappropriate comments [0:00 – 6:05]. And they’re comments for which Fintan certainly apologises. Then we meet Pini Yakuel, of Optimove CEO fame. Our conversation covers a wide range of topics, including the OptiMove Connect event, the concept of the positionless marketer, the impact of AI and no-code solutions, and the evolution of skills in sports and marketing. The discussion also delves into the benefits of a positionless approach and the challenges faced by traditional marketing departments, the democratization of decision-making, the art of boxing, and hunger for success. We also discuss the challenges of maintaining hunger and motivation after achieving success. I say ‘we’, but Jon can clearly not contribute to that discussion [6:06 – 1:06:26].   In a nutshell: The concept of the positionless marketer is a key focus, emphasizing the impact of AI and no-code solutions on marketing roles and processes. The conversation explores the evolution of skills in sports and marketing, highlighting the benefits of a positionless approach and the challenges faced by traditional marketing departments. The conversation provides insights into the changing landscape of marketing, the role of technology, and the potential for greater efficiency and innovation in marketing processes. The impact of self-service capabilities on democratization and decision-making The challenges of maintaining hunger and motivation after achieving success The impact of democratization on growth and scale in organizations   Choice quotes: "The game of basketball has become positionless, emphasizing versatility of play and velocity, which wasn't the case in the past." "The future of marketing is positionless, steering towards greater efficiency and innovation, leveraging AI and no-code solutions." "Good communication solves most problems." "I'm still waiting for mine."   This podcast is presented by Optimove, which is used by 56% of the EGR Power50 to personalize player experiences. Visit Optimove here for more info, not least because it helps to support independent podcasts like ours. Go on, click it! Find out! It’s awesome.

Fintan and Jon take to the stage in Amsterdam to interview Frank Kastelijns of Circus.nl, an online and land-based operator, to discuss the doom and gloom surrounding the country's industry following several knee-jerk decisions from those in power. Frank doesn't hold back… And this is our first-ever live performance with the podcast, so it was interesting.  Feedback always appreciated. Enjoy the episode. 

"We're making licenses and regulations worthless." So says Washington Post journalist Gus Garcia-Roberts. And you know what, he may have a point. In conversation with Jon, Gus delves into the scandal involving baseball player Shohei Otani, his interpreter, and a bookie named Matt Boyer. The conversation explores the role of casinos in money laundering and the lack of regulation and enforcement in the gambling industry. They also touch on the cultural impact of sports betting and the interconnectedness of the legal and illegal gambling sectors. The conversation explores the changing landscape of sports fandom and the impact of sports betting. It discusses the broadening desire for content related to sports betting and the integration of gambling into sports culture. The conversation also touches on the challenges of regulating sports betting and the need for education and responsible gambling practices. The power dynamics between sports leagues, casinos, and tribes are examined, highlighting the influence of money and the complexities of the industry.  In a nutshell: The journalism industry has undergone significant changes, with many news organizations struggling and smaller newspapers dying off. Casinos have a responsibility to monitor their customers and prevent money laundering, but there are concerns about their complicity in illegal activities. The rise of sports betting has led to cultural changes and increased interest in sports among the general public. There is a need for stronger regulation and enforcement in the gambling industry to prevent illegal activities and protect consumers. The legal and illegal gambling sectors are interconnected, raising questions about the integrity of the industry as a whole. The rise of sports betting has broadened the desire for sports-related content. Sports fandom has changed, with fans now engaging in betting and considering odds. The integration of gambling into sports culture raises integrity and addiction concerns. Regulating sports betting requires educating players and establishing responsible gambling practices. Power dynamics between sports leagues, casinos, and tribes impact the industry. The conversation concludes with a lighthearted discussion about personal appearances.   Choice quotes: "How complicit were the casinos in money laundering?" "We've all become little bookies." "The mistake that they made was going in swinging their dicks." "The tribes gave those tribes a common enemy."

We don’t know which is Cagney and which is Lacey, but we know that in the hands of top crime-fighting duo Optimove and Clarion Gaming, the city of Gaming is in the safest possible hands. Oh, and they are our eminent sponsors, and we love them bigly. Note: neither entity fights crime. One has industry-leading CRM software, the other organises industry-leading gambling events. But we believe they could fight crime, if they chose to. Apologies for the delay in a new episode, all Jon’s fault. He’s old, so he is breaking earlier than Fintan. We are joined by the magnificently-named Max Tesla, CEO and co-founder of Blask.com, a new B2B gaming analytics platform. Blask provides a one-stop shop for operators looking to launch brands in new countries by offering insights into the total available market, competitive landscape, and trends driving the market. The platform uses the BLASK index, which measures the share of search for individual brands within a country, to track user interest and online visibility. Blask also utilizes AI and deep learning models to predict brand performance and emerging trends, as well as automate the discovery of new brands and games in the iGaming industry. Max says the platform can predict similarities in game providers and time series data, allowing users to compare brands and identify trends. It also offers sports data analysis, helping marketers understand the impact, importance, and interest of specific sports events. Useful info links from Blask so you can check it out: https://blask.com/blog/  https://blask.com/faq/blask-index/ https://blask.com/blog/share-of-search-a-new-metric-for-understanding-market-volume/   In a nutshell: Blask is a B2B gaming analytics platform that provides insights into the total available market, competitive landscape, and trends driving the market for operators looking to launch their brands in new countries. The BLASK index measures the share of search for individual brands within a country, reflecting online visibility and customer interest. Blask utilizes AI and deep learning models to predict brand performance and emerging trends, as well as automate the discovery of new brands and games in the iGaming industry. The platform collects data from multiple sources, including Google APIs, to provide accurate and up-to-date information for decision-making. Blask's goal is to scale up to tracking 50 countries by midsummer and 100 countries by the end of the year, with plans to expand to the US market in the future. The platform can predict similarities in game providers and time series data, allowing users to compare brands and identify trends. Blask offers sports data analysis, helping marketers understand the impact, importance, and interest of specific sports events.   This podcast is presented by Optimove, which is used by 56% of the EGR Power50 to personalize player experiences. Visit Optimove here for more info, not least because it helps to support independent podcasts like ours. Go on, click it!...

We don’t know which is Starsky and which is Hutch, to be honest, but our glorious sponsors Optimove and Clarion Gaming are the crime-fighting duo we would all like to be when we grow up. After a brief introduction with Jon and Fintan [0:00 – 9:44], they’re joined by a genuine superstar guest: former PaddyPower Head of Mischief Ken Robertson (now founder and CEO of The Tenth Man), who regales the pair with tales of derring-do and madness from a time of huge creativity and (relative) freedom in gambling marketing. This is genuinely one of our favourite episodes ever, give it a listen and see if you disagree. We discuss the creative and innovative marketing strategies employed by Paddy Power, including controversial campaigns and memorable stunts, such as parachuting a jockey into a racecourse and the North Korean ‘basketball diplomacy’. They also touch on the importance of having a founder-mandated North Star and the ability to push boundaries while staying true to the brand's values. Ken discusses the power of generating controversy in marketing, his decision to leave Paddy Power and start his own thriving agency, The Tenth Man. Ken shares some of the successful marketing stunts he has worked on, including the promotion of the film 'Kneecap' at Sundance. He also mentions the expansion of The 10th Man to London and their plans for future growth. [9:45 – 1:13:34] In a nutshell: Paddy Power's marketing success was driven by a combination of creativity, risk-taking, and a willingness to challenge the status quo. Generating controversy can be a powerful marketing strategy, but it must be carefully executed to avoid negative backlash. Paddy Power is known for its creative and innovative marketing strategies, often pushing boundaries and courting controversy. Paddy Power's campaigns aimed to provoke and generate earned media coverage, keeping the brand top of mind. Success was measured by the number of complaints received and the level of earned media coverage generated. The company's campaigns often tackled social issues, such as homophobia in football, and aimed to make a positive impact. The concept of the 10th man, or having a contrarian voice, can help avoid groupthink and lead to more innovative ideas. Successful marketing stunts can generate significant publicity and attention for brands and projects. Choice quotes: "What I'm thinking is kind of, shove a horse out of an airplane with a parachute and we land the horse in the middle of Aintree." "…it remains the most complained about ad in British advertising history, by a multiple of three. And that was due to its headline, Money Back If He Walks." "…the ad was purely a vehicle to promote the fact that, you know, we were betting on a guilty or not guilty verdict."   This podcast is presented by Optimove, which is used by 56% of the EGR Power50 to personalize player experiences. Visit Optimove here for more info, not least because it helps to support independent podcasts like ours. Go on, click it! Find out! It’s awesome.  

The Dom Toretto and Brian O’Conner of this podcast are our glorious sponsors Optimove and Clarion Gaming. We won’t ruin your work by introducing The Rock (or even Jason Statham. Don’t get me started on Momoa) any time soon, we promise! After a brief introduction [0:00 – 10:47], Fintan and Jon are joined by journalist David Danzis to talk about his specialism, Atlantic City. David recently wrote a column explaining what needs to be done to save AC in the face of NY casinos and more; you can read that here: https://www.playnj.com/news/fixing-atlantic-city-not-difficult-heres-how-to-do-it-today/80035/ David explains how an arcane old law can be utilised today to save the future of the city and its casinos, how a simple reallocation of police resources could have a profound impact, and much more. And you know what? It all makes sense [10:48 – 1:12:06]. This podcast is presented by Optimove, which is used by 56% of the EGR Power50 to personalize player experiences. Visit Optimove here for more info, not least because it helps to support independent podcasts like ours. Go on, click it! Find out! It’s awesome.

The Luke Skywalker and Frodo Baggins of this podcast are our magnificent sponsors Optimove and Clarion Gaming. We love you in the way that some people love Star Wars and LOTR. No Fintan! This episode’s guest is Dr. Sally Gainsbury, Director at Gambling Treatment & Research Clinic and Professor of Psychology, University of Sydney. Dr Gainsbury discusses the importance of language in gambling research and the need for more responsible terminology. Sally and Jon also touch on the flaws of the peer review system in academia, and the unique gambling landscape in Australia. The conversation explores the need for a commercial approach to problem gambling and the importance of effective communication to prevent gambling harm. It discusses the metrics for success in addressing problem gambling and the role of marketing in shaping consumer behaviour. The conversation also touches on the challenges of understanding gambling costs, the impact of lottery advertising, and the need for transparency in gambling inducements. The role of regulators in addressing deceptive practices and the potential for gambling to be a gateway activity are also discussed. Also worth noting: Sally does not disclose the identity of Australia’s greatest music act, but there is bonding over the genius of Bluey, and a bit of Strictly Ballroom. Oh, and Democracy Sausages get in the conversation. If you don’t know what they are, press play…   In a nutshell: Language is important in shaping perceptions and behaviors related to gambling. The peer review system in academia has its flaws and requires checks and balances. Australia has a high rate of gambling participation, particularly in pokies (electronic gaming machines). Advertising for online wagering has increased, targeting younger men. There is a need for a shift in the responsibility of operators and players in promoting responsible gambling. The gambling industry needs to adapt and change, as seen with previous bans on tobacco advertising. Problem gambling should be approached as a commercial problem, with metrics for success that focus on marketing effectiveness. Effective communication is crucial in preventing gambling harm, including providing information on the costs of play and the chances of winning. Transparency is needed in gambling inducements, such as bonusing, to ensure consumers are fully aware of the terms and conditions. Regulators play a vital role in addressing deceptive practices and promoting responsible gambling. While gambling can provide hope and entertainment, it is important for individuals to have a critical appraisal of their gambling behavior and make informed choices.   Choice quotes from the episode: "Language is at the bottom of everything we do." "The way we talk about something, even casually, has a strong impact on individual behaviour." "Problem gambling terminology implies something inherent about the person that can't be changed." "If you look at it as a commercial problem, then the metrics for success change completely. If you look at it as a marketing issue, because it's getting the right words to the right person at the right time in the right way. And that is marketing, pretty much." p...

As ever, the accolades go to our benevolent sponsors Optimove and Clarion Gaming. We love you in a big, real kinda way. Thankfully this episode’s intro is considerably less fanciful than last; Jon has new neighbours, and some hedgehogs have had a dodgy meal in his back garden [0:00 – 14:07]. Then our hosts are joined by Brett Smiley, Chief Content Officer of CasinoReports.com, a publication focused on comprehensively covering the US iGaming industry. They aim to offer quality journalism and unique perspectives in a crowded marketplace. Brett brings us up to date on some of what’s going on in the US right now, including the current legislative season, with Maryland and Maine failing to legalize casinos. How the industry is facing negative blowback from scandals and oversaturation of advertising is discussed too, then tangents might be gone off on, including Jon’s experiences working at QVC in the early 2000s. Online drunk shopping mishaps also come up [14:08 – 1:10:03]. In a nutshell: CasinoReports.com aims to provide quality journalism and unique perspectives in the crowded US iGaming and online casino industry. The current legislative season has not resulted in any wins for the industry, with Maryland and Maine failing to legalize casinos. The industry is facing negative blowback from scandals and oversaturation of advertisements. There is still potential for growth and opportunities for independent media outlets to provide in-depth reporting and differentiate themselves. Online shopping can lead to unexpected purchases and regrets. This podcast is presented by Optimove, which is used by 56% of the EGR Power50 to personalize player experiences. Visit Optimove here for more info, not least because it helps to support independent podcasts like ours. Go on, click it! Find out! It’s awesome.

As ever, huge thanks and big love to our benevolent sponsors Optimove and Clarion Gaming. We love you bigly. Ok, the intro to this one is maybe a bit weird – it spans a lot of things, but begins with a Google search for ‘whale sputum’ and pretty much goes downhill from there [0:00 – 25:27]. Then we welcome guest Martin Calladine, a football writer and author who does not shy away from the less salubrious side of the industry. We explore the involvement of football clubs in cryptocurrency scams and tokenized fan engagement, highlighting the lack of due diligence by world-famous football clubs in partnering with fraudulent crypto companies, resulting in financial losses for fans. The discussion covers examples such as Manchester City's sponsorship deal with a non-existent company and Fulham's partnership with a pyramid scheme. The conversation also delves into the pitfalls of tokenized fan engagement, where schemes exploit fans' desire for involvement while prioritizing trading volume and profit. We also explore the lack of regard for fans and the failure of football clubs to protect themselves and their supporters from fraudulent schemes, highlight the need for better governance and cost control in football, as well as the prevalence of corruption and gambling sponsorships. The conversation concludes with a reflection on the unsustainable nature of the current football model and the potential for future scandals [25:28 – 1:39:32]. Martin's new book is called No Questions Asked and is available from all good book outlets, and Amazon. In a nutshell: Football clubs have shown a lack of due diligence in partnering with fraudulent cryptocurrency companies, resulting in financial losses for fans. Tokenized fan engagement schemes that prioritize trading volume and profit over meaningful fan involvement. The promise of fan participation in club decision-making often falls short, with voting on trivial matters and limited impact on club operations. The crypto market's volatility and the lack of regulation make it susceptible to scams and manipulation. Football clubs have shown a lack of regard for fans and have failed to protect them from fraudulent schemes. The proposed football regulator is a step towards better governance, but it may not address the underlying issues in the industry. There is a need for better cost control and sustainability in football to prevent financial instability. Corruption and gambling sponsorships are prevalent in the industry, and there is a lack of action to address these issues. The current football model is unsustainable and may lead to future scandals.   This podcast is presented by Optimove, which is used by 56% of the EGR Power50 to personalize player experiences. Visit Optimove here for more info, not least because it helps to support independent podcasts like ours. Go on, click it! Find out! It’s awesome.

As ever, huge thanks, virility and blessings bestowed on our benevolent sponsors Optimove and Clarion Gaming. We love you bigly. In a side-step from the norm, Fintan and Jon discuss the news among themselves, focussing mainly on recent events around Bally’s, the Chicago casino plan, and a potential takeover, and also a lawsuit being brought against AC gambling resorts for alleged price collusion. We also discuss various topics including Easter celebrations, the challenges of being a parent, the high severance packages of top executives, and more. We also explore the idea of joint ventures between online operators and land-based casinos, why they might or might not work, Bally’s high debt and what it means going forward; the potential sale of GameSys, and sport stadiums in Chicago. We also touch on the role of algorithms in AI and the gambling industry, and the marketing strategies of gambling companies, the importance of transparency and accountability in algorithmic decision-making, car bumper stickers and niche clothing. It’s everything you could want and more. Some choice quotes from the episode: "I paid a fortune in therapy to learn what you've just done automatically as a nine-year-old." "For that kind of money, you could give me whatever nickname you wanted. Who's the real winner here?" "This must be what it's like to be one of your nipples. I feel so dirty." "Cash is king. You can't be bleeding cash if you've got a ton of debt." "If they're not having those conversations already, they are mental." "The problem with AI is even the AI companies don't really understand how the algorithm works." This podcast is presented by Optimove, which is used by 56% of the EGR Power50 to personalize player experiences. Visit Optimove here for more info, not least because it helps to support independent podcasts like ours. Go on, click it! Find out! It’s awesome.

As ever, huge thanks to our benevolent sponsors Optimove and Clarion Gaming. WE LOVE YOU. It’s a step into the Twilight Zone this week – Fintan hosts without Jon! He is here for the intro, though, sadly, in which he explains apropos of very little to Fintan about how some movies were blockbusters on video after doing nothing in cinemas [0:00 – 22:03]. Fintan is joined by guest Michael Schaus of Schaus Creative to discuss the impact of Formula 1 (F1) in Las Vegas, following Michael’s recent op-ed piece in The Nevada Independent. They explore the evolution of Las Vegas as a destination beyond the casino floor, the negative consequences of F1 on small businesses, and the financial losses incurred by the county. They also discuss the future of F1 in Las Vegas and potential remedies for the challenges faced by small resorts. Additionally, they touch on the possibility of a baseball team coming to Vegas and the challenges of highly paid athletes in the city. The episode concludes with a discussion on cigars and whiskey in Las Vegas, including recommendations for cigar bars, and how beginners should choose their smoke. And as promised, Michael’s Substack is here: https://creativediscourse.substack.com/ So, in summary: Las Vegas has great cigar bars, such as Davidoff of Geneva and a cigar bar in Caesars with a Cuban-inspired bar. When choosing cigars, consider factors like smoking time, flavour profile, and the expertise of the staff at the cigar shop. Nicaraguan cigars are a good choice for beginners, as they tend to be smoother and have a milder flavour. Rye whiskey, such as Whistle Pig, is a favourite of Michael’s, and he recommends enjoying it with a little ice and water. The Cromwell and Davidoff of Geneva are recommended places for old fashioned cocktails in Las Vegas Michael's creative agency focuses on helping brands tell their stories through digital art, graphic design, photography, videography, and coaching.   This podcast is presented by Optimove, which is used by 56% of the EGR Power50 to personalize player experiences. Visit Optimove here for more info, not least because it helps to support independent podcasts like ours. Go on, click it! Find out! It’s awesome.

We kick off, as ever, with some chit-chat between Jon and Fintan [0:00 – 9:23] about stuff, and things. They definitely mention our excellent sponsor overlords though, Optimove and Clarion Gaming. Then they are joined by the most excellent Alan Hardacre, a public affairs consultant with extensive experience in the gambling and tobacco industries. Alan explains the role of public affairs in the gambling industry and how it shapes government relations pro- and reactively. It’s Alan’s opinion that organisations should seriously consider investing in public affairs as part of their team. We also get in to lobbying and the importance of engaging politicians, the challenges of regulation on marketing and advertising, the impact of marketing strategies, the concept of denormalization, the black market and much, much, much more. [9:24 – 1:15:21] For people that like lists better, the episode includes how…: Public affairs involves shaping and organizing relationships with governments, both proactively and reactively. Investing in public affairs can be beneficial for organizations in the gambling industry, especially those with long-term goals. Determining the legitimacy of a lobbyist requires evaluating their approach, experience, and references from policymakers. Proactive lobbying for regulatory change is relatively rare, with most lobbying being reactive to events and crises. Regulating the online gambling industry is challenging, with marketing and advertising practices being a major focus. Engagement with politicians is crucial, but the approach may vary depending on the country and the industry's reputation. Denormalization of the gambling industry can occur when there is a perception that the activity is undesirable. Lessons can be learned from other regulated industries, such as alcohol and tobacco, in terms of responsible marketing and addressing public concerns. The presence of illegal operators poses risks to the industry and can undermine regulatory efforts. Quantifying the black market in gambling is challenging and requires a better methodology. Humanizing the impact of the black market can help in raising awareness and addressing the issue. The industry needs to take bold action and engage in self-regulation to stay ahead of legislation. The transition from a gray to a black or white market is happening, and market consolidation is expected. Further education and qualifications can provide valuable insights and expertise in the gambling industry. This podcast is presented by Optimove, which is used by 56% of the EGR Power50 to personalize player experiences. Visit Optimove here for more info, not least because it helps to support independent podcasts like ours. Go on, click it! Find out! It’s awesome.

A teeny tiny intro as it’s just Bruford this episode [0:00 – 2:38]. Pretty sure he mentions our excellent sponsor overlords though, Optimove and Clarion Gaming. WE LOVE THEM. Jon is then joined by Jon Bourke, CEO of Encompass Digital and Value Privacy, here to discuss the monetization of first-party data and the power of personalization in the iGaming industry. The Bourkemeister also introduces a brand-new buzzword to the podcast: psychographics! Jon explains the concept of psychographics and how it can be used to influence behaviour and encourage brand engagement. Bourke emphasizes the importance of creative messaging in attracting and retaining customers, and the need for granular data analysis to effectively target audiences. He also discusses the limitations of personalization and the importance of surprise and chemistry in customer interactions. Bourke highlights the potential for expanding the addressable audience and acquiring new players through data-driven marketing strategies [2:39 – 59:48]. There’s a lot to unpick here… But fundamentally, data-driven businesses can acquire entirely new players quickly and elegantly, and it will leave you wondering just how much autonomy we have as humans when it really boils down to it. This podcast is presented by Optimove, which is used by 56% of the EGR Power50 to personalize player experiences. Visit Optimove here for more info, not least because it helps to support independent podcasts like ours. Go on, click it! Find out! It’s awesome.  

We begin with idle chit-chat between Jon and Fintan [0:00 – 7:43] some of which may involve beautiful sponsors Optimove and Clarion Gaming. They’re just so wholesome and virile! Then the chaps are joined by Alex Pratt, MD of Clarion Gaming, to discuss various topics related to the gaming industry. The conversation covers the genius business decision to sponsor the Gambling Files podcast, the subsequent success of ICE London, the impact of the event on the city, the importance of event staff, the plans for moving ICE to Barcelona, the acquisition of Global Gaming Business, and future plans for ICE. We also touch on sand theft, Married at First Sight Australia and a tattooed watch, among other things. This podcast is presented by Optimove, which is used by 56% of the EGR Power50 to personalize player experiences. Visit Optimove here for more info, not least because it helps to support independent podcasts like ours. Go on, click it! Find out! It’s awesome.

There’s the usual nonsense to kick off, Jon apologising for not doing an episode last week, that kind of thing [0:00 – 20:30], then the chaps meet their latest guest, the excellent Antti Koivula, legal advisor for Legal Gaming, of Finland. Antti covers the surprising news about Betsson in Finland and the subsequent blacklisting; we delve into the background of the Betsson case, the legislative reform for gambling advertisement, and the administrative proceedings against the company. Antti explains the advertising restrictions in Finland and some of the nuances around affiliate marketing. The conversation also explores PSP blocking and its potential impact on Betsson. Finally, the timelines and licensing process in Finland are discussed, and Antti is surprisingly optimistic about the future of the country’s legal gambling market [20:31 – 1:07:18].