Claim OwnershipThe Game Plan: Inside the Business of Sport
Subscribed: 1Played: 24
Subscribe
© 2025 The Game Plan: Inside the Business of Sport
Description
The podcast for anyone that’s interested in the business of sport!
Each week we will give you a quick overview of the business behind a major sporting event or trending topic from the world of sport. You can expect to see a few longer-form interviews and discussions thrown into the mix now and again too.
Agree or disagree with anything? Any topics that we should be covering?? Send us your thoughts!
Hosts:
Dylan Pugh - Managing Director at Sport Industry Group.
Radha Balani - Managing Partner at Think Beyond, the global sports consultancy that drives business through purpose.
Producer: Anna-Rose Gabbitass
Follow us @sportindustry
33 Episodes
Reverse
Matchroom Boxing CEO Frank Smith joins Dylan Pugh to share his journey from teenage work experience to leading a near-billion-pound sports empire. He lifts the lid on Matchroom’s new Netflix series The Greatest Showmen, the company’s global expansion, and what the future holds for boxing. Follow us on @sportindustry
Ahead of the Women’s Rugby World Cup, RB is joined by Ellie Moss and James Masters (Havas Play UK) and F1 Academy driver Chloe Chong to discuss Vision 2035: A Decade To Reimagine Women’s Sport, a forward-looking report from Havas Play UK. Follow us on @sportindustry
This week, Dylan is joined by James Dunkley and Ollie Banks, Team Principal and co-Team Principal at Majesticks GC, to dive into the world of LIV Golf. They explore the unique team-based model, the evolving business behind the Majesticks, and what the future holds for LIV Golf and its growing global presence. Follow us on @sportindustry
This week, Dylan and RB dive into all things Sport Industry Awards 2025. From why this year’s winners stood out, to the stories behind the highly commended entries, and all the behind-the-scenes buzz from the biggest night in the sport industry calendar. Follow us on @sportindustry
This week on The Game Plan, RB and Dylan Pugh are joined by Susie Tomson, Global Head of Insight & Impact at Think Beyond, to dive into two important Sport Industry Awards categories: the Tessa Jowell Community Award and the Purpose-Driven Sponsorship Award. Follow us on @sportindustry
This week, Dylan is joined by Adam Azor, EVP Global Marketing at Sportradar, to explore the Tech in Sport Award. They discuss standout themes from this year’s shortlist and reflect on the evolving role of innovation in sport. Follow us on @sportindustry
This week, RB is joined by Andy Walton, Group Account Director at Sport Unlimited, to discuss their recent report on women's sport, its fandom, and the untapped opportunities within it. https://www.unlimitedgroup.com/womens-sport-fandom-the-untapped-opportunity/ Follow us on @sportindustry
This week, Dylan is joined by Will Roberts, CEO of British Universities and Colleges Sport, to discuss the new Educational Institute category, standout shortlist entries and what to expect ahead of Big BUCS Wednesday. Follow us on @sportindustry
Ahead of Sunday's Las Vegas Grand Prix, Dylan and RB look ahead to the second edition of the race, and reflect on Formula 1's bid to cash in on Sin City's growing sports market. Follow us on @sportindustry
This week, Dylan speaks with The Wave CEO Hazel Geary to reflect on the inland surfing park's mission to promote activity and sustainability. Follow us on @sportindustry
This week, Dylan and RB discuss all things related to the MLB, ahead of the 2024 World Series. They discuss the very different media rights structure vs other US leagues, the recent rule changes to bring in a younger audience and the enormous contracts that the star players have. Follow us on @sportindustry
Dylan and RB weigh in on the launch of the new Super League Basketball division, after the former British Basketball League had its license terminated by the British Basketball Federation earlier this year. Follow us on @sportindustry
This week, Dylan is joined by Manchester United legend Rio Ferdinand, who offers his own perspective on player endorsement deals, the evolving world of social media and behind the scenes content, and life after football. Check out his new media platform, Rio Ferdinand Presents, here: https://www.rioferdinandpresents.com/ Follow us on @sportindustry
This week, Dylan is joined by Ear to the Ground's Chief Innovation Officer Owen Laverty to reflect on the Champions League's new format, as well as the sports marketing agency's work with UEFA. Follow us on @sportindustry
After last night's opener between the Kansas City Chiefs and the Baltimore Ravens, Dylan and RB discuss all things NFL, including private equity ownership, the Dallas Cowboys' $10.1m valuation, and eye-watering broadcasting deals. Follow us on @sportindustry
This week, Dylan and RB discuss all things WSL, including the impact of the WPLL, which will take over the governance of the league from the 2024/25 season. As ever, our latest episode will also take a deep dive into the commercial outlook of the WSL, as it enters a new era. Follow us on @sportindustry
In this week's episode, Dylan and RB discuss all things related to the upcoming Paralympics. Follow us on @sportindustry
Ahead of the start of the 2024/25 season of the Premier League, RB & Dylan discuss the upcoming changes to the league this year - from its new TV rights deal and sponsors, to the transfer window and VAR! Let us know your thoughts on this episode! Hosted by: Dylan Pugh Radha Balani Follow us on @sportindustry
Olympic legend Michael Johnson recently revealed plans for Grand Slam Track, a brand new track league set for launch in May 2025. For this week's episode, Sport Industry Group caught up with the four-time gold medallist to discuss his vision for GST, the league's commercial model, and his ambition to change the sport. Hosted by Dylan Pugh & Radha Balani Produced by Rory Jones Follow us on @sportindustry
This week, Dylan and RB discuss the Premier League's Profit & Sustainability Rules (PSR). Tune in to hear about how clubs are faring financially, who has the most creative accountants, and which ones have some troubled waters ahead. Follow us on @sportindustry
Comments
Download from Google Play
Download from App Store
United States