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The Game w/ Alex Hormozi
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The Game w/ Alex Hormozi

Author: Alex Hormozi

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Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
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“People don’t know the actual business they’re in.” Today, Alex (@AlexHormozi) dives into the core elements driving business success, emphasizing the significance of sales, marketing, brand, media, and distribution. Using real-world case studies, he illustrates strategic pivots and the importance of recognizing unique business challenges, offering invaluable insights for entrepreneurs, gym owners, software developers, and supplement companies.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:22) - Understanding the gym business(2:54) - Lessons from the software industry(5:12) - The cleaning business revelation(8:52) - Scaling service-based businesses(12:48) - The hard truths of entrepreneurship(20:23) - Maximizing enterprise value(23:48) - Case study: The canned cocktail business(26:21) - The importance of repeat customers(30:42) - The hail mary strategy(36:13) - Confronting the real problem(38:09) - Concluding thoughtsFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 
"Messing up is a part of business.” Today, Alex (@AlexHormozi) discusses the significance of managing business mistakes effectively and transforming negative customer experiences into positive ones. He highlights strategies such as prompt accountability, issuing refunds, and delivering exceptional service, fostering loyal customers and boosting business reputation.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:11) - Story 1: The bent gym equipment(2:41) - Story 2: The Ritz-Carlton experience(5:07) - Principles for handling mistakes(10:49) - The angry boat concept(11:54) - Going above and beyond(16:41) - Empowering employees to fix mistakes(20:50) - Turning mistakes into opportunitiesFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 
“It’s not that you have anxiety, it’s that you didn’t do the work that you know you should have done.” Today, Alex (@AlexHormozi) highlights the crucial role of thorough preparation in achieving success in various fields like sales, marketing, and customer success. By reshaping views on effective preparation, Alex provides valuable insights to help alleviate anxiety and imposter syndrome, ultimately enhancing performance and enabling listeners to excel in their endeavors.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:37) - The importance of preparation(2:01) - Types of preparation(5:33) - Consulting and preparation(8:35) - Ad preparation and scaling(18:40) - Preparation for one-time events(25:12) - Final thoughts on preparationFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition
”You can make an absolute killing just talking about what you're really good at. Today, Alex (@AlexHormozi) shares how a dietitian successfully monetized a small, niche Instagram audience, earning nearly a million dollars annually. Highlighting the value of targeted, value-driven content over vanity metrics, this episode reaffirms that genuine engagement and a dedicated audience lead to significant financial gains.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:15) - A surprising encounter: the dietitian's story(3:43) - The importance of niche content(6:36) - Lessons from personal experience(9:31) - The value of a dedicated audience(13:32) - Followers make you famous, business makes you rich(18:02) - Focus on business metrics, not vanity metricsFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition
“You should want to have as many people as possible copying you because it means you're leading the way.” Today, Alex (@AlexHormozi) challenges the concept of thought ownership and highlights the importance of viewing competition as an opportunity for growth. He emphasizes serving customers, improving your product, and achieving success through innovation, rather than obsessing over intellectual property theft.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:31) - Thought ownership: a misguided notion(2:36) - Real-world examples of idea theft(3:12) - Legal realities and futility(4:25) - The competitive nature of business(9:28) - Focus on customers, not competitors(14:27) - No idea is owned especially in businessFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition
"Winners win and they win because of who they are, not because of what happens to them." Today, Alex (@AlexHormozi) explores the five levels of competence and their impact on individual success in business, programs, and self-improvement. Highlighting the importance of a positive mindset, continuous learning, and replication of successful behaviors, he emphasizes how personal growth (not external conditions) determines success.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:02) - The power of positive action(4:38) - Transforming mindsets(7:21) - Negative active to champion(15:48) - The bottom-up approach(23:21) - Replicate before you iterateFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition
"The single greatest and most valuable skill that a human being can have is the ability to come to their own conclusion..." Today, Alex (@AlexHormozi) shares his strategies for achieving a net worth of over $100 million through smart investing and value generation. Learn how the ultra-wealthy build their fortune with unique insights into income generation, passive investing, private equities, and the importance of selecting high-leverage opportunities.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:33) - The four strategies of the ultra rich explained(10:13) - Scaling down billionaire tactics to achieve a $10 million goal(16:55) - Common themes across wealth-building strategies(18:07) - Debunking the Warren Buffett strategy myth(20:40) - The ultimate wealth-building advice(27:02) - ConclusionFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition
“If people know that they can control your behavior by pushing this button to get this response from you, more people will hit that button.” Today, Alex (@AlexHormozi) shares effective tactics for managing hate and criticism, drawn from his experiences as a successful entrepreneur behind Acquisition.com. He emphasizes the power of persistence, resilience, and humor in turning negativity into motivation and maintaining a positive public image.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:45) - Dealing with criticism and negativity(2:49) - The art of ignoring(4:13) - Turning hate to your advantage(9:54) - Handling lies and protecting your reputation(12:42) - The four box strategyFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition
“All businesses have sh*t. The challenge is knowing which sh*t you're willing to deal with.” Today, Alex (@AlexHormozi) delves into the crucial aspect of truly understanding your business's core challenges and its nature to unlock substantial growth. He emphasizes the disparity between initial expectations and the real core problem within each venture, advising entrepreneurs to focus on their business's actual challenges rather than pursuing seemingly easier opportunities, for achieving significant success.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:03) - The essence of knowing your business(6:23) - Expanding your horizons(10:54) - Consulting and professional services(13:21) - The big picture: solving the right problems(16:06) - Avoiding “the woman in the red dress”(26:13) - The importance of commitment and focusFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition
“Most people just don't know how to work that hard.” Today, Alex (@AlexHormozi) talks about the art of self-improvement and the importance of being useful, emphasizing on mastery through repetition and dedication to quality work. He provides a deep dive into the journey from seeking happiness to finding satisfaction in long-term goals, underscoring the role of hard work and the pursuit of usefulness for individual growth and success.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:56) - Redefining the term “happiness”(3:33) - The art of mastery through repetition(6:13) - The philosophy of work: input, output, and mastery(9:20) - Achieving mastery: the long road to excellence(15:41) - The pursuit of goals: writing as a case studyFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition
“The goal is to have nothing left.” Today, Alex (@AlexHormozi) explores the power of setting challenges and striving for excellence in both personal and professional life, emphasizing the importance of dedicated, hard work for continuous improvement. He proposes that true fulfillment and success are achieved through the pursuit of meaningful work and the joy of the process, rather than focusing solely on the outcomes.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:28) - The journey of creating exceptional work(3:50) - Redefining happiness beyond pleasure seeking(5:42) - The endless pursuit of goals and challenges(7:55) - The philosophy of work as the ultimate goal(13:36) - Living fully: leaving nothing in the tank(16:03) - Work as the core of every goalFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition
“A great mentor will make sure you’ll move ahead in the path, even if he gets left behind.” Today, Alex (@AlexHormozi) shares with us an eye-opening perspective about mentors and mentees, what the purpose of mentors are in our lives, and the true meaning of “passing it on”. Is there a mentor in your life that comes to mind? Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:31) - Mentorship dynamics: Elevating each other(6:17) - The legacy of mentors and the path to success(10:28) - Sharing knowledge and building a better world(13:18) - Reflections and gratitude: The impact of mentorshipFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition(This episode is a re-run. Original airdate was on October 6, 2022)
"You have to be able to allocate time money effort into the thing that's get you the most back.” Today, Alex (@AlexHormozi) shares valuable insights past failed partnerships, emphasizing the importance of equity, contributions, and disciplined profit generation for business success. He provides practical advice for entrepreneurs on wise spending, navigating equity distribution, and making strategic decisions for sustainable business growth.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:05) - Partnership dynamics: equity and contribution(5:52) - The realities of business ownership and profit distribution(7:33) - Profit as a discipline: The importance of spending wiselyFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition
“There is no more useless emotion than feeling sorry for yourself.” Today, Alex (@AlexHormozi) delves into the crucial role of handling mistakes in business and transforming them into opportunities. He provides tactical advice on exceeding customer expectations, empowering teams to proactively address issues, and the long-term benefits of customer satisfaction, all key strategies for turning dissatisfied customers into brand champions.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:16) - Turning mess ups into opportunities(2:50) - Transforming negative experiences into positive outcomes(5:05) - Principles of handling mistakes effectively(10:09) - The angry boat strategy: How to own your mistakes(15:33) - Creating brand champions through exceptional service(22:47) - Tactical advice for businesses & empowering your team(24:25) - The long-term benefits of making things rightFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition
“The further away I get from my core, the more money I lose.” Today, Alex (@AlexHormozi) shares insights from his experiences with cryptocurrency and real estate investments, emphasizing the importance of operating within your sphere of competence. Highlighting lessons learned from financial losses, the episode underscores the value of skepticism towards enticing deals, the need for due diligence, and the benefits of leveraging personal expertise in investment strategies for wealth creation and preservation.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:36) - Big loss from the crypto craze(2:18) - Sticking to your sphere of competence(6:29) - The real estate misadventure(15:30) - Investing wisdom: Slow down and stay in your laneFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition
“The more you prepare for stuff, the more frequently you do it, the better you will get it preparing.” Today, Alex (@AlexHormozi) emphasizes the significance of thorough preparation as a key differentiator in achieving business success. Highlighting real-world examples, he underscores the need for a significant increase in both the quality and quantity of preparation to excel in tasks, overcome imposter syndrome, and improve overall performance and efficiency.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:36) - Redefining preparation(3:21) - Preparation in content creation(5:55) - The power of preparation(8:53) - Scaling with creative preparation in advertising(12:29) - The philosophy of preparation(17:00) - Practical tips for effective preparation(25:51) - Resetting expectations and embracing preparationFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition
“Thinking through conditions first rather than willpower first has been incredibly helpful for me.” Today, Alex (@AlexHormozi) shares productivity tactics and strategies for success, inspired by B.F. Skinner's behavior theory. The discussion includes managing time and attention, distinguishing between 'maker' and 'manager' roles, prioritizing deep work, and practical tips for goal setting and minimizing distractions.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:35) - The concept of conditions for success(5:57) - Applying conditions for success in various aspects of life(9:28) - Makers vs. managers: optimizing your schedule(20:52) - Practical tips for setting up success conditions(24:55) - Maximizing productivity and decision makingFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition
”The person you spend the rest of your life with will have the largest impact on who you become.” Today, Alex (@AlexHormozi) explores the profound influence of choosing the right life partner on individual happiness, personal growth, and achievements. He emphasizes the correlation between well-being and strong relationships, the importance of shared values and growth, and the role of self-improvement in attracting a compatible partner, offering valuable insights for those seeking contentment through meaningful relationships and self-betterment.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:37) - The impact of your significant other on your life(1:42) - The high standards in finding 'the one'(2:59) - The three camps of single people(4:22) - The importance of self-improvement in attracting a partner(7:11) - Aligning life goals and values in a relationship(11:45) - The philosophy of happiness and meaningful work(15:18) - The role of usefulness and mastery in life satisfactionFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition
(Disclaimer: This interview was recorded over a livestream. We apologize in advance for the quality of the audio.)"the only time that you truly have no hardship is if you're not growing.” Today, Alex (@AlexHormozi) answers questions from his audience and discusses the realities of entrepreneurship, emphasizing the importance of resilience amidst consistent challenges. He offers insights into customer acquisition strategies, the value of a strong network for growing businesses, and underscores the necessity of enduring hardships for success. He also shares valuable lessons for entrepreneurs about personal growth, overcoming obstacles, and the continuous learning process inherent in entrepreneurship.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:48) - Navigating loneliness and success(7:57) - The journey back to entrepreneurship(15:50) - Embracing the entrepreneurial struggle(18:02) - The continuous cycle of growth and painFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition
“It is always uncomfortable because the thing that you are now holding onto is the thing that you have to give up.” Today, Alex (@AlexHormozi) shares valuable insights on managing the delicate balance between control and delegation in the entrepreneurial journey, drawn from his experience of scaling acquisition.com to a billion-dollar portfolio. He focuses on the importance of understanding your business's intricacies and overcoming trust issues to embrace delegation, crucial for achieving significant business growth and personal freedom.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:38) - Navigating control in the entrepreneurial journey(1:14) - The shift from complete control to delegation(2:04) - Scaling your business by buying back time(3:11) - Understanding your identity and control in business growth(7:04) - The ultimate rule of thumb for entrepreneurs(8:54) - Overcoming personal barriers to successFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition(This episode is a re-run. Original airdate was on April 19, 2021)
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Comments (26)

Lawrence Robertson

An amazing primer on how to get out of the victim state of self. This sums up 90%of the problems in 90% of the history of 90% of Errthang! 🤨 Just the message I personally need in 90% of my current 'passive' situation. 😌 Anywoo... Thanks a 100 Million Mr. Hormozi. Hotep 𓋹 𓂀 𓋹

Jun 8th
Reply

Sepehr Grayson

tf you mean "because who they are, not what happens to them"? you think if your parents didn't leave Iran in 70s you could make half the money you have today ? I'm not hating but I think that is false information

Jun 3rd
Reply

Cristian Măgherușan-Stanciu

What the 80yo : patience, focus, sticking to it, focus on what you can control, detaching from the outcomes

Mar 25th
Reply

گرگ وال استریت

این اپیزود یه تیکه طلای نابه! خلاصه ای بسیار مفید از هر آنچه در پادکست شیوه گرگ دربارش صحبت میشه!❤️

Feb 29th
Reply

Robert Lee

what a crock of bullshit the summary is. that description runs counter to every key note I've heard him give.

Feb 12th
Reply

Mr kibria

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Jan 27th
Reply

Mr kibria

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Jan 27th
Reply

Al Yaz

amazing podcast

Jan 12th
Reply

Jevon Okoth

This episode really dives deep into sales and Hormozi's new book. Great episode.

Dec 30th
Reply

JJ

but if you have 100$ and measure money in burritos, you're rich and happy. if you have 100,000$ and measure money in ferraris, you're poor and unhappy.

Dec 5th
Reply

Aakash Amanat

I've been tuning in to "The Game" with Alex Hormozi for a while now, and I have to say, it's been an incredibly insightful and motivating experience. Alex has a unique way of breaking down complex concepts and strategies into practical steps that anyone can understand and apply. https://www.slideshare.net/BrandedPackagingSolu One of the things I appreciate the most is how Alex emphasizes the importance of mindset and discipline in achieving your goals. It's not just about tactics and techniques; it's about cultivating the right mental attitude and being willing to put in the hard work consistently. https://www.houzz.com/pro/brandedpackagingsolution/

Aug 21st
Reply

Eunice Ogada

Never thought of this in this way.

Jun 22nd
Reply

Shayan Bakhshi

😭

May 20th
Reply

Shayan Bakhshi

the women with the coat sounded familiar

Apr 21st
Reply

Bill Godfrey

Absolutely amazing content -- thank you!

Mar 22nd
Reply

Alexandre Venturin

40min

Jan 9th
Reply

Ryan Basile

Amazing content. Well worth the follow and listen!!

Jul 7th
Reply

Matthew Rupp

You share the absolute best content ever. I tell everybody I know to listen!

Oct 29th
Reply

Matthew Rupp

truth! best content on the web. seriously.

Oct 27th
Reply

Matthew Rupp

lovd love love your content

Oct 27th
Reply