The Glint Standard

Send us Fan Mail What if your marketing is doing exactly what it is supposed to do, but your business is getting in the way? When results fall short, it is easy to blame the ad, the platform, the creative, or the budget. But marketing does not stop when someone clicks an ad or fills out a form. What happens next can determine whether that marketing investment turns into revenue or disappears. In Episode 105 of The Glint Standard, we explore the marketing misfires that businesses often overloo...

Send us Fan Mail AI can create an image, write an email, build an automation, and generate more content faster than ever. But increased output raises a bigger question for businesses: Are we actually creating better work, or are we simply creating it faster? In Episode 104 of The Glint Standard, we look at how AI is changing marketing and advertising from the perspective of people actually using it. We discuss where AI excels, why generic AI content can quickly undermine brand authenticity, a...

Send us Fan Mail Why do some financial institutions earn lifelong loyalty while others struggle to build lasting relationships? In this episode of The Glint Standard, Craig Lloyd sits down with Trevor Cormier of Prestige Credit Union to explore the real value proposition behind credit unions and why their member-first philosophy continues to resonate with today's consumers. The conversation goes far beyond rates and financial products. Trevor shares Prestige's INFO service standard, a framewo...

Send us Fan Mail Networking Tips | Episode 102 Networking is often treated like a numbers game. The reality is that meaningful opportunities rarely come from collecting business cards. They come from building trust. In this episode of The Glint Standard Podcast, Craig Lloyd and Jake Lloyd explore how intentional networking builds stronger professional relationships, generates better referrals, and drives more sustainable business growth. You’ll learn: • Why acting like a buyer creates bette...

Send us Fan Mail Marketing 101 | Episode 101 | The Glint Standard Podcast Welcome to Marketing 101, the podcast where we simplify marketing, branding, advertising, and business growth into real conversations that are easy to understand and apply. In this episode, we discuss practical marketing tips, branding strategies, social media, and common mistakes businesses make when trying to grow. If you enjoy straightforward business and marketing conversations without the confusing jargon, be su...