The Glowgetter Mentor

We are so excited to welcome Susanne Shepherd Post back to the podcast for her third edition raising awareness for the Shear Haven online training program. In 2024 Susanne featured in Episode 75 of the podcast sharing her personal story. Last year she joined us in Episode 141 sharing her story and the inspiration behind founding Shear Haven to help educate beauty, wellbeing and hair professionals giving them confidence to listen, recognize and respond to signs of abuse. In today’s episode Susanne shares the global reach that Shear Haven has educated over 180,000 professional globally and the training is available in three languages - English, Spanish and Vietnamese. Susanne Shepherd Post is an award-winning stylist, salon owner, and advocate who co-founded Shear Haven in 2017 alongside the YWCA Nashville & Middle Tennessee. What began as a local training initiative is now a global movement with nearly 200,000 professionals in over 100 countries who have completed Shear Haven’s free 20-minute online domestic violence training. A survivor herself, Susanne has also been a driving force in policy change. Her mission is to ensure every beauty professional and ultimately every community has the tools to listen, recognize, and respond to the signs of abuse.Help us raise awareness and take action today ~ complete the training http://shearhaventraining.org✨Design Your Destiny ✨Connect with Diana on social media: @theglowgettermentor @drdianarichardson Subscribe to her YouTube Channel @theglowgettermentor✨The Glowgetter Mentor ~ Empowering entrepreneurs to design their destiny & shatter their own glass ceilings. ✨ 📚Buy her BESTSELLING NEW book The Glowgetter’s Guide to Execute & Elevate https://amzn.eu/d/0a2THpZn📋 Join the Glowgetter mailing list, schedule a strategy call, or join her mentorship program www.theglowgettermentor.co.uk

Your story creates connection, but your results create credibility.In this episode, we explore why sharing your results is such an important part of business storytelling and why your audience needs to see not only where you started, but what is happening along the journey.Results aren’t simply about revenue. They are the transformations, testimonials, milestones, opportunities, breakthroughs, lessons and impact that demonstrate your business is moving forward.We’ll explore how to confidently celebrate your achievements without feeling like you’re boasting, how to take your audience behind the result and share the journey that created it, and how client success stories can become powerful evidence of what’s possible.Because one result can become many stories and every story gives your audience another opportunity to understand your expertise, values, purpose and impact.✨ Your story creates connection.✨ Your consistency creates recognition.✨ Your results create credibility.Your business story is being written every day.💫 Document the journey. Celebrate the progress. Share the results. And keep the story going. 💫🎧 Listen to the episode and read the accompanying blog for more inspiration on turning your business results into powerful stories that build your brand.✨Design Your Destiny ✨Connect with Diana on social media: @theglowgettermentor @drdianarichardson Subscribe to her YouTube Channel @theglowgettermentor✨The Glowgetter Mentor ~ Empowering entrepreneurs to design their destiny & shatter their own glass ceilings. ✨ 📚Buy her BESTSELLING NEW book The Glowgetter’s Guide to Execute & Elevate https://amzn.eu/d/0a2THpZn📋 Join the Glowgetter mailing list, schedule a strategy call, or join her mentorship program www.theglowgettermentor.co.uk

Every business has a story but powerful brands don’t simply tell their story once. They keep the story going.In this episode, we explore how storytelling can help you create connection, strengthen your brand identity and build trust with your audience. Your business story is so much more than how you started, it’s your WHY, your values, your experiences, your lessons, your clients, your milestones and the impact you’re creating along the way.I’ll share 5 practical tips for telling your story on social media, from starting with your purpose and sharing the journey behind the highlights, to making your community part of the narrative and ensuring everything you share remains congruent with your business and brand.Because as your business grows, your story should grow with it.The goal isn’t to keep repeating the same chapter. It’s to invite your audience on the journey and show them what happened next.✨ The Glowgetter Takeaway: Your story creates connection. Consistency creates recognition. Congruence creates trust. Together, they help create a brand people remember.🎧 Tune in and discover how to share your story, strengthen your brand and keep writing the next chapter of your business. 💫✨Design Your Destiny ✨Connect with Diana on social media: @theglowgettermentor @drdianarichardson Subscribe to her YouTube Channel @theglowgettermentor✨The Glowgetter Mentor ~ Empowering entrepreneurs to design their destiny & shatter their own glass ceilings. ✨ 📚Buy her BESTSELLING NEW book The Glowgetter’s Guide to Execute & Elevate https://amzn.eu/d/0a2THpZn📋 Join the Glowgetter mailing list, schedule a strategy call, or join her mentorship program www.theglowgettermentor.co.uk

Every business has a story but are you telling yours intentionally? 💫In this episode, we explore the power of storytelling in business and how the stories you share can shape perception, strengthen your brand identity and create a business people remember.From your founder journey and values to customer transformations, lessons learned and your vision for the future, storytelling gives your audience an opportunity to connect with the human story behind the brand.We’ll explore why stories create emotional connection, how consistent storytelling builds recognition and trust, why your unique experiences can become part of your USP, and how making your customer the hero can transform the way you communicate your value.Because great storytelling isn’t simply about creating content, it’s about creating connection, credibility and community.✨Your story✨Your brand✨Your impact✨Your business already has a story. Make sure it’s one worth remembering. 💫✨Design Your Destiny ✨Connect with Diana on social media: @theglowgettermentor @drdianarichardson Subscribe to her YouTube Channel @theglowgettermentor✨The Glowgetter Mentor ~ Empowering entrepreneurs to design their destiny & shatter their own glass ceilings. ✨ 📚Buy her BESTSELLING NEW book The Glowgetter’s Guide to Execute & Elevate https://amzn.eu/d/0a2THpZn📋 Join the Glowgetter mailing list, schedule a strategy call, or join her mentorship program www.theglowgettermentor.co.uk

🎙️ The Power of Storytelling in BusinessYour business has a story, but are you intentionally telling it? 💫In this episode, we explore the power of storytelling in business and how sharing the experiences, values, lessons and purpose behind your business can strengthen brand awareness, identity, trust and connection.Discover why your brand is so much more than your logo, colours or products, and how purposeful storytelling can help your audience understand not only what you do, but who you are, what you stand for and why your business matters.I’ll also introduce the Glowgetter STORY Framework™ S~ Start with SignificanceT~ Tell the TruthO~ Own Your ExperienceR~ Relate it to Your Audience and Y~ Your Takeaway The Glowgetter STORY Framework™ is a simple framework to help you turn everyday experiences into meaningful brand stories.We’ll explore how to create your own Story Bank, transform your experiences into valuable content and become the intentional storyteller of your brand.Because your story isn’t simply your history, it’s a business asset, a differentiator and part of the legacy you’re building.✨ Tell your story. Own your story. Build a brand worth remembering. 💫✨Design Your Destiny ✨Connect with Diana on social media: @theglowgettermentor @drdianarichardson Subscribe to her YouTube Channel @theglowgettermentor✨The Glowgetter Mentor ~ Empowering entrepreneurs to design their destiny & shatter their own glass ceilings. ✨ Buy her BESTSELLING NEW book The Glowgetter’s Guide to Execute & Elevate https://amzn.eu/d/0a2THpZn📋 Join the Glowgetter mailing list, schedule a strategy call, or join her mentorship program www.theglowgettermentor.co.uk