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The Goal Digger Podcast

Author: Jenna Kutcher

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How do I build my dream job? How do I make money online? Am I ready to leave my 9 to 5? How can I create passive income? How can I grow my Instagram following? And the biggest question of all, can I *really* turn my passion into profits?

Welcome to the Goal Digger Podcast where we will answer ALL of these questions and so much more! Week after week, host Jenna Kutcher brings you the the productivity tips, social media strategies, business hacks,, and inspirational stories that can help YOU design your dream career. Jenna shares tangible tips and hacks that she used to become a self-made millionaire in photography, online courses, Instagram sponsorships, and navigating the world of being a #girlboss social media influencer. Along with sharing her best kept secrets, she interviews the best in the industry (Amy Porterfield, Jamie Ivey, Melyssa Griffin, Lori Harder, Cathy Heller and so much more) who will share their secrets to ensure you are seen, heard, (and hired!)

With millions of downloads and counting, the Goal Digger Movement is growing every day and now it’s YOUR TURN to hear from the experts, get inspired, and tackle your biggest goals along the way.

What do you say? Are you in? Because we believe that work doesn’t have to feel like work.
291 Episodes
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My business mantras include -- One: Done is better than perfect. Two: Nothing is urgent. And Three: Don’t build your business on a platform you can’t control.  I can’t tell you how many DMs I get every time Facebook or Instagram does down, hundreds of panicked people wondering how they’ll get their message heard if they can’t post to Instagram that day. You know I like to show up on Instagram and it’s always been a great way to connect and communicate with my audience and ideal customers, but there’s something I’ve learned and I am so passionate about it, I’ll never stop sharing the importance of it: You need an email list.  When Instagram goes down -- No sweat. I can still reach my audience, and even more directly, with my email list. Instagram is the handshake, but email closes the deal. Today I’m working with one of my students, Natasha Smith, for a coaching session all about email lists. She’s a little apprehensive about building her list, she doesn’t want to sound sales-y and she’s not entirely sure what would convert best for her business. Class is in session! GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/emailcoaching/  
I was afraid to have a baby. I wasn’t a maternal woman, I loved work so much, I enjoyed every ounce of freedom, I wanted Drew to myself, I didn’t want to “ruin” my body and I required 10 hours of sleep a night...  There were so many reasons why I worried about becoming a mom and yet this yearning came on, 5 years into marriage after we vowed we’d never have kids. That was the start of a caption I shared just one month into motherhood. It’s how I felt before I knew how I would morph into a new version of myself, one I never imagined myself becoming.  Maybe it’s because we waited three long years or we prepared for the worst. I realized those fears were taking up space that could have been filled with dreams. Being a mom is the BEST thing I’ve ever done and it’s stretched me in new ways. With this episode, I want to speak to the women who want to become a mom but feel fear. My fear ran deep, too. Today I’m sharing how motherhood has changed both me and my business, and what I’ve learned that told me I never had anything to be afraid of at all. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/momlife/ 
I can picture you sitting there at your desk, glancing around those stark office walls, the ping of your email inbox echoing in your ears, and you’re thinking: There’s more for me than this. Jane Lu was an accountant, she had a stable job in the corporate world, but after starting a business on the side she became so distracted that her work suffered. So she quit. And she didn’t tell anyone. And then her business failed.  Now what? No job, no promise of finding another one, and no business. But now Jane is the founder of Showpo and sitting on the Forbes 30 Under 30 list, on track for $200 million in sales. There’s so much between point A and point B… Actually, Jane’s story is more of a point A to point XYZ. Jane is funny and unfiltered, and she’s sharing her story that all started with a decision to quit. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/janelu/ 
Is blogging dead? A woman in my mastermind asked me the question at my mastermind retreat last fall. It wasn’t the first time, and over the years I tend to hear this question more and more.  As a girl who started this entire business simply by launching a free Wordpress blog over eight years ago, it’s safe to say that I’m kind of hooked on blogging, and I get a little defensive over it because it was my baby for all of these years.  Have you questioned if blogging is even relevant anymore? Or are you just starting a business and wondering if starting a blog is where your focus should be? You’re not alone in wondering. Today I am sharing why blogging can have a place in your business and why it should be a priority. I’ll walk you through how to get started, how to actually make money blogging, and what goes into writing the perfect blog post that will benefit your business for years to come. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/whyblog/ 
Some days you feel totally in your groove, creating absolute magic and checking things off your Big Three to-do list without hesitation. Other days you move slower and can’t seem to get out of your own way, no matter what tasks are piling up on your plate, and your inner mean girl makes you feel totally awful about it, too. What if you could predict those days? What if you could pinpoint when you’d be in the best mental state to work creatively or when you’ll be totally in the zone, sharp, and focused? Would you even believe me if I told you… You can? Today’s guest, Claire Baker, is a life coach… More specifically, a PERIOD coach. Claire teaches women how to live in sync with their menstrual cycle. She’ll walk us through a broader understanding of the seasons of our cycle, and then we’ll do a deep dive into working with these seasons and understanding how they impact our every day. I could’ve talked to Claire all. day. long. If you’re ready to understand your body even better, don’t wait to tune into this episode. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/claire/ 
269: Take Better Photos

269: Take Better Photos

2019-06-2600:32:543

The one change I made that lead to major Instagram growth? Posting photos of ME. And ever since I started sharing more of ME on my Instagram feed, I’m asked who takes my photos. People wonder if I hire a photographer or go to a fancy studio every time I need a new shot for my feed. I don’t and you don’t have to either. All you need is this episode and the willingness to try something that might feel a little uncomfortable at first. I’m a photographer, and I know how to get the best shots of other people, but I’ve also adapted some of those same techniques to take photos of myself, and not just an iPhone selfie as arms-length away. And because you might be looking for advice on posing and feeling natural when someone else is taking a photo of you, I'm serving up some of my favorite tips for when you DO hire a photographer to get the shot (or bribe your husband or partner to do the job!) These are my tips to feel confident taking photos of yourself and getting shots you can’t wait to share in your feed. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/betterphotos/ 
So much has changed in my world since the last Ask Jenna and Drew Anything. We recorded it waaay back before Conley was born, and before we knew just how much that sweet little baby girl would shift everything we thought we knew about ourselves, about my business, and about how we do life together. We’ve talked about everything from our first kiss to how we balance our roles as husband and wife on the show, but now Drew and I are in a new season with our daughter as a centerpiece of our lives, and I wanted to share how we’re feeling and what we’ve learned since day one of parenthood. We’re answering your questions from Instagram and Facebook, and in true Kutcher form, we’re not holding back on this. I’m so excited to welcome my husband, Drew Kutcher, back to the show for another Ask Us Anything. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/parenting/ 
Becoming an entrepreneur has you writing a lot these days: Captions, content for your website, messages in emails… It’s a TON of work, and you don’t love being a copywriter. I get it. Here’s the thing -- Words are like the connective tissue of our brands. They make you easy to relate to, connect with, and understand on a deeper level, and they hold your brand together with a cohesive story across several platforms. See, our businesses aren't just the things we sell to other people. The WORDS that lift up our businesses shed light on more than just what we're selling. I’m sharing 5 EASY copy fixes that you can make TODAY. Tune in, then log off and put these tips into motion. Because your words matter and it’s time to put some confidence behind yours. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/copyfix/ 
I strive every day to check my privilege. I want to DO BETTER as a white woman to celebrate the diversity in this community, and recognize where I can be a positive force for inclusion and representation of all of the wonderful ways we are all different.  I’m learning how to better speak about the tough topics. I’ve been SCARED to say the wrong things, so I’ve said nothing at all. But I know that there’s always room for growth and progress through having these tough conversations.  In this episode, I’m having a tough conversation. When I first spoke to Sarah Rose Summers, she was nearly halfway through her term as Miss USA 2018 and preparing for the Miss Universe competition in Thailand. I loved our conversation, but it never made it to air. You might remember the headlines that came out of the competition, the story about Miss USA and the comments she made about another contestant. We held off on airing her original episode, because my team and I knew we had an important responsibility and opportunity to face a tough topic head on and have a larger conversation about what happened and what we’ve all learned.  I am thrilled to welcome Sarah Rose Summers to Goal Digger today. Yes, we are two white women, stepping up to the mics to talk about diversity, race, and inclusion. I want to have a real, honest conversation that gets us all thinking of ways to do better, grow, be challenged, and show up after we’ve messed up. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/sarahrose/ 
Pick a lane, commit to it and follow through. That’s what I tell my students, because it’s true, consistency is one of the biggest factors of success. So, are you consistent with your email marketing? This is one of the KEY areas you need to dial it in. It’s the most reliable way to reach your audience. It should be on your short list of places you’re going to show up consistently.  Maybe you’ve listened to my advice and started a list but you’re struggling with the consistency part. Or maybe it’s been at the bottom of your to-do list for the last two years, or maybe you’re just not sure you’re doing it right… If you’re panicking, take a deep breath. I’ve got you -- today is a training in email lists, how to nurture your peeps, and serving your audience well and all you’ve gotta do is listen. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/nurture/ 
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Comments (79)

Yulanda Tross

i needed this episode. I will do this, my career coach told me about SMART goals.

Jun 12th
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Platform Studios

perfect! today is the right time!

Jun 7th
Reply

Stacey LP

love her!! what an amazing episode! Definitely have her back, I could listen to both of you all day.

May 29th
Reply

Kristine Oslund

I just love your podcast and insights! Thank you for what you do! 💕

May 25th
Reply

Sarah Morrison

soooooo enjoying your podcasts!!

May 4th
Reply

Marcello MZ

Sarah Morrison 😎

May 4th
Reply

Katie Schiek

jenna thank you!!!!

Apr 26th
Reply

Monica Byram

I loved this episode. Please do this again. Better audio quality next time, I felt we missed some of his advice.

Apr 25th
Reply

J L

I literally had goosebumps when you asked at the end! 😅

Apr 24th
Reply

Michelle King

so great. I never knew about what I missing. thank you for sharing this.

Apr 23rd
Reply

Alicia Pettys

What are the two books Dean & Jenna mentioned? Want to check them out!

Apr 23rd
Reply

Angela Thorp

so great! thank you

Apr 19th
Reply

Karen Rosasco

Great interview!

Apr 19th
Reply

Ounjandere Ndjiharine

First of the many podcasts listen. Buckled up and ready.

Apr 13th
Reply

Laura O' Mahony

Great stuff as usual Jenna

Apr 10th
Reply

Cashe Kidd-Collocott

Oh my gosh, I ugly cried over this episode. Especially the Rachel Hollins quote. I am working hard on my money mindset and didn't realize how much I still need to do.

Apr 10th
Reply

Diana Marie

I have been working on my video game. This was just the perfect time to hear this encouragement to work through the fear of getting it wrong and just continuing to show up.

Apr 9th
Reply

Cindy Waller

whoa! this was exactly what I needed to hear this morning!!!

Mar 29th
Reply

Rachel Worsley

Awesome show. Learned heaps from the episode.

Mar 18th
Reply

Bethany Warner

just listened to your ennegram episode, we took it with our family too, it was so interesting and helpful!

Mar 12th
Reply

Sarah Elizabeth

Hey Jenna! The enneagram link to your blog keeps coming up not found.

Mar 6th
Reply

Sarah Elizabeth

Sarah Elizabeth Yay it's working now!!

Mar 6th
Reply
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