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The Goal Digger Podcast
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The Goal Digger Podcast

Author: Jenna Kutcher

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How do I build my dream job? How do I make money online? Am I ready to leave my 9 to 5? How can I create passive income? How can I grow my Instagram following? And the biggest question of all, can I *really* turn my passion into profits?

Welcome to the Goal Digger Podcast where we will answer ALL of these questions and so much more! Week after week, host Jenna Kutcher brings you the the productivity tips, social media strategies, business hacks,, and inspirational stories that can help YOU design your dream career. Jenna shares tangible tips and hacks that she used to become a self-made millionaire in photography, online courses, Instagram sponsorships, and navigating the world of being a #girlboss social media influencer. Along with sharing her best kept secrets, she interviews the best in the industry (Amy Porterfield, Jamie Ivey, Melyssa Griffin, Lori Harder, Cathy Heller and so much more) who will share their secrets to ensure you are seen, heard, (and hired!)

With millions of downloads and counting, the Goal Digger Movement is growing every day and now it’s YOUR TURN to hear from the experts, get inspired, and tackle your biggest goals along the way.

What do you say? Are you in? Because we believe that work doesn’t have to feel like work.
437 Episodes
So you want to start a podcast... Or you've already started one and you're ready to kick it up a notch and watch that download number creep steadily upwards. Regardless of what phase of the podcasting process you're in, this download of our growth strategies is meant to get you thinking about the free and organic ways to increase your reach and get your show into the ears of more listeners. Kylie joined the Goal Digger Podcast team in 2018 and together we've experimented with strategies and methods to grow the show, leading to a massive milestone of 40 million downloads earlier this year. We're excited to share the results of those experiments with you. With these tips, we hope to help you find your own secret sauce that allows your show to keep growing and going. GOAL DIGGER FB COMMUNITY: GOAL DIGGER INSTAGRAM: GOAL DIGGER SHOWNOTES:
We’ve all heard of an IQ test -- the evaluation of our intelligence quotient. But what about EQ? We can learn a lot from evaluating our emotional intelligence. My whole team recently started working with the incredible Tieko Nejon, an expert in the emotional intelligence space.  Part of her work with our team was administering an Emotional Intelligence assessment with a series of questions that return a score, or EQ. The full report is a bulky document with a breakdown of all the different ways to understand your own personal emotional intelligence, and ways to strengthen those skills. In this episode with Tieko, she’s actually going to dig into MY EQ report and really put me in a vulnerable place. My goal for you is to hear how to analyze your own emotional intelligence, through putting myself in the scary spotlight. GOAL DIGGER FB COMMUNITY: GOAL DIGGER INSTAGRAM: GOAL DIGGER SHOWNOTES:
Let’s talk websites. There’s more to a great website than aesthetics. Bottom line, the user friendliness and user experience of your website is what will lead to conversions for your prospects.  If your website doesn’t make that initial impact or lacks clear messaging, if people can’t figure out how to work with or buy from you, or if there’s just too much going on, that’s potential for major lost sales and that’s exactly what I want for you to avoid. Let’s talk about what your website REALLY needs in order to take visitors from semi-interested skimmers to full-blown, obsessed and paying clients (or customers).  GOAL DIGGER FB COMMUNITY: GOAL DIGGER INSTAGRAM: GOAL DIGGER SHOWNOTES:
The opportunity to monetize your platforms and work with your dream brands can be a game-changing career shift. When Mattie James reached out to share what she’s been working on as an influencer educator, I jumped at the chance to host this conversation.  Mattie James started her lifestyle blog as a passion project in 2010 and she’s since grown it into a multiple six-figure business, partnering with brands to create sponsored content that still feels on-brand and authentic. With all of that success, Mattie now teaches other people how to create profitable influencer businesses and pitch brands with confidence. Mattie is tuned into all the trends and nuances of the influencer industry, and she’s on Goal Digger to serve up a master class in building a solid influencer business, from pitching to pricing and more. GOAL DIGGER FB COMMUNITY: GOAL DIGGER INSTAGRAM: GOAL DIGGER SHOWNOTES:
It doesn’t matter what kind of business you’re operating, it doesn’t matter if you’re a solopreneur or have a team of 20, it doesn’t matter what kind of social media presence you have… The true power to harness your audience lies in email lists. Your email list offers you these opportunities for sweet and direct conversations with the people who are most interested in your brand and what you have to offer. And I don’t care if you have 100 subscribers or 10,000, those people opted into YOUR list for a reason, and they’re who you want to nurture and serve and pay attention to the MOST earnestly. We’re going to talk about the one of the most integral parts of email marketing, which is getting your emails read! I am going to equip you with the tools to make sure every time someone hears that “you’ve got mail” voice in their head and sees an email from ya land in their inbox, they are stoked to open it up and read it. GOAL DIGGER FB COMMUNITY: GOAL DIGGER INSTAGRAM: GOAL DIGGER SHOWNOTES:
It’s been over a year since the man of my dreams, my baby daddy, my husband Drew Kutcher stepped up to the mic for an episode of The Goal Digger Podcast. Time is flying! I invited him back on the show for a deep dive discussion about navigating business as it intertwines with our marriage. After almost a decade of being Mr. and Mrs. we’ve navigated through many different seasons of professional and personal life together, so we are going back in time to the earliest days of entrepreneurship to reflect on what we’ve learned.  This episode is for you if you’re curious about how to talk to your partner about your big business dreams, or if you’re considering going into business with your significant other. Drew reveals how he actually felt when I told him I was leaving my stable corporate job, his advice for starting a business that’s separate from your relationship, and what it’s like to be a partner to a dreamer. GOAL DIGGER FB COMMUNITY: GOAL DIGGER INSTAGRAM: GOAL DIGGER SHOWNOTES:
No matter what kind of business you have, or want to have, one of the best strategies to figure out what your customers want from you is to ask. There’s an art to this process, and an artist I love to watch in action is Bethany McDaniel.  Now you may have heard Bethany’s name on the podcast before if you’ve been around here for a while. She was a guest back on New Year’s Day 2018. And her business has expanded like crazy since then -- Thanks to her continual focus on listening to what her customers want. In the 2020 environment where people are shopping for needs over wants, I’m so excited to hear from Bethany about how the feedback loop is different, and how she’s still showing up in ways both new and devoted customers want. GOAL DIGGER FB COMMUNITY: GOAL DIGGER INSTAGRAM: GOAL DIGGER SHOWNOTES:
Why aren’t email lists talked about like they’re the sexiest marketing strategy ever? Let me tell ya, email lists *are* sexy. My list drives insane profits for my business and without it, I wouldn’t be reaching and impacting the people I’m lucky enough to speak to via their inboxes each week. In this episode of the Goal Digger Podcast, Kylie is asking me alllll about email lists in a new way. We’ll dig into why your newsletter form is failing you, how to start from zero subscribers, what do you do if you have a dormant list, and the email marketing strategies that actually worked in 2020… Because we all know this year looked way different than any year that came before it.  Ready for another session on email lists? GOAL DIGGER FB COMMUNITY: GOAL DIGGER INSTAGRAM: GOAL DIGGER SHOWNOTES:
How often do you go back to your roots, where it all started? I did this the other day with the Goal Digger Podcast, rewinding all the way back to episode number two and my first ever guest on the show, Jen Olmstead. I wanted to invite her back on the podcast for another go-around, because so much has changed since that episode on November 18, 2016.  Jen Olmstead knows websites, and she’s one half of the Tonic Site Shop duo that has been helping Jenna Kutcher websites look fab since my very first site design. Jen knows how to present your brand in a way that stands out from the masses and attracts your ideal customers, even without a fully custom web design. We’re talking about what she knows best -- website design. She shares why “looking the part” doesn’t have to mean a totally custom design, the crucial components of any business site, and the key clues that your site might be ready for a little refresh. Psst… Looking for the discount code mentioned in the episode? Visit Tonic Site Shop and use code: JENNASENTME for 15% off your order! GOAL DIGGER FB COMMUNITY: GOAL DIGGER INSTAGRAM: GOAL DIGGER SHOWNOTES:
This episode is not meant to give you all the answers. It’s not meant to sort life out after the tornado that swept through in the form of 2020. It is, however, going to give you some ideas to take the next two months and some changes to find balance and peace again and to focus on what you CAN control, if you feel you’ve lost control of this year. So whether you’re ready for a reset but don’t want to wait for New Years Day, or you just want to focus on one small habit that might lift you up out of the shadows as we wrap up the year… I hope these 10 ideas for ways to end 2020 seeing the silver linings, like my mom taught me to. I hope they fill you up and remind you that, no matter what’s happening around you, you still carry the power to choose how you respond and how you carry yourself forward and out of the depths of hard times. I fully believe in you and know you can end this year better than it started… Here are some ideas on how. GOAL DIGGER FB COMMUNITY: GOAL DIGGER INSTAGRAM: GOAL DIGGER SHOWNOTES:
How old were you when you learned that your menstrual cycle had phases? And those phases, when tracked and studied on a personal level, can unlock some pretty mind blowing productivity and wellness changes? Were you *today* years old? Yeah, I spent most of my menstruating life not knowing anything in-depth about my cycle. We’ve had a period coach educator on the show before and it’s clear — you’re a big fan of learning about your body and understanding your cycle in a way to help you do more and do better in business. If you are someone who menstruates, Berrion Berry is about to become your new BFF. She’s the creator of the The Flo Academy, educating people on holistic menstrual health. She helps her clients understand and harness the power of their cycle to increase energy, enhance their mood, and alleviate PMS naturally. If THAT sounds like something you could get on board with, then it’s time for you to meet Berrion Berry. GOAL DIGGER FB COMMUNITY: GOAL DIGGER INSTAGRAM: GOAL DIGGER SHOWNOTES:
That big goal or dream you have? It’s actually the very thing that holds us back more often than not! Let’s focus more on the small, daily steps and actions to get you there because that is what will change your life. The only way to actually achieve your goals is to build systems that propel you toward them every single day. In this episode, we’ll talk about how to build these systems so that you can achieve ANY lofty goal you might have on your heart, whether it’s for work, your family, your finances, or something personal. And more than that, we’ll talk about how to create habits that reinforce your system, so achieving a goal isn’t just a one-time thing, but a life-changing thing that sticks around and makes you better long-term, not just on the day you get to check off your goal. GOAL DIGGER FB COMMUNITY: GOAL DIGGER INSTAGRAM: GOAL DIGGER SHOWNOTES:  
Episode 400. FOUR HUNDRED. How is that number possible? The Goal Digger Podcast launched as a labor of love mixed with lots of hard work, topped off with the magic and kindness of each and every guest who volunteered their time to be part of my big podcasting dream.  I’m going back to episode one because I think it’ll be not only fun to look back on how this whole show started, but I’m also excited to share how my view of some of the biggest topics I teach on have shifted since I launched as a 28-year old entrepreneur, a few years into her online business, with bright eyes on the future. My views and teachings on topics like legacy, social media, privacy, authenticity and more have evolved in the last four years, and I want to share that all with you in this episode. So, ready to hop in a time machine to November 18, 2016? GOAL DIGGER FB COMMUNITY: GOAL DIGGER INSTAGRAM: GOAL DIGGER SHOWNOTES:
Does it get any better than talking social media, email list building, AND a little strategy?! This is basically like Christmas morning for me! In this episode, we’re delving into how they all go hand in hand and how to strategically use your social platforms to grow that email list. But first things first, why does this even matter? Why *should* we use social media to grow the list? After all, isn’t social media its own separate beast meant for engaging and beating the algorithm and connecting with your ideal audience and booking your dream customers and clients? Well, yes, but it’s also completely owned and controlled by other people. It’s not your domain, you don’t own your followers, it’s not your platform, so ultimately, you’re left with almost zero control. Hit play for my social media secrets that will help you grow your email list. GOAL DIGGER FB COMMUNITY: GOAL DIGGER INSTAGRAM: GOAL DIGGER SHOWNOTES:
Is it possible to prepare for the unknown as a business owner? What about the unknowns of becoming a mom and preparing your business for maternity leave? I am so excited for you to meet another one of my team members, Audrey Skelton, who is expecting her first little one at the end of 2020. We’re chatting through what it’s like to prepare for time away from work when you’re self-employed. Audrey has a healthy roster of clients, so I’m so excited to hear how she’s planning her maternity leave in a way that serves those clients while giving her the precious time she so deserves with her future little babe. GOAL DIGGER FB COMMUNITY: GOAL DIGGER INSTAGRAM: GOAL DIGGER SHOWNOTES:
Welcome to the Goal Digger Podcast! In this space, everyone is invited to pull up a seat at my table where we get into real, refreshing, and eye-opening conversations about business and life and all the beautiful, messy lessons that come with it.  I’m Jenna Kutcher and I’m obsessed with all things business, marketing, numbers, and helping you navigate through both the messy and the magical seasons of this thing called life. I teach you the tried and true secrets to building a career you adore alongside brilliant women from all corners of the business world. Grab a cup of coffee (or a spicy margarita!) and join me on Mondays and Wednesday as we chase down our boldest dreams, together. This the Goal Digger Podcast.  
When we were talking about different ideas for the Goal Digger Podcast, one of the topics that came up was what this year has done to our stamina as business owners. So many people are coming close to throwing in the towel. And I get it, we were all tested in new and challenging ways this year. Maybe your marketing budget was slashed. Maybe you didn’t have one to begin with. Maybe what you were doing in the past isn’t hitting the mark anymore and you don’t know where to turn. This episode is all about free marketing strategies that you can start employing today. Let this conversation on the Goal Digger Podcast spark new (and free) ideas to get your business, content, and message out into the world once again. GOAL DIGGER FB COMMUNITY: GOAL DIGGER INSTAGRAM: GOAL DIGGER SHOWNOTES:
When Bella Lam made the switch to eating vegan and gluten-free, she was instantly faced with the major lack of offerings in the market for her dietary needs. A chocolate chip cookie that fit her needs was like a unicorn. So Bella thought, why not me? Why can’t I create something that’s clearly missing from the market? That’s the short version of the Coconut Whisk origin story, but I’ll let Bella tell you the whole thing. Bella created Coconut Whisk, building the company alongside her personal brand. She was a student and a CEO, all at once, which came with its own set of learning curves and challenges, but she’s on the podcast to share her story of filling a need in the market, building a strong personal brand, and her advice for building community and connection with your customers. GOAL DIGGER FB COMMUNITY: GOAL DIGGER INSTAGRAM: GOAL DIGGER SHOWNOTES:
When everything on the outside feels OUT of control, I do my best to return to this: What can I control? What do I have power over? What can I ACTUALLY change? What habits, routines, or thoughts can I shift so that I don’t stay feeling stuck? So while financials are a big, top-of-mind topic these days, let’s talk about financial habits that successful women possess. Because even though things may feel shaky and unpredictable in the economic climate, you DO have control over how you show up in your life and in this world. You have power over your approach to money, how you handle it, and your belief systems around it. GOAL DIGGER FB COMMUNITY: GOAL DIGGER INSTAGRAM: GOAL DIGGER SHOWNOTES:
I actually emailed her way back in 2011, when I was just starting my photography business. She graciously answered every question I sent as a complete stranger, thousands of miles away. Over the last decade we’ve been quiet cheerleaders for one another, but I will never, ever forget the way she showed up for me when I dropped into her inbox, a mere admirer of her photography.  She’s a mother of five children, an author, a speaker, a retired photographer, and so much more. I want to get deep with Anjuli today, because she is so skilled at helping people unpack their vulnerabilities and understand the deeper places in their hearts. In this conversation we’ll chat about book writing and self-car and honoring her own time and space as a mother. I can’t wait for you to meet this woman. GOAL DIGGER FB COMMUNITY: GOAL DIGGER INSTAGRAM: GOAL DIGGER SHOWNOTES:
Comments (96)

Kin W

Thanks Jenna for the value bursting podcast. Learned and grow a lot. I've even signed up for kbb through you after listening to the podcast and totally trust you. Thanks again and keep up the good works.

Jul 11th

Daryll Malbrough

Hi I'm Listing to your podcast right now thankyou

Apr 28th
Reply (1)

Big Lips Live

thank you so much for doing this podcast! both of my parents are out of work right now and the news doesn't help much with technical details. I am absolutely sharing this information with my family

Apr 13th

Su Siva

I literally listen to you on my drive or at home almost every single day and I can't tell you how much you've inspired me to just get things done! Overthinking is no longer a thing for me! Thank you for the constant motivation, from one female photographer to another. - Su

Jan 15th

Johanna Garcia Strand

Jenna! Love the ep but can you please NOT record your episodes with whatever setup you're using for this one, it sounds so strange and uncomfortable when listening with headphones!

Nov 28th

Finally Ree

love this. i am rebranding so this will definitely help!

Nov 14th
Reply (1)

Moon O

I love that Barbara is always full of life! It's contagious.

Nov 4th
Reply (1)

Sarah Keyes

I needed to hear this soooooo badly. I am a workaholic and completely burnt out. Thank you for this! ❤

Oct 9th

Alicia Lazri

I have been trying

Aug 19th

Milena M

Good tips, but I don't think you are following this tips yourself. I had to unsubscribe from your email list twice, because it was just too much, email after email! And most if them were sell, sell, sell... too pushy! There needs to be a balance. I want an email which I want to read and enjoy.

Aug 18th
Reply (2)

Pinar Koseoglu

I love Jenna and her approach 💕 she is always kind, super friendly and helpful. All the tips and tricks of entrepreneurship, digital marketing are examplified in this beautiful podcast. Proud to say you are my idol, Jenna 💕🎶 Have a wonderful time with your family 👪 All the love and blessings, Pınar

Aug 5th
Reply (1)

Yulanda Tross

i needed this episode. I will do this, my career coach told me about SMART goals.

Jun 12th

Platform Studios

perfect! today is the right time!

Jun 7th

Stacey LP

love her!! what an amazing episode! Definitely have her back, I could listen to both of you all day.

May 29th

Kristine Oslund

I just love your podcast and insights! Thank you for what you do! 💕

May 25th

Sarah Morrison

soooooo enjoying your podcasts!!

May 4th
Reply (1)

Katie Schiek

jenna thank you!!!!

Apr 26th

Monica Byram

I loved this episode. Please do this again. Better audio quality next time, I felt we missed some of his advice.

Apr 25th


I literally had goosebumps when you asked at the end! 😅

Apr 24th

Michelle King

so great. I never knew about what I missing. thank you for sharing this.

Apr 23rd
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