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The Goal Digger Podcast

Author: Jenna Kutcher

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How do I build my dream job? How do I make money online? Am I ready to leave my 9 to 5? How can I create passive income? How can I grow my Instagram following? And the biggest question of all, can I *really* turn my passion into profits?

Welcome to the Goal Digger Podcast where we will answer ALL of these questions and so much more! Week after week, host Jenna Kutcher brings you the the productivity tips, social media strategies, business hacks,, and inspirational stories that can help YOU design your dream career. Jenna shares tangible tips and hacks that she used to become a self-made millionaire in photography, online courses, Instagram sponsorships, and navigating the world of being a #girlboss social media influencer. Along with sharing her best kept secrets, she interviews the best in the industry (Amy Porterfield, Jamie Ivey, Melyssa Griffin, Lori Harder, Cathy Heller and so much more) who will share their secrets to ensure you are seen, heard, (and hired!)

With millions of downloads and counting, the Goal Digger Movement is growing every day and now it’s YOUR TURN to hear from the experts, get inspired, and tackle your biggest goals along the way.

What do you say? Are you in? Because we believe that work doesn’t have to feel like work.
465 Episodes
Whether you’re just hopping on the email list bandwagon -- first off, welcome! -- or you’ve been growing your list for a while, hit a bit of stagnancy with subscriber growth, and just need a few new ideas to reach more people… let’s talk about some fun and different ways to grow your list. These 5 strategies don’t take a ton of time or overhead and can introduce you to even more of your perfect clientele, so that you can show up for them and build a solid relationship with them inside their inboxes. GOAL DIGGER FB COMMUNITY: GOAL DIGGER INSTAGRAM: GOAL DIGGER SHOWNOTES:
All of my siblings and I are entrepreneurs in some form, and yet we didn’t have any direct influence in this area growing up. My sister runs a thriving blog and Instagram platform in her perfectly-Kate niche, I’ve got my business that you know fairly well by now, and then there’s Joe who built an incredible advertising agency to help small businesses sell their products on Amazon. He also travels the country in an RV with his wife and three children — don’t worry, we’ve got a story around that that you’ll get to hear too!  It’s such a treat to get to introduce you to my brother on the show. Meet the guy who shared the fire engine bunk beds with me and a human who shares a lot of the same memories I have! GOAL DIGGER FB COMMUNITY: GOAL DIGGER INSTAGRAM: GOAL DIGGER SHOWNOTES:
Team Jenna Kutcher loves streamlined systems and workflows so we can get weeks and even months ahead, allowing us to dig into bigger, longer-range projects with full creative headspace and focus knowing that the recurring pieces of the business are handled in advance. That’s what this episode is about -- A look into our systems and workflows, why they get us so giddy, and some suggestions for further help with systems that fit the way YOU work and thrive. It’s a fun one! Press play right now. GOAL DIGGER FB COMMUNITY: GOAL DIGGER INSTAGRAM: GOAL DIGGER SHOWNOTES:
Are you a troublemaker? Do you embrace fear and move forward in spite of it? Does breaking the rules and carving your own path invigorate you… Or is that the last thing you want to do? Okay, what about this one -- Do you truly know yourself? Do you stand in your full self, taking up the space you earned simply by being born? Luvvie Ajayi Jones was once afraid to call herself a writer because she was afraid of the title. She nearly skipped out on doing a TED talk that changed her life because of imposter syndrome. Now, she’s a best-settling author and she’s claimed the title “Professional Troublemaker” as she leads people to continue and achieve their audacious dreams in the face of fear. GOAL DIGGER FB COMMUNITY: GOAL DIGGER INSTAGRAM: GOAL DIGGER SHOWNOTES:
If finding more passive income or adding additional revenue streams to your life and business has been something you’ve thought about but creating something from scratch just feels too big or out of reach right now, I have the solution for ya, friend: affiliate marketing may very well be exactly what you’ve been searching for in your business.  Ready to dive into one of my favorite topics of ALL time? Let’s dig into affiliate marketing and how it could be your next money-maker. GOAL DIGGER FB COMMUNITY: GOAL DIGGER INSTAGRAM: GOAL DIGGER SHOWNOTES:
You deserve to be the CEO of your life. That’s what Suneera Madhani teaches to her growing community of career women, female entrepreneurs, and powerful mothers. As Suneera believes, being the CEO of your life means running it with a clear vision and intentional systems to bring your vision to fruition, and an unwavering commitment to level up. Suneera is proof that having it all isn’t an audacious, outlandish, unattainable fairytale -- She’s got the systems and advice that can help you develop what having it all means to you while staying aligned with what matters most. GOAL DIGGER FB COMMUNITY: GOAL DIGGER INSTAGRAM: GOAL DIGGER SHOWNOTES:
Starting, running and scaling a business requires a lot of things. It requires resources, resourcefulness, time, energy, talent, and straight up grit. When you’re just getting going or you’re slowly gaining momentum it can be easy to get caught up in all the resources that you feel like you need that you forget how to be resourceful.  You may have heard me ask this question before… Do you have an actual business, or do you have what LOOKS like or appears to be a business? The key difference: Are you actually making money from selling your products, services, or offers? These are the 5 things you DON’T need to get started. Ready for your to-do list to get shorter? GOAL DIGGER FB COMMUNITY: GOAL DIGGER INSTAGRAM: GOAL DIGGER SHOWNOTES:
I remember sitting across the table from Dre Thomas at a hotel in Brooklyn when she told me about her work with young girls and teens, how she’s dedicated to helping them grow in their confidence and celebrate their girlhood and womanhood, all while providing the very real need of hygiene products in under-resourced communities.  In 2020, Dre Thomas had to take her Smile On Me events virtual, like so many others. She knew that the need for connection last year was greater than ever, and she wasn’t about to let her community down. Dre Thomas is here to share her community-nurturing expertise, and talk about all of the exciting ways she’s rethinking events after a year gone virtual.  GOAL DIGGER FB COMMUNITY: GOAL DIGGER INSTAGRAM: GOAL DIGGER SHOWNOTES:
What can you do to boost sales and improve your business when things are slow? I have four methods for you to keep in your back pocket today and use whenever you experience slow seasons of business so that you can work toward boosting those sales and getting back in the game.  When things shift a bit and your business feels like it’s on the path toward shambles, there are ways to take control and focus on improving, tweaking, and pivoting so that you can get back on track. I hope that if nothing else, these four methods give you a little more confidence and serve as a reminder that you ARE still in control.  GOAL DIGGER FB COMMUNITY: GOAL DIGGER INSTAGRAM: GOAL DIGGER SHOWNOTES:
Zuri Hall is an Emmy-winning TV host, producer, and actress. Her career has brought her to red carpets and TV screens all over. I have to mention that she even hosted reunion specials for my throwback favorite show, The Challenge. Anybody else love that? With all of those impressive accomplishments, she’s no stranger to working hard, but she’s also seasoned in burnout. Zuri is here to dig into why we need to stop celebrating burn-out as a badge of honor and how we can keep on building our dream lives without sacrificing our peace and happiness.  GOAL DIGGER FB COMMUNITY: GOAL DIGGER INSTAGRAM: GOAL DIGGER SHOWNOTES:
Are you planning to hire an employee this year? Your first teammate? A virtual assistant to lighten your load for the first time ever? Finding and hiring the right person to take over a piece of your business is a challenging process -- it’s scary to put what you’ve built in the hands of someone else.  I’ve managed my remote team for over over 6 years now, and I’ve developed a leadership style that some might find unconventional or even uncomfortable. Kylie is back on the show to talk about the hiring process on Team JK, while we dig into our team culture and why I’m not watching the clock or micromanaging my team… And still get massive results and exceptional work from each person in my business.  GOAL DIGGER FB COMMUNITY: GOAL DIGGER INSTAGRAM: GOAL DIGGER SHOWNOTES:
Kathie Lee Gifford had a 45 year career in television and film as a playwright, producer, singer, songwriter and actress, and you might know her best from her days alongside Regis Philbin on Live! With Regis and Kathie Lee, as well as co-host of the fourth hour of The Today Show with Hoda Kotb. Now, she’s quote “retired” and I say that with quotes because though she may not be on television where we’re used to seeing her, Kathie Lee is just getting started with her new dreams and goals as an author and a voice for women on the precipice of their own life changes. Empty-nest years, divorce, the death of a loved-one, or a professional crisis or career pivot, Kathie Lee is here to talk about that universal search for meaning through any major life change.  GOAL DIGGER FB COMMUNITY: GOAL DIGGER INSTAGRAM: GOAL DIGGER SHOWNOTES:
If you’re ready to harness the power for what I forecast as the top methods to drive results on Instagram in the new year, stick with me. It’s not as hard as we’d like to sometimes make it.  As we all roll into 2021, there’s not a better time to reevaluate your Instagram strategy and find ways to level up for the new year. It’s a brand new year, and for most of us that means new goals, new ideas, and new strategies for building our businesses and killing it online. Also, if you’re anything like me, the first of the year also brings about tons of reflection when it comes to your business, an inventory of sorts of what’s working, where you’re getting stuck, and a plan of what you hope to build and create.  If you’re ready to seriously rock Instagram this year, let’s dive on in. GOAL DIGGER FB COMMUNITY: GOAL DIGGER INSTAGRAM: GOAL DIGGER SHOWNOTES:
Artists, makers, musicians, designers, photographers, anyone who turns their art into a business, this one's for you. When you decide to turn your art into a business, you open yourself up to so much opportunity, as well as a whole host of challenges. Critique and criticism become part of your daily routine, because it’s that critique that makes customers happy with an end product. And I can remember from my photography days, that a lot less of your time is dedicated to actually creating, and way more is spent on the nuts and bolts of running a business.  Someone whose artistic talent, as well as her business sense, I admire so much is Sheila Chen. I’m so excited to hear all about Sheila’s journey into the creative entrepreneur space, what she’s learned about navigating the space, how she markets her craft, and the lessons in boundaries that keep her business a fulfilling endeavor.  GOAL DIGGER FB COMMUNITY: GOAL DIGGER INSTAGRAM: GOAL DIGGER SHOWNOTES:
I want to share from my heart some of the things I’m working on and going through, even though I don’t have the answers or know the end result yet. It’s the idea of showing up in the middle of the process, not just when you have the shiny after photo to go alongside the before.  I admire SO much when other leaders and people I look up to can honestly show up and let you into the process, so that’s really what today’s all about. Here are some of the challenges from 2020 that I’ve been ruminating over thoughtfully as we transition into a new year and continue to adjust, pivot, learn and grow into more resilient and kind humans… or at least, that’s the goal. GOAL DIGGER FB COMMUNITY: GOAL DIGGER INSTAGRAM: GOAL DIGGER SHOWNOTES:
Where does visualization fit into how to plan and goal set for the future? What about manifestation -- is that a tool in your kit for going after what you want? Before you cast off manifestation and visualization as too “woo-woo”, I want you to meet Dr. Tara Swart. She is a neuroscientist, a medical doctor, and so much more, and her work is anchored in researching the science behind manifestation.  Dr. Swart is going to share that research with us and the proven methods for visualizing and manifesting the life and business you want. This is more than making a vision board on Pinterest with your dream house, this is a tactical lesson in manifestation and visualization, backed by neuroscience. GOAL DIGGER FB COMMUNITY: GOAL DIGGER INSTAGRAM: GOAL DIGGER SHOWNOTES:
If you know me, you know I’m not a huge “resolutions” person per se, but I do see the tangible value in reviewing what went down over the past year and seeing what can shift to make the next one even better and I love setting goals and vision casting for what’s coming up. More than just lines on a page, I want to really have a compelling vision of what I hope the year will hold that I can cling to when life hits the fan.  I’ve spent a lot of time these past few months being quiet and still with myself, almost going internal in order to look not only at my habits and work processes, but also my belief systems, core values, and how I’m showing up in the world. This year, I’ll be approaching goal setting a bit differently. Ready for it? Let’s dive in! GOAL DIGGER FB COMMUNITY: GOAL DIGGER INSTAGRAM: GOAL DIGGER SHOWNOTES:
The opportunity to share this platform with people I deeply admire and respect is a pinch-me moment. Each Goal Digger Podcast guest brought their stories and expertise to this space for all of us in 2020 and I will continue to celebrate and recognize their work into this new year.  I’m thrilled to welcome back some of your Goal Digger favorites for one more moment of their wisdom and light. I asked them all one very broad question -- What is your advice for 2021? Listening through these I couldn’t help but smile, because just like I knew they would, each one came back with something totally and completely unique to their gifts.  Happy 2021, everyone. Let’s celebrate in podcast-form, with a virtual party right here on Goal Digger. GOAL DIGGER FB COMMUNITY: GOAL DIGGER INSTAGRAM: GOAL DIGGER SHOWNOTES:
Each year, I love to reflect back on everything we created, released, pitched, shared, published, and recorded to recognize all the hard work we put in, but also to comb through with a critical eye to understand what really moved the needle for the business. Kylie is back on the podcast to help me dig into our year-end audit process, as well as analyze the messaging that worked, the strategies we loved, the trends we expect to see expand, and what we'll be ditching when the clock strikes midnight. GOAL DIGGER FB COMMUNITY: GOAL DIGGER INSTAGRAM: GOAL DIGGER SHOWNOTES:
Natalie Walstein is a personal career astrologer, and she helps her clients navigate uncertainty with her crystal clear astrological insight. She can help you find your true calling so you can show up, create, and passionately pursue what you’re meant to do. Ready to look to the sun, moon, and planets and understand where the universe is leading you? In this conversation, Natalie will take skeptics to task on the power of astrology, and walk through key terms and concepts so we all have a better understanding of what a reading can really tell us. And I’m so excited, because Natalie prepared a reading for me, so we’ll go through that together on air.  GOAL DIGGER FB COMMUNITY: GOAL DIGGER INSTAGRAM: GOAL DIGGER SHOWNOTES:
Comments (99)


this podcast is pure entrepreneurial gold, and (I have to throw this out there) I saw old comments about Jenna's old email marketing techniques + wanted to let you all know that her email list is actually a really good resource for me personally now. she's great at sending out friendly lil personal notes and insights into her life that ask for literally nothing from you. between the examples set by this podcast, JK blog, and email list, I feel like I finally have some idea of wtf kind of steps to take next. here's to all of our growth and success, beauties!!💟

Dec 14th

F. Flowers

Super valuable info! Thank you

Dec 11th

Kari G

Good stuff! so spot on! 🔥

Dec 1st

Kin W

Thanks Jenna for the value bursting podcast. Learned and grow a lot. I've even signed up for kbb through you after listening to the podcast and totally trust you. Thanks again and keep up the good works.

Jul 11th

Daryll Malbrough

Hi I'm Listing to your podcast right now thankyou

Apr 28th
Reply (1)

Big Lips Live

thank you so much for doing this podcast! both of my parents are out of work right now and the news doesn't help much with technical details. I am absolutely sharing this information with my family

Apr 13th

Su Siva

I literally listen to you on my drive or at home almost every single day and I can't tell you how much you've inspired me to just get things done! Overthinking is no longer a thing for me! Thank you for the constant motivation, from one female photographer to another. - Su

Jan 15th

Johanna Garcia Strand

Jenna! Love the ep but can you please NOT record your episodes with whatever setup you're using for this one, it sounds so strange and uncomfortable when listening with headphones!

Nov 28th

Finally Ree

love this. i am rebranding so this will definitely help!

Nov 14th
Reply (1)

Moon O

I love that Barbara is always full of life! It's contagious.

Nov 4th
Reply (1)

Sarah Keyes

I needed to hear this soooooo badly. I am a workaholic and completely burnt out. Thank you for this! ❤

Oct 9th

Alicia Lazri

I have been trying

Aug 19th

Milena M

Good tips, but I don't think you are following this tips yourself. I had to unsubscribe from your email list twice, because it was just too much, email after email! And most if them were sell, sell, sell... too pushy! There needs to be a balance. I want an email which I want to read and enjoy.

Aug 18th
Reply (2)

Pinar Koseoglu

I love Jenna and her approach 💕 she is always kind, super friendly and helpful. All the tips and tricks of entrepreneurship, digital marketing are examplified in this beautiful podcast. Proud to say you are my idol, Jenna 💕🎶 Have a wonderful time with your family 👪 All the love and blessings, Pınar

Aug 5th
Reply (1)

Yulanda Tross

i needed this episode. I will do this, my career coach told me about SMART goals.

Jun 12th

Platform Studios

perfect! today is the right time!

Jun 7th

Stacey LP

love her!! what an amazing episode! Definitely have her back, I could listen to both of you all day.

May 29th

Kristine Oslund

I just love your podcast and insights! Thank you for what you do! 💕

May 25th

Sarah Morrison

soooooo enjoying your podcasts!!

May 4th
Reply (1)

Katie Schiek

jenna thank you!!!!

Apr 26th
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