The Great Friends Podcast

Phil Sitter returns to the show for a focused conversation on building teams that live their work and on leading through dark stretches of scale. He shares how RepeatMD evolves from product-first to people-first, arguing that as companies grow the equation becomes "90% people, 10% product." Phil defines exceptionalism as a personal standard that elevates culture, and he and host John unpack the role of a unified operating system, strategic anchors, and values that both attract and deter. He details a hiring playbook—pre-hire tests, paid case studies, third-party validators, and a 30-day bar—that raises the team's baseline while increasing ENPS, productivity, and product quality. The conversation previews RepeatMD V3 and its "automated revenue" theme, including SkinDrop and humanized AI treatment advisors that personalize recommendations and convert without adding work for clinics. Throughout, Phil models responsibility, clarity, and presence, showing how leaders transmute pain into meaning, alignment, and momentum.   LEARN MORE ABOUT PHIL:   https://www.linkedin.com/in/philsitter   https://www.instagram.com/philsitter   https://repeatmd.com   https://www.instagram.com/repeat.md   FOLLOW JOHN WHEELER: https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

In this Season 2 premiere, John sits down with executive coach and leadership expert Andrew Horn to explore the deeper work of becoming an authentic leader. Together, they dive into the power of personal integrity—living your values, speaking the truth, and honoring agreements—as the foundation for effective leadership and a fulfilled life. Andrew shares practical tools like the drama triangle, the empowerment dynamic, and the mindset shift from reactivity to responsibility, offering a roadmap for leaders to step fully into their highest potential. This episode invites listeners to rethink how they show up in their work, relationships, and everyday decisions. Thanks, Andrew, for inspiring leaders to lead with courage and clarity!   LEARN MORE ABOUT ANDREW:   https://www.itsandrewhorn.com/   FOLLOW JOHN WHEELER: https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

In the latest episode of "The Great Friends Podcast," John Wheeler reflects on an incredible 2024 with Bekah Wilkinson and Kevin Balzer. Together, they look back at Alpha Aesthetic Partners' rapid growth, including the launch of multiple new podcasts, supporting nearly $100 million in revenue across 26 locations, and building connections throughout the aesthetics industry. They share stories of lessons learned, unexpected challenges, and the personal and professional milestones that defined the year. With a heartfelt look at the journey so far, the team also discusses their vision for 2025, from Alpha's continued expansion to the evolution of the podcast and their shared goals for the future. This episode is full of insights, laughter, and inspiration as they toast to the year behind and gear up for what's ahead. FOLLOW JOHN WHEELER: https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

  In this episode of "The Great Friends Podcast," John Wheeler is joined by Mitchell Outka, Director of Digital Marketing at Alpha, to share his journey from entrepreneurial ventures as a teenager to leading transformative digital strategies for Alpha's partners. Mitch reflects on his early successes, including a six-figure fidget spinner business at 17, and dives into the innovative campaigns that have driven exponential growth for practices like Esthetics Center. Together, they explore the power of understanding lifetime value, crafting compelling offers, and leveraging automation to maximize efficiency and results. This insightful conversation is packed with actionable takeaways on building winning marketing strategies while staying ahead in an ever-evolving digital landscape.   FOLLOW JOHN WHEELER: https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/    

In the latest episode of "The Great Friends Podcast," John Wheeler sits down with Karin Durham, Chief Human Resources Officer at Alpha, to delve into the people-centric strategies that fuel Alpha's success. With a career spanning high-level HR roles at Jamba Juice, Forever 21, and Bare Minerals, Karin brings a wealth of knowledge on cultivating strong teams, navigating fast-paced growth, and crafting a culture that resonates with employees. Throughout the conversation, Karin emphasizes the importance of "knowing your people"—understanding who they are, what they need, and aligning these insights with the organization's goals. She also shares fascinating stories from her career, illustrating how the unique personalities of founders and leaders impact a company's direction and culture. Whether you're a business owner looking to strengthen your team or an HR professional seeking inspiration, this episode offers valuable takeaways on the art of building a resilient, people-first organization. FOLLOW JOHN WHEELER: https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/ FOLLOW KARIN DURHAM:  https://www.linkedin.com/in/karindurham/  

In the latest episode of "The Great Friends Podcast," host John Wheeler, CEO of Alpha Aesthetic Partners, sits down with Michelle Doran, founder of RN Esthetics and one of Alpha's esteemed partners. With 12 years of experience, Michelle shares invaluable insights into building a thriving aesthetic practice, fostering a strong team culture, and delivering exceptional patient care. Listeners will hear about Michelle's unique approach to hiring and building a team that is as kind as it is hard-working. She discusses the importance of intuition in consultations, her love for cannula techniques, and the art of balancing clinical expertise with creativity in aesthetic treatments. Michelle also reflects on her growth as an injector and trainer, offering pearls of wisdom for new providers. This episode is packed with tips on how to cultivate a great team, provide personalized care, and grow a successful aesthetics business. Tune in to learn from Michelle's journey and her vision for the future! FOLLOW JOHN WHEELER: https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/ FOLLOW MICHELLE DORAN: https://www.instagram.com/michelle.rnesthetics/  

In the latest episode of "The Great Friends Podcast," John Wheeler, CEO of Alpha Aesthetic Partners, presents his talk from Aesthetic Next 6.0, "How to Run Your Business Like a Boss." In this episode, John shares valuable insights on building a successful med spa business, drawing from his own experiences and lessons learned over the years. Listeners will discover practical strategies for managing financials, including using the Profit First system, understanding key performance indicators (KPIs), and optimizing profit margins. John emphasizes the importance of knowing your numbers and leveraging financial statements like the P&L to ensure business growth and success. Whether you're just starting out or looking to scale your med spa, this episode is packed with actionable advice and real-world takeaways to help you run your business like a boss. Tune in to learn how to strengthen your operations and financial management for long-term success. FOLLOW JOHN WHEELER: https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/  

  In the latest episode of "The Great Friends Podcast," John Wheeler, CEO of Alpha Aesthetic Partners, sits down with Henry Neely, CFO of Alpha, to dive deep into the financial side of the med spa industry. Henry shares his experiences as a CFO, including his journey from accounts receivable analyst to leading the finance departments of major companies. They discuss essential financial metrics, the role of a CFO in guiding strategy, and the importance of building a strong team. Tune in to hear insights on leadership, financial best practices, and how to create lasting impact in the aesthetics world. LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/ FOLLOW JOHN WHEELER: https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha FOLLOW HENRY NEELY: https://www.linkedin.com/in/henry-neely-1547b859/    

In this special superpod episode of "The Great Friends Podcast," John Wheeler, CEO of Alpha Aesthetic Partners, shares live conversations recorded at Aesthetic Next 6.0. This episode features three engaging interviews, starting with Waseem Garbia and Erika Barry—two dynamic personalities who share insights into injection techniques and balancing clinical expertise with a strong online presence. Next, John sits down with Sara Browning and Chelsea Speer, co-founders of Aesthetic Collective, who discuss their journey from full-time jobs to building their own med spa. Finally, John talks with Marcus Curtis from Aesthetic Record about leadership, business growth, and the evolving aesthetics industry. Tune in for a jam-packed episode full of inspiring stories, practical advice, and exciting takeaways from top industry professionals. LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/ FOLLOW JOHN WHEELER: https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha FOLLOW ERIKA BARRY: https://www.instagram.com/injectorbunny/   FOLLOW WASEEM GARBIA: https://www.instagram.com/unfilteredinjector/   FOLLOW AESTHETIC COLLECTIVE: https://www.instagram.com/aesthetic.collective.tx/ FOLLOW MARCUS CURTIS: https://www.linkedin.com/in/marcus-a-curtis/  

  In the latest episode of "The Great Friends Podcast," host John Wheeler sits down with Dr. Amanda Holden, founding partner at Alpha Aesthetics Partners and the host of the newest addition to the Alpha Podcast Network, "Holding Time Back." Amanda discusses her journey in aesthetics and the exciting launch of her podcast, where she interviews industry leaders who have made significant strides in helping people "hold time back." They dive into the importance of providing exceptional patient care, educating clients, and offering treatments that truly make an impact. Amanda shares her insights on balancing business, innovation, and passion, along with her plans for "Holding Time Back." Tune in for a conversation packed with pearls of wisdom on both clinical and business success in aesthetics! LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/ FOLLOW JOHN WHEELER: https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha FOLLOW DR. AMANDA HOLDEN: https://www.instagram.com/dr.amanda.holden/   https://www.instagram.com/holdentimelessbeautymedspa/        

In the latest episode of the Great Friends Podcast, hosted by John Wheeler, CEO of Alpha Aesthetics Partners, Annie Robertson Hockey, President & Head of Consulting at SkyTale and Co-Founder & Director at Column National Association, joins the conversation. Annie shares her unique journey from fintech to medical aesthetics, shedding light on the surprising parallels and the invaluable lessons she's learned along the way. The discussion dives into the intricacies of leadership, the importance of data-driven decision-making, and the challenges of scaling a business without losing sight of its core values. Annie also offers insights into effective team management, the role of authenticity in marketing, and how to build a sustainable practice by focusing on what truly matters. This episode is a must-listen for anyone looking to navigate the complexities of business growth in the ever-evolving medical aesthetics industry.   LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/ FOLLOW JOHN WHEELER: https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha FOLLOW ANNIE ROBERTSON HOCKEY:   https://www.linkedin.com/in/annierobertson1/  

In the latest episode of the Great Friends Podcast, hosted by John Wheeler, the spotlight is on Waseem Garbia, the owner and founder of Dontage and the most recent partner of Alpha. Waseem, a seasoned PA-C from Virginia, transitioned from urgent care to aesthetics and quickly became a high-octane injector with a massive Instagram following as the Unfiltered Injector. In this engaging conversation, John and Waseem dive deep into the art of injecting with speed and precision, touching on Waseem's innovative Botox Day strategy, where he treats over 70 patients in one day. They also explore the importance of efficient consultations, how to build a brand in the aesthetics industry, and the power of unfiltered honesty in both social media and patient care. This episode is packed with valuable insights for med spa owners, injectors, and business leaders looking to enhance their practice. LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/ FOLLOW JOHN WHEELER: https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha FOLLOW WASEEM GARBIA: https://www.instagram.com/unfilteredinjector/   https://www.linkedin.com/in/waseem-garbia-810803b0/      

  In the latest episode of the Great Friends Podcast, John Wheeler, CEO of Alpha Aesthetics Partners, sits down with Phil Sitter, the innovative CEO and founder of RepeatMD. Phil shares his entrepreneurial journey from managing King's Biergarten to leading a revolutionary med spa software company. He discusses the importance of time management, inspired by Tony Robbins' rapid planning method, and emphasizes planning the year, quarters, and weeks in advance to balance life's various categories. Phil also reveals his disciplined daily routines and how his father's influence shaped his success. Listeners will gain insights into effective time management, the importance of discipline in entrepreneurship, and the strategic pivot that led to RepeatMD's rapid growth in the med spa industry. This episode is packed with valuable lessons for business leaders and entrepreneurs. LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/ FOLLOW JOHN WHEELER: https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha FOLLOW PHIL SITTER: https://www.linkedin.com/in/philsitter/ https://www.instagram.com/philsitter/   EPISODE RESOURCES: OPAL APP: https://www.opal.so/ GRATITUDE JOURNAL: https://a.co/d/f008jwq TONY ROBBINS: GOAL SETTING WORKSHOP: https://core.tonyrobbins.com/goal-setting-workshop  

In the latest episode of The Great Friends Podcast, John Wheeler, CEO of Alpha Aesthetics Partners, brings listeners a special superpod episode recorded live from The Aesthetic Show (TAS). This episode features two insightful interviews with industry leaders Chris Balbi and Dr. Kian Karimi. Chris Balbi, Director of Marketing and Operations at Misha Aesthetics, shares his expertise on innovative marketing strategies and the shift from digital to in-person marketing. His creative tactics, such as guerrilla marketing campaigns, highlight the importance of building trust and personal connections with clients. Dr. Kian Karimi, a world-renowned facial plastic surgeon and the founder of Rejuva Med Spa, delves into the future of regenerative aesthetics. He discusses the potential of peptides and other treatments that stimulate the body's own production of essential elements, emphasizing the move towards precision aesthetic medicine. Key takeaways include the importance of reactivating existing patients, optimizing revenue per hour, and the strategic advantages of disciplined growth.   LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/ FOLLOW JOHN WHEELER: https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha FOLLOW CHRIS BALBI:   https://www.linkedin.com/in/chrismbalbi/   FOLLOW DR. KIAN KARIMI:   https://www.linkedin.com/in/drkian/  

In the latest episode of the Great Friends Podcast, John Wheeler, CEO of Alpha Aesthetics Partners, sits down with Christin Trujillo from Maven Financial Partners, who is making her second appearance on the show. Recorded live at the VCS tradeshow floor, the episode dives deep into financial metrics crucial for med spa owners. Christin emphasizes the importance of reactivating existing patients as a cost-effective marketing strategy, highlighting how leveraging relationships with current clients can fill schedules and boost revenue. They also discuss the critical metrics of revenue per hour and rebooking rates, explaining how these indicators can provide a quick snapshot of a practice's health and efficiency. John and Christin underscore the necessity of disciplined growth and the strategic advantages of partnering with the right private equity group early on. This episode is packed with valuable insights for med spa owners looking to optimize their operations and drive sustained growth.   LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/ FOLLOW JOHN WHEELER: https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha FOLLOW CHRISTIN TRUJILLO: https://www.linkedin.com/in/christinmlang/ https://www.instagram.com/christinlangtrujillo/  

  In the latest episode of the Great Friends Podcast, host John Wheeler sits down with his great friend Josh Swearingen for a lively conversation recorded live at the VCS tradeshow floor. Josh, a second-time guest, shares his experiences and insights from Tusk's recent entry into the medical aesthetics industry. He discusses the unique opportunities and challenges in the space, including the cross-pollination between med spas, dermatology, and plastic surgery. Josh emphasizes the importance of matching the right buyers with the right sellers and maintaining discipline in mergers and acquisitions. The conversation also delves into the early consolidation phase of medical aesthetics, drawing parallels with the dental industry. John and Josh highlight the potential for generational wealth creation and the evolving landscape of the industry, marked by the presence of entrepreneurs and MBAs recognizing the growth opportunities. Tune in to gain valuable insights into the business side of medical aesthetics.   LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/ FOLLOW JOHN WHEELER: https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha FOLLOW JOSH SWEARINGEN: https://www.linkedin.com/in/joshuaswearingen/ https://www.instagram.com/slaz077/  

In the latest episode of The Great Friends Podcast, John Wheeler, CEO of Alpha Aesthetics Partners, and Kevin, VP of Brand Strategy at Alpha, present a special two-segment episode featuring a live panel discussion from Vegas Cosmetic Surgery 2024 and an analysis of Apple's WWDC 2024 announcements. Joined by Max and Adam from Influx Marketing, the first segment delves into AI's role in med spa and cosmetic surgery practices, highlighting practical applications and ethical considerations. The second segment explores Apple's new AI technology, Apple Intelligence, and its implications for marketing and user interactions. The panelists discuss privacy features, the Compose tool for writing assistance, and RCS support for messaging. They also emphasize the potential of Apple's Vision Pro for immersive content creation and speculate on AI's impact on traditional search engines. This episode offers valuable insights into the future of AI and digital marketing in the med spa industry.   FOLLOW JOHN WHEELER: https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/   CHECK OUT MED SPA MARKETING GROUP CHAT:   https://podcasts.apple.com/us/podcast/med-spa-marketing-group-chat/id1715799118 FOLLOW INFLUX MARKETING: https://www.linkedin.com/company/influx-marketing-co/  

In this enlightening episode of the Great Friends Podcast, host John Wheeler continues his conversation with Aaron Purkeypile, a seasoned EOS implementer, in part two of their discussion. Aaron dives deep into the practical tools of the Entrepreneurial Operating System (EOS), including the Kolbe assessment and the significance of "rocks" or key goals that businesses must focus on within 90-day sprints to achieve their long-term objectives. He explains the Vision Traction Organizer (VTO), a strategic tool that helps companies define their core values, focus, and long-term targets. The episode also covers the Level 10 meetings, essential weekly sessions designed to ensure teams are aligned, accountable, and progressing towards their goals. Aaron emphasizes the importance of well-documented processes that enable consistent customer experiences and efficient operations. FOLLOW JOHN WHEELER: https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/ FOLLOW AARON PURKEYPILE: https://www.linkedin.com/in/aaronpurkeypile/ FOLLOW EOS WORLDWIDE: https://www.linkedin.com/company/eos-worldwide-llc/  

In this first episode of a two-part series on "The Great Friends Podcast," host John Wheeler welcomes Aaron Purkeypile, visionary CEO at AMPT and certified EOS Implementer. Aaron delves into the Entrepreneurial Operating System® (EOS), a framework designed to streamline organizational efficiency and growth. He distinguishes between 'Visionaries' who provide high-level ideas and 'Integrators' who manage day-to-day operations, ensuring ideas become actionable strategies. Key takeaways include the importance of aligning team members with core company values, utilizing the 'GWC' method (Get it, Want it, Capacity to do it) for hiring and team management. This episode offers insights into building a frustration-free, intentional culture that aligns with core values and drives business growth.   FOLLOW JOHN WHEELER: https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/ FOLLOW AARON PURKEYPILE:   https://www.linkedin.com/in/aaronpurkeypile/   FOLLOW EOS WORLDWIDE: https://www.linkedin.com/company/eos-worldwide-llc/  

In this engaging episode of the Great Friends Podcast, host John Wheeler, CEO of Alpha Aesthetics Partners, sits down with Kelly Pennington, a revered consultant in the aesthetics industry. Formerly with Galderma, Kelly has transitioned to a pivotal role in operations consulting, where she aids practices and companies in refining their internal strategies. The discussion reveals Kelly's journey from sales to consultancy, her insights on maximizing relationships with sales representatives, and the strategic impact of operational efficiency. Listeners will gain a deep understanding of how tailored solutions can propel medical practices to new heights. Kelly also shares her experiences with Novastique and the importance of data-driven decision-making in medical aesthetics, making this episode a valuable resource for industry professionals. FOLLOW JOHN WHEELER: https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/ FOLLOW KELLY PENNINGTON: https://www.linkedin.com/in/kelly-pennington/