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The GreenUp Academy Podcast

Author: Pure Marketing Agency

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The Green Up Academy Podcast is to help you grow as a Green Industry business owner in the areas of business, finance, marketing, employee relationships, and everything in between. Our host, Alex Kirby, founded his own lawn care business in 2017, and grew it to 2 million dollars in revenue over 7 years. Our guests are Green Industry business owners, large and small, who are in the process of growing their own businesses.
171 Episodes
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GPS Trackit is a fleet management software that helps business owners track their vehicles efficiency, maintenance, and more. If you're running multiple vehicles with these crazy gas prices, listen in and see if they're a good fit.   GPS Trackit - Click the link below to find out more! https://bit.ly/3veDXeC 
Finding Health in Work

Finding Health in Work

2022-09-2622:43

Braydon with Pure Marketing joins us to tell us some of his story and his journey toward finding healthy living in his day to day life balancing work with family.   Thanks to Jobber for sponsoring today's episode! If you're a home service business, Jobber is the CRM custom tailored for you. You can get a 14-day free trial and 20% off your first six month by just clicking the link below. We trust them, you can too! http://getjobber.com/trifecta
In an episode of transparency, Xander talks about the last few weeks in his business and how he is not immune from hardship. When times are tough, we show our true colors, but that's when our businesses show their strengths and flaws. Anchor down, keep going.   Thanks to today's sponsor, Jobber. Jobber is one of the few parts of running a trade and service business that seems to just keep running and keep doing what it's supposed to. If you're struggling with organizing your business and feel like there are some inefficiencies, Jobber is a great tool to help correct the ship. Use the link below to learn more and get 20% off your first six months! https://getjobber.com/im/ambassador-referral/?gspk=YWxleGtpcmJ5MzczOQ&gsxid=Y72JCnFBLgJm&utm_campaign=alexkirby3739&utm_medium=ambassador&utm_source=PS
Chris and Logan from Pure Marketing talk about a recent case study with a viral Instagram reel that reached 7-figure views with no hashtags, no caption, just a video. The case-study continued, and it worked 4 more times in that same week. Listen in for how content is still king on social media.   Thanks to Jobber for sponsoring this episode! If you're a home service business, Jobber is the CRM custom tailored for you. You can get a 14-day free trial and 20% off your first six month by just clicking the link below. We trust them, you can too! http://getjobber.com/trifecta
When adversity or the unexpected strikes your business, what's your first instinct? For many it's to immediately jump into action and react, and for others it's to sit, assess, and respond. The level of urgency often depicts which is appropriate, but when you have a moment to respond with a plan, it's almost always a better outcome. Today, Xander talks about the differences and why he's a supporter of responding over reacting.   Thanks to today's sponsor, GPS Trackit! GPS Trackit is a fleet management software designed to keep you in the loop with your fleet vehicles. From tracking, route efficiency, gas consumption, driving behavior, and more, you'll have an inside view to how to save money with GPS Trackit. Use the link below for more information! GPS Trackit
When the character and reputation of yourself or your business comes into question, who can vouch for you? When someone you work with comes into question, are you at risk of collateral damage? Our reputation as business owners is everything. With the recent fallout of the Andrew Tate controversy and the apologies of Manti Te'o, Alex and David talk about the importance of integrity, honor, and character with who we choose to associate with, and more importantly, who we choose to be everyday.   Thanks to today's sponsor, NiceJob! Reputation and trust is key to your business, and NiceJob makes solidifying that reputation easier. NiceJob helps you collect Google and Facebook reviews for your business by automating the request process. Check them out in the link below and save 50% using code "TRIFECTA" at checkout! NiceJob.com
As business owners, we don't always have the answers and we don't always have a plan for every situation. Oftentimes, the loneliest place in our lives is at the top of the totem pole. Today, Xander and David talk about finding your confidence and combatting bad habits in our personal and work lives.   Thanks to today's sponsor, GPS Trackit! If you have a fleet of vehicles supporting your business, being as efficient as possible with upkeep, driver habits, gas consumption, maintenance, and more can save you thousands upon thousands of dollars a year. We've partnered with GPS Trackit to bring a solution to tracking your vehicles and their efficiency. Click the link below and check them out! GPS Trackit
Forgiving federal student loans doesn't make them just go away, it just makes everyone pay for them. Today we talk about the recent federal loan subsidy that forgives up to $10,000 using tax dollars to do it.   Thanks to today's sponsor, Cycle CPA! If you want to be in control of your business finances, Cycle CPA can help make that happen. Reach out to Joe and Carla using the link below and they'll make sure your bookkeeping is taken care of! Use code "TRIFECTA" to save $200!
Lorri Unumb saw a need, drafted a bill on her kitchen table, and now it's law in all 50 states. Hear this incredible story and learn how you can get involved in changing peoples lives.   Thanks to Jobber for sponsoring today's episode! Get 20% off and a 14 day free trial by using the link below for the BEST customer management software for trades and home service businesses! https://getjobber.com/im/ambassador-referral/?gspk=YWxleGtpcmJ5MzczOQ&gsxid=b9G0ZjRsufZ2&utm_campaign=alexkirby3739&utm_medium=ambassador&utm_source=PS
We couldn't be more thankful to our friend Levi Millington from Reconciliation Ministries to come talk to us about addiction recovery and his work raising men out of addiction. Levi tells us about his story and how to assist friends, family, and coworkers rise out of addiction.   If you or someone you know needs help, call Reconciliation Ministries with the information below. Phone: (803) 727 4697 Ext. 301 Web: www.Reconciliation-min.org
On today's episode, Xander Kirby and David Waldy talk about burnout, energy and productivity, and why common employee payment methods are broken for both the employee, and the employer.   Thanks to today's sponsor, Cycle CPA! We trust Cycle CPA with all of home service business accounting needs. Every CPA gives detailed reports, but do they alert you if you're spending above the national average on materials? Cycle CPA is the best, most organized, stress-free service to track your books. Try them out using the link below! Cycle CPA - Use code "TRIFECTA" for $200 off your first month!
After years of trying to be better then every other business, Alex explains why he's done trying to be the best. Striving to be better then everyone else is a one-way trip to failure. Instead of comparing and competing, Alex and David talk about why we should be LEARNING from our competitors instead of trying BEAT them. Listen in for a great conversation on mindset and leadership.   Thanks to Jobber for sponsoring today's episode! Get the same CRM that Trifecta uses to stay organized and efficient every day. Get a 14 day free trial and a 20% discount using the link below! https://getjobber.com/
Cats, weeds, and business health. Tune in for a casual but important conversation on leading a business while remaining healthy, pushing back against the "grind or die" mentality, and what to watch out for while building a business.   Thanks to today's sponsor, Jobber! We use and recommend Jobber in no small part to their amazing customer service and super easy interface. With two dozen employees hitting the road every day, Jobber keeps us synced and organized. Get 14 days free and a 20% discount by using the link below! GetJobber.com
Check out our YouTube Channel for even more content!   Core values aren't just feel good mantras and posters you hang around the office, but rather the filter for everything your business does. You core values define your business and every decision that your business makes from the services you offer, to the language you use in a meeting. Listen to Alex and David as they discuss the downfalls of lacking definition and overwhelming value some solid core values bring to your business.   Thanks to today's sponsor, Jobber! We use Jobber in our home trade service businesses to keep us organized, paid on time, and provide a great customer experience. If you haven't used Jobber, use the link below for a free trial and a 20% discount! GetJobber.com
The way it works for you, may not work for everyone, and it may not work for your employees. When we launch a business, we create processes and systems that work for how we, the business owner, tend to process information. When you bring other people into that process, it may not be as clear to them as it was to you. A strong system and processes is transferable and comprehensible to others so the system can be replicated. Clear, transferable procedures are key to building a strong team and a healthy business. Listen in for how to enter the mindset needed to create these processes.   Thanks to todays sponsor, Cycle CPA! Cycle CPA makes bookkeeping simple for small business owners. They'll help you keep track of your spending, where you're making money, and just as importantly, losing money. Use code "TRIFECTA" for a discount and grow your team! Cycle Cpa
Getting tons of leads but can't seem to close the deal? You need to listen to this episode. Alex and David talk about the Art of the Deal and the psychology around making yourself seem like the best option, and how to make your client feel comfortable and confident in your services.   Thanks to today's sponsor, NiceJob! We use NiceJob to automate requesting reviews from customers and clients. Steamline the process of getting quality reviews for your business with NiceJob. Check the link below for a discount with code "TRIFECTA" Get.NiceJob.com
Today we talk to Connor Duffy with WESSEL. Connor oversees marketing for FlowZone sprayers and we talk about the struggles of current supply chain issues, manufacturing, and inflation impacting tools and products business owners need every day.   Thanks to today's sponsor, Jobber! Jobber is our trusted CRM for home service based businesses. Check them out in the link below and get a 20% discount and a free trial! GetJobber.com
Today we talk to our great friend, Kory Ballard. Kory was a founding partner of Perficut in Des Moines, Iowa. He's also the founder of Ballard Products, both companies being well known sources of professional leadership and shining examples of what the green industry can be.   On today's episode, we talk about team building and high level leadership of a company. This conversation is for any business owner whether you have one employee, or one-hundred. Listen in for some great wisdom.   Thanks to today's sponsor, NiceJob! Need an easier way to collect Facebook and Google reviews? NiceJob's relationship management software integrates directly with many popular accounting softwares and CRMs to make collecting a 5-star review easier than ever. Click the link below for more info and a discount! NiceJob.com
Through the years of hiring, firing, and employees leaving, Alex has simplified what to look for in an employee, but just as importantly recognizing what keeps an employee. Tune in for a helpful tool for your business!   Thanks to todays sponsor, Jobber! Jobber is a leading CRM for trades and service businesses. We've used Jobber for years and they always come through with a great product and great customer service. Get 20% off your first six months by clicking the link below! GetJobber.com
Jeremy Park started Swag.com, his online custom merchandise business, in February of 2016. Swag.com has quickly grown into a $60,000,000 company with 98 employees creating merchandise for companies such as Google, Spotify, Netflix, and more. We talked to Jeremy about how he got started, what drives his passion for business, and where Swag.com is today. Listen in for a true entrepreneurs story of perseverance, clear vision for his business, and not being afraid to fail and learn.   You can check out Swag.com in the link below. Swag.com    As always, we are thankful for the show sponsors who make this podcast possible.   Thanks to Jobber for being the CRM software we trust in our businesses every day! You can check out Jobber and get a 20% discount on your first six months by clicking the link below! GetJobber.com   Thank you NiceJob for being a sponsor and the easiest way to collect reviews from our clients! NiceJob automates the requests for reviews from your clients as soon as you complete the job. Get $50 off your first month when you signup using code, "TRIFECTA". Get.NiceJob.com
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