Claim OwnershipThe Growth Hub Podcast
Subscribed: 84Played: 1,333
Subscribe
© All rights reserved
Description
The podcast for all things B2B SaaS marketing, brought to you by growth marketing agency, Advance B2B.
The Growth Hub Podcast is for SaaS marketers, CEOs and founders who want to level up their knowledge, skills, and wisdom on how to build a high-growth SaaS business.
With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in SaaS from across the world to gain their insight and advice on all things growth. Hosted by Seija Lappalainen and Reeta Westman.
The Growth Hub Podcast is for SaaS marketers, CEOs and founders who want to level up their knowledge, skills, and wisdom on how to build a high-growth SaaS business.
With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in SaaS from across the world to gain their insight and advice on all things growth. Hosted by Seija Lappalainen and Reeta Westman.
109 Episodes
Reverse
How much revenue can you tie to your content marketing operations? Should you place your Content Marketing Strategy in the hands of AI?
To discuss this, we’re joined by Alexis Chevallier, Former CMO, now Part-Time CMO, who’s successfully achieved 3M in ARR directly attributed to content marketing operations for Content Marketing Agency YouLoveWords.
We cover:
> What does a part-time CMO do?
> What are the requirements for Content Marketing to become a growth engine?
> What would prevent Content Marketing from supporting growth?
> How do you get your CEO to understand content marketing?
> How to achieve 3M in ARR from content marketing
> How to build a high-performing marketing team?
> The right split between long and educational content and snack content?
> What AI is really bringing to content marketing
Tune in to hear from Alexis Chevallier, Content-Led Part-Time CMO.
About the show:
The SaaS Growth Hub podcast is powered by Growth Marketing Agency Advance B2B. We cover marketing strategy, sales and marketing alignment, content marketing, and brand marketing to help B2B marketers grow and scale up their companies.
Communities can be super powerful.
They carry trends, they generate awareness, and if you play your cards right, they can even significantly affect your overall business growth.
Now, communities are far from easy to build.
To explore the topic, we invited Alex Theuma, founder of SaaStock a successful community helping SaaS founders and their teams connect via expert conferences around the world.
In this episode, we cover:
- The origins of SaaStock
- How to start a community
- How to keep your audience engaged to grow the community
- The KPIs of community building
- More advice for aspiring community builders
- And, as per usual, the Fast Five.
So, is community building just a nice to have, or should SaaS B2B companies really try to benefit from it? Answer in episode 102 of the SaaS Growth Hub Podcast, with Alex Theuma, founder of SaaStock.
Are you really making good use of video to promote your SaaS company, products, and services? If not, the latest SaaS Growth Hub Podcast episode might be of interest to you as it is about ... video marketing, and everything it touches.
To cover this creative topic, we invited Nora Sandell, Head of Marketing at Videoly, a leading product video platform, serving over 1000 online retailers and brands around the world.
We discussed:
- The evolution of how we consume content
- Video marketing trends B2B SaaS marketers absolutely need to know about
- How to produce professional and engaging content when you’re an absolute rookie in the field.
- How to measure performance of your video marketing efforts
- And a couple of DOs and DON’Ts to help you get started
Tune in to hear from Nora Sandell, Head of Marketing at Videoly.
About the show
The SaaS Growth Hub podcast is powered by Growth Marketing Agency Advance B2B. We cover marketing strategy, sales and marketing alignment, content marketing, and brand marketing to help B2B marketers grow and scale up their companies.
After Joining Supermetrics as employee number 32 — and marketer number 4 — in 2019, Edward is now Demand Generation Director at Supermetrics, a fast-growing SaaS company with a stunning 50M ARR, in a very competitive space.
In this exceptional episode with Edward, we cover:
— The secret sauce to Supermetrics’ growth
— Who should be driving growth?
— What's the next stage at Supermetrics?
— A full-funnel brand test Supermetrics ran (and what they learned from it)
— Where is 'marketing data' going?
— The alternatives to the traditional attribution models
— Is there a go-to funnel for B2B SaaS companies?
Tune in to hear from Edward Ford, Demand Generation Director at Supermetrics.
About the show
The SaaS Growth Hub podcast is powered by Growth Marketing Agency Advance B2B. We cover marketing strategy, sales and marketing alignment, content marketing, and brand marketing to help B2B marketers grow and scale up their companies.
- What’s an efficient process for creating customer stories?
- Can one scale the process?
- Do you have a secret formula to get around this and still tell compelling stories?
- How to tell stories when you can’t share numbers
- How to hook the visitor from the get-go?
Tune in to hear from Joel Klettke, Founder at Case Study Buddy.
About the show
The SaaS Growth Hub podcast is powered by Growth Marketing Agency Advance B2B. We cover marketing strategy, sales and marketing alignment, content marketing, and brand marketing to help B2B marketers grow and scale up their companies.
- Why are customer stories so important?
- Why is it so difficult to create and publish quality customer stories?
- How to ensure customer stories serve business and revenue goals?
- How should marketers measure the ROI of a case study?
- How to ask a customer for a story?
Tune in to hear from Joel Klettke, Founder at Case Study Buddy.
About the show
The SaaS Growth Hub podcast is powered by Growth Marketing Agency Advance B2B. We cover marketing strategy, sales and marketing alignment, content marketing, and brand marketing to help B2B marketers grow and scale up their companies.
What is the role of LinkedIn in a B2B advertising strategy?
What is the best use of LinkedIn ads?
Is LinkedIn really expensive?
What's the Future of LinkedIn Ads?
Tune in to learn from Gabriel Ehrlich, CEO at Remotion and LinkedIn Ads expert.
About the show
The SaaS Growth Hub podcast is powered by Growth Marketing Agency Advance B2B. We cover marketing strategy, sales and marketing alignment, content marketing, and brand marketing to help B2B marketers grow and scale up their companies.
What makes it so difficult to make LinkedIn ads work?
How should marketers approach targeting on LinkedIn ads?
What does a good LinkedIn ads campaign look like?
Tune in to learn from Gabriel Ehrlich, CEO at Remotion and LinkedIn Ads expert.
About the show
The SaaS Growth Hub podcast is powered by Growth Marketing Agency Advance B2B. We cover marketing strategy, sales and marketing alignment, content marketing, and brand marketing to help B2B marketers grow and scale up their companies.
What should founders do to fix sales and marketing alignment once and for all?
Dave Kellogg is an Executive in Residence at Balderton Capital. He also comes with 10 years of experience both as a CEO and a CMO.
In other words, he has a lot to say about sales and marketing.
Dave recently wrote “The Founder's Guide to B2B Sales”, and we invited him on the podcast to hear his thoughts on how founders should kickstart selling and what they can do to ensure a strong alignment between Marketing and Sales.
In the second part of our chat, Dave discusses marketing and sales alignment, how to do it right, and what founders should do from the get-go to make it happen. Hope you enjoy it!
> Why are sales and marketing so often misaligned?
> … and what to do about it
> What founders & CEOs should understand about marketing
> How to find the right balance between building and scaling sales and marketing?
Happy listening!
How much do founders know about Sales and Marketing? How much should they?
Dave Kellogg is Executive in Residence at Balderton Capital. He also comes with 10 years of experience both as a CEO and a CMO.
In other words, he has a lot to say about sales and marketing.
Dave recently wrote “The Founder's Guide to B2B Sales”, and we invited him on the podcast to hear his thoughts on how founders should kickstart selling and what they can do to ensure a strong alignment between Marketing and Sales.
In the first part of our chat, Dave tells us about the importance of understanding the basics of sales.
> CMO vs. CEO: What’s best?
> What do founders need to know about selling?
> How can a founder become a good “Chief Salesperson”?
> The impact of technology in the sales landscape.
Happy listening!
We’ve all heard stories from companies successfully entering new markets. Now, if every other B2B SaaS company is always trying to expand to new markets, success in that field is actually quite scarce.
We had the pleasure of welcoming Teemu Ilola on the show to tell us more about this. Teemu is VP of Sales Operations at Leadoo, a Finnish SaaS company founded in 2018 with already +6M€ in ARR and operating in several countries, including the UK.
In Part II of episode 96 of the SaaS Growth Hub Podcast, Teemu tells us about:
— The most challenging markets to enter, and why.
— The walls they hit on the way…
— … and what they learned from it
— How to deal with recruitment when entering a new market.
Happy listening!
We’ve all heard stories from companies successfully entering new markets. Now, if every other B2B SaaS company is always trying to expand to new markets, success in that field is actually quite scarce.
We had the pleasure of welcoming Teemu Ilola on the show to tell us more about this. Teemu is VP of Sales Operations at Leadoo, a Finnish SaaS company founded in 2018 with already +6M€ in ARR and operating in several countries, including the UK.
In Part I of episode 96 of the SaaS Growth Hub Podcast, Teemu tells us about:
— Leadoo’s expansion (so far)
— Market research before entering a market
— The role marketing should play when entering a new market, from a salesperson perspective
— How to deal with ongoing marketing operations when operating in different countries.
Happy listening!
Lead generation is usually great for acquiring many contacts, but it also favors quantity over quality.
Demand generation, on the other hand, focuses on attracting relevant people based on what they need to solve at a given time. It favors quality over quantity and has a greater impact on revenue.
Put simply, companies focusing solely on lead generation may be missing out BIG TIME 😱.
In part 2 of episode 95 of the SaaS Growth Hub Podcast, Adam Holmgren (Global Demand Generation Strategy Lead at GetAccept) shares his thoughts on what it takes for B2B SaaS companies to steer away from Lead Generation and run a Demand Generation Playbook.
Adam, Reeta and Seija cover:
— State of demand generation in Europe
— Mistakes companies make with demand generation
— How to convince your organization of the importance of demand generation
— Is lead generation evil? (The answer surprised even Adam!)
— The difference between demand generation and lead generation
— The role of experimentation in demand generation
— How to switch from a lead generation playbook to a demand generation playbook?
— Key demand generation metrics
Happy listening!
How do you view the current economic situation — through the threat or the opportunity lens? As companies scramble to cut back on budgets, marketers are finding themselves in one of the following situations:
— 😱 A panic mode. They’re ready to pack up, head for the hills, and prepare for the worst (threat lens).
— 🧐 A hyper-focused mode. They're ready to scale back to basics to focus on getting the right fit customers and experiment with new ways of increasing the pipeline (opportunity lens).
In episode 95 of the SaaS Growth Hub Podcast, Adam Holmgren (Global Demand Generation Strategy Lead at GetAccept) shares tips and marketing opportunities to capitalize on during an economic downturn.
Adam, Reeta and Seija cover:
— The worst mistakes companies can make with their marketing.
— The importance of investing in your brand.
— A mindset shift towards seeking marketing opportunities amidst turbulence.
— How to survive the current economic situation.
Do you know what rhymes with Marketing?
P-L-A-N-N-I-N-G.
We recently welcomed Sophie Hedestad (CMO at Netigate) in episode 94 of the SaaS Growth Hub Podcast to discuss how marketers can move growth needles by working agile and being more strict with planning things ahead.
Sophie, Reeta and Seija cover:
> What it means to work agile
> How can marketing benefit from it
> The prerequisites for working agile
> The benefits of using OKRs in marketing?
> How deep should one go when setting OKRs
> Ill-planned OKRs (and how to avoid them)
Happy listening!
When things get hectic - and they are pretty wild right now -, looking at facts and data might be the best thing to do.
Paddle recently published an insightful report: The State of SaaS Growth: Uncovering the growth levers that see SaaS businesses achieve long-term success. So, we invited Andrew Davies, CMO at Paddle, to share some of the key learnings of the said report.
Episode 93 of the SaaS Growth Hub Podcast covers:
> The main growth barriers for SaaS businesses
> The main growth levers for SaaS businesses
> How marketing can support growth in the wake of an economic recession
> How to find your product-market fit
> How to experiment with pricing
> The impact of self-serve on growth
Happy Listening!
—
Like our content? Follow us! 🤩
—
Visit Advance B2B: www.advanceb2b.com
Visit Paddle: https://www.paddle.com/
Find the report: https://www.paddle.com/offers/outliers-state-of-saas-growth
We love Halloween here at the SaaS Growth Hub Podcast.
So, we decided to bring you a special episode on Marketing Horror Stories!
Every marketer out there has either been involved in projects that have gone terribly wrong or they have had to do something they are now ashamed to admit.
In this special episode, Seija and Reeta share a couple of marketing horror stories to make you shiver...!
On the menu:
- The spooky tale of a product launch relying on imaginary dollars.
- The Curious Case of the Missing Roadmap.
- The Legend of the cursed Email List
- The Monster Marketer.
- The tale of the monstrous motion machine called MQL.
Happy Halloween everyone! 🎃
-
—
Visit Advance B2B >> www.advanceb2b.com
Follow The Growth Hub on Twitter >> www.twitter.com/SaaSGrowthHub
Follow Reeta on Twitter >> www.twitter.com/rhtoivanen
Mia Mäkipää is Data & Analytics Strategist here at Advance B2B. We invited her on the SaaS Growth Hub Podcast to discuss how the latest developments in the data and analytics world are impacting marketing and how to make the best out of it.
—
In short, the episode covers:
- What a Data & Analytics Strategist (really) does?
- How our use of cookies is evolving.
- How Google Analytics 4 (GA4) is a good change.
- The great alternatives to GA4
- How to solve common data challenges most organizations face.
- How to grow one’s data literacy skills.
Happy listening!
—
Visit Advance B2B >> www.advanceb2b.com
Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub
Follow Reeta on Twitter >> twitter.com/rhtoivanen
Ryan Law is VP of Content at Animalz, a content marketing agency for SaaS companies. We discussed AI and game-changing technologies for Content Marketing in episode 91 of the Growth Hub Podcast.
—
Ryan and his team have been playing with GPT-3 (short for Generative Pre-trained Transformer), an artificial intelligence that can generate human-like text and, in this episode, he shares their learnings, failures and expectations for AI in Content Marketing.
We cover:
> What GPT-3 is
> What it’s great at - and its limits
> The results of Ryan’s experiments with GPT-3
> Can GPT-3 replace human writers?
> AI and ethics: how to use it for good?
> How AI is expected to impact the world of marketing in the coming years
Happy listening! ❤️
—
Visit Advance B2B >> https://www.advanceb2b.com
Follow The Growth Hub on Twitter >> https://www.twitter.com/SaaSGrowthHub
Follow Reeta on Twitter >> https://www.twitter.com/rhtoivanen
Visit Animalz >> https://www.animalz.co/
Follow Ryan on Twitter >> https://www.twitter.com/thinking_slow
"Does your workforce represent your customers? Does your board represent your customers? Does your leadership represent your customers?"
— Harini Gokul
In the latest episode of the Growth Hub Podcast, we had the privilege to chat with Harini Gokul, Head of Customer Success at Amazon Web Services.
With over 20 years of global business experience in companies like IBM, Microsoft and AWS, Harini is laser-focused on customer success.
Now, Harini is also exploring key topics such as diversity and inclusion and how to build the foundations for sustainable growth (and she suggests a couple of great reads on those topics during the episode).
To make a long story short, the key to growth is a mix of honesty, transparency and a customer-centric approach.
Here’s what we covered during this great episode:
>> How to acquire the right talent.
>> The importance of diversity and inclusion.
>> How to build and maintain brand credibility.
>> How to increase collaboration with customers to grow.
Happy listening! ❤️
—
Claim your free SaaS marketing assessment from Advance B2B >> www.advanceb2b.com/tgh
—
Visit Advance B2B >> www.advanceb2b.com
Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub
Follow Reeta on Twitter >> twitter.com/rhtoivanen
—
Visit AWS >> https://aws.amazon.com/
—
Book recommendation:
Speed & Scale: A Global Action Plan for Solving Our Climate Crisis Now, by John E. Doerr >> https://www.goodreads.com/en/book/show/58796563-speed-scale
Comments
Download from Google Play
Download from App Store
United States