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You have seen their ads or marketing materials, but who are the people behind these campaigns and what do they know?James C. Zolman interviews marketers from main street shops to wall street firms.He pulls back the curtains on what's working in digital marketing right now so you can test it for yourself and see if these tactics or strategies will work for you.Each episode includes world-class marketing insights from digital marketing managers to CMOs across a wide variety of industries and disciplines.Learn from former Googlers to local credit union marketing leaders, people who worked with Steve Jobs to pioneers of influencer marketing platforms, senior marketing management at multi-billion-dollar public companies to main street marketers, and so many more amazing people.Plus, get to know who they are outside of work... their family life, hobbies, and more!
13 Episodes
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When something is Academy award-winning, you know that it’s not just top quality, it’s also something worth millions of dollars. Maria Juan’s ad campaign for PeerFit is exactly that!Find out how her genius marketing strategy allowed PeerFit to pivot from direct-to-customer to corporate wellness seamlessly, positioning them to earn skyrocketing profits in just 5 years.PLUSMaria describes what separates PeerFit from other wellness programs, how they were ahead of the curve in virtual streaming,...
We know that customer experience is important, but just how important? It turns out, by not optimizing this area of your business, you’re leaving hundreds of thousands or even millions of revenue on the table!Roy Atkinson explains in full detail the four key areas of his “experience ecosystem” and how making both customers and employees happy results in a more profitable business enterprise.PLUSWe learn more about Roy’s take on how the pandemic is actually not an anomaly but an “accelerator” ...
Engagement, sales, and loyalty: this is the trifecta that all businesses strive for. If your business is struggling, it might be because you’re doing poorly in one or two parts of this equation.In this episode we talk to Mary Brodie, an experienced strategist and the founder of Gearmark. We talk about strategizing for businesses during a pandemic and adjusting your campaigns to meet changing attitudes and trends.PLUSMary tells us the importance of authenticity in online conversations and how ...
Sometimes all it takes is an idea, and by listening to the people you want to sell to, you figure out how to turn this seed into a full-blown business solution that’s potentially worth millions.In this episode we talked to Steve Hartert, CMO of the hugely successful JotForm platform. We discussed how he and his team were able to build an enterprise product just by looking at the metrics, listening to their clients, and going with their gut.PLUSSteve shares about his most successful marketing ...
Is it possible to learn extensive marketing theory and strategy in a shortened span of time? Raul Ochoa is building a podcast that will do exactly just that!In this episode, we are going to learn how Raul came up with the idea of condensing marketing strategies, techniques, and tactics into what he calls One-Page SOPs (Standard Operating Procedures) and converting them into an easily digestible podcast form.PLUSWe’re going to learn the importance of LinkedIn as a scalable resource of leads, a...
Tamar Weinberg, a leader in the digital marketing and digital PR industry, battled depression for years...In this episode, Tamar shares her story from being at the top of her game with getting published by a world-renowned book publisher to falling hard into postpartum depression and clawing her way out of that darkness to start a new business and being a light to others who may be on a similar journey.Listen now to find out how Tamar got her new company featured on Gary Vaynerchuk’s show!PLU...
“Really great user experience, if done well, is completely invisible.” - Jared SpoolOne of the most effective ways to increase word of mouth online or offline is through a fantastic experience worth sharing.In other words, the user's experience should mean almost EVERYTHING to a marketer because it makes marketing easier!In this episode we learn how to be a better marketer by deeply understanding the user and how they interact with our own products or better yet - how they accomplish their go...
How can small businesses acquire the marketing tools and resources large companies have? Is it possible for you to launch $50,000 campaigns for a fraction of the price? In this episode, Josh Aston and his brand new company Above the Fold will explain how he’s bringing his 15 years of experience working at billion-dollar companies to small and medium-sized businesses.PLUSJosh will share with us what Above the Fold is exactly and what separates them from, well, the fold. He’ll give us exam...
Ever wonder how you could squeeze the most out of your business processes without spending any money? Would you like to build revenue streams out of existing infrastructure by just thinking differently? In this episode, Marty Fahncke will share with us how he has mastered looking at operational inefficiencies and turning them into additional revenue streams.PLUSHe will tell us all about his journey as the adventurous marketer from his humble beginnings as a telemarketer to how he’s regul...
How do multi-million dollar deals get done at a billion dollar company?And how does that help marketers or business owners who aren’t doing multi-million dollar deals?It all comes down to story.Story story story.Stories are told at billion dollar companies… the same way they are told in a main street shop.Tell a better story, and you’ll increase your order value - or your deal size.In this episode, Amahl WIlliams shares his insights while he scales a brand new digital division inside a billio...
Tesla vs Porche, how is their creative process different? And what does that have to do with focus groups and getting a brand into COSTCO?In this episode, Jeremy Smith tells us about his incredible journey from briefly working with Steve Jobs in the 80s to helping brands get into COSTCO today.Learn from a creative professional who worked on some of the most iconic brands within the past 30 years!PLUSDiscover why Jeremy says that “Focus groups are a joke” and who inspired him to bet his entire...
Look, a checking account is a checking account is a checking account, right?When you’re in a commodity marketplace like banking or farming or precious metals or other general goods, how do you stand out? What kind of content marketing strategy should you consider?In this episode, Michael Hostetler helps us discover a unique way to significantly increase awareness, stay top of mind, and build a beautiful place inside the hearts and minds of a jaded local audience…The best part is that he does ...
You might not have the budget to define an industry as a startup or even a mature company, but you are hell bent on making a dent in the universe with your idea…So how will you transform the industry as the little guy?In this episode, Jeff Lerner shares one way to lead the industry with a smart marketing tactic…PLUSHe shares experience that helped shape his career from developing a winning strategy for ESPN and the NFL while working at Google…He gives us a bit of background on a fantastic boo...
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