The Guide to LIVE Streaming

In this episode, we explore one of the strangest things about being a LIVE creator: you can never experience your own show the way your audience does while it’s happening. The performer is busy creating the moment, while the viewer is simply experiencing it  and once you watch the replay, part of what made it LIVE has already disappeared. We talk about why that creates a unique blind spot for creators, and why outside perspective, observation and feedback matter so much in LIVE.Email Tara and Ben at The Guide to LIVE Streaming: [email protected]

Tara and Ben talk about why consistency matters so much in LIVE streaming and why it has less to do with pleasing the algorithm than most creators think. They explore the psychology of familiarity, how regular viewers become part of a community, why predictable doesn’t have to mean boring, and how simply showing up consistently can make people more likely to remember you, trust you and come back.

In this conversation, Tara and Ben explore live streaming as a dominant form of entertainment, particularly with the evolution of entertainment from ancient interactive forms to recent more modern passive consumption then back to more interactivity with live. The conversation delves into cultural roots that drive our desire for interactive entertainment.

Host's Tara Stevens and Ben Baldwin siscusses the intricacies of live streaming, focusing on the importance of understanding the craft, the concept of shadow banning, and the various factors that can limit a streamer's reach.  Chapters 00:00 The Craft of Streaming and Support05:40 Understanding Shadow Bans10:01 Factors Limiting Your Reach20:22 Top Violations Causing Limitations34:23 Navigating the Streaming Landscape

This week on the pod host Tara Stevens, CEO of blu shift creative, is joined by Sofia Poblano, ex-Head of Key Accounts at a TikTok LIVE UK and LIVE consultant, and ps.cirina, a LIVE pro, streaming expert, and operations officer at blu. Together, they explore the transformative power of live streaming, particularly for women. The discussion delves into personal journeys, the challenges faced in the industry, and the critical role of community support. They highlight the importance of cultural understanding in live streaming, strategies to prevent burnout, and the significance of self-love and authenticity. The guests also examine how technology has created new opportunities for self-expression and entrepreneurship, emphasizing the role of data in optimizing streaming success. With insights into evolving content trends, boundary-setting, and time management, this conversation offers valuable advice for aspiring female streamers looking to thrive in the ever-changing live streaming landscape.