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The Hair Game

The Hair Game

Author: Salon Republic

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The Hair Game is a series brought to you by Salon Republic and hosted by founder Eric Taylor, who, after 18 yrs in the hair game, has seen a lot of s#!@ go down. We go deep with the beauty industry's most interesting players, we educate and tell stories about the things you care about, and we get into the business side of the game so you can earn more and keep more. Also check out the video content on salonrepublic.com/thehairgame.
197 Episodes
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As a behind-the-chair stylist, is it worth putting your time and effort into ANOTHER social media platform?  Master Color Specialist and TikTok creator Leda Fazal @tonehairsalonnc joins us to tell us all about TikTok! We discuss if being on TikTok brings in clients, what types of content does well (and what doesn't), and much more. This Week's Topics: • What makes a video discoverable on TT vs IG   • How TT live works; your viewers can tip you!  • TT as a viable way to get clients in the chair  • What the hair community wants to see on TT   • Why she requires her stylists to do b4 & after photos  • What types of content can attract a following   • Posting: Frequency, editing, hashtagging, and captioning  Have you left a review for The Hair Game Podcast yet? This week’s Pod Loot winner is getting an $150 Amazon gift card! To enter, just leave a review on the Apple podcasts app or iTunes. ⁣⁣Don't forget to leave your Instagram handle so we can find you!⁠ FOLLOW US http://www.instagram.com/thehairgamepodcast http://www.instagram.com/salonrepublic http://www.instagram.com/loveerictaylor http://www.facebook.com/salonrepublic
Hairdresser, Author, Mentor... Tabatha Coffey is known throughout our industry as someone who can help you cut through the noise and truly improve yourself.  Tabatha takes us through lessons to take away from the past year when it comes to finances, mental health, & client relations. This Week's Topics: • Her personal journey towards becoming a behavioral and cognitive therapist • The power of positive thinking • Important Lessons to be taken from the past year • ETA on Hair Shows & in person education  Have you left a review for The Hair Game Podcast yet? This week’s Pod Loot winner is getting an EyeVac Pro touchless vacuum! To enter, just leave a review on the Apple podcasts app or iTunes. ⁣⁣Don't forget to leave your Instagram handle so we can find you!⁠ FOLLOW US http://www.instagram.com/thehairgamepodcast http://www.instagram.com/salonrepublic http://www.instagram.com/loveerictaylor http://www.facebook.com/salonrepublic
We continue our conversation with IG Expert Jamie Dana @jamiedanahairstylist this week. Jamie gives us the 3 aspects of a great caption and how to make writing them a much easier (and quicker) task. She also weighs in on the negative aspects of social media and what she would change about the industry. This week's topics: • How to write effective captions for IG • IG Story Highlights – How these are important & What to include • The 5 different types of videos on Instagram – How they are different & why to use each one • The Social Dilemma and dark side of social media • What she would change about the industry • Her Hair Horror Story! Have you left a review for The Hair Game Podcast yet? This week’s Pod Loot winner is getting a Roomba! To enter, just leave a review on the Apple podcasts app or iTunes. ⁣⁣Don't forget to leave your Instagram handle so we can find you!⁠ FOLLOW US http://www.instagram.com/thehairgamepodcast http://www.instagram.com/salonrepublic http://www.instagram.com/loveerictaylor http://www.facebook.com/salonrepublic
Hairstylist Business Educator Jamie Dana @jamiedanahairstylist has transitioned from a behind-the-chair stylist to an Instagram coach dedicated to helping hairstylists attract their dream clients. In the first of a 2-part series, she gives us valuable advice to improve your IG account. She breaks down 5 specific things you can do right now to help convert page lurkers to followers, and followers to clients. This week's topics: • Transitioning to 100% education & leaving her business behind the chair • Her business education retreat for beauty pros • Teaching beauty pros about IG for business • Tactics to use on your IG account to attract dream clients • Converting followers to clients • Improving photos of your work and overall content   Have you left a review for The Hair Game Podcast yet? This week’s Pod Loot winner is getting a Harmon Kardon bluetooth speaker! To enter, just leave a review on the Apple podcasts app or iTunes. ⁣⁣Don't forget to leave your Instagram handle so we can find you!⁠ FOLLOW US http://www.instagram.com/thehairgamepodcast http://www.instagram.com/salonrepublic http://www.instagram.com/loveerictaylor http://www.facebook.com/salonrepublic
97% of consumers go online to find a service - Is your business coming up towards the top of online searches? That's SEO. Digital Marketing Expert Kim Fischer @13emeraldsmarketing joins us this week to explain the importance of SEO (Search Engine Optimization) and how to fine-tune your online presence for local results to get more clients! This week's topics: • What is SEO? • Getting set up on Google My Business • Important aspects to pay attention to on GMB • How to take care of your reviews section • Citations & List Building • Tips for your website to improve SEO • Paying for Ads- should you do it? • The services she offers for hire  Have you left a review for The Hair Game Podcast yet? This week’s Pod Loot winner is getting a GHD Pro Flat Iron! To enter, just leave a review on the Apple podcasts app or iTunes. ⁣⁣Don't forget to leave your Instagram handle so we can find you!⁠ FOLLOW US http://www.instagram.com/thehairgamepodcast http://www.instagram.com/salonrepublic http://www.instagram.com/loveerictaylor http://www.facebook.com/salonrepublic
Part 2 with Digital Creative Director for @oligopro and Educator J Ladner starts off with a discussion on what COVID has done to actually strengthen our industry. We also discuss his approach to educating tomorrow's industry leaders and how asking for help can give you the boost you need.  This Week's Topics: • Moving to LA to reach his next level • COVID waking up & strengthening the industry • Building his online education format and his choices • Teaching the future industry leaders  • Putting your ego away to learn & grow • Mistakes struggling stylists are making • What he would change about the industry • His Hair Horror Story Have you left a review for The Hair Game Podcast yet? This week’s Pod Loot winner is getting Samsung Galaxy Earbuds! To enter, just leave a review on the Apple podcasts app or iTunes. ⁣⁣Don't forget to leave your Instagram handle so we can find you!⁠ FOLLOW US http://www.instagram.com/thehairgamepodcast http://www.instagram.com/salonrepublic http://www.instagram.com/loveerictaylor http://www.facebook.com/salonrepublic  
Digital Creative Director for @oligopro and Educator J Ladner shares his personal journey of growing up in a family without acceptance, but making the choice to always choose light. We also discuss how embracing risk and being fearless can help you achieve more than you ever thought possible. This Week's Topics: • Growing up in an abusive household & being kicked out of home because he was gay • Being a salon manager and turning a salon around • Embracing risk and being fearless – opening his own salon • Committing to creating content on IG to build his brand and use his voice Have you left a review for The Hair Game Podcast yet? This week’s Pod Loot winner is getting an Echo Show 8! To enter, just leave a review on the Apple podcasts app or iTunes. ⁣⁣Don't forget to leave your Instagram handle so we can find you!⁠ FOLLOW US http://www.instagram.com/thehairgamepodcast http://www.instagram.com/salonrepublic http://www.instagram.com/loveerictaylor http://www.facebook.com/salonrepublic
We are with Gina Bianca again this week and continue the discussion on strategies to build your dream clientele. We then discuss her education and coaching, as well as the addictive qualities of social platforms like Instagram, Facebook, and TikTok. What are some ways we can make sure we are using our time on these platforms to benefit our business? This week's topics: • Her Online coaching and education platforms • Her podcast and elevating the beauty industry • Social Platforms & balancing productivity vs consuming • Discussion on the commission salon • Hair horror Story!  Have you left a review for The Hair Game Podcast yet? This week’s Pod Loot winner is getting Apple Airpods! To enter, just leave a review on the Apple podcasts app or iTunes. ⁣⁣Don't forget to leave your Instagram handle so we can find you!⁠ FOLLOW US http://www.instagram.com/thehairgamepodcast http://www.instagram.com/salonrepublic http://www.instagram.com/loveerictaylor http://www.facebook.com/salonrepublic
Salon owner & business educator Gina Bianca battled anxiety and trauma until entering rehab. We talk about her transition back to 'normal' life after rehab, as well as what stylists can do to rebuild their clientele and raise their prices post pandemic. This week's topics: • Her battle with anxiety & trauma and going into rehab for THC addiction • Her transition back to her life after rehab • Current Business topics & trends – elevating the industry & empowering the stylist • Finding new clients after the pandemic • Filling your book and raising your prices • Her formula for calculating how much you want to make   Have you left a review for The Hair Game Podcast yet? This week’s Pod Loot winner is getting a Kindle Paperwhite! To enter, just leave a review on the Apple podcasts app or iTunes. ⁣⁣Don't forget to leave your Instagram handle so we can find you!⁠ FOLLOW US http://www.instagram.com/thehairgamepodcast http://www.instagram.com/salonrepublic http://www.instagram.com/loveerictaylor http://www.facebook.com/salonrepublic
This episode is all about building your clientele. Not from a simple numbers perspective, however. We want to help you build a clientele that is specific to the services and people you WANT. We put together audio from clients and industry professionals to give you strategies, advice, and techniques to fill your books with the people you WANT.  SHOW NOTES: Ep. 59  - Street Interviews #3 – How clients find their stylist Ep. 45 - Lucas Doney @lucasdoney Ep. 160 & 161 - Ryan Weeden @ryan.weeden Ep. 157 & 158 - Victor ValVerde @victorval Ep. 126 - Amanda Lyberger @thehairygodmotherr Ep. 124 - Maximizing Your Success as an Indie Hairdresser w/ @philipwolffhair @nealmhair @dasibstudio & @edithnavarroartist Have you left a review for The Hair Game Podcast yet? This week’s Pod Loot winner is getting an iWatch! To enter, just leave a review on the Apple podcasts app or iTunes. ⁣⁣Don't forget to leave your Instagram handle so we can find you!⁠ FOLLOW US http://www.instagram.com/thehairgamepodcast http://www.instagram.com/salonrepublic http://www.instagram.com/loveerictaylor http://www.facebook.com/salonrepublic
We continue our conversation with Leysa Carillo and discuss her difficulty retaining clients as she adjusted to life in the USA. Though curly-haired herself, she was not trained and versed in textured hair initially. We also get into the topic of curly vs. straight hair services and what you can do to learn and expand your clientele with textured hair. This week's topics: • Difficulty in retaining clients due to accent and background  • Learning to work on textured hair and expanding her clientele • Common mistakes hairdressers make on textured/curly hair  • How she approaches a curly service vs straight service  • Her approach to pricing  • Who inspires her and what she would change about the industry  • Hair Horror Story! Have you left a review for The Hair Game Podcast yet? This week’s Pod Loot winner is getting a $150 Apple gift card! To enter, just write a review on the Apple podcasts app or iTunes. ⁣⁣Don't forget to leave your Instagram handle so we can find you!⁠ FOLLOW US http://www.instagram.com/thehairgamepodcast http://www.instagram.com/salonrepublic http://www.instagram.com/loveerictaylor http://www.facebook.com/salonrepublic
Redken ambassador & 2020 AIA Textured Stylist of the Year Leysa Carrillo gives us a glimpse into life in Cuba. She shares her amazing story of defecting to the USA and finding hair. This Week's Topics: • Life in Cuba & defecting to the USA   • Finding hair and struggling to connect with clients • Learning English and appreciating what we have  Have you left a review for The Hair Game Podcast yet? This week’s Pod Loot winner is getting a $150 Amazon gift card! To enter, just write a review on the Apple podcasts app or iTunes. ⁣⁣Don't forget to leave your Instagram handle so we can find you!⁠ FOLLOW US http://www.instagram.com/thehairgamepodcast http://www.instagram.com/salonrepublic http://www.instagram.com/loveerictaylor http://www.facebook.com/salonrepublic
We pick up with Caitlin again this week to cover her strategies and advice for creating and monetizing your content, as well as how to avoid the obstacles of self-sabotage and imposter syndrome. This Week's Topics: • Building her brand on YouTube & Suggestions on starting a YouTube channel • Struggles with clientele after shutdown; changes in the business since COVID • Dealing with imposter syndrome and self-sabotage • People inspiring her right now • The future of influencers in the hair industry & ways to monetizing your own content • What she would change about the industry • Hair Horror Story Have you left a review for The Hair Game Podcast yet? This week’s Pod Loot winner is getting a 16 GB digital photo frame! To enter, just write a review on the Apple podcasts app or iTunes. ⁣⁣Don't forget to leave your Instagram handle so we can find you!⁠ FOLLOW US http://www.instagram.com/thehairgamepodcast http://www.instagram.com/salonrepublic http://www.instagram.com/loveerictaylor http://www.facebook.com/salonrepublic
2020 AIA Hair Colorist of the Year Caitlin Ford lost her index finger in an accident two years ago and had to adapt to her new situation. We discuss this, as well as her love of self-teaching and how she followed her creativity into coloring hair. This Week's Topics: • Losing a finger on a table saw remodeling her studio: how she adapted doing hair • Landing a position at a high end salon, but losing motivation due to the salon culture • Moving to another salon that encouraged social media • Getting into creative color through watching Guy Tang & Rebecca Taylor and experimenting • Creativity – What is it and what does it require? • Rainbow Bangs: Her creative process for placement of color • The relationship of creativity and engineering Have you left a review for The Hair Game Podcast yet? This week’s Pod Loot winner is getting a Bose bluetooth speaker! To enter, just write a review on the Apple podcasts app or iTunes. ⁣⁣Don't forget to leave your Instagram handle so we can find you!⁠ FOLLOW US http://www.instagram.com/thehairgamepodcast http://www.instagram.com/salonrepublic http://www.instagram.com/loveerictaylor http://www.facebook.com/salonrepublic
We continue with Carly Zanoni from last week and discuss her best business advice for hairdressers. We also cover what you need to know about hiring an assistant. This week's topics: • Building her online education during quarantine– @the.BCU • Best business tips for hairdressers • Hiring an assistant: what to look for, how to train, holding accountable  • Exploring other social media platforms and features • Balancing family with career: integration over balance  Have you left a review for The Hair Game Podcast yet? This week’s Pod Loot winner is getting a EyeVac Pro Vacuum! To enter, just write a review on the Apple podcasts app or iTunes. ⁣⁣Don't forget to leave your Instagram handle so we can find you!⁠ FOLLOW US http://www.instagram.com/thehairgamepodcast http://www.instagram.com/salonrepublic http://www.instagram.com/loveerictaylor http://www.facebook.com/salonrepublic
Hairstylist and educator Carly Zanoni struggled her entire first year of booth rental. Building a clientele became her number one focus, and has now achieved success along with becoming a Schwarzkopf ambassador and a part of the BTC team. She shares what worked for her then, and what works now in the Instagram era. This Week's Topics: • Being a part of the BTC team & the Schwarzkopf Digital Artistic Team- creating digital content for brands • Leaving her first commission job for booth rental; major struggles for the first year • What she would do differently to build a clientele now • Specific Instagram strategies for attracting clientele  • Raising your prices – how she does it  Have you left a review for The Hair Game Podcast yet? This week’s Pod Loot winner is getting a BaBylissPRO Straightening Iron! To enter, just leave a review on the Apple podcasts app or iTunes. ⁣⁣Don't forget to leave your Instagram handle so we can find you!⁠ FOLLOW US http://www.instagram.com/thehairgamepodcast http://www.instagram.com/salonrepublic http://www.instagram.com/loveerictaylor http://www.facebook.com/salonrepublic
Accountant Michelle Cook @smallbusinesscpa breaks down the requirements of the second PPP grant and how to apply. She also gives us lots of info & advice on the tax implications of this and any unemployment benefits received this past year.  This Week's Topics: • The new PPP situation: what are the specifics? Who qualifies?  • Calculating what amount of money you can get  • The updated processes making it easier for you to get your loan forgiven  • Are PPP Funds taxable? Tax implications of PPP and unemployment  • Should you hire an accountant this year?  • Good options for doing your own taxes  • Good reasons why you need you file your taxes Have you left a review for The Hair Game Podcast yet? This week’s Pod Loot winner is getting a Roomba! To enter, just leave a review on the Apple podcasts app or iTunes. ⁣⁣Don't forget to leave your Instagram handle so we can find you!⁠ FOLLOW US http://www.instagram.com/thehairgamepodcast http://www.instagram.com/salonrepublic http://www.instagram.com/loveerictaylor http://www.facebook.com/salonrepublic
Daytime Emmy winner and AIA nominee Ray Christopher took an early opportunity on set with Prince and never looked back. He discusses with us the highs and lows of set life, and what it takes to be successful in this highly coveted sector of our industry. This Week's Topics: • How an early gig on-set with Prince vaulted his career • Balancing in-salon work and set work • A day in the life of regular on-set work   • Winning the emmy for ‘The Real’ • Advice for getting into the on-set scene • Future goals: developing product line and movie work  • The effect of COVID on him and set work  • People inspiring him right now   • His Hair Horror Story! Have you left a review for The Hair Game Podcast yet? This week’s Pod Loot winner is getting a GHD Pro hairdryer! To enter, just leave a review on the Apple podcasts app or iTunes. ⁣⁣Don't forget to leave your Instagram handle so we can find you!⁠ FOLLOW US http://www.instagram.com/thehairgamepodcast http://www.instagram.com/salonrepublic http://www.instagram.com/loveerictaylor http://www.facebook.com/salonrepublic  
Fred Jones, Chief Counsel of the Professional Beauty Federation of California, sued Gavin Newsom & the CA state gov't during the first shutdown of California salons. Within days of filing, salons & barbershops were reopened... and they just recently did it again.  This Week's Topics: • Intro to the PBFC: raising the professionalism and defending the industry  • How PBFC has lobbied for our industry  • The lawsuits that are filed; what will they do?  • Discussion on the data: what is responsible for the spread?  • Financial Assistance options for the beauty pro For more info on the PBFC go to:⁠ ⁠www.beautyfederation.org⁠ or www.facebook.com/PBFCalifornia/ Click here to join the PBFC: www.beautyfederation.org/join To join the PBFC at the discounted rate, select the group rate of $25 and list Salon Republic as your salon. To donate to the PBFC, click here: https://www.beautyfederation.org/donate Links for financial assistance: http://federationplans.com/ppp/ https://careliefgrant.com/   Have you left a review for The Hair Game Podcast yet? This week’s Pod Loot winner is getting an iWatch! To enter, just leave a review on the Apple podcasts app or iTunes. ⁣⁣Don't forget to leave your Instagram handle so we can find you!⁠ FOLLOW US http://www.instagram.com/thehairgamepodcast http://www.instagram.com/salonrepublic http://www.instagram.com/loveerictaylor http://www.facebook.com/salonrepublic  
When it comes to the service, clear and open communication is key. It’s the only way to make sure your work aligns with the client’s expectations. This all begins with your consultation. It's one of the most important aspects of the appointment... and we've compiled the best strategies, tips, and techniques to help you nail it! SHOW NOTES: Ep. 120 - Street Interviews #4 – Client experience w/ consults Ep. 112 - @andrewdoeshair & @ryancullenhair Q and A Ep. 54 - Antony Whitaker @growmysalonbusiness Ep. 121 + 122 - Jessica Warburton @hairhunter Ep. 162 - Adrienne Dara @adriennedara Have you left a review for The Hair Game Podcast yet? This week’s Pod Loot winner is getting a Harmon Kardon Speaker! To enter, just leave a review on the Apple podcasts app or iTunes. ⁣⁣Don't forget to leave your Instagram handle so we can find you!⁠ FOLLOW US http://www.instagram.com/thehairgamepodcast http://www.instagram.com/salonrepublic http://www.instagram.com/loveerictaylor http://www.facebook.com/salonrepublic
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