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Description
The Happy Hour Marketing Show is an ad-free weekly podcast aims to be light-hearted and entertaining, but provides you with the extra knowledge you need to succeed at marketing in a digital world.
It’s designed for SMEs but we’re confident there’s something in each episode for every size business, or whatever your role.
Combining the latest trends and topics with a few expert opinions, interviews, and tactics, to give you the edge. Listen over lunch, or on your commute, to Nick Copson, digital transformation specialist, and Dom Le Roy, online analytics expert, chat with host, Nigel Black, brand & corporate marketing professional, on the topics that matter most to your business success.
58 Episodes
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Send us a textIn this episode: We explore why audio marketing is a must-have strategy for brands. From podcasts to audio ads, we’ll discuss how audio creates intimate, memorable connections that cut through visual noise. Discover why listeners are tuning in and staying loyal as we share insights on building brand identity and engaging audiences in powerful, screen-free ways. Whether you’re new to audio or a seasoned marketer, tune in to learn how sound drives impact.
Send us a textIn this episode, we delve into the intriguing phenomenon of "greenhushing," where companies choose to keep their environmental initiatives under wraps. While greenwashing, the act of overstating eco-friendly efforts, garners much attention, greenhushing is its quieter counterpart. Join us as we explore why some businesses opt for silence on their sustainability achievements, the potential impacts on consumer trust and corporate reputation, and the broader implications for the gl...
Send us a textIn this episode: We delve into the fascinating world of generational marketing. From Baby Boomers to Gen Z, each generation brings a unique set of values, preferences, and communication styles. We'll uncover the key characteristics of each generation and how marketers can tailor their strategies to effectively engage with diverse age groups. Whether it's understanding the nostalgia of Boomers, the tech-savviness of Millennials, or the authenticity sought by Gen Z, we'll provide ...
Send us a textIn this episode, we delve into the fascinating realm of artificial intelligence and its profound impact on modern marketing. From chatbots revolutionising customer service to predictive analytics optimizing campaign strategies, AI is reshaping the landscape of digital marketing, in unprecedented ways.Join us as we explore the rise of AI, uncovering its potential to drive efficiency, personalise experiences, and unlock new realms of creativity in marketing endeavours. Tune in to ...
Send us a textIn this episode: We discuss the relevance of email marketing today and how to make email campaigns more engaging to unlock the inbox of recipients.
Send us a textIn this episode: We share our views on the negative impact of having too many promotional messages and how some businesses are confusing potential customers with too many choices.
Send us a textIn this episode: We share the latest headlines in marketing news and discuss valuable updates SMEs should know about.
Send us a textIn this episode: We provide 10 cost-effective marketing ideas for any business, discussing the benefits of each.Request a FREE Online Marketing Health Check
Send us a textIn this episode: We welcome Marketing Automation Manager, Laura Robinson, as we discuss the growing influence of influencers. We’ll share our views on influencer marketing, plus share real-world examples of how your brand can utilise this marketing tactic.
Send us a textIn this episode: We discuss immediate and accessible marketing approaches that your business can take to inject cashflow, from immediate conversion to bookings, we discuss digital transformation approaches that drive the bottom line.
Send us a textIn this episode: We look back at our 2022 trend predictions and see whether we were right, or horribly wrong! Join us for the first episode of 2023.
Send us a textIn this episode: We answer and discuss all the marketing-related questions we’ve received since our last episode, everything from social ads to how to become number one in your area or industry.
Send us a textIn this episode: We get festive and provide guidance on how to collectively navigate Christmas, Black Friday and the World Cup.Looking to save time this Christmas? Our 5-minute guide reveals the 7 simple tips you can use to promote your business.Download NowFREE GUIDE - 7 Simple Tips to Promote Your Business This Christmas
Send us a textIn this episode: We talk about recession and how you should be marketing your business during an economic downturn and decline in consumer confidence.
Send us a textIn this episode: We chit-chat over TikTok, providing an intro to the fastest growing social platform and sharing how your business could benefit from using TikTok to promote your brand, product or service.
Send us a textIn this episode: We touch on the UK's current hot topic of cost of living and what it means for marketing and advertising. We share our own experiences plus valuable insight and guidance on how you can navigate this challenging time for consumers.
Send us a textIn this episode: We’re talking about Twitter, in light of the recent social media platform being bought by Elon Musk, plus we debate whether you should consider advertising with Twitter.For more information on Twitter for business, visit Twitter For Business
Send us a textIn this episode: We dive into the world of lead magnets, helping you to better understand what they are, real-world examples of best use and most importantly, how you can use lead magnets to create sales leads.
Send us a textIn this episode: We discuss our views on how to set out planning a new website, Listen in as we talk everything from site plans to content and domain names to creation platforms.Here's a link to Miro, an Online Whiteboard Tool to help with site planning.
Send us a textIn this episode: Not only do we share what we've been up to this week, we talk stats, that's right, pure statistics! We pick out the best marketing stats from 2021, from budgets to SEO, social to user behaviours, we highlight the key insight to help you plan for 2022.
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