The Helpful Podcaster

After trying every short-term trick and tactic to grow his audience, podcast veteran Mark Steadman realised that serving listeners with generosity and consistency is the only way to succeed. Mark works with best-selling authors, TED speakers, TV personalities, impact entrepreneurs, and coaches to help them grow and monetise their podcasts. You are a Helpful Podcaster. You’re a seasoned, soulful entrepreneur who wants to turn your insights into content fans look forward to, and new listeners can't wait to binge. By leading with your expertise, being consistent and showing authenticity, you’ll build trust with your audience and get paid to do the work you love. Mark is here to help you on that journey.

Introducing Morning Creative

The Helpful Podcaster is closing down and in its place is a new daily podcast called Morning Creative.This new daily show explores concepts and questions that creative people often face, and aims to provide creative inspiration. In this episode you’ll hear a taster of what you can expect. If you like it, you can subscribe to Morning Creative wherever you get your podcasts:Apple PodcastsSpotifyOvercastAmazon MusicPocket CastsPodcast AddictCastBox

12-07
25:49

Summer break

I’m taking a break to work on new topics and ideas over the summer. If you have questions about your podcast process, I’m not leaving you to fend for yourself! Here is my guide to launching a helpful podcast Here’s my guide for crafting a helpful podcast And my guide for growing a helpful podcast And if you haven’t already, do check out our free community. Thank you for your interest over the last few months. I look forward to coming back in September with lots more ways to help you build trust and create rewarding relationships with your listeners. Have a wonderful summer.

07-19
02:27

Summer break

I'm taking a break to work on new topics and ideas over the summer. If you have questions about your podcast process, I'm not leaving you to fend for yourself! Here is my guide to launching a helpful podcast Here's my guide for crafting a helpful podcast And my guide for growing a helpful podcast And if you haven't already, do check out our free community.Thank you for your interest over the last few months. I look forward to coming back in September with lots more ways to help you build trust and create rewarding relationships with your listeners.Have a wonderful summer.

07-19
02:27

What if Your Imposter Syndrome Was Right All Along?

The only people immune to imposter syndrome are those that feel like life owes them a favour. Being generous and vulnerable means confronting imposter syndrome, so instead of denying it, why not call its bluff? Links The Chimp Paradox: The Acclaimed Mind Management Programme to Help You Achieve Success, Confidence and Happiness, by Steve Peters Join the Helpful Podcasters community

07-12
27:50

What if Your Imposter Syndrome Was Right All Along?

The only people immune to imposter syndrome are those that feel like life owes them a favour. Being generous and vulnerable means confronting imposter syndrome, so instead of denying it, why not call its bluff?

07-12
26:21

How Much of Your Personal Life Should You Share With Your Podcast Listeners?

We make podcasts so that we can share what we love and bring people closer to us. We’ve talked about sharing more of your knowledge and expertise. But what about the squishy human parts that make up you? How much of that should we share and how can we avoid sharing too much? Links Join the Helpful Podcasters community

07-02
25:56

How Much of Your Personal Life Should You Share With Your Podcast Listeners?

We make podcasts so that we can share what we love and bring people closer to us. We've talked about sharing more of your knowledge and expertise. But what about the squishy human parts that make up you? How much of that should we share and how can we avoid sharing too much?

07-02
24:28

What Should You, Um, Remove From Your Episodes?

LinkedIn is awash with people inviting you to check out their latest podcast episode. With so many shows created by smart people in your network, how can it be possible to stand out? No, this isn’t about marketing your podcast; it’s about respecting your listener’s time and giving them the best of what you and your guest have to offer… without spending hours slaving over an edit. Links Join the Helpful Podcasters community Descript Auphonic

06-25
31:19

What Should You, Um, Remove From Your Episodes?

LinkedIn is awash with people inviting you to check out their latest podcast episode. With so many shows created by smart people in your network, how can it be possible to stand out? No, this isn’t about marketing your podcast; it’s about respecting your listener’s time and giving them the best of what you and your guest have to offer… without spending hours slaving over an edit.

06-25
29:50

Avoid Recording Disasters With a Preflight Checklist

There’s nothing worse than getting an episode back from your podcast editor – or editing it yourself – only to find the guest sounds great but Zoom had recorded your laptop mic instead of the one in front of your face. It happens all the time. Whether you’ve already experienced it or you’ve been lucky so far, the next few minutes will save you a lot of heartache in the future. Links Join the Helpful Podcasters community The Checklist Manifesto: How To Get Things Right, by Atul Gawande Duplicate my preflight checklist

06-18
19:57

Avoid Recording Disasters With a Preflight Checklist

There’s nothing worse than getting an episode back from your podcast editor – or editing it yourself – only to find the guest sounds great but Zoom had recorded your laptop mic instead of the one in front of your face. It happens all the time. Whether you’ve already experienced it or you’ve been lucky so far, the next few minutes will save you a lot of heartache in the future.

06-18
18:29

Digging Up Revenue From Your Evergreen Content

Dynamic ad insertion (DAI) lets you define points in your audio where timely messages can be placed. If you have a podcast to support your business or cause, there’s never been a better time to investigate DAI. Links Join the Helpful Podcasters community Captivate Transistor Buzzsprout RedCircle

06-11
12:23

Digging Up Revenue From Your Evergreen Content

Dynamic ad insertion (DAI) lets you define points in your audio where timely messages can be placed. If you have a podcast to support your business or cause, there’s never been a better time to investigate DAI.LinksJoin the Helpful Podcasters communityCaptivateTransistorBuzzsproutRedCircle

06-11
10:55

Using Email to Grow and Connect with Your Audience

When you’re looking around for new listeners, how much time do you spend thinking about the people who are already in contact with you? Today we’re going to look at how we can grow your podcast audience via your mailing list, what to do if you don’t have a big list, and how to use email to deepen the relationship with the listener once they’re following the show. Links MailerLite Hemingway app

06-04
30:28

Using Email to Grow and Connect with Your Audience

When you’re looking around for new listeners, how much time do you spend thinking about the people who are already in contact with you? Today we’re going to look at how we can grow your podcast audience via your mailing list, what to do if you don’t have a big list, and how to use email to deepen the relationship with the listener once they’re following the show.LinksMailerLiteHemingway app

06-04
29:00

Get Better Audio Quality From Your Zoom Podcast Recordings

Remote recording tools like SquadCast and Riverside are great. But if you can’t afford another subscription, you might be surprised at what you can do with Zoom.

05-28
07:02

Get Better Audio Quality From Your Zoom Podcast Recordings

Remote recording tools like SquadCast and Riverside are great. But if you can't afford another subscription, you might be surprised at what you can do with Zoom.

05-28
07:02

What Transformation Are You Promising Your Listeners?

Your podcast is like a rope bridge connecting two islands. On one end is confusion, and on the other: clarity. Each episode is a wooden plank that forms part of that bridge. People will listen to your podcast if you can be clear on the transformation you’re offering, but when we’re busy shipping regular episodes, we can lose sight of that island of clarity. Let’s work on describing your show to your next listener, so they know exactly how it’s going to help them cross the bridge, and get the transformation they need. Links ChatGPT Write a letter to your future self

05-21
08:33

What Transformation Are You Promising Your Listeners?

Your podcast is like a rope bridge connecting two islands. On one end is confusion, and on the other: clarity.Each episode is a wooden plank that forms part of that bridge. People will listen to your podcast if you can be clear on the transformation you’re offering, but when we’re busy shipping regular episodes, we can lose sight of that island of clarity.Let’s work on describing your show to your next listener, so they know exactly how it’s going to help them cross the bridge, and get the transformation they need.LinksChatGPTWrite a letter to your future self

05-21
07:04

Stop Trying to Design Your Own Podcast Artwork

Your artwork is the first thing new listeners see, and if they like what they hear, it’ll take up permanent residence on their phones. Getting stand-out artwork for your show might not be as expensive or fraught a process as you think, and it could mean the difference between someone hitting Play, and scrolling straight past. Links Squoosh 99designs Fiverr Canva Dress: Fancy

05-14
16:02

Recommend Channels