The Home Builder Digital Marketing Podcast

Welcome to The Home Builder Digital Marketing Podcast! Over 90% of today's home buyers start their buyer journey online. Here we talk with not only industry experts, but also your fellow home builder marketers to learn how you can succeed in our incredibly competitive digital world. Hosts Greg Bray, President of Blue Tangerine, and Kevin Weitzel, VP of Business Development and Sales at Outhouse, bring you a wealth of home builder online marketing experience. Join them each week as they interview new guests and challenge you to push your digital marketing results to new heights. Learn more at https://www.buildermarketingpodcast.com.

Episode #297: Mastering Home Builder Sales Strategies - Debora Trimpe

This week on The Home Builder Digital Marketing Podcast, Debora Trimpe of Prime Performance Strategies joins Greg and Kevin to discuss how home builder sales teams can master sales strategies through professional development and effective communication.   https://www.buildermarketingpodcast.com/episodes/297-mastering-home-builder-sales-strategies-debora-trimpe

12-03
35:05

Episode #296: Paid Search Strategies for Home Builders - April Griffith

This week on The Home Builder Digital Marketing Podcast, April Griffith of GriffithX joins Greg and Kevin to discuss how home builders can move beyond basic ads and implement paid search strategies that will connect with prospective buyers and drive more qualified traffic to their websites. https://www.buildermarketingpodcast.com/episodes/296-paid-search-strategies-for-home-builders-april-griffith

11-26
24:58

Episode #295: Mastering the Post-Sale Customer Experience - Jeremiah Gore

This week on The Home Builder Digital Marketing Podcast, Jeremiah Gore of Crossroads Coaching joins Greg and Kevin to discuss how home builders can earn lasting trust by mastering post-sale customer communication and support. https://www.buildermarketingpodcast.com/episodes/295-mastering-the-post-sale-customer-experience-jeremiah-gore

11-19
32:22

Episode #294The Power of Consistent Builder Marketing - Ken Semler

This week on The Home Builder Digital Marketing Podcast, Ken Semler of Impresa Modular joins Greg and Kevin to discuss why consistency in digital marketing is the key to building lasting customer trust. https://www.buildermarketingpodcast.com/episodes/294-the-power-of-consistent-builder-marketing-ken-semler

11-12
27:29

Episode #293: How Brand Shapes Customer Experience - Elicia Azali

This week on The Home Builder Digital Marketing Podcast, we share an exclusive presentation from the 2025 Home Builder Digital Marketing Summit with Elicia Azali of Beazer Homes. Elicia offers lessons on how Beazer Marketing aligns brand strategy with sales and marketing execution to create lasting customer impact. https://www.buildermarketingpodcast.com/episodes/293-how-brand-shapes-customer-experience-elicia-azali

11-05
33:44

Episode #292: Marketing in an Unpredictable World - Kevin Weitzel, Jamie Godwin, Dusty Talbert, Chris Thornton

This week on The Home Builder Digital Marketing Podcast, we share a panel presentation from the 2025 Home Builder Digital Marketing Summit. Jamie Godwin of Kolter Homes, Dusty Talbert of The Providence Group, and Chris Thornton of Ashton Woods offer insights on how today's home builders are adjusting their marketing and sales strategies to succeed in the current market. https://www.buildermarketingpodcast.com/episodes/292-markeing-in-an-unpredictable-world-kevin-weitzel-jamie-godwin-dusty-talbert-and-chris-thornton

10-29
39:41

Episode #291: Maximizing Home Builder Marketing Assets - Greyson Miller

This week on The Home Builder Digital Marketing Podcast, Greyson Miller of Landmark 24 Homes joins Greg and Kevin to discuss how home builders can maximize the home builder marketing assets they have available to be more effective and efficient. https://www.buildermarketingpodcast.com/episodes/291-maximizing-home-builder-marketing-assets-greyson-miller

10-22
29:52

Episode #290: 2025 Home Builder Digital Marketing Summit Recap - Greg Bray and Kevin Weitzel

On this week's episode of The Home Builder Digital Marketing Podcast, Greg and Kevin review highlights from the 2025 Home Builder Digital Marketing Summit in Atlanta, Georgia. They give an overview of the speakers, roundtable discussions, and the marketing, OSC, and leadership education tracks. If you couldn't attend this year, listen to this episode to catch up on what you missed. Don't forget to mark your calendars for the 2026 Home Builder Digital Marketing Summit scheduled for September 23rd and 24th in Dallas, Texas. https://www.buildermarketingpodcast.com/episodes/290-2025-home-builder-digital-marketing-summit-recap-greg-bray-and-kevin-weitzel  

10-15
30:11

Episode #289: Focusing on the Home Buyer Experience - Hilary Gibney

This week on The Home Builder Digital Marketing Podcast, Hilary Gibney of Brock Built Homes joins Greg and Kevin to discuss how focusing on the home buyer journey will lead to more sales and stronger customer relationships. https://www.buildermarketingpodcast.com/episodes/289-focusing-on-the-home-buyer-experience-hilary-gibney

10-08
26:09

Episode #288: Creating a Stellar Online Sales Program - Ingrid Ricks

This week on The Home Builder Digital Marketing Podcast, Ingrid Ricks of Convertly Solutions joins Greg and Kevin to discuss how home builders can create a stellar online sales program to nurture leads, qualify home buyers, and drive growth. https://www.buildermarketingpodcast.com/episodes/288-creating-a-stellar-online-sales-program-ingrid-ricks

10-01
24:35

Episode #287: How Marketing Can Better Serve Sales - Gabriela Cortesia

This week on The Home Builder Digital Marketing Podcast, Gabriela Cortesia of CastleRock Communities joins Greg and Kevin to discuss how home builder marketing can better serve sales teams and, in turn, enhance the experience for home buyers. https://www.buildermarketingpodcast.com/episodes/287-how-marketing-can-better-serve-sales-gabriela-cortesia

09-24
26:14

Episode #286: Finding Home Builder Marketing Support - Sara Williams

This week on The Home Builder Digital Marketing Podcast, Sara Williams of Aras&Co joins Greg and Kevin to discuss how home builders can find the right sales and marketing support for sustainable business growth. https://www.buildermarketingpodcast.com/episodes/286-finding-home-builder-marketing-support-sara-williams

09-17
24:11

Episode #285: Experimenting With Home Builder AI Tools - Monica Wheaton

This week on The Home Builder Digital Marketing Podcast, Monica Wheaton of ECI Solutions joins Greg and Kevin to discuss how experimenting with AI tools designed for home builders can significantly help marketers by boosting efficiency, enhancing customer experience, and providing data-driven insights. https://www.buildermarketingpodcast.com/episodes/285-experimenting-with-home-builder-ai-tools-monica-wheaton

09-10
32:15

Episode #284: Home Builder Marketing That Stands Out - Kelly Primeau

This week on The Home Builder Digital Marketing Podcast, Kelly Primeau of CEA Marketing joins Greg and Kevin to discuss how home builders can sell more homes through marketing strategies and campaigns that make them stand out among competitors. https://www.buildermarketingpodcast.com/episodes/284-home-builder-marketing-that-stands-out-kelly-primeau

09-03
36:23

Episode #283: Home Builder AI-Powered Customer Service - James Matte

This week on The Home Builder Digital Marketing Podcast, James Matte of BuilderChat joins Greg and Kevin to discuss the advantages of using home builder digital AI-powered customer service. https://www.buildermarketingpodcast.com/episodes/283-home-builder-ai-powered-customer-service-james-matte

08-27
24:09

Episode #282: Elevating Home Renderings and VR Tours - Greg Bray and Kevin Weitzel

This week on The Home Builder Digital Marketing Podcast, Greg and Kevin discuss how elevated renderings and VT tours can help home builders enhance home buyer engagement, improve website conversions, and increase sales.   https://www.buildermarketingpodcast.com/episodes/282-elevating-home-renderings-and-vr-tours-greg-bray-and-kevin-weitzel

08-20
33:07

Episode #281: Integrating AI into Home Builder Marketing - Kathleen Perley

This week on The Home Builder Digital Marketing Podcast, Kathleen Perley of DemystifAI joins Greg and Kevin to discuss how integrating AI into home builder digital marketing is a competitive necessity. https://www.buildermarketingpodcast.com/episodes/281-integrating-ai-into-home-builder-marketing-kathleen-perley

08-13
32:05

Bonus Episode: 2025 Home Builder Digital Marketing Summit Preview - Greg Bray and Kevin Weitzel

On this bonus episode of The Home Builder Digital Marketing Podcast, Greg and Kevin give a preview of the highly anticipated 2025 Home Builder Digital Marketing Summit. This year's Summit focuses on helping sell more homes with smarter marketing and includes three dynamic tracks: Marketing, OSC Education, and Leadership. At the 2025 Home Builder Digital Marketing Summit, home builder business owners, marketing professionals, and online sales counselors and leaders will benefit from engaging and in-depth sessions that go beyond surface-level ideas. They will walk away with actionable insights, learn to use cutting-edge digital tools to connect with today's buyers, apply AI across their marketing and sales workflows, maximize website, SEO, and analytics to drive performance, strengthen collaboration between marketing and sales teams, and so much more. If you are ready to transform your digital strategy, connect with peers, and drive real results, don't miss the 2025 Home Builder Digital Marketing Summit in Atlanta, Georgia, on September 24th and 25th. Register today at www.buildermarketingsummit.com. https://www.buildermarketingpodcast.com/episodes/bonus-episode-2025-home-builder-digital-marketing-summit-preview-greg-bray-and-kevin-weitzel

08-11
15:27

Episode #280: Using AI Tools in Home Builder Marketing - Meredith Oliver

This week on The Home Builder Digital Marketing Podcast, Meredith Oliver of Meredith Communications joins Greg and Kevin to discuss how implementing the right AI tools in home builder digital marketing engages home buyers and drives business growth. https://www.buildermarketingpodcast.com/episodes/280-using-ai-in-home-builder-marketing-meredith-oliver

08-06
33:41

Episode #279: Building a Brand Story Around Community - Monaca Onstad

This week on The Home Builder Digital Marketing Podcast, Monaca Onstad of OnPlace joins Greg and Kevin to discuss how home builders can build a brand story around the communities they build in and connect more authentically with home buyers. https://www.buildermarketingpodcast.com/episodes/279-building-a-brand-story-around-community-monaca-onstad

07-30
30:15

Malayum Mayra

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07-24 Reply

Daniel Frater

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02-28 Reply

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