The Honest Marketer

Crys talks about the changing world of Search Engine Optimization covering topics like the impact of social media, what strategies and tactics work (and no longer work) in SEO, and basic that every company should have covered.

We discuss the common problems that stem from misalignment, how to structure your teams better, and break down exactly why this is such a tough area for so many.

Steve previously worked in higher education marketing for an Ontario University and did a tremendous job at deviating from that large brand in order to fit the buyer. He explains some obstacles that he overcame in that process, how building trust with colleagues and execs was key, and the importance of thinking like your buyer when it comes to brand messaging.

We chat about how business relationships are changing, networking etiquette, and the simple things you can do to build a powerful network.

In this episode, we discuss the different ways that product marketing can help marketers, onboarding processes based on product data, and the three step guide on how to get started.

She tells us how Uberflip's marketing strategy was developed, marketing tactics, and how the role of CMO has changed. If you're wondering what her favourite 90's dance song is, she loves them all and names a few of the best.

Dan Shaw is the VP of Sales at Maintenance Assistant based in Toronto. In our talk, he speaks about the steps involved in a buyer journey, problems that stem from sales and marketing misalignment, and advice to get your teams better aligned with the proper resources.

Geoff McMurdo is the CEO and one of three partners at marketing agency, Isabel Avery & Company. Before that he spent 20 years working in-house for powerful brands like Sony, Blackberry, and LG. In this episode, Geoff speaks to the differences between in-house and agency, the impact that digital has on measuring ROI, and what companies are in the best position to utilize an agency.

Holly Tiessen is the Chief Customer Officer at PostBeyond located in Toronto, Ontario. In this interview she talks about what it means to be a Chief Customer Officer, how customer success can help bring sales and marketing together, and delivering that "wow" experience.

April discusses her favourite topic, positioning. She tells how she really feels about slogans, positioning exercises, and what parts of your brand to highlight. For those that are unfamiliar with April, she tells it how it is making this a highly entertaining listen.

Laura is the director of marketing and communications at Bridgit based in Kitchener, Ontario. In this post, Laura discusses how Bridgit has used content marketing as a way to brand build, the problem with content marketing today, and effectively reaching your audience.

The Marketing Leap was a one-day, single-track conference held on February 29th, 2016. We brought together over 200 attendee's in the Tannery Event Centre in Kitchener, Ontario. There was amazing speakers, hipster coffee, a delicious lunch, and happy hour networking. We heard it called "the most honest (no bullshit) conference ever." Follow along to all the news with #marketingleap16In this session, Co-Founder and CEO of FunnelCake, Marko Savic closes out the day with a presentation on MarTech and Understanding the Buyer Journey. His presentation covers every marketers favourite four letter word (we know what you're thinking - but no) data, how to pick the right technology (there are only two rules), and how his personal job history has a lot to do with why FunnelCake is now a company. Follow along with the SlideShare here. More Marketing Leap resources can be found in our podcast feed — check them out. Interested in hearing more from us? Subscribe to our newsletterWant to learn more about FunnelCake? Book a demo

The Marketing Leap was a one-day, single-track conference held on February 29th, 2016. We brought together over 200 attendee's in the Tannery Event Centre in Kitchener, Ontario. There was amazing speakers, hipster coffee, a delicious lunch, and happy hour networking. We heard it called "the most honest (no bullshit) conference ever." Follow along to all the news with #marketingleap16In this session, customer success experts Larysa Wood and Holly Tiessen talk to the reality that marketing never ends in a nice fireside chat. Topics cover the relationship between marketing, sales and customer success, measurement tools, and organizational culture and how it relates to customer success (or how it should be). More Marketing Leap resources can be found in our podcast feed — check them out. Interested in hearing more from us? Subscribe to our newsletterWant to learn more about FunnelCake? Book a demo

The Marketing Leap was a one-day, single-track conference held on February 29th, 2016. We brought together over 200 attendee's in the Tannery Event Centre in Kitchener, Ontario. There was amazing speakers, hipster coffee, a delicious lunch, and happy hour networking. We heard it called "the most honest (no bullshit) conference ever." Follow along to all the news with #marketingleap16In this session, Senior Product Marketing Manager at Miovision, Cam Davies, puts on an entertaining presentation titled Sizing, Growing, and Evolving Your Market. Session topics range from offering responsible solutions, market penetration vs. market share, and product evolution. Along the way there are hilarious references to Huggies Tweet Pee, navel gazing, and a failed Miovision project involving angry men in pickup trucks. Follow along with the SlideShare here. More Marketing Leap resources can be found in our podcast feed — check them out. Interested in hearing more from us? Subscribe to our newsletterWant to learn more about FunnelCake? Book a demo

The Marketing Leap was a one-day, single-track conference held on February 29th, 2016. We brought together over 200 attendee's in the Tannery Event Centre in Kitchener, Ontario. There was amazing speakers, hipster coffee, a delicious lunch, and happy hour networking. We heard it called "the most honest (no bullshit) conference ever." Follow along to all the news with #marketingleap16In this session, Tom Peters leads a discussion with Hana Abaza and Abheek Dhawan about how sales and marketing operations keep the machine running. Hana speaks to how the role of CMO/VP of Marketing has evolved, team structure at Uberflip, and optimizing customer experience to drive revenue. Abheek discusses how they granular to get in measurement, acquiring new customers, and team structure at Shopify Plus. Group discussion follows looking at key handoffs, metrics to keep your eye on, and turning metrics into tactics to improve the future. More Marketing Leap resources can be found in our podcast feed — check them out. Interested in hearing more from us? Subscribe to our newsletterWant to learn more about FunnelCake? Book a demo

The Marketing Leap was a one-day, single-track conference held on February 29th, 2016. We brought together over 200 attendee's in the Tannery Event Centre in Kitchener, Ontario. There was amazing speakers, hipster coffee, a delicious lunch, and happy hour networking. We heard it called "the most honest (no bullshit) conference ever." Follow along to all the news with #marketingleap16In this session, Laura Martin, Shum Attygalle, and Jonathon Jones from Axonify's marketing team join together to deliver a case study. See where marketing ends and sales begins at Axonify, the role of an ODR, and seven learning points to help improve sales and marketing alignment. Follow along with the SlideShare here. More Marketing Leap resources can be found in our podcast feed — check them out. Interested in hearing more from us? Subscribe to our newsletterWant to learn more about FunnelCake? Book a demo

The Marketing Leap was a one-day, single-track conference held on February 29th, 2016. We brought together over 200 attendee's in the Tannery Event Centre in Kitchener, Ontario. There was amazing speakers, hipster coffee, a delicious lunch, and happy hour networking. We heard it called "the most honest (no bullshit) conference ever." Follow along to all the news with #marketingleap16In this session, the head of Revenue Operations and Demand Gen at Vidyard, Joe Gelata, speaks about making revenue part of your culture. He talks to the struggle of aligning sales and marketing, how revenue operations fits into corporate structure, and where the future of revenue is headed. Follow along with the SlideShare here. Joe also has a great blog called the Revenue Engineer. More Marketing Leap resources can be found in our podcast feed — check them out. Interested in hearing more from us? Subscribe to our newsletterWant to learn more about FunnelCake? Book a demo

The Marketing Leap was a one-day, single-track conference held on February 29th, 2016. We brought together over 200 attendee's in the Tannery Event Centre in Kitchener, Ontario. There was amazing speakers, hipster coffee, a delicious lunch, and happy hour networking. We heard it called "the most honest (no bullshit) conference ever." Follow along to all the news with #marketingleap16In this session, Alex Kinsella moderates a panel with Jason Falls, Jennifer Tribe, Ryan East, and Trish Crompton. This panel is highly entertaining covering topics from being an open-book on social, how social should be measured, and how relevant social is in the greater scheme. More Marketing Leap resources can be found in our podcast feed — check them out. Interested in hearing more from us? Subscribe to our newsletterWant to learn more about FunnelCake? Book a demo

The Marketing Leap was a one-day, single-track conference held on February 29th, 2016. We brought together over 200 attendee's in the Tannery Event Centre in Kitchener, Ontario. There was amazing speakers, hipster coffee, a delicious lunch, and happy hour networking. We heard it called "the most honest (no bullshit) conference ever." Follow along to all the news with #marketingleap16In this session, Geoff McMurdo moderates a panel with April Dunford, Mark Evans, and Cassandra Jowett. April goes off about the amount crappy, generic, fluffy content that's being produced, Mark points out great companies to look to, and Cassandra digs into how to get advocates involved in your storytelling.  More Marketing Leap resources can be found in our podcast feed — check them out. Interested in hearing more from us? Subscribe to our newsletterWant to learn more about FunnelCake? Book a demo

The Marketing Leap was a one-day, single-track conference held on February 29th, 2016. We brought together over 200 attendee's in the Tannery Event Centre in Kitchener, Ontario. There was amazing speakers, hipster coffee, a delicious lunch, and happy hour networking. We heard it called "the most honest (no bullshit) conference ever." Follow along to all the news with #marketingleap16In this session, Marko Savic interviews Christina Ellwood on the state of modern marketing based on research interviews she did with CMO's and VP's of Marketing. Topics cover moving SDR's under marketing, how marketing should be measured, and account based marketing. More Marketing Leap resources can be found in our podcast feed — check them out. Interested in hearing more from us? Subscribe to our newsletterWant to learn more about FunnelCake? Book a demo