The only constant changes. The market today is not what it was just before the pandemic hit. Before the pandemic, the market was booming and it seemed that you could do no wrong During the pandemic, initially it was great for online sales as people were looking for entertainment, however, as time went on and money became tight, sales started to drop. Now that the pandemic is almost over and many places have re-opened, while the market is selling, the high unemployment as a result of covid relief packages is holding production down making getting ahold of some items difficult. It's during times like this that determines if you're only a peacetime entrepreneur or if you have what it takes to survive long-term. In this episode of the Podcast, I take one of my side hustles as an example of how we have adapted to changes in the market to find new opportunities. In doing so, my wife and I had one of our best financial years ever. Our inventory is selling almost faster than we can replenish them.
The Covid-19 pandemic taught us many lessons. In this episode, I talk about the lessons I learned in my business and personal life.
In watching the show Cobra kai (if you liked The Karate Kid you know you'll like this) provide good lessons for life and for business. Some advice for business is horrible advice for your personal life outside of work. If you want to be productive with an online business (content creation, physical products, services) you need to be organized, have a workflow, & quality control. Is now the time to refinances your mortgage?
Most talks about passive income involve activities that are not really passive. You put in the work upfront then continue to get residual income. Your side hustle opportunities change with the season. When taking a look at your options you want to look at long term opportunities that will continue and not the short term opportunities where you have to constantly be looking for another side hustle because your current one's keep ending. Just as important as managing your calendar and your schedule, the entire family needs to manage a schedule for the smooth operation of the household. With everyone knowing what they are doing this cuts down on conflicts and the constant interruption while you work.
I have my swings where I bounce around between the various money-making activities. I am working on trying to be more consistent. I am re-learning ways to deal with ADHD as my inability to focus is costing me money. I will focus exclusively on one thing for a few weeks then switch to another losing the momentum that was being built up. Despite this, I have managed to do well financially, However, I still have problems making the mental switch from survival mode that I started at years ago to relaxing and enjoying the money. So many of us struggle with making the mental switch and even though our bank accounts build-up we still live and make decisions as if we're still broke.
I was able to spend the last 9 months working on my passion and it didn't work out. There can be many reason such as too much competition in the political podcasting space, the amount of time needed and it being only me, or even online censorship. For what ever reason it didn't work out but the other podcast that I am doing that I don't really care too much about as I just do them for fun are taking off. Interesting that what I put the most effort into failed while what I put little effort into took off. This is the frustration that some of us feel, when the marketplace doesn't care or respond to what we like but does respond to what we don't have too much interest in. but the market is the market.
Now that you have far more time than normal, are you using that time effectively. This is the time to take that side hustle full time or if you're already doing a business full time this is the time for you to analyze your business and get a handle on the analytics.
To get achieve high rates of success you should always set your goals high, higher than you believe you could possibly accomplish. Plan out how you are going to achieve your goals and most importantly don't forget to measure the results of every activity designed to grow your business.
Is content still king? Before you set out to start building a personal brand you should first be asking yourself why you want to. Making a personal brand is easy, getting noticed and having it take off is the hard part. There are ways that you can cheat at creating a personal brand to get noticed faster and shortcut building an audience. Fake it till you make it does still work, but the tactics that people use to employ with stacks of cash, pics in front of expensive cars, boats, houses don’t work; instead faking it in 2019 evolves buying attention. This would be employing people to artificially inflate your podcast rankings in podcast directories to be towards the top where people are more likely to see and subscribe. The same tactics can be used in YouTube to boost your channel and get your videos in the recommended sections where more people are likely to click and subscribe. While we can call this fake it till you make it, you may also call this marketing with the purchase of organic reach. You’re essentially paying to manipulate the algorithms to give yourself a boost in organic reach. People did this years ago with Twitter before others caught on, those that did so early on saw a boost to their careers and faster growth of real audience with the purchased sense of social proof. You can do this for your Podcast and YouTube Channel. There are proven advantages to faking social proof, but only if your content is entertaining enough to keep that attention you’re buying YouTube Video Follow Me | Facebook | Twitter | Instagram | YouTube | YouNow | Medium | Support the show | Shop | PayPal.Me |Patreon | Anchor |
It's hard enough to get a business or side hustle off the ground. But the way you vote can determine if doing so will be harder or easier because the way you vote determines what laws or regulations get passed or not. Some politicians are vary pro business and set the environment that allows business to flourish while others want to make starting businesses as hard as possible to protect large corporations from competitions. Which politician is which is not as easy as looking at party affiliation. You have to do the research, you can't just take their work for it and the can't count on the media to tell you the truth either. You have to actually do the research into the politician and their policies and think about how that's going to effect your business. Support the show https://TheHustleYears.com/Shop PayPal: www.paypal.me/JohnstonShow Social Media Twitter/@HustleYears Facebook/HustleYears
Cold and flu has hit my household the hard and me especially getting it multiple times in the past month. I do plan on coming back as soon as my voice has come back
You need to get your money right if you are to ever go anywhere with your dreams or build the life you really want. While you are getting your money right, don't forget to help your kids learn how to get their money right while they are young and help them avoid the mistakes you made. Support the show https://TheHustleYears.com/Shop PayPal: www.paypal.me/JohnstonShow Social Media Twitter/@HustleYears Facebook/HustleYears
Memory is flawed, how many times have you walked into a room and forgot why? How many ideas have you had that you were excited about only to forget by the time you got home or could find anytime to work on that idea. Could that of been the idea that made you overnight rich? Was it just another bad idea that would go nowhere? We all know the basics that we need to write down or otherwise capture our idea to work on later, we know that there are tools to do so. The question is why are you not doing so and how much time have you wasted trying to remember the idea you forgot? Support the show PayPal: www.paypal.me/JohnstonShow Social Media Twitter/@HustleYears Facebook/HustleYears
Don't just complain that your man isn't doing much, take a look at way that you can motivate and support your man into aiming higher and achieving more. Support the show PayPal: www.paypal.me/JohnstonShow Social Media Twitter/@HustleYears Facebook/HustleYears
As time goes on the ability to make money online is only getting easier, what's even better is that more and more ways to make money online that cost you NOTHING to get started is growing. Print and made to order sites are increasing allowing you create your merchandise or self publish your book at NO cost to you while you collect royalties for the items that sell is creating tremendous opportunities for those trying to turn their side hustle into a full-time replacement for their 9 to 5. Book: Women's Instruction Manual ow.ly/LuBn30ld9Te Support the show PayPal: www.paypal.me/JohnstonShow Social Media Twitter/@HustleYears Facebook/HustleYears
It's not enough to set your goals for 2019, writing them down and putting time on the calendar to work on your goals. You have to actually have to do the work. While that sounds easy, there are many obstacles that get in your way. One of those obstacles is you. There are so many distractions that you can easily suck you in and waste hours of your time and kill your productivity. You have to be honest with yourself about your dedication and what time sucking weaknesses you have like Facebook, YouTube, Netflix/Hulu, or gaming. When your faced with tasks needed to advance your goals that you don't like to do, it's far too easy to allow these distractions to take over. Here is some advice for how to limit these distractions and stay focused on crushing 2019. Book: Women's Instruction Manual ow.ly/LuBn30ld9Te Support the show PayPal: www.paypal.me/JohnstonShow Social Media Twitter/@HustleYears Facebook/HustleYears
In 2019, set yourself apart from everyone else by setting goals that actually matter to you and accomplish them. Book: Women's Instruction Manual ow.ly/LuBn30ld9Te Support the show PayPal: www.paypal.me/JohnstonShow Social Media Twitter/@HustleYears Facebook/HustleYears
It's not easy to go after your dreams. Even if you get passed the fear of what others might say, there is guilt that you may not be spending enough time with your spouse and kids. Support the show PayPal: www.paypal.me/JohnstonShow Social Media Twitter/@HustleYears Facebook/HustleYears
Staying motivated in your 9 to 5 job while building up your side hustle or business. Hear is some issues and advise to stay motivated while building your dreams.
Unless your business is centered around politics, do NOT get political with your business. If you take a look at companies who in the past got involved in politics, you notices that they suffered financially while those that despite the pressure from one political side stayed out of politics did not suffer financially at all, some that stayed neutral gained the business from those that got involved politically. There is NO political advantage to pissing off half the country. You maybe concerned that not getting involved may still piss out half the country but that has not been the case. If you need an outlet to express your political agenda, create a platform separate from your business to express those views. You can use the money you make by staying neutral to financially support the causes you agree with but you won't be able to if you kill your profits by getting your business politically involved.