DiscoverThe Impact Podcast: Social Media Marketing for Small Business Owners
The Impact Podcast: Social Media Marketing for Small Business Owners
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The Impact Podcast: Social Media Marketing for Small Business Owners

Author: Brynn Puzey, The Impact Podcast

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Welcome to The Impact Podcast, the show for women-led small business owners ready to thrive online. Each episode is filled with relatable stories, practical tips, and sustainable strategies to help you grow your social media presence with confidence and authenticity. Whether you're building your brand or refining your strategy, The Impact Podcast is here to help you create meaningful connections and make a lasting impact.
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I LOVE FALL! Maybe a little too much? The color palette, the aesthetic, the vibes, the energy.... it's cozy and warm and also just feels so dang magnetic. Yes it may be July at the time of this recording but the fact that Fall is on the horizon makes me so dang happy and as a chronic over-planner your girl has created her Fall Bucket List and I'm so excited to share it with you! I'm also sharing some fun business activities I'll be doing this fall, too. Hope you enjoy this more personal episode! And see the links mentioned in this episode below. :) FOLLOW BRYNN ON IG WELL-RESTED WOMAN CLASS xx, Brynn
HI!!! Oh my goodness I'm so excited to be back behind the mic. I ✨unintentionally✨ took a 9-month break due to an early delivery and intense postpartum period with my baby. But, like I talk about in this episode, we are gently welcoming back the pink🦩💕 and the next level of that for me is podcasting and coaching. And I am SO EXCITED. Hope you enjoy listening and I'll see you in the next episode! Follow me on Instagram here.
Sound impossible? I've got a little trick. I love to start with longer form content (like a podcast, email, blog, or YouTube video) and then transfer those content topics to Instagram, and then sprinkle that content all over your other platforms. Be consistent on Instagram, and present on the others! Episode Links:BUY THE BLACK FRIDAY MARKETING BUNDLE! 📲 ⁠⁠⁠⁠⁠Follow Brynn on Instagram⁠⁠⁠⁠⁠⁠⁠⭐️ ⁠⁠⁠⁠⁠FREE Content Creation Meditation⁠⁠⁠⁠⁠ ⭐️❤️‍🔥 ⁠⁠Inquire about Private Coaching!⁠⁠
Boring Black Friday sales? Let's not! We can do better than slapping a '30% off' on your website and calling it a day. Instead, get creative with one of these 10 promo ideas to help you stand out, sell more, and actually have fun with your Black Friday Marketing. No matter what you offer!Episode Links:WAITLIST for Black Friday Marketing Bundle⁠📲 ⁠⁠⁠⁠⁠Follow Brynn on Instagram⁠⁠⁠⁠⁠⁠⁠⭐️ ⁠⁠⁠⁠⁠FREE Content Creation Meditation⁠⁠⁠⁠⁠ ⭐️❤️‍🔥 ⁠⁠Inquire about Private Coaching!⁠⁠
The #1 question you need to ask yourself right now: Should you even run a Black Friday sale this year?For some businesses, it’s a total game-changer. For others, its not. In this episode, I’m breaking down the 3 biggest red flags that signal a Black Friday sale might not be right for your business, and how to know if it’s worth it for you.Episode Links:WAITLIST for Black Friday Marketing Bundle📲 ⁠⁠⁠⁠⁠Follow Brynn on Instagram⁠⁠⁠⁠⁠⁠⁠⭐️ ⁠⁠⁠⁠⁠FREE Content Creation Meditation⁠⁠⁠⁠⁠ ⭐️❤️‍🔥 ⁠⁠Inquire about Private Coaching!⁠⁠
I couldn't go back to regularly scheduled programming yet. Just couldn't. I will soon. But for today, I had to record a few of my thoughts on what it's like to be a Christian, conservative woman amidst intense social pressures to perform/act/believe a certain worldy way, what matters when processing intense things like fear, violence, and grief, and my greatest hope for you: that you feel safe to share + speak. Your perspective matters, too. And I love you.
Instagram Stories are where your most engaged followers hang out. (You know, the ones already curious about your brand and primed to buy.) Stories give you a casual, behind-the-scenes way to connect, nurture trust, and show up as your niche's “it girl” while still driving sales. In this episode, I’m sharing 5 simple plug-and-play prompts that will help your next Instagram story feel effortless & fun.Episode Links:📲 ⁠⁠⁠⁠⁠Follow Brynn on Instagram⁠⁠⁠⁠⁠⁠⁠⭐️ ⁠⁠⁠⁠⁠FREE Content Creation Meditation⁠⁠⁠⁠⁠ ⭐️❤️‍🔥 ⁠⁠Inquire about Private Coaching!⁠⁠
Black Friday doesn’t have to be chaotic or complicated for small business owners. In this episode, I’m sharing a handful of simple, powerful tips to help you craft your perfect Black Friday offer and sell it successfully on social media. Think: clarity, simplicity, and alignment with your bigger business goals. If you’ve ever wondered how to make Black Friday feel good for both you and your customers, this one’s for you.Episode Links:📲 ⁠⁠⁠⁠⁠Follow Brynn on Instagram⁠⁠⁠⁠⁠⁠⁠⭐️ ⁠⁠⁠⁠⁠FREE Content Creation Meditation⁠⁠⁠⁠⁠ ⭐️❤️‍🔥 ⁠⁠Inquire about Private Coaching!⁠⁠
Lately, I’ve been thinking about how small, daily actions often yield the biggest long-term results. So, in this episode, I’m sharing 5 simple tasks that don’t require much brainpower but make a huge impact in your business over time.I’m all about keeping things easy and sustainable (because who has time for over-complicated marketing?). These are the kinds of habits that quietly build momentum week after week.Episode Links:📲 ⁠⁠⁠⁠⁠Follow Brynn on Instagram⁠⁠⁠⁠⁠⁠⁠⭐️ ⁠⁠⁠⁠⁠FREE Content Creation Meditation⁠⁠⁠⁠⁠ ⭐️❤️‍🔥 ⁠⁠Inquire about Private Coaching!⁠⁠
Episode Links:📲 ⁠⁠⁠⁠⁠Follow Brynn on Instagram⁠⁠⁠⁠⁠⁠⁠⭐️ ⁠⁠⁠⁠⁠FREE Content Creation Meditation⁠⁠⁠⁠⁠ ⭐️❤️‍🔥 ⁠⁠Inquire about Private Coaching!⁠⁠
Heyyy! It feels like it's been a minute since I've podcasted (but it's literally only been a week) - but I just love chatting with you ladies! Giving a quick personal update on our first visit back to Utah, what happened at our Color Analysis, and how you're going to make drastic movement for your online business from now until the end of the year with social media marketing, selling your products and services through Instagram, having an aligned product suite you're obsessed with, and having business structures and strategies that serve you and your clients!Episode Links:📲 ⁠⁠⁠⁠⁠Follow Brynn on Instagram⁠⁠⁠⁠⁠⁠⁠⭐️ ⁠⁠⁠⁠⁠FREE Content Creation Meditation⁠⁠⁠⁠⁠ ⭐️❤️‍🔥 ⁠⁠Inquire about Private Coaching!⁠⁠
If your business to-do list feels like it’s growing faster than you can check things off… you’re not alone. In this episode, we’re talking about that never-ending list of tasks, why it feels like the work is never done (spoiler: because it never truly is), and how to create some much-needed separation between work and life.I’ll share practical ways to structure your workday so you’re not just reacting to everything that pops up, and organize your tasks to work smarter, create space to breathe, and ditch the constant overwhelm, so you can enjoy the life you’re building.Episode Links:📲 ⁠⁠⁠⁠⁠Follow Brynn on Instagram⁠⁠⁠⁠⁠⁠⁠⭐️ ⁠⁠⁠⁠⁠FREE Content Creation Meditation⁠⁠⁠⁠⁠ ⭐️❤️‍🔥 ⁠⁠Inquire about Private Coaching!⁠⁠
Yes, I’m always preaching consistency, but let’s get one thing straight: consistency does not mean hustle and work until you're so fatigued you crash. Not at all! Taking breaks from any task or endeavor is so, so normal, and even necessary. And even though consistency is huge, taking breaks won't set your business on fire. In fact, it might give you & your business some really powerful come-back energy.If you’re feeling burnt out, overwhelmed, or just totally over showing up online, this episode is for you. I’m diving into why stepping away from social media can actually help your business, how to take a break without ghosting your audience, and a few low-effort ways to keep up your summer content while you rest.Book your Instagram Intensive!*if this link isn’t working, reach out to me!Episode Links:📲 ⁠⁠⁠⁠⁠Follow Brynn on Instagram⁠⁠⁠⁠⁠⁠⁠⭐️ ⁠⁠⁠⁠⁠FREE Content Creation Meditation⁠⁠⁠⁠⁠ ⭐️❤️‍🔥 ⁠⁠Inquire about Private Coaching!⁠⁠💸 ⁠MONEY MINDSET CLASS! ~Rewritten~⁠
In this episode, we're flipping the script on your relationship with money. We’ll explore how to start treating money like the employee it is: here to support your mission, not control your every move. If you’ve ever felt like money calls the shots, this one’s for you.If you loved this episode, leave a review and share it with a friend who needs a money mindset reset!Episode Links:📲 ⁠⁠⁠⁠⁠Follow Brynn on Instagram⁠⁠⁠⁠⁠⁠⁠⭐️ ⁠⁠⁠⁠⁠FREE Content Creation Meditation⁠⁠⁠⁠⁠ ⭐️❤️‍🔥 ⁠⁠Inquire about Private Coaching!⁠⁠💸 ⁠MONEY MINDSET CLASS! ~Rewritten~⁠
Checking back in from the lovely state of Idaho! Giving you a quick update on the move, the worst part of this whole thing (missing our families!!!), but also how great a fresh start feels, and our intentions with this new space. Episode Links:📲 ⁠⁠⁠⁠⁠Follow Brynn on Instagram⁠⁠⁠⁠⁠⁠⁠⭐️ ⁠⁠⁠⁠⁠FREE Content Creation Meditation⁠⁠⁠⁠⁠ ⭐️❤️‍🔥 ⁠⁠Inquire about Private Coaching!⁠⁠💸 ⁠MONEY MINDSET CLASS! ~Rewritten~⁠
Ready to expand your reach beyond Instagram? In this episode, I’m sharing five powerful ways to market your business outside of the app, so you can grow with more ease, more freedom, and more impact. If you’ve been craving more diversity and width in your small business marketing strategy, this one’s for you.If you’re loving the podcast, it would mean the world if you left a quick review! It helps more than you know!Episode Links:📲 ⁠⁠⁠⁠Follow Brynn on Instagram⁠⁠⁠⁠⁠⁠⭐️ ⁠⁠⁠⁠FREE Content Creation Meditation⁠⁠⁠⁠ ⭐️❤️‍🔥 ⁠Inquire about Private Coaching!⁠💸 MONEY MINDSET CLASS! ~Rewritten~
Had such a great conversation with Trish Lynn a few weeks back, and I'm so excited to share it with you all for today's podcast episode! She is a fellow business coach and we talked all things social media visibility, using AI tools like ChatGPT to finesse you digital brand on Instagram, and how all the marketing strategies are strategies for a reason. (Hint: It's because they work!) Follow her online at the links below!Episode Links:📝 ⁠Follow Trish on Threads⁠📲 ⁠Follow Trish on Instagram⁠📲 ⁠⁠⁠⁠Follow Brynn on Instagram⁠⁠⁠⁠⁠⁠⭐️ ⁠⁠⁠⁠FREE Content Creation Meditation⁠⁠⁠⁠ ⭐️❤️‍🔥 ⁠Inquire about Private Coaching!⁠
In today's podcast episode, I'm expounding on the thing I say at the beginning of every Instagram Intensive and Private Coaching program: "Take what you love, leave what you don't."I also chat about input vs output when it comes to learning, implementing, and applying all the goodness you're getting from podcasts, audiobooks, and Instagram educators! Let's dive in!Episode Links:📲 ⁠⁠⁠⁠Follow Brynn on Instagram⁠⁠⁠⁠⁠⁠⭐️ ⁠⁠⁠⁠FREE Content Creation Meditation⁠⁠⁠⁠ ⭐️❤️‍🔥 ⁠Inquire about Private Coaching!⁠💸 MONEY MINDSET CLASS! ~Rewritten~
Why do we trust reviews, follower counts, and “as seen in” logos so much? In this episode, we’re diving into the power of social proof. What it is, why it works, and how you can start using it to build trust and drive sales in your business.If you’ve ever felt like you were saying all the right things but people still weren’t buying, social proof might be the missing piece to increase your sales!Episode Links:📲 ⁠⁠⁠⁠Follow Brynn on Instagram⁠⁠⁠⁠⁠⁠⭐️ ⁠⁠⁠⁠FREE Content Creation Meditation⁠⁠⁠⁠ ⭐️❤️‍🔥 ⁠Inquire about Private Coaching!⁠
It's official: we're moving! After being a Utahn since the day I was born, in just a week from the time of recording, I'll be an Idahoan! And while I never in a million years could have imagined myself moving to Idaho, we can't wait to call a new space home. Sharing all about the move and some big, beautiful lessons about abundance and holding the faith even when things don't feel like they're going to plan. Because mindset as an entrepreneur is a huge part of the game you're playing every day. Sometimes we are in "receiving" and other times we are in "waiting" or even "fixing," but if you hold the faith? Trust that everything you're working toward is coming your way.Episode Links:📲 ⁠⁠⁠⁠Follow Brynn on Instagram⁠⁠⁠⁠⁠⁠⭐️ ⁠⁠⁠⁠FREE Content Creation Meditation⁠⁠⁠⁠ ⭐️❤️‍🔥 ⁠Inquire about Private Coaching!⁠MONEY MINDSET CLASS! ~Rewritten~Book Recommendation: Love Money, Money Loves You
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