The Innovative Hotelier

Todd Johnstone, CEO of Allbridge, offers advice for hoteliers on two paramount issues in today’s hospitality industry: data protection and cyber security. This informative conversation covers the differences between data that is collected, data that needs to be stored and data processing—and highlights why it is essential to conduct regular security audits to uncover potential areas of vulnerability, even if your property has never experienced a data security breach. Johnstone also stresses the importance of establishing protocols for detecting and responding to data breaches, and ensuring that policies are in compliance with the relevant data protection and privacy regulations.

Ariela Kiradjian is the co-founder & COO of The Boutique & Lifestyle Lodging Association (BLLA), an organization devoted to the independent boutique lodging and lifestyle space. In this episode, she talks about the challenges and competitive advantages of operating a boutique hotel, highlighting the differences between what a “true” boutique hotel is and a “boutique-inspired” brand. Kiradjian details the demographic lifestyle characteristics of the type of guest who favors boutique properties and explains how to provide the bespoke experience that they are seeking. She also discusses the booking behaviors of this traveler cohort and the importance of leveraging AI to compete with larger chains. 

Performance across the hotel industry has been steady-to-brisk in the post-pandemic, high-interest-rate, inflationary world. But it differs state to state, city to city and block to block. In this episode of The Innovative Hotelier, Annie Fitzgerald, GM of The Westgate Hotel in San Diego, discusses recovery and renaissance in this SoCal market, with highlights including the return of group business and how to cash in on the plentiful amount of and convention business opportunities.

For Keir Weimer, founder of The Weekender Hotels, you can never have enough family time. That spirit carries through in his chain of rural resort properties, an ethos he discusses with host Robin Trimingham, along with the trend of a “return to nature.” Weimer also talks about the opportunities for creating a collection of bespoke properties and travel experiences using regional and small business association financing and how this works in a high-interest-rate market.

Trey Matheu and Christopher Baran of The Nemacolin resort in Pennsylvania discuss the business case and advantages of changing staffing models for luxury properties with host Robin Trimingham. This broad-based conversation highlights the advantages, for example, of replacing the traditional front-desk team with a pre-arrival team that focuses on guest interaction and creating personalized itineraries designed to help maximize the resort experience.