The Inside Story Podcast with April Adams Pertuis

Ten years ago, I followed a little nudge on my heart to start sharing my stories. I didn’t know exactly what LIGHTbeamers was or what it would become — but I knew I wanted to help women find their voices and shine their light. What began as me posting on Facebook turned into a private group, which then grew into this global community, a platform for storytelling, and a movement that has touched so many lives. In this very special anniversary episode, I’m celebrating 10 years of LIGHTbeamers with YOU — the community that has made this possible. You’ll hear from some of the coaches, mentors, and friends who’ve shaped me along the way, and from fellow LIGHTbeamers who’ve stepped into their own stories and transformations. ✨ Join me as I celebrate: The backstory of how LIGHTbeamers began and why August 24th is our official anniversary The wisdom I’ve received from my mentors: Jen Lehner on starting small and taking action, George Bryant on clarity and vulnerability, and Ron Reich on focus and scaling with simplicity How our collaborative book projects gave dozens of women their start as published authors The unforgettable “red dress” moment in Paris that became a symbol of bold visibility for me Inspiring stories from women like Becky and Beth who have used their voices to transform their lives — and the lives of others This milestone is so much more than a date on the calendar — it’s a reminder of what happens when you say yes to your calling and surround yourself with a supportive community. I hope this episode inspires you to pause, reflect, and celebrate your own journey too. And from the bottom of my heart, thank you for being here. Whether you’ve been with me since the beginning or you’re just discovering LIGHTbeamers, you are part of this story — and I can’t wait to see where the next 10 years take us. Learn more about your ad choices. Visit megaphone.fm/adchoices

What would your life look like if you could intentionally design it from the ground up? Many of us drift through seasons without pausing to define what we truly want—only to find ourselves feeling unfulfilled or misaligned. Creating your ideal life begins with clarity around your values, an honest look at your past experiences, and a willingness to imagine new possibilities. This conversation explores how to uncover those truths and take action toward a life that feels right for you. In this episode of The Inside Story Podcast, I talk with certified coach, author, and former nonprofit founder Allison Field about her new book, Create Your Blank. A recent graduate of our Speak Easy program, Allison shares her process for helping people define their own “blank” and offers insights from her deeply personal journey of transformation, resilience, and purpose. Join me and Allison as we discuss: Why identifying and honoring your core values is the foundation for creating a fulfilling life. How life’s challenges—no matter how difficult—plant seeds that can shape your future path. The importance of story excavation to connect the dots between past experiences and present goals. Allison’s journey from a difficult adolescence to founding a nonprofit, and how that became her first “blank.” How Create Your Blank evolved from a coaching program, to retreats, to a fully realized book. Why you’ll create multiple blanks throughout your life, and how to re-evaluate your values along the way. The role of storytelling in building connection and inspiring others to take action. Your story holds powerful clues to what you truly want in life—are you ready to uncover them? Take a moment today to reflect on the values you hold dear and the pivotal experiences that have shaped you, then imagine what your next “blank” could be. We’d love to hear your story—share it with us and inspire someone else to start their journey. And don’t forget to connect with Allison at allisonfield.com to get your copy of Create Your Blank and explore her coaching work. Learn more about your ad choices. Visit megaphone.fm/adchoices

Losing a job isn’t just about missing a paycheck — it can unravel your sense of identity, safety, and purpose. For many women, especially those navigating life on their own, job loss brings a cascade of emotional and practical challenges. But within that uncertainty also lies an opportunity for reinvention, reflection, and storytelling. This episode explores what it means to experience—and rise from—such a pivotal life shift. In this episode, I sit down with writer and educator Desiree Groft, author of the debut novel Girl Unemployed. While fictional in format, Desiree’s book is deeply inspired by her real-life experience of unemployment during the Great Recession — and the resilience it took to rebuild from the ground up. Listen in as Desiree and I talk about: Why she chose to write her story through the lens of fiction instead of memoir How living in a historical NYC women’s hotel became a character in the book The emotional and mental toll of unemployment, especially as a single woman The concept of “holding both grief and hope” during difficult transitions How the book’s cover design became a metaphor for rewriting life’s rough drafts The importance of finding community — not just for children, but for adults too Why traditional publishing didn’t define her journey as an author Desiree’s story is one of grit, reinvention, and honoring the messy in-between seasons of life. If you've ever faced a detour in your career, identity, or purpose — this conversation will resonate deeply. Be sure to listen to the full episode, then grab your copy of Girl Unemployed and follow Desiree’s work. You’ll find the links in the show notes — and don’t forget to share this episode with a friend who needs to hear it. And if this conversation sparks something in you, consider sharing your own story — because your experiences have the power to connect, heal, and inspire others too.   Interview links: Grab a copy of Desiree’s book, Girl, Unemployed https://www.amazon.com/Girl-Unemployed-Desiree-Prieto-Groft/dp/B0DY8NB5XN Connect with Desiree https://www.desireegroft.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

There’s a powerful shift happening for women stepping into the later seasons of life. The “Third Act” is no longer about winding down—it’s about reigniting purpose, rediscovering identity, and rewriting what it means to thrive in your 60s, 70s, and beyond. It’s a time to reflect on everything you’ve lived, learned, and led—and to ask, “What’s still waiting for me?” This stage can be the most impactful chapter yet, when you give yourself permission to live fully, boldly, and on your own terms. In this episode of The Inside Story Podcast, I chat with certified coach and former business executive Cathryn Baker, who shares how she launched an entirely new career at age 67. From building multimillion-dollar companies to moving to a remote Texas ranch, her story is a testament to courage, reinvention, and honoring the call to something more. I invite you to listen in as Cathryn and I talk about: Why the term “Third Act” is so empowering—and how Cathryn defines hers How Cathryn went from feeling undervalued to reigniting her confidence and purpose The bold decision to leave a successful corporate life and move to an 1,100-acre ranch The moment a friend told her “your unlived life is waiting”—and how it changed everything Lessons from building two businesses, exiting partnerships, and starting over with coaching Why age is just a number—and how Cathryn ignored societal expectations to follow her gut How storytelling (and listening to your own) becomes your greatest tool for reinvention   Cathryn’s journey is a reminder that it’s never too late to listen to your intuition, trust your experience, and step into what’s next. Whether you’re in your third act or simply craving a change, your story holds the roadmap. Want to get clarity on what your next chapter looks like? Start by writing down the defining moments of your life—and ask yourself which ones still feel unfinished. Then, tune into this episode and let Cathryn’s story inspire your next bold move. Learn more about your ad choices. Visit megaphone.fm/adchoices

There’s something truly transformative about stepping away from your day-to-day life and immersing yourself in a retreat experience. Whether it’s a journey to a new destination or a space for intentional reflection, retreats offer the opportunity to reconnect with your inner self, gain clarity, and ignite growth. They are designed not just for rest, but for reawakening—a sacred pause that can lead to powerful shifts in perspective. More than just a getaway, retreats are a return to what matters most. In today’s episode of The Inside Story Podcast, I’m joined by writer, artist, and transformational retreat leader Lisa Dunford Dickman. Lisa shares her powerful journey from travel writer to coach and reveals how her love of adventure led her to create life-changing retreat experiences—most especially in Africa. Together, we talk about what it means to create soul-aligned travel that becomes a catalyst for lasting transformation.   Lisa dropped so many nuggets of wisdom, so I invite you to join us as we talk about: 🌍 How travel has shaped Lisa’s personal and professional evolution—from Lonely Planet writer to soul-led coach 🧭 Why she follows the mantra “you’re getting warmer” to guide her next steps in life 🐘 What makes her African retreats so magical—and how they help women tune into something greater 🌀 The importance of integrating peak experiences so the transformation doesn’t “wear off” 💖 How strong, soulful women can learn to receive instead of carrying it all alone ✨ Why giving yourself permission to be all of who you are is the real transformation 🖌️ The creative ways Lisa brings storytelling and art into her work to make it feel aligned and inspired Lisa’s story reminds us that retreats aren’t just about traveling to faraway places—they’re about returning to ourselves. If her words sparked something inside you, let that be your nudge to explore what your own version of transformation could look like. And remember: your stories are the bridges to deeper connection. They matter. They inspire. So keep telling them—and maybe, just maybe, let a retreat be the next chapter in your story.     Interview links: Connect with Lisa https://lisadunforddickman.com/ Check out the Animal Oracle Energy https://animaloracleenergy.com/ Find out more about Lisa’s African Retreat https://opentothemagicinafrica.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

What happens when life as you know it falls apart — and instead of breaking down, you decide to board a plane and find yourself again? Sometimes the best way to get clarity is to step away from the noise and give yourself space to breathe. Travel has a way of helping us see things differently — not just the world, but ourselves. It’s in those quiet, unfamiliar places that we often begin to hear our own voice more clearly. When I first connected with Christina Cridebring, I knew right away she had a powerful story to tell. Her journey — one that took her across continents and deep into self-discovery — eventually became the heart of her memoir, Black Heart Life. In this episode, I’m sitting down with Christina to talk about what it really looked like behind the scenes: how travel helped her come back to herself, what it took to move past fear and publish her story, and how sharing it sparked healing — not just for her, but for those around her too. Hit PLAY to hear: How Christina used travel as a tool for healing and rediscovery The unexpected challenges of publishing a deeply personal memoir What it really takes to write your story — even if you’re “not a writer” Navigating fear, vulnerability, and imposter syndrome when sharing your truth The surprising way storytelling sparked healing conversations in her family Why integrating your personal and professional self leads to deeper alignment The importance of being honest, even when your story involves others This episode is your reminder that your story matters — not because it's perfect, but because it's yours. Whether you’re in the middle of your own reinvention or simply wondering what your next chapter looks like, let Christina’s journey inspire you to be brave, tell the truth, and take that first step. And if her story speaks to you, share this episode with someone who needs it — because when we share our stories, we shine a light for others to find their way. Interview links: Grab a copy of Christina’s book, Black Heart Life Connect with Christina on Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices

Speaking is one of the most powerful ways to grow your visibility, share your story, and create meaningful impact—but so many people don’t know where to begin, especially if they’re not being invited to speak (yet!). The truth is, speaking isn’t the destination—it’s the vehicle that helps you connect with more people and grow your business. You don’t have to wait for a stage or a formal invitation to start. There are simple, intentional ways to step into your role as a speaker right now. In this episode, I’m sharing the nine visibility habits that have helped me and countless women in my community become more visible and get booked to speak—even before they had any gigs on the calendar. If you're feeling stuck or unsure how to start, this episode is going to give you a roadmap and a major confidence boost. So join me today as I share with you:  Why speaking is a vehicle—not the final destination—and what that means for your visibility How to identify your top 2–3 signature topics you can speak on with confidence Why showing up regularly on video is essential and how to get started without overthinking it How hosting your own events can lead directly to speaking invitations and business growth What a speaker one-sheet is, why you need one, and how to use it to start pitching yourself   If you’re ready to get serious about speaking, I’ve got something just for you: I’m hosting a 60-day Speaker Sprint this July, where I’ll walk alongside you to build your signature talk, deliver it, and start pitching yourself for real opportunities. It’s just $97 to join—and it's designed for action takers who are ready to get visible, fast. DM me on Instagram or Facebook @lightbeamers or email me at april@lightbeamers.com with the subject line “Speaker Sprint” and I’ll send you all the details. And if you’re not already inside the Lightbeamers Community on Facebook, now’s the time to join us. You’ll find support, livestream practice, and tons of visibility resources to help you shine. Let’s get your voice out there—you’ve got something important to say. Learn more about your ad choices. Visit megaphone.fm/adchoices

In today’s fast-paced world, it’s easy to lose yourself in the roles you play—parent, partner, professional, caregiver—until you realize you’ve been running on empty. What happens when your body and spirit finally demand you pause? That moment of reckoning can feel terrifying, but it may also be the beginning of a powerful transformation. This episode explores what it truly means to stop, reflect, and rebuild a life that fits you. In this deeply moving conversation, April sits down with author and coach Cami Foerster, whose new book The Selah Journey chronicles her own path from burnout to healing. As a former Light Beamers collaborative author, Cami returns to share what happened when she hit a breaking point—and how choosing herself led to spiritual renewal, personal growth, and a whole new purpose. Join me and Cami today as we talk about: What led Cami to pull over during a panic attack—and reroute her life How her return to the land where she grew up began a deep healing process The meaning behind the word Selah and how it shaped her journey Why journaling became a crucial part of her transformation How faith, self-worth, and reflection helped Cami reclaim her identity The power of surrounding yourself with a tribe that holds space for your growth How her story became a message of hope for others on a similar path   Cami’s story is a beautiful reminder that even in our most broken moments, we can find clarity, strength, and a new sense of purpose. If you’ve ever felt like life is asking you to pause and start again, this episode is for you. Be sure to grab your copy of The Selah Journey—available now on Amazon—and let Cami’s experience guide you back to yourself.     Interview links: For US listeners, grab a copy of Cami’s book here For those in the UK / UAE, click here to purchase Cami’s book Learn more about your ad choices. Visit megaphone.fm/adchoices

Public speaking sounds exciting, right? Standing in front of a room, sharing your story, dropping wisdom, and making an impact. But here’s the truth: even the most seasoned speakers still get butterflies (and sometimes full-blown tornadoes) before stepping on stage. Speaking isn’t just about being polished — it’s about connection, preparation, and heart. In this solo episode, I’m taking you behind the scenes of a recent keynote talk that didn’t go quite how I hoped… at least not in my head. I’m sharing the full story — from the emotional lead-up to the moment my inner critic showed up loud and proud — and the surprising ending that brought it all into perspective. Listen in as I share with you: 🧠 What happens when your inner critic tags along to your keynote 💡 The one thing that saved me mid-meltdown on stage 😬 Why being “over-prepared” was actually a gift (and not a curse) 🎯 The BIGGEST mistake speakers make — and how I made it 👏 How the audience responded (hint: it’ll surprise you like it did me!)   If you’ve ever dreamed of speaking — on a stage, on a podcast, in a room of five or 500 — let this episode be your permission slip. Your voice matters, and your story can create real impact. The more you speak, the more your confidence grows… and yes, it will grow your business too. So go ahead — explore speaking. You’ve got something worth saying. Learn more about your ad choices. Visit megaphone.fm/adchoices

What does it really take to build powerful, authentic relationships that stand the test of time—and fuel your personal and professional growth? It’s not about collecting contacts or chasing visibility. It’s about being intentional, generous, and showing up in meaningful ways for the people who matter. In today’s world of fast connections and online noise, cultivating rich relationships is more important than ever. In this episode of The Inside Story Podcast, I sit down with publicity strategist and author Selena Soo to talk about her new book, Rich Relationships, and the deeply personal experiences that shaped her perspective on connection. From breathtaking generosity to breaking free from toxic dynamics, Selena shares powerful insights on how we can all show up more fully for others—and for ourselves. Hit PLAY to hear: What "rich relationships" really are—and how they go far beyond business networking How breathtaking generosity can transform a relationship in just one moment Why showing up in someone’s life during a hard time leaves a deeper impact than any strategy The $7,000 lesson that led Selena to invest in people instead of ads—and how it paid off What childhood, culture, and vulnerability taught her about human connection The importance of storytelling when it comes to deepening relationships and leaving a legacy What Selena hopes Rich Relationships will do for readers—and why it’s her most personal work yet If you're craving more authentic connection in your life and business, this conversation will inspire you to start leading with intention, curiosity, and heart. Listen in—and then take action. Pick one person today to reach out to with genuine support, encouragement, or a simple thank you. That small act could be the start of something extraordinary.     Interview links: Pre-order Selena’s book, Rich Relationships, here https://richrelationshipsbook.com/single/?rootabl=lightbeamers#buy-one-copy Grab the first four chapters of the book for free! Plus, Selena’s 25 Rich Relationships scripts here http://richrelationshipsbook.com/April Learn more about your ad choices. Visit megaphone.fm/adchoices

At the core of every meaningful connection is a voice—a story waiting to be heard. Whether we share it through writing, speaking, or conversation, our voice is one of the most powerful tools we have to create impact and find alignment in life and business. But too often, we silence ourselves out of fear, doubt, or disconnection. This episode is a deep dive into what it really means to find your voice, own it, and use it to build genuine relationships and a more purposeful life. Today, I’m joined by Harry Duran—host of Podcast Junkies and founder of FullCast—whose journey is a powerful testament to the transformative power of storytelling. From nearly falling off a waterfall to building a soulful business, Harry shares how finding his voice helped him shape a life of deeper meaning and connection. Listen in as Harry and I talk about: 🔥 The moment Harry realized he might die—with his voice still trapped inside him 🎤 Why sharing your story isn't just brave—it's essential to living in alignment 🤝 The surprisingly simple way to build real relationships (without being salesy or awkward) 🎙️ How podcasting became Harry’s secret weapon for self-discovery and connection 🧭 From following everyone else’s path to finally claiming his own—Harry’s turning point 💬 The power of presence: what happens when you stop scripting and start listening 🐔 Yes, chickens and metaphysics—what these unexpected topics taught us about being seen Your voice is needed—and your story has the power to inspire, connect, and lead. Let this conversation with Harry remind you that it’s never too late to start sharing from a place of truth. If this episode spoke to you, share it with someone who needs the encouragement, and make sure to subscribe to The Inside Story Podcast so you never miss an opportunity to get inspired. Learn more about your ad choices. Visit megaphone.fm/adchoices

What does it really mean to reclaim your power and be seen in a world that often encourages women to stay quiet or small? Whether it’s in your relationships, your business, or your daily life, owning your voice and stepping fully into visibility can feel like a radical act of self-trust. This conversation is all about breaking free from patterns of playing small and learning how to advocate for yourself—loudly and proudly. If you've ever felt like you’re dimming your light, this one’s for you.   In this episode of The Inside Story Podcast, I’m joined by the powerful and inspiring Heidi Schalk—coach, podcast host, and fearless advocate for female empowerment. Heidi gets real about her own journey of rediscovering her voice after divorce, building a business from scratch, and helping other women do the same. This conversation is full of raw truth, encouragement, and actionable wisdom.   Listen to the episode and get inspired as Heidi and I talk about: The subtle ways women hand over their power—and how to take it back Why being a stay-at-home mom made Heidi realize just how “out of the loop” she was when it came to money The major turning point that made her say, “I can’t live like this anymore” The messy, behind-the-scenes truth of starting a business while juggling two kids and six animals (!) Her surprising secret for getting over the fear of being seen (spoiler: it involves going live... a lot!) Why your WHY needs to make you cry (yep, that kind of deep) The best advice for cutting through the noise and actually building momentum in your biz   This episode is your reminder that being seen, being heard, and being empowered is not just a slogan—it’s a choice you get to make every day. Heidi’s story proves that even when life throws curveballs, you can rise, rebuild, and shine brighter than ever. Give this episode a listen, then share it with a friend who needs to hear this message. And don’t forget to leave a review if it resonated with you—your words help us reach even more amazing listeners like you!   Interview links: Connect with Heidi https://heidischalk.com/ Listen to Heidi’s podcast, Be S.H.E. https://heidischalk.com/podcast/ LinkedIn https://www.linkedin.com/in/heidischalkcoaching/ Instagram https://www.instagram.com/heidischalkcoaching/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Words have the power to shape perceptions, ignite action, and create lasting connections. Effective messaging isn't just about what you say, but how you say it. It's the art of telling stories that resonate, evoke emotion, and inspire change. In the world of communication, mastering the power of language is key to unlocking influence, impact, and the ability to leave a mark. In this episode, I sit down with Sam Horn, a renowned expert in communication strategy and the art of influence. Sam shares her invaluable insights on storytelling, writing, and overcoming the obstacles that often hinder effective communication. Tune in for nuggets of wisdom from Sam such as: Ditch the "why" and start with "where" to instantly captivate your audience.  Uncover the power of "who" and "where" to craft stories that feel real and create genuine connection.  Transform your life into a lab – gather stories from everyday experiences.  Overcome imposter syndrome by focusing on the value you offer, not the numbers.  Remember: It's about names, not numbers.  Dare to be uncommon – weave in your unique perspective and original stories.  Harness your agency – improve your circumstances by taking action.  Someday is not a day of the week – put a date on the calendar and make it happen!  This episode is a goldmine of actionable strategies and inspiring insights for anyone who wants to elevate their communication skills. Sam Horn's wisdom will empower you to tell your story with confidence, write with impact, and create a ripple effect of positive change. Don't let your dreams remain "someday" plans. Take control, exercise your agency, and start crafting your powerful story today! Interview link Connect with Sam Horn https://samhorn.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Ever feel like creating content is way harder than it should be? Say hello to the TICS method—a ridiculously simple formula to keep your content fresh, engaging, and effective. TICS stands for Teach, Inspire, Connect, and Sell, the four pillars that make content creation a breeze. Whether you're writing emails, crafting social posts, or recording a podcast, this method will help you strike the perfect balance.   In this episode, I’m finally sharing a content strategy I’ve been using for years—but somehow never recorded a podcast about (oops!!). If you’d like a clear roadmap for making your audience stick around, engage, and buy, then this episode is for you.   Join me today as I share with you: 🔥 The secret sauce to content success? TICS! Learn why this four-part formula makes content creation foolproof. 💡 Why "just teaching" isn't enough. Discover how inspiration and connection make your audience actually care. 🛑 Stop making your audience feel like they're in school! Here’s how to balance education with engagement. 📢 Selling without feeling salesy. Spoiler: Storytelling is your best friend. 🚀 Content creation made EASY. Say goodbye to staring at a blank page—this formula does the thinking for you. If you’re tired of struggling with content, the TICS formula is your new best friend. Give this episode a listen, take notes, and start using this simple yet powerful framework today! And hey—don’t keep this to yourself. Share this episode with a fellow entrepreneur who needs an easier way to create killer content.   Episode link: Struggling with content ideas? Grab my 365 Days of Story Prompts and never run out of things to say! 👉 Get it here Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing today is more than just ads, funnels, and social media posts—it’s about connection. Storytelling is the secret weapon that turns passive audiences into engaged communities and customers into lifelong fans. By weaving authentic stories into your marketing, you create a brand that stands out, resonates, and inspires action. But are you truly leveraging storytelling in a way that moves the needle?   In this episode, I challenge you to rethink your content strategy and put storytelling at the forefront of your marketing. I’m introducing a 60-day storytelling challenge—a simple but powerful way to build visibility, attract your ideal audience, and create a lasting impact. Tune in as I break down why storytelling works and how you can implement it consistently to see real results.   I invite you to listen in as I talk about:   ✅ Storytelling vs. Marketing: Why traditional marketing tactics fall flat without human connection. ✅ The 60-Day Storytelling Challenge: A proven way to build momentum, engagement, and visibility. ✅ Stop Overcomplicating Content: How to make content creation effortless with daily storytelling. ✅ The Stacey Ann Effect: A real-life example of what happens when you commit to the process. ✅ Prove Me Wrong! If storytelling doesn’t work for you in 60 days, I’ll personally help you troubleshoot. ✅ The Future of Marketing: Why AI, algorithms, and automation will never replace the power of real stories.   It’s time to stop hiding behind polished marketing and start showing up with real, impactful stories. Are you ready to take the 60-day challenge? Download the Story Formula Bundle, and let’s do this together! DM me on Instagram, LinkedIn, or Facebook and tell me, “I’m in!” Let’s make your storytelling—and marketing—unforgettable. Learn more about your ad choices. Visit megaphone.fm/adchoices