There's a pattern in digital marketing that Christian women often won't spend money on themselves. They'll readily invest in their children, spouses, and charitable causes, but hesitate when it comes to their own development. Why? In this episode, let's tackle three common myths that hold Christian women back from investing in themselves, and discover what the Bible actually says about this strange phenomenon. Highlights: Is investing in yourself self-centered?Why "women should sacrifice" is ...
Every business needs a “why.” But it’s what’s beneath that “why” that matters most. Do you know what your purpose is founded on? In this episode, I’m going to share one of my un-finest moments and what it taught me about my calling as a Christian content creator and coach. If you’re feeling discouraged or stuck in your business, this episode is for you. Highlights: My “why” for running The Inspired BusinessThe ugly thing I did in church yesterday (and how God smacked me upside the head...
As we approach a new year, the topic of goal-setting is on everyone's mind. But how do we approach our business planning as Christian entrepreneurs? In this episode, we're diving into biblical principles for setting goals that honor God while pursuing our dreams. Whether you're planning your next launch or mapping out your creative projects, these insights will help you align your business objectives with God's purposes. Highlights: Planning is an act of wise stewardship, but it's also wise ...
What if that dream you've been holding onto isn't just meant to stay a dream? That whisper in your heart, that idea you can't shake—it's there for a reason. Today I'm sharing why God gives us dreams and what happens when we finally decide to plant them instead of just pondering the possibilities. If you've been wondering whether it's time to take that next step of faith, this episode is for you. Highlights: Why seeds were meant for planting, not just possessingThe three key steps to nurturin...
Struggling to find time for your creative pursuits? It can be hard to carve out attention for your passion work when other tasks or family responsibilities demand your energy day after day. In this episode, we'll dive into the challenge of making space for creative work – whether you're an aspiring or experienced content creator. You'll learn how to shift your perspective from seeing creative work as an "add-on" to making it a true priority in your life, even when time feels limited. Highligh...
As entrepreneurs and content creators, we spend a lot of time talking about things like marketing, positioning, growing an audience, and making sales. And all of that matters! But there's a foundational element that comes before any of that—and it has to do with who you are, not just what you're selling. Highlights: People don't just buy a product or service; they buy from the person behind it. Your authenticity and personality matter just as much as your offers.It's okay to repel people who ...
What’s the secret to success? In this episode of The Inspired Business podcast, we’re boiling down the difference between people who reach their business, ministry, or financial goals and those who don’t. The answer is a lot simpler than you might think. Highlights: What successful people don’t do when they’re tempted to quitHow my friend Brian modeled the right choice in times of doubtThree practical solutions to prevent burnout from breaking your businessAnnouncing a new addition to ...
Thinking about running ads on Facebook and Instagram? Social media ads are still a great strategy for growing your audience and your income, but only when they’re done well. Do you know what it takes to conduct a successful ad campaign? In this episode, I’m sharing three steps to ensure your ads efforts will lead to profits, not regrets. Highlights: What it really means when people tell you ads are a waste of time and moneyWhy social media ads? (Even if you hate social media)Three ass...
Are free lead magnets the best way to attract customers? Usually no, but sometimes yes. There are a few occasions when offering a freebie before asking for the sale is a smart strategy. But it has to be the right kind of freebie, meaning, one that attracts the right people and nurtures them toward a conversion. In this episode of The Inspired Business podcast, you’ll learn when you should use a freebie and when you shouldn’t—and why. Plus we’ll touch on what makes a freebie valuable (for you ...
Thinking about running an online coaching membership? They can be a great source of recurring income as well as a rewarding experience for you and your members alike. But memberships can also be a pain in the butt for creators who don’t like to churn out content or deal with turnover on a regular basis. In this episode of The Inspired Business Podcast, you’ll get some insight on what makes a membership successful, why people leave, what you can and can’t do to retain customers, and why someti...
Which is better: low-ticket or high-ticket? That’s a big debate in the online business world. Lots of sellers are pushing high-ticket offers these days because higher-priced programs earn money faster. But did you know the majority of your audience will never buy a high-ticket offer? If you’re not selling a low-ticket offer on autopilot, either with or without a higher-ticket offer on the back end, then you’re missing an incredible opportunity to scale your online business to new income heigh...
Partner marketing is one of the most effective methods of growing a business. Today we’re wrapping up a three-part series on this topic by talking about the interpersonal aspects of partner marketing. How should you go about connecting with partners? How can you find them in the first place? And what makes a really great partner (as opposed to someone who might be a fabulous person but the wrong fit for your business)? Let’s answer all those questions and more in today’s episode of The Inspir...
Last week I explained why partner marketing is one of the most effective and cost-efficient methods of growing your business. Today we’re diving into seven specific activities you can engage in with a partner in order to bless their audience, boost your own email list, and increase your sales. These activities, also referred to as “partner campaigns,” are some of my favorite methods of building relationships in the marketplace while benefiting everyone involved. Which one will you implement f...
Partner marketing is one of my favorite methods for generating leads to my online business and growing my email list. It checks all the boxes of a great marketing strategy: low-cost (and in many cases, totally free), effective at bringing in boatloads of leads at one time, easy to execute, and centered on building real relationships (not algorithms). Sign me up, amen? But how does partner marketing work, exactly? What will it look like inside your own business? And why in the world would any...
Is this the year you’ll finally crush your online business goals? It can be… if you know how to promote your content consistently and powerfully. In this episode I’m unveiling my top three favorite marketing strategies for selling digital products and services and growing your income month over month. Best part? None of them rely on social media. So plug in your earbuds and tune in to this helpful overview of three digital marketing activities you should focus on in 2024. I’ll show you...
Don’t you love it when a message practically writes itself? It’s that moment when God suddenly downloads some brilliant piece of content into your brain, and you get to receive it, record it, and share it with the world… all for His glory. But life doesn’t work that way every day. As content creators and business owners, we know work still needs to get done whether it’s divinely inspired or not. As faith-based creators, how are we to handle the tension between inspiration and craft? Does i...
There’s a point in every online business where you can choose to persevere or quit. But what does it really mean to persevere? You might be surprised to learn perseverance in business does NOT necessarily mean doubling down, putting in more hours, moving full speed ahead, ride or die. Sometimes perseverance looks like taking a break. And in this episode of The Inspired Business podcast, we’ll tell you why. If you’re in a stage of business growth where you’re feeling burnt out, or burdened by...
Do you ever feel stuck? Ever dream about a goal but can’t figure out how to achieve it? If you’ve got voices in your head saying you’ll never reach that goal because you’re not smart enough, or you don’t have enough time or money or talent… Wouldn’t it be great to slap a restraining order on that voice and replace it with someone who cares, and who can help you reach the goal? That’s life coaching in a nutshell. Your life coach is the person who helps you look toward the future with clarity,...
Why should more Christian business owners pursue financial gain? The money itself is not the reward, but rather what we can do with that money to further God’s kingdom. What would the world look like if more godly people had wealth to share? In today’s episode we’re hearing from Alyssa Omdal, a top leader in Shaklee Corporation and an experienced direct sales professional. As a Christian mom, former Christian school teacher, and a pastor’s wife, Alyssa has wrestled with the concept of earnin...
What role does prayer play in your business? As Christians, prayer is the most powerful tool we have at our disposal, and it’s not limited to your “non-work” life. Just as God is sovereign over every aspect of your character, activities, and relationships, He is also actively involved in your business. Therefore, prayer is a key ingredient in navigating your personal entrepreneur journey. In this episode of The Inspired Business podcast, we’re talking with Alana Terry, co-host of the P...