The Interior Collective

Save 15% site wide at www.idco.studio with promo code Podcast15. Welcome to The Interior Collective podcast, where we explore the art of design through the eyes of industry experts. Today, we're diving deep into the world of historic home renovations with a special guest, Jamie Haller. For nearly a decade, interior design was Jamie's personal passion, fueled by her love for restoring the charm and character of Los Angeles’ historic homes. But when the pandemic hit, Jamie turned that passion into a full-time career, blending her background in fashion with a unique approach to honoring a home's history. From being featured in Architectural Digest for her work on a mid-century Pasadena ranch to creating timeless spaces that speak to both past and present, Jamie’s expertise lies in respecting the original narrative of a home while infusing it with her signature bold use of color and pattern. In today’s episode, Jamie walks us through each phase of the design process—from initial client onboarding to collaborating with architects and craftsmen—sharing invaluable insights on working with older homes and offering advice on how to break down the hours involved in every stage. Get ready for a deep dive into the intricacies of bringing history to life with a modern touch.

Save 15% site wide at www.idco.studio with promo code Podcast15. On today’s episode of The Interior Collective, we’re welcoming Julia Bocchese, a leading SEO and Pinterest consultant with over seven years of experience under her belt. Julia has worked as an SEO professor at Drexel University, sharing her SEO expertise with the next generation of digital marketers. Throughout her career, Julia has helped countless clients boost their website traffic and achieve the coveted #1 spot for their keywords on Google. Having made the leap from the corporate world to pursue her own passion, Julia understands the challenges and triumphs that come with growing a business. In today’s episode, we’ll dive deep into the powerful combination of SEO and Pinterest for interior designers. Julia will share her top strategies for leveraging these platforms to elevate your brand visibility, attract clients, and ultimately grow your business. Further, we’ll discuss where your web designer’s work ends and Julia’s work begins.

Use code Podcast15 to save 15% off sitewide at www.idco.studio Welcome back to season 5 of The Interior Collective, a podcast for the business of beautiful living. I’m your host, Anastasia Casey - founder of IDCO Studio, Kwin Made, Design Camp, and of course, The Interior Collective. Today, we are beyond excited to have a very special guest—Jean Stoffer, the renowned interior designer, entrepreneur, and founder of Jean Stoffer Design. Based in Grand Rapids, Michigan, Jean has built a nationally recognized design firm that’s known for its classic, elegant style, with projects featured in top design magazines and her own TV show, The Established Home, on Magnolia Network. But what makes Jean’s story even more compelling is that this isn’t just a solo endeavor. Jean has built a true family business—her daughter, Grace Start, is her design partner, her sons, John, Daniel, and David all play key roles, and together they’ve grown their brand to include not only design services but also a retail shop, a coffee cafe, product lines and a custom cabinetry line. In this episode, Jean will be sharing her journey of building a successful business, the joys and challenges of working with family, and how they’ve created a unique synergy that has propelled their brand to new heights.

Subscribe on Patreon for bonus materials. Save 15% site wide at www.idco.studio with promo code Podcast15.   In the lead episode of Season 5 of The Interior Collective, we welcome interior designer and entrepreneur, Kate Marker, to discuss diversifying revenue and managing multiple business models. Kate Marker shares her journey in the interior design industry, highlighting her innovative approach to diversifying revenue streams through her design studio, retail brand, and short-term rental business. She discusses the importance of a cohesive team structure, the transition to larger projects, and the impact of hiring a business consultant. Kate also reflects on the challenges and growth experienced during the COVID pandemic, particularly in the realm of e-commerce. In this conversation, Anastasia and Kate discuss the multifaceted nature of the business, which includes a design studio, e-commerce, and vacation rentals. Kate shares insights on the challenges of shipping, the importance of property management, and the financial aspects of running short-term rentals. Kate also highlights the intangible benefits of her vacation properties, such as content creation and family memories, and discusses the future growth of her brand, including the launch of her new book.

Josh Jarboe, Vice President of Sales at Four Hands, discusses how to best leverage your relationships with trade vendors to maximize profitability. In today's episode, Anastasia fires off rapid fire questions you should ask every trade partner, and Four Hands delivers on every answer. From simplifying pricing tiers to easy-to-navigate self-serf options, and a killer customer support team, selecting Four Hands as a primary trade vendor can improve your bottom line without increasing your client's costs. Four Hands is committed to making the design process easy, enjoyable, and profitable for designers. Open a Four Hands trade account today: fourhands.com/theinteriorcollective  

This episode of the Interior Collective podcast focuses on pricing as an interior designer, covering topics such as overhead expenses, time billing, flat rates, and procurement fees. Lindsay Borchard of Lindsay Brook Design shares insights and strategies for pricing services, including the importance of transparency and data-driven decision-making. The conversation delves into the details of pricing models, billing structures, and the impact of overhead expenses on pricing strategies. The conversation covers various aspects of interior design business operations, including procurement fees, receiving warehouse costs, project management billing, and increasing profitability. Lindsay shares insights on transitioning to flat rate pricing, managing client expectations, and optimizing business processes. She also discusses strategies for increasing revenue without raising hourly rates and emphasizes the importance of client experience and industry knowledge sharing. The Interior Collective InstagramIDCO Studio Instagram Shop Our Products at IDCO StudioFor any custom projects, please inquire at Kwin Made Design Camp Lindsey Brooke Design InstagramLindsey Brooke Design Website

Brad, the founder of AFT Construction, shares his journey in the construction industry and the importance of collaboration between designers and builders. He emphasizes the need for effective communication and alignment of vision between the two parties. Brad also discusses the role of a superintendent in ensuring the success of a project and the importance of proper supervision. He highlights the value of pre-construction meetings and page turns to ensure that everyone is on the same page. Brad also addresses the issue of budgeting and the division of responsibilities between designers and builders when it comes to purchasing materials and furnishings. In this conversation, Brad Leavitt, owner of AFT Construction, discusses the importance of technology in the construction industry and how it can improve communication and transparency between contractors, designers, and clients. He emphasizes the use of tools like Buildertrend and Bluebeam to streamline project management and collaboration. Brad also shares insights on maintaining budget discipline, providing accurate bids, and value engineering. He highlights the significance of strong leadership and company culture in maintaining high morale and expectations within the team. Lastly, he discusses the value of social media in marketing and building a brand.The Interior Collective InstagramIDCO Studio Instagram Shop Our Products at IDCO StudioFor any custom projects, please inquire at Kwin MadeBrad Leavitt Instagram Brad Leavitt PodcastAFT Construction Website

Tiffany Piotrowski, owner of Tiffany Leigh Design, discusses the power of pivoting in business and the decisions that inform those pivots. She shares her journey as a business owner, including starting her own design blog, working for a well-known interior design firm, and eventually starting her own business. Tiffany talks about a pivotal moment when she realized she needed to shift her focus back to design and let go of her online shop. She emphasizes the importance of listening to your gut and being flexible in business. Tiffany also discusses how she communicates changes to her team and clients and the balance between growth and financial stability. The Interior Collective InstagramIDCO Studio Instagram Shop Our Products at IDCO StudioFor any custom projects, please inquire at Kwin MadeBook a consultation with TiffanyTiffany Leigh Design InstagramTiffany Leigh Design Website

Access all bonus material now on Patreon at patreon.com/TheInteriorCollective incuding this week's New Project Marketing Plan download. This week on the Interior Collective Podcast, we sat down with Lindye Galloway, an Orange Country, California, designer and shop owner to talk about her strategies for setting her firm apart and developing a distinct point of view in an area that is super saturated with designers. Lindye walks us through her transition from wedding designer to interior designer as she and her husband embark on a renovation just weeks after the birth of their son, Theo, and how it works now that he has joined the business. She candidly shares how she pieced her business together, always keeping her vision in mind and maintaining a stylistic thread while designing homes around the country, and how innovation and competition can propel you forward. The Interior Collective InstagramIDCO Studio Instagram Shop Our Products at IDCO StudioFor any custom projects, please inquire at Kwin MadeLindye Galloway  

Download our guide to pricing your services as an interior designer now on Patreon at patreon.com/theinteriorcollective.  Hema Persad, founder of Sagrada Studio, discusses her approach to billing as an interior designer. She explains the onboarding and design discovery phase, as well as the billing structure at each phase of her process. Hema emphasizes the importance of being clear about the fee structure and having expectations outlined in the contract. She also talks about the significance of tracking hours and project profitability. Hema believes in open discussions about money in the industry to set realistic and fair industry standards. In this conversation, Anastasia discusses various aspects of billing and client management in interior design, while Hema expands her approach to collecting funds for accessories and artwork, as well as how she handles retainer fees and invoices. Hema also shares her thoughts on hourly rates for install and project management, as well as the challenges of hiring and managing a team. She emphasizes the importance of tracking time and managing finances, and discusses the benefits of remote work. Additionally, she talks about the impact of visibility and recognition on billing and client acquisition, and shares her excitement about upcoming projects and collaborations.   The Interior Collective InstagramIDCO Studio Instagram Shop Our Products at IDCO StudioFor any custom projects, please inquire at Kwin MadeHema PersadSagrada Studio Want to hear more from Hema Persad, listen to her episode on Design Perspectives with Gail M. Davis

Today, interior designer and 2 time author Brian Paquette is serving a masterclass in lighting design. Brian’s breaking down the concept of lighting plans, how to create one, and budget allocations. I find it particularly fascinating because of the importance of harnessing light in the Pacific Northwest where Brian’s based. Our conversation really emphasizes the importance of understanding clients' needs and preferences during initial conversations and tailoring the lighting plan accordingly, while balancing aesthetic and function when selecting light fixtures. Brian is also offering a peek into his latest book ‘Outside In’, which finds a deeper meaning in design. Find sample lighting plans from some of Brian Paquette’s portfolio of work in the bonus materials section of Patreon. Access them now at Patreon.com/TheInteriorCollective or book an Expert call with Brian directly.   The Interior Collective InstagramIDCO Studio Instagram Shop Our Products at IDCO StudioFor any custom projects, please inquire at Kwin MadeBrian PaquetteOutside In: Interiors Born from Nature Lighting Plan Reel

Download this week's bonus content including an itemized overhead budget download and join the private community on Patreon at Patreon.com/theinteriorcollective. In this episode, Alyssa Kapito delves into managing overhead costs in interior design. Transitioning from art history to this field, she shares insights on scaling a business while controlling expenses. Alyssa discusses strategies for handling multiple projects and highlights the benefits of a home office for cost efficiency. Drawing from her internship experiences, she emphasizes the importance of networking. Additionally, Alyssa's ventures in writing a book and launching Gallery Alyssa Kapito underscore her entrepreneurial approach. Through her experiences, listeners gain valuable insights into maintaining financial health and work-life balance in interior design.   The Interior Collective InstagramIDCO Studio Instagram Shop Our Products at IDCO StudioFor any custom projects, please inquire at Kwin MadeAlyssa Kapito

Download this week's exclusive content now on Patreon: Interactive Editorial Calendar and Monthly Content Planner Get Our Editorial Strategy Workbook Here In this week’s episode of The Interior Collective podcast, Anastasia welcomes Drew Michael Scott, design influencer and founder of Lone Fox. Drew's career was born on YouTube and has thrived across various design channels as he has built his brand and honed his aesthetic. Through years of consistency and resourcefulness, he has earned an audience that includes millions of online followers—in addition to the trust and collaboration of dozens of top-tier brands. Drew is an incredible representation of a new kind of designer—an industry tastemaker who inspires and educates without taking on clients of his own. Even for designers taking a more traditional route, Drew offers valuable insight into building and monetizing an online brand. The Interior Collective InstagramIDCO Studio Instagram Shop Our Products at IDCO StudioFor any custom projects, please inquire at Kwin MadeLone Fox Home Lone Fox YoutubeShop Lone Fox  

Get sample constrution documents, FF&E Schedules, and construction drawing disclaimers now on Patreon. Tess Twiehouse, founder of Tess Interiors, discusses the importance of comprehensive construction documentation in interior design projects. She shares insights into managing construction documents and communication with contractors. Tess explains the process of creating bid sets and construction documents, including file storage and regular communication with contractors and trades. She also discusses the team structure at Tess Interiors and the number of projects they handle simultaneously. The conversation highlights the significance of revisions during the construction phase and the documentation and communication process followed by Tess's team. In this conversation, Tess dissects the process of creating construction documents and the importance of clear communication with contractors and trades. She explains how the furniture budget is determined and how materials, finishes, and cabinet details are applied to the construction documents. Tess emphasizes the need for detailed schedules, including materials, appliances, plumbing, and lighting. She also discusses the use of concept decks and the importance of revisions and communication throughout the project. Anastasia shares insights into the software and tools she uses to keep organized, including Google Drive and Dropbox. She concludes with expanding on meeting note documentation to maximize searchability and minimize any miscommunication.The Interior Collective InstagramIDCO Studio Instagram IDCO Spec Book + FFE ScheduleIDCO Meeting NotesFor any custom projects, please inquire at Kwin Made Tess Interiors Instagram

Get full access to bonus material, downloadable worksheets, and in-depth analysis now on Patreon. In this episode of The Interior Collective, delve into the intricacies of interior design logistics with Mandy Cheng as she reflects on the transformative impact of earning a spot on the AD100 list, three years running. Tune in as Mandy dissects the nuts and bolts of her design process, drawing from her background in set design and seamlessly transitioning into interiors. Discover Mandy's fluid approach to installation, always putting her client’s comfort first. Gain insights into managing logistics with a small team and the crucial role photography plays in showcasing her work. Join us for a conversation packed with thought provoking sound bites and practical advice for interior designers, covering everything from smooth installations to the art of booking photographers and exciting updates on future projects.

Full Analysis, Transcript and Bonus Download Worksheets Now Available on Patreon. This week, coveted Washington DC designer Zoe Feldman breaks down her well-established six-part design process as she shares her journey into interior design and the importance of scaling her business. The conversation covers the six phases of her design process, including programming, schematic design, design development, construction documents, construction administration, and installation and styling. Zoë also discusses her Expert sessions and the different tiers of design services she offers. She shares her experience of investing in process improvement and the challenges and benefits of offering full service design and design anywhere services. In this conversation, Zoë discusses her approach to budget-friendly design with Design Anywhere. She breaks down the six-phase process of interior design, including programming, schematic design, design development, and installation. Anastasia also shares upcoming projects and collaborations, including a lighting collection with Mitzi that just launched and a kitchen design for fashion designer Jessie Randall. The Interior Collective InstagramIDCO Studio Instagram Shop Our Products at IDCO StudioFor any custom projects, please inquire at Kwin Made Zoe FeldmanZoe Feldman x Mitzi

Full analysis, transcript, and bonus materials available on Patreon. In this episode of The Interior Collective, special guest Cortney Bishop offers an insightful perspective on her innovative approach to interior design, harmoniously combining her extensive background in marketing and business with her dedication to crafting spaces of significance. We delve into the foundational elements of Cortney's design firm, highlighting her unique approach to integrating residential and boutique commercial projects. This episode sheds light on how Cortney and her team skillfully navigate the complexities of design, merging creativity with strategic planning. Join us as we explore the intricacies of both commercial and residential ventures, the dynamic evolution of Cortney's firm, and the inspiring journey of entrepreneurship that transcends the traditional boundaries of interior design. The Interior Collective InstagramIDCO Studio Instagram Shop Our Products at IDCO StudioFor any custom projects, please inquire at Kwin Made Cortney Bishop DesignAlbum By CB

In the season 4 premiere episode of The Interior Collective, special guest Jeremiah Brent expounds on the intimate connection between personal rituals and interior design. In his new book, "The Space That Keeps You," Jeremiah explores how the spaces we inhabit are deeply intertwined with our daily practices and the essence of what makes a house a home. This episode not only sheds light on Jeremiah's transition from fashion to establishing a successful design firm but also emphasizes the significance of rituals in shaping our living environments. Jeremiah's insight into the transformative power of design, coupled with the anticipation of Jeremiah joining the cast of "Queer Eye," provides a compelling narrative on the importance of creating spaces that reflect and accommodate the rituals that enrich our lives.Access guided worksheets, exclusive content, and a private community of interior designers and industry experts on Patreon. The Interior Collective InstagramIDCO Studio Instagram Shop Our Products at IDCO StudioFor any custom projects, please inquire at Kwin MadeJeremiah Brent"The Space That Keeps You"

When did “enough” become no longer enough when it comes to PR and marketing as an interior designer? 10 years ago, a single press feature was a pinnacle to a designer’s career, but nowadays, growth feels reliant on the frequency and the caliber of press features. Today, we’re chatting with PR veteran and co-founder of Dada Goldberg, the top Public Relations agency in the shelter industry. Rebecca’s guiding us through the changes we’re seeing in traditional press, the next wave of good PR, and how getting great press is absolutely something you can do on your own as an interior designer.   CONNECT Dada Goldberg Website Rebecca Goldberg Instagram Dada Goldberg Instagram

Construction documentation is the most critical piece to executing designs of the highest caliber. We searched far and wide for examples of the very best in construction documentation and were wowed when we saw the materials presented by Sam Struck at StruckSured Design. In today’s episode, we’re chatting with the mastermind behind the documentation, principal and lead designer of the Hood River based design studio. From initial client education documents all the way through to Construction packages and everything in between, you’ll want to listen to this episode in entirety first, then come back a second time to take thorough notes. CONNECT: StruckSured Interiors Instagram Facebook   MENTIONED IN THIS EPISODE: Investment Guide Template Client Process Bundle Contractor Welcome Kit 62 Email Template Bundle