DiscoverThe Interior Design Business and Social Media Marketing Podcast: Wingnut Social
The Interior Design Business and Social Media Marketing Podcast: Wingnut Social

The Interior Design Business and Social Media Marketing Podcast: Wingnut Social

Author: Darla Powell

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The interior design business and marketing podcast for designers, decorators, stagers, architects, landscapers, and home pros. Hosted by interior designer, Darla Powell, and "The Soulless Ginger", Natalie Grafe.
90 Episodes
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Voxer is a push-to-talk walkie talkie app for communicating in real-time, in a way that’s fun. If you don’t like texting and Siri’s voice-to-text leaves you sending unintelligible messages—this may be the app for you. In this mini-poddy episode of Wingnut Social, Darla and Natalie gush about the app and how useful it has been for them. What You’ll Hear On This Episode of Wingnut Social[1:35] Voxer basics[4:05] How is Voxer better than Siri?[6:15] For those who hate texting or typing[6:40] Take-backs allowed[7:15] How does it help designers?[8:55] Nitty-gritty detailsResources & People MentionedVoxerNicole HeymerLuAnn NigaraVoxer is THE Walkie Talkie for adultsNatalie reminisces about her childhood when she and her friends would play with Walkie Talkies. It was the coolest thing as kids. She even brought it into her teenage years—with a CB radio in her truck. Voxer allows you to revisit your childhood in a fun yet functional way.The free version of Voxer allows you to communicate with up to 5 people in a chat. The pro version? Darla reports that it allows up to 500 people to interact. You can sync the app with the contacts in your phone, or pick and choose those to add to the app. Practical applications for designersThere are so many logistics involved when it comes to install days, photoshoots, and simple communication with vendors and clients. The app makes communication fast and efficient for a designer. It can apply to other industries as well, such as first-responders and those in hospitality. Your voice and intonation come across correctly, as opposed to leaving someone guessing with a text message or email communication. Were you sarcastic? Angry? Joyful? Guess no more. It makes communication with clients fun and engaging. Even better—if you accidentally record something better left unsaid, it can be deleted if the receiver hasn’t listened to it yet. Darla and Natalie chat about the other details that make this app so enjoyable, so keep listening!Connect With Darla & Wingnut Socialwww.WingnutSocial.comOn FacebookOn Twitter: @WingnutSocialOn Instagram: @WingnutSocialDarla’s Interior Design Website1-877-WINGNUT (connect with us for your social media marketing needs)Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneInAudio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com
What do you do if you’re approached to be a guest on an HGTV design show? While it’s every designer's secret dream, is it something you really want to tackle? The upsides can be enormous—increased exposure, potential growth in clients due to the exposure, and the potential to be featured again. But are there downsides? Here to chat with Darla and Natalie in this episode of Wingnut Social is Brenda Thompson of HouseLift Design. After years in the business management world, 5 years ago she took her love for designing warm and inviting spaces and launched her business. Earlier this year a production company reached out about a local opportunity—to hear about her adventure, listen now!What You’ll Hear On This Episode of Wingnut Social[0:55] Upcoming event and announcements[4:45] Brenda Thompson of HouseLift design[5:50] Landing an HGTV design show gig[13:00] What the process is like[16:30] The uncertainty involved in the day-to-day[23:50] Handling a budget and timeline[27:25] Advice for young budding designers[31:10] How’d she handle the camera?[37:10] Would she do it again?[39:35] What up Wingnut Round[42:10] How to connect with BrendaConnect with Brenda ThompsonBrenda’s LinkedInHouseLift DesignBrenda on InstagramHouseLift Design on PinterestResources & People MentionedDCOTA Fall MarketOf Mess and Moxie by Jen HatmakerHouse Hunters RenovationAbbi McCollumBeing on a design show is a whirlwind experienceWithin two days of a production company reaching out to Brenda, she was signing a contract to be a guest designer on House Hunters Renovation. She had never experienced anything like this before—there was so much involved behind the scenes that you never would’ve guessed. She was given 10 days to pull together contractors, have samples in hand, and design plans in place. She was given a budget that demanded she be creative with her costs—so she had to leverage some favors. After many late nights, her team pulled together and designed a space that left both the producers and the homeowners ecstatic. The reality of being a design starBeing in the limelight is a fun experience, but it isn’t necessarily all that it’s cracked up to be. Scheduling camera days and dealing with all the moving parts involved can be overwhelming. It left Brenda drained and exhausted. She also had to turn away potential clients until the project was wrapped up. For someone with zero prior experience, being on-camera is a whole new world of intense. Each particular day of shooting was focused around something major: showing the homeowners the design plans or even showing a kitchen counter-top arriving. Brenda never anticipated the number of times they’d have to reshoot a scene. Trying to appear natural and at-ease on your 10th take of a scene is a lot. She noted it was hard to remember what you’ve said and not appear robotic while repeating it (again and again...and again). To hear more about her journey, listen to the whole episode! Also, follow Brenda on social media to find out when her episode will air on HGTV!Connect With Darla & Wingnut Socialwww.WingnutSocial.comOn FacebookOn Twitter: @WingnutSocialOn Instagram: @WingnutSocialDarla’s Interior Design Website1-877-WINGNUT (connect with us for your social media marketing needs)Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneInAudio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com
IGTV rolled out an update that should be a game-changer for those in the creative space! IGTV has been around since 2018, but its new feature allows you to create a series for your channel. You could become the next IGTV Design star! Darla and Natalie share the simple steps to get your channel rolling in this episode of Wingnut Social. They’ll also fill you in on the “why” behind using this feature. What You’ll Hear On This Episode of Wingnut Social[0:35] IGTV rolled out a game-changer[2:05] Create your own video series[4:00] Allows you to prepare and record[5:30] How to add a video to a series[6:55] Ideas of what type of series to launch[8:05] The Wingnut Social series announcementResources & People MentionedInstagram IGTVIGTV InstructionsSo why is this IGTV feature a game-changer?The biggest change is that you no longer have to go live on Instagram and deliver a perfect video from start to finish. IGTV allows you to record videos however you’d like, and upload them to your channel. But the best part of the feature?You can create your own video series for Instagram. You can start a design series about your creative process from beginning-to-end. Instagram users can follow you and choose to receive notifications when you drop your next episode. It’s genius!To hear more ideas for your own series—and find out what the Wingnut Social upcoming series will be about—check out the whole minisode now!How to use the IGTV series tool in the appReady for the simple steps to add a video from Instagram? Here’s how:Open the app and touch the IGTV icon in the top right corner.Click the + button in the top right corner.Choose the video that you’d like to add and click ‘Next’.Choose a cover photo (either a still from the video or your camera roll)Add a title, description, and pertinent information then choose ‘Add to Series’.If you haven’t created a series yet, it will give you the option to create and name one. It allows you to post a preview of your video to your Instagram feed, allowing users to watch the whole video if they choose to do so.For instructions on how to create a series from the IGTV app or a web browser, check out the link in the show notes!Connect With Darla & Wingnut SocialEmail: info(at)wingnutsocial.comwww.WingnutSocial.comOn FacebookOn Twitter: @WingnutSocialOn Instagram: @WingnutSocialDarla’s Interior Design Website1-877-WINGNUT (connect with us for your social media marketing needs)Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneInAudio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com
What qualifies someone’s work to be labeled as iconic design? What makes it so groundbreaking that others begin to follow suit and emulate the style? Sasha Bikoff exploded onto the scene in the design world with what can only be described as a now iconic staircase design.Sasha has a background in Fine Art and art history which lends a unique spin to her design career. Her style is multicultural, pulling from her life in New York and her experience studying abroad in Paris. Darla and Natalie chat with Sasha at High Point Market, surrounded by her stunning Currey & Co Installation. What You’ll Hear On This Episode of Wingnut Social[1:00] DCOTA Announcement[2:30] Darla introduces Sasha Bikoff[5:50] Botticelli’s Primavera inspired installation[8:35] Sasha’s background in Art and Culture[11:05] The importance of a show house[19:35] You need to photograph your space[22:00] Her upcoming line with Currey & Company[23:40] Her journey from Milan to High Point[25:00] Empowerment for Women[26:50] The emotion she desires to evoke[28:25] What up Wingnut[30:05] Connect with Sasha BikoffConnect with Sasha BikoffSasha’s WebsiteOn Instagram: @sashabikoffOn Instagram @curreycoResources & People MentionedGagosion GalleryBotticelli’s PrimaveraKips Bay Decorator Show HouseThe Marché aux Puces de Saint-OuenDon Johnson (of Miami Vice)50 Shades of Grey by E.L. JamesIconic design is about making a splash in the industryBodacious, luxurious and extravagant are a choice few adjectives that describe Sasha's design style. As Darla and Natalie chat with Sasha they are surrounded by her Currey & Company installation inspired by Botticelli’s Primavera. Black velvet drapes the ceiling, and her reinvented lighting illuminates the space.She melded the Italian renaissance with modern design to create a breathtaking space.Sasha doesn’t take herself too seriously and believes this is a trademark attitude to embrace. She uses her imagination to reinvent things while embracing her true passion to create one-of-a-kind pieces. The goal of her design is to transport you into another world and to evoke a visceral response from the depth of your being. To hear the ladies chat about Sasha’s explosion into the industry, the importance of a show house, and how she connected with Currey & Company—keep listening. Lighting is the jewelry of the homeSasha always wanted to attend High Point but never had the platform needed to come—until her deal with Currey & Company. Her creative nature always left her creating pieces that didn’t exist in the market. Sasha loves an impeccably crafted piece of lighting and knew she could create an iconic collection. Now, she has one that will be available for purchase in spring 2020!She describes it as 1980’s Art Deco Revival meets Miami beach, with some tropical vibes thrown in. She adores the Miami Vice era and her colorful pieces will reflect that. She hopes whatever she creates will leave your eyes wandering in awe.Darla, Natalie, and Sasha chat about how she strives to help women feel empowered in a design world dominated by men and her crazy journey to where she is now. This is an episode to be remembered. Connect With Darla & Wingnut Socialwww.WingnutSocial.comOn FacebookOn Twitter: @WingnutSocialOn Instagram: @WingnutSocialDarla’s Interior Design Website1-877-WINGNUT (connect with us for your social media marketing needs)Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneInAudio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com
To make waves in the luxury design niche you need to be BOLD. The key to high-end design is crafting a signature experience. If you’re trying to pave your way in the niche, you have to be on top of your game. Julia Molloy joins Darla & Natalie in this episode of Wingnut Social to help you master luxury design.Julia is an expert with over two decades of experience and an extensive background in graphic design. She’s the founder of the BOLD Summit conference—and her business is luxury design. If you’re ready to position yourself as a luxury provider, Julia will help take you to the next level. What You’ll Hear On This Episode of Wingnut Social[2:45] The Business of Luxury Design with Julia Molloy[5:25] What is the BOLD summit?[8:40] What to expect at the BOLD summit[10:50] What role does social media play?[15:50] The mindset of the luxury client has evolved[20:55] Luxury and quality are promises kept[23:55] The biggest obstacle designers are struggling with[30:40] Is the middle-tier dying out?[34:30] What up Wingnut![39:00] How to connect with JuliaConnect with Julia MolloyJulia MolloyJulia on LinkedInBOLD SummitResources & People MentionedMydoma StudioAsanaEdna ModeKelly Hoppen InteriorsVincente Wolf AssociatesMartyn Lawrence Bullard DesignNever Split the Difference by Chris VossThe E-Myth Revisited by Michael GerberSocial media is “street cred” for high-end designersToo many coaches for high-end designers claim that luxury designers should be above social media. That it is too “lowbrow” for their status. But this is far from the truth. Julia says that it does play a different role, but it’s just as important. A luxury designer needs to view social media as a building block. Kelly Hoppen, Vincente Wolf, and Martyn Lawrence Bullard all have huge social media followings—because their online presence gives them street cred. Luxury is all about association and attraction. For this reason, you need media coverage and editorials. You need that social media following and a fan-base. Keep listening as the ladies talk about how your marketing strategy needs to be taken up a notch and what that could look like—and hear a smashing Edna Mode impression. Luxury design is all about design without compromiseMany designers don’t want to choose the luxury niche because they have the misconception that the clientele they’d work with would be arrogant and elitist. But the world of luxury has shifted to be more inclusive and enlightened. The culture is evolving and so must you. The new era of luxury are people who desire to live congruently with the way they feel inside—with no compromise. Julia has a client that specializes in completely vegan luxury design. It isn’t that the clientele is snobbish, but they have the means to be specific about the customization level they desire. Your goal as a luxury designer is to deliver impeccable quality. Keep the promises you make to your clients—then take things up a notch. Julia covers the biggest obstacle luxury designers struggle with, if the middle-tier still exists, and SO much more—so listen to the whole episode for all the juicy details!Connect With Darla & Wingnut Socialwww.WingnutSocial.comOn FacebookOn Twitter: @WingnutSocialOn Instagram: @WingnutSocialDarla’s Interior Design Website1-877-WINGNUT (connect with us for your social media marketing needs)Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneInAudio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com
High Point Market needs to be an event every designer has marked on their calendar! The market is the largest home furnishings industry trade show in the world. With over 10 million square feet of space and thousands of vendors, it is THEeventfor Designers.The fall market just wrapped up and Darla and Natalie are here to chat about what they learned. The networking and other practical applications they took away are covered in this minisode of Wingnut Social—Don’t miss it!What You’ll Hear On This Episode of Wingnut Social[0:35] High Point Market[1:45] Darla moderated her first panel![2:20] Practical applications from High Point Market[3:40] High Point is networking heaven[4:35] Make a list of the showrooms to see[5:45] An example of user-generated content[7:45] Every person is SO givingResources & People MentionedOur DCOTA Keynote Panel!High Point MarketSandra FunkShayla Copas InteriorsJamie SwansonSara Lynn Brennan InteriorsTiffany Ringwald PhotographyCurrey & CompanyBethanne MatariSasha BikoffKate O’HaraNicole HeymerTaylor SpellmanChandra RugsMydomaHigh Point Market is networking heavenHigh Point Market is the preeminent trade show for designers—but that isn’t just because of the millions of square feet of showrooms (though you definitely need to make a point to see many of those). With a big name in the industry around every corner, the networking opportunities are endless. Darla even got to hug Taylor Spellman.Pretty awesome, right? It also gives you many opportunities to put your brand out there. Karina Jones, Wingnut’s Producer, had the wonderful idea to pass out Little Debbie Cakes in boxes labeled with a Wingnut Sticker and a business card. What a genius marketing idea. AND people tagged Wingnut on social media eating their Little Debbie Cakes! So fun.Panelists are giving of their time and adviceHigh Point Market is packed full of learning opportunities. Not only are the panels educational for listeners—but for the panelists as well! Panelists are down-to-earth open-books who are willing to share their successes and their mistakes to help you learn.Why not take advantage of their wealth of knowledge and experience?Darla and Natalie left the market with a little bit of a high-point hangover…and an overwhelming feeling of abundance. Even if you’ve been in business a short time or 20+ plus years you will learn something at High Point. Listen to the full minisode that is jam-packed full of useful tips and tricks for attending High Point and everything Darla and Natalie learned!Connect With Darla & Wingnut Socialwww.WingnutSocial.comOn FacebookOn Twitter: @WingnutSocialOn Instagram: @WingnutSocialDarla’s Interior Design Website1-877-WINGNUT (connect with us for your social media marketing needs)Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneInAudio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com
Personal brand photography is an up-and-coming style of photography that will change the way you look at your business. We’re all familiar with portrait photography and lifestyle shoots—but what sets a brand photographer apart? Why does your business need a personal brand photographer on retainer?Jamie Swanson is a photographer, a blogger, and also a podcaster with years of experience in the industry. Jamie talks with Darla and Natalie about the importance of personal brand photography and how it can positively impact your entire brand in this episode of Wingnut Social.What You’ll Hear On This Episode of Wingnut Social[1:15] High Point Market recap[3:30] Jamie Swanson guest stars![5:20] What is personal brand photography?[8:00] What do you want people to say about you?[14:50] How in-depth do you go?[18:55] Should you make the investment?[25:10] What is the investment range you’re looking at?[27:10] How to find a personal brand photographer[29:20] Embrace being the face of your business[34:10] What up Wingnut round[36:45] How to connect with JamieConnect with Guest NamePersonal Brand Journey PodcastJamie’s WebsiteJamie on FacebookJamie on InstagramResources & People MentionedFall Market 2019Jenna KutcherLaura ThurmanBook: Reboot by Jerry ColonnaWhat sets personal brand photography apart?A personal brand photographer is a multi-faceted professional who can create beautiful images that highlight who you are as a business professional and human. They help you create a professional image that sets you apart and connects you with your followers.What do you want people to say about you?Are you funny? Down-to-earth? Imaginative? Entertaining?A good photographer will help you identify the connection you want to make and help illustrate it to your audience. It is a strategic branch of photography that combines technical skills, psychology, and a lot of imagination. Jamie gives Darla and Natalie ideas for scenarios to photograph (possibly even involving whiskey and Little Debbie Cakes) and goes in-depth into the process—keep listening! It’s an investment strategy you can’t ignoreYour goal as a business owner and entrepreneur is to create a name for yourself and your brand. You want to be THE go-to home designer in your area. Personal brand photography used strategically on social media can be the accelerant you need for your business. While it can be a significant investment, the upside is well worth the cost.If you’re new to the market and just getting your business launched, Jamie recommends investing in a basic package. If your business is bringing in consistent revenue and you’re ready to take it to the next level: get a personal brand photographer on retainer now!They will deliver gorgeous photos of you in your element. With the right images executed correctly, you can lower your monthly ad spend and increase social media engagement. Your investment will pay off. Connect With Darla & Wingnut Socialwww.WingnutSocial.comOn FacebookOn Twitter: @WingnutSocialOn Instagram: @WingnutSocialDarla’s Interior Design Website1-877-WINGNUT (connect with us for your social media marketing needs)Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneInAudio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com
Bublup advertises itself as “the cloud reimagined”. Why are Darla and Natalie so fascinated by it? It’s changing the way the world looks at storage. It allows you to save everything in visual folders—PDFs, photos, videos, GIFs, notes, and more.It’s akin to Pinterest, Dropbox, and Google Drive on steroids. So how can an interior designer use the application? Are the unique applications of it worth the learning curve? Darla and Natalie chat all about it in this episode of Wingnut Social.What You’ll Hear On This Episode of Wingnut Social[1:50] All about Bublup[3:40] The Bublup Superpower is “Rolls”[5:20] All this is for free[6:30] Send a roll to clients[7:40] How the app acts as a reverse pluginResources & People MentionedBublup.comDarla’s Bublup RollDarla Powell Interiors: InstagramThe digital vision board for creativesBublup has an extension that you can utilize on Google Chrome that allows you to clip an article, photos, videos—or anything that you desire and save it to a folder. It’s a digital vision board for any project you may be doing that you can even share directly with clients. Darla’s even planning on making a folder for Disney World’s Star Wars park. The applications are endless, and honestly it can easily become an obsession. It seems a far better way to organize cloud storage and it’s enjoyable. Win-win.Bublup’s superpower lies in its RollsYou can transform your folders into what Bublup terms “Rolls”. It’s similar to the organization of a basic landing page for a website—but it’s anything but basic. Once you’ve completed your Roll, you can easily share it with anyone by sending them a link.Darla created a Roll that is linked below in the show notes, go check it out!This could revolutionize the way you can share projects and ideas with friends, family, and even clients. Even better, Bublup is completely free. You can upgrade to paid plans for more storage and upload capacity. Be sure to give the free version a shot and change the way you organize storage.Connect With Darla & Wingnut Socialwww.WingnutSocial.comOn FacebookOn Twitter: @WingnutSocialOn Instagram: @WingnutSocialDarla’s Interior Design Website1-877-WINGNUT (connect with us for your social media marketing needs)Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneInAudio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com
Do you know how to create Pinterest pins that are eye-catching, informational, and worthy of going viral? Or does Pinterest endlessly baffle you? So many assume that it operates like Instagram but that is far from the case. If you’re ready to create pins that pop—that drive traffic to your website—listen to this episode of the Wingnut social podcast with Shana Heinricy.Shana is currently Wingnut Social’s director and the genius behind our marketing strategy. She holds a master’s degree in communications and has worked in public relations and communications all of her professional life. She loves the creativity social media affords her while also satisfying her analytical side and need to see consistent results.What You’ll Hear On This Episode of Wingnut Social[3:00] Shana Heinricy: Director of Wingnut Social[3:55] Breathtaking Tailwind Statistics[8:30] What sets Pinterest apart from other platforms?[10:15] Making the videos and photos searchable[11:40] How an Interior Designer can benefit from Pinterest[13:10] What demographic is on Pinterest?[15:20] Should you create or recycle content?[17:00] What does well on Pinterest?[18:00] How often to post?[19:00] Curating content vs. repinning[21:00] How to get a pin to go viral[25:22] Pinterest ads and promoted pins[31:20] What up Wingnut roundConnect with Shana Shana’s LinkedInwww.WingnutSocial.comOn Instagram: @WingnutSocialResources & People MentionedQR Codes Kill Kittens by Scott StrattenTailwind TribesWhy is Pinterest neglected as a social media platform?While Instagram is the current obsession and the #1 social media platform you should be using, you need to add Pinterest into your arsenal. Pins (and now videos) that you post on Pinterest are indexed by Google and will show up under a Google image search. This is huge! Images are the 2nd largest driver of traffic to your website.So how do you optimize your Pinterest posts to be indexed by Google? It’s all in the details. Your image needs to be titled correctly with your business name and a term that is searchable by Google. Focus on Search Engine Optimization (SEO) and keywords in your caption and remember, unlike Instagram: Everything is searchable on Pinterest.How to create Pinterest Pins that will go viralPinterest is especially valuable for designers who blog or have their own product line. Because—gasp—you can sell directly from Pinterest! Shana says if you fall into those categories, you need to spend a significant amount of time on Pinterest to drive traffic to our products or blogs.You have to understand that Pinterest is geared toward people experiencing particular life moments. They could be buying and decorating a new house, giving birth to their first child, or planning a wedding. So your keywords need to cater to people immersed in these life moments. Shana says the simplest way to do that is to create pins that will go viral. But what type of pin tends to succeed above all others? An infographic. Detailed infographics that stand out have the highest likelihood of going viral. Take the blog post that you want to drive traffic to and find a way to visually represent it in an infographic. If your pin is successful, you can take it and boost it—and watch the traffic to your website soar.Connect With Darla & Wingnut Socialwww.WingnutSocial.comOn FacebookOn Twitter: @WingnutSocialOn Instagram: @WingnutSocialDarla’s Interior Design Website1-877-WINGNUT (connect with us for your social media marketing needs)Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneInAudio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com
Hashtags are all the rage—which is why you NEED to create a branded hashtag for your business. A hashtag is a fun and effective way to build an authentic following. It also allows you to bring your voice to social media.So are you ready to take your social media presence to the next level? Do you want to build a community for your followers? Listen to this minisode of Wingnut Social with Darla and Natalie to find out how to create a branded hashtag, and why it’s so important. They share their brand new hashtag in this episode—don’t miss it! What You’ll Hear On This Episode of Wingnut Social[0:40] Monday Marketing Mini-sode[1:00] Branded Hashtags[2:15] Help separate you from your competitors[4:20] Creating a branded hashtag 101[5:55] Designer example[7:00] We reveal our new branded hashtagResources & People MentionedLuAnn Nigara - LuAnn LiveLuAnn on InstagramO’Hara Interiors on InstagramBuild a dedicated community that’s all yours with a branded hashtagA branded hashtag is one of the best ways to separate you from your competitors. Not only that, but it gives your community a way to connect with you and each other. You can interact and share relevant content that everyone can see by visiting your hashtag. Find fun ways to draw them into your community. Ask them to share photos using your special hashtag, like “#WingnutWednesday”. Or post a challenge asking them to do something—like showing off their fall porch decor! The end goal is to give your followers a platform for their content.Be creative, quirky, and clear!Your hashtag can’t be boring. For example, “Miami Designer” is just too generic. Martha O’Hara gives us an example of a great branded hashtag: #OHMyStyledLife. It’s fun, it’s catchy, and above all it’s memorable. So give it a shot and see what fun hashtags you can come up with!You also want to be clear with your followers why they should use your hashtagYou need to offer them value.So what does that mean? Be clear how you will reward your followers. One of the easiest ways to do that is to share their posts on your social media when they use your branded hashtag. Your follower gets all the credit, and it will help new designers get a reach they wouldn’t have. Who doesn’t want that?!To hear more—and finally find out what our brand new hashtag is—listen to our minisode now!Connect With Darla & Wingnut Socialwww.WingnutSocial.comOn FacebookOn Twitter: @WingnutSocialOn Instagram: @WingnutSocialDarla’s Interior Design Website1-877-WINGNUT (connect with us for your social media marketing needs)Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneInAudio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com
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Comments (4)

Stacy Hernandez

Loved this episode! But truly, what is there not to love about Corey Damon Jenkins!? He is so talented, informative and genuine. 🍎🍎🖊️🖊️ I get so much out of your podcast!! keep'em coming, love to laugh and learn with you and Natalie.

Jul 31st
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