DiscoverThe Interior Design Marketing and Business Podcast: Wingnut Social
The Interior Design Marketing and Business Podcast: Wingnut Social

The Interior Design Marketing and Business Podcast: Wingnut Social

Author: Darla Powell

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The interior design business and marketing podcast for designers, decorators, stagers, architects, landscapers, and home pros. Hosted by interior designer, Darla Powell, and "The Soulless Ginger", Natalie Grafe.
169 Episodes
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Facebook created Messenger Rooms in April as an answer to Zoom who had more than quadrupled their users during the Coronavirus pandemic. The FREE Messenger Rooms have done so well that they’ve dug into Zoom’s market share—and even lowered their stock price.    Now, Facebook is implementing a NEW feature into Messenger Rooms: The ability to go Live. This gives designers diverse alternatives and makes it more possible for large audiences (up to 50 people) to tune in and watch group video calls in real-time.  What You’ll Hear On This Episode of Wingnut Social [1:16] NEW: Facebook Messenger Room Livestream [2:23] How do you go Live from Messenger Rooms? [2:57] How is this different from a normal Live? [5:16] What this feature means for designers [6:22] What Facebook has up its sleeves [8:38] Darla’s solo Blooper Reel! Resources & People Mentioned Facebook Portal Facebook Messenger Rooms WhatsApp Instagram Going Live in Messenger Rooms You can create a room from Facebook or Messenger Web and invite anyone to join—even if they don’t have a Facebook account. Viewers can join from their computer, phone, or tablet. You can broadcast that you’re going live to a profile, page, or group.    You have control over where the room is shared, who can see it, and who can join. You can even add or remove participants from the room or as Darla put it—“Be your own bouncer.” How is this different from a normal Live? Can Facebook access the audio or video? Listen to find out! What the Live feature in FB Messenger Rooms means for designers If you can go Live with groups up to 50 in messenger rooms—for free—hello! That means designers can create webinars, host events with multiple guests or panels, share presentations, or launch courses right through Messenger Rooms. You can control who’s invited and who can see the Live.   It can be a way to create a weekly or monthly VIP group for followers. They can participate, ask questions, and interact with you “face-to-face.” It’s great for networking. It can help you gain traction before moving on to paid platforms or before announcing a paid webinar.   Facebook is building a serious connective infrastructure to help YOU build your empire. Give it a go, invite some people, see how it works out. What else does Facebook have up its sleeves? Find out by listening to the whole Monday Marketing Minisode!  Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla’s Interior Design Website Check out the Wingnut Social Media Lab Facebook Group! 1-877-WINGNUT (connect with us for your social media marketing needs)   Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com
How do you resonate with your audience during times of crisis? How do you create meaningful and progressive changes in the content you provide? Where is the future of design heading? In this episode of Wingnut Social, the Editor-in-Chief of Luxe Interiors + Design Magazine—Pamela Jaccarino—joins Darla and Natalie to talk about how to communicate with your audience, ways the magazine has pivoted in response to recent times, and the future of the design industry.    Pamela Jaccarino is the founding Editor-in-Chief of Luxe Interiors + Design Magazine, the largest residential architecture and design brand in the country. She’s been in the position for 15 years and has been instrumental in the growth of the brand. She continues to champion its fresh vision and evolution. Don’t miss this educational and evocative episode!   “If you want to be successful at anything that you do—no matter what it is—it’s always a challenge. There's always a mountain or a hill in front of you if you’re out for excellence.” — Pamela Jaccarino What You’ll Hear On This Episode of Wingnut Social [5:21] Today’s guest is the Editor-in-Chief of Luxe [6:10] Speaking to their audience during trying times [9:25] How Luxe made some pivots in 2020 [14:25] The types of projects Luxe looks for in their pieces [19:07] Luxe Connects—a B2B resource [22:39] Has the Coronavirus impacted advertising? [25:05] How to pitch a project to a magazine [27:20] What up Wingnut round! [31:13] Mercury...is in Retrograde [34:05] Bubble-gum Blooper Reel!  Connect with Pamela Jaccarino Follow on Instagram Connect on LinkedIn Resources & People Mentioned Luxe Interiors + Design DesignTV by Sandow Curio Electro BOOK: Anne of Green Gables BOOK: American Dirt Resonate with your audience during times of crisis Luxe puts out 75 different publications across 14 regions in the country. It’s a big design machine. With the recent Black Lives Matter movement at the forefront of the world’s attention, Pamela points out that they felt it was important to listen and do better. She states that they’re “Ensuring that we have diverse voices through the pages of our magazine and in all of our platforms.”   There is not enough diversity in high-end regional design. But it’s something Luxe has committed to for the long haul—they want to strive for meaningful change. They have a plan in place to ensure the changes they make are sustainable. The publication already gives voice to so many artisans, designers, and architects. They want to dig deep and look further for diversity because it enriches everything. Pamela emphasizes that all leaders in design should be doing this.   It’s incredibly important to be sensitive and aware of what’s going on in the world—and how it impacts your audience. Listen to hear what types of projects Luxe looks for in their pieces and the different modes of communication they employ to resonate with their audience. Pamela also shares upcoming design trends and changes she sees happening in the industry.  Luxe Connects—a B2B resource The great recession in 2008/2009 was an incredibly challenging time for everyone, including design professionals. Luxe has a lot of regional advertisers that partner with them and they wanted a way to communicate and facilitate conversations. They initiated the Luxe Connects program in 2008 and never looked back. They now host 50–60 Luxe Connects across the country.   They continued to host these virtually during the Coronavirus crisis. It not only facilitated necessary dialogue between businesses but gave Luxe a true birds-eye view of what is happening in the luxury residential design sector. Pamela believes we will see a post-COVID change in architecture and design to better reflect situations where families are working and living in their homes 24/7. There is a lot of movement happening in the design world.   Through these conversations with their partners, they’ve learned that businesses continue to feel the need to market and advertise, as well as stay connected and get their message out there. Designers’ pipelines are staying full. Overall, Luxe launched Connects because they desire to be a brand that’s there to serve their partner’s needs in any way that they can.    Want more information on Luxe Connects? Reach out and connect with a regional publisher! Listen to the whole episode to hear Pamela share how to properly pitch a project to Luxe—or any magazine. Luxe continues to be a mover and shaker in the design industry. Listen to this episode for some unique insight from their editor-in-chief!  Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla’s Interior Design Website Check out the Wingnut Social Media Lab Facebook Group! 1-877-WINGNUT (connect with us for your social media marketing needs) Wingnut Social Podcast Sponsor  Article Modern Furniture   Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com
Your Pinterest feed will NEVER be the same! Why? Because Pinterest has updated its algorithm to make room for new content—and creators. Pinterest has introduced a real-time ranking system for your home feed called controllable distribution.    They’ll be able to balance the types of content that will be shown in a pinner’s home feed. Why are they changing it? What will your Pinterest feed look like? Give this Monday Marketing Minisode a listen to find out! Plus, you’ll find out whether or not Darla can make it a week without talking about TikTok... What You’ll Hear On This Episode of Wingnut Social [0:38] All about your Pinterest Feed [1:57] Why are they changing it? [2:44] The content will be based on a percentage [4:42] What does this mean for designers? [6:05] Blocking inappropriate content from your feed [6:54] Today’s big Pinterest takeaway [8:53] The ever-amusing blooper reel! Resources & People Mentioned Pinterest Bringing NEW content to your Pinterest Feed Pinterest doesn’t want your feed to be stale. Secondly, they want to expose you to new content that you typically wouldn’t be exposed to. Part of the algorithm update is in response to the Black Lives Matter movement to give wonderful creators their fair share of visibility.   Now they’ll slide some things into your home page they think you might like. If Pinterest decides they want to add 4% more video content to your feed, the controlled distribution algorithm will automatically be able to achieve distribution while still respecting your content preference.    But the algorithm isn’t changing completely. It’s only applied after the traditional home feed ranking algorithm. So it’s an added layer to help expose you to new creators and new content. Pinterest used to rely on engagement data to drive it’s pin recommendations. But they must evolve. In the words of Neil Armstrong, “That's one small step for man, one giant leap for mankind.” What should designers include in their Pinterest content strategy?  Pinterest is trying to attract more creators to the platform. So designers need to keep more content flowing in the form of creating original pins—including video. They haven’t outright stated they’re prioritizing video, but it’s the under-the-table vibe Darla and Natalie are getting.   Video usually gets more engagement, likes, and comments, so it’s worth the investment. Social media platforms have been making a TON of updates lately. But Darla and Natalie point out it’s their job to stay on top of algorithm changes—and keep their listeners in the loop. It is pretty good job security! Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla’s Interior Design Website Check out the Wingnut Social Media Lab Facebook Group! 1-877-WINGNUT (connect with us for your social media marketing needs)   Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn   Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com
How do we negotiate the logistics of creating a virtual workplace? Can your design firm work remotely permanently? Are the cost savings worth it? Do you even want to go back to working in an office setting? If any of these questions are swirling around in your head, Chad James joins Darla and Natalie to dissect the topic. Don’t miss this episode of the Wingnut Social podcast!  Chad James has been in the design industry for 23+ years. He leads a talented team of trusted designers in creating a uniquely tailored experience to each client they serve—centered on a meticulous approach to quality and design. They work to create custom residential and commercial construction including boutique hotels, refined restaurants, and beautiful homes.  What You’ll Hear On This Episode of Wingnut Social [1:33] Natalie’s Birthday present just happens to be... [4:59] Chad James shares the pros and cons of going virtual  [7:01] Focus on creating some sense of normalcy [9:04] Using Microsoft Teams to ease the transition [15:34] Moving back into the office full-time [16:56] The pros and cons of each option [21:09] How to get a hold of samples in a virtual workplace [23:32] Operating virtually and managing a team [29:06] Should designers move to a virtual workplace?  [31:35] Something that surprised Chad when working virtually [34:11] The importance of establishing personal connections with your team [37:08] The What Up Wingnut Round!  [40:44] How to connect with the Chad James Group [44:41] Can’t-miss blooper reel! Connect with Chad James Chad James Website Chad James Group on Instagram Chad James Group on Facebook Resources & People Mentioned Textbook: Professional Practice for Interior Designers Microsoft Teams How Microsoft Teams eased the transition into a Virtual Workplace Nashville had a large influx of cases early on in the Coronavirus pandemic. This led Chad and his team to decide to shift to a virtual workplace. But how did they do it? How did they move their office home and make it a smooth transition? Chad notes that Microsoft Teams was the platform his team brought to the table. Chad was hesitant to use it—because he’s a loyal Apple guy—but they ended up loving it.  Plus, it opened up a new realm of possibility for his clients. He’s able to share drawings, proposals, and screenshots while still being able to see their reactions over video. Chad admits that he’s an old dog when it comes to technology and he doesn’t like to learn new tricks but Microsoft Teams is user-friendly and easy to maneuver.  Since his team has moved back to the office they’ve continued to use the platform for inner-office communication as well as client communication. What started as something that would ease the transition into a virtual workplace become a staple for their office.  Weigh the move to a virtual workplace carefully Chad learned early on in his career that he needed separation of work and home life. Not only that, but he prefers to be in an office interacting with people and building on the relationships he’s formed. If you’re contemplating completely moving your team to a virtual workplace he notes that you have to decide what’s most important for your creativity and business mindset.  For his business, that means moving back into the workplace, while embracing a few of the things that made the virtual workplace manageable for them, such as Microsoft Teams. But you have to consider what’s best for the functionality of your team. Chad notes that the Chad James Group is “About the relationship and the feeling and the experience more than just the day-to-day design.”  Managing and operating a virtual workplace Operating and managing a virtual workplace can be an easy shift—depending on how much you trust your team. Chad points out that he has a director of operations that is the glue that holds everything together. He knows Chad’s schedule better than he does. As a creative, Chad can get a bit overwhelmed if he looks too far into the future. Having a Director of Operations helped ground him in the day-to-day and take everything a moment at a time.  One of Chad’s biggest concerns, when they shifted to a virtual workplace, was the eventual transition back into the office. He didn’t want his team to develop poor habits while working from home. So from the very beginning, they had a morning Microsoft Teams call where he saw everyone dressed with hair and makeup done—showered and prepared as though they were going to the office.  One of Darla’s favorite phrases is “How you do anything is how you do everything.” and this is an example of that. Getting up and getting ready for the day puts you in a mind-space where you’re ready to actually work and not be lackadaisical and comfortable.  Create a place of transparency for your team When Chad’s Dad passed away a few years ago, he realized he needed to be very purposeful with the remaining years of his life. He chose to be purposeful about his intentions and how his team, company, and clients saw him. When his team transitioned into a virtual workplace he knew it was important to continue to foster an environment where everyone talked openly and honestly about how they were dealing with their emotions.  He points out that as a business owner, there will always be things that you keep in your side pocket and deal out when it needs to be dealt. This time wasn’t just about business, but about each other. It’s so easy when you’re not working in an office to become detached and distant and to lose the human connection.  Chad points out that you don’t want to hear that someone on your team experienced a hurt or loss and you didn’t know about it. He emphasizes how important it is that you remain connected and talk through emotions with your team.  Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla’s Interior Design Website Check out the Wingnut Social Media Lab Facebook Group! 1-877-WINGNUT (connect with us for your social media marketing needs) Wingnut Social Podcast Sponsor  Article Modern Furniture Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com
Your Instagram Comments Section is Getting a MAJOR Upgrade - Episode 156 Instagram is rolling out yet another new feature that allows you to—drumroll please—PIN your favorite Instagram comments to the top of your thread! Do you want to put a superfan’s comment in the spotlight? Or move negative comments further down your feed? Now you can! In this Wingnut Social Monday Marketing Minisode, Darla and Natalie share how to pin Instagram comments—and why a designer would want to.  What You’ll Hear On This Episode of Wingnut Social [0:36] WHY are they doing a podcast at 5 am? [1:36] You can now PIN your Instagram comments [4:58] Instagram is implementing anti-bullying measures [6:25] The commenter will get notified of the pin [6:45] How do you actually pin the comment? [7:03] What does this mean for designers? [9:07] Blooper Reel! Resources & People Mentioned Instagram  WHY the Instagram comments feature is all the rage  If you have a post on Instagram that’s performing well and a superfan posts an excited and cheery comment, you want to promote it. Now, you can! To do so, you simply swipe left on the comment and click the pin icon and voilà! It will pin the Instagram comment to the top of the thread.  It will be the first comment people see and serve to create excitement and buzz around the post. PLUS the commenter will get notified that you were so enthralled by their comment that you boosted it to the top of your thread. YouTube has embraced the pinned comments feature since 2016, so it was about time Instagram stepped up to the plate.  This can even be a GREAT marketing tool for designers. How? Listen to the minisode to find out! Clean up your Instagram comments Even better—you’re allowed to pin up to THREE comments to the top of your thread. Why is this so important? It allows you to push negative comments—that you may not want to delete—further down and out of sight. So users can still see how you handle negative comments from a customer service point of view, but all of the focus and emphasis is on the positive comments.  Natalie shares that Facebook and Instagram took 1.5 million pieces of content off the platform in the 4th quarter of 2019 and the 1st quarter of 2020 because of bullying and harassment violations. Instagram is going to add more anti-bullying measures to protect their users and encourage a positive environment. Pinning Instagram comments to the top of your thread means YOU have the power to control the environment of your account.  Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla’s Interior Design Website Check out the Wingnut Social Media Lab Facebook Group! 1-877-WINGNUT (connect with us for your social media marketing needs) Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com
There is a severe and noted underrepresentation of Black artists and designers in the design industry. Issues of cultural misappropriation are coupled with a lack of historical and cultural awareness—and it needs to change. Malene Barnett sought to bring about change when she founded the Black Artists + Designers Guild (BADG) in 2018, with a mission to “Build a more equitable and inclusive creative culture by advancing a community of independent Black artists, makers, and designers in creative industries.”  Malene Barnett is an artist based in Brooklyn, NY. She founded the Black Artist + Designer’s Guild to combat a lack of representation of Black talent and culture in the design industry. It is a global platform seeking to represent a curated collection of independent Black artists, makers, and designers at the top of their game.  What You’ll Hear On This Episode of Wingnut Social [1:25] Natalie’s TikTok themed dreams [3:30] Malene Barnett’s background in art + design [5:50] Bringing issues of inequality to the forefront [9:05] Had Malene seen improvement with the movement? [10:55] The biggest challenge was getting support and people behind it [12:27] What is the selection process like for designers who want to join? [15:14] What does demolishing and rebuilding look like in education? [16:34] Credit must be given to the originators [18:20] Steps to take to support change (+ design reform) [21:40] Cultural misappropriation in the design world [24:06] What the mission and vision of the Black Artists + Design Guild [26:53] What up Wingnut! Round [29:02] How to connect with Malene Barnett [32:26] Blooper Reel! Connect with Malene Barnett Black Artists + Designers Guild BADG on Instagram Malene’s Design Website Malene on Instagram Connect on LinkedIn Follow on Twitter Resources & People Mentioned BOOK: I’m Not Done Yet by Dr. Cynthia Barnett BOOK: White Fragility by Robin DiAngelo BOOK: Me and White Supremacy by Layla Saad What’s New What’s Next Fabricut Made Goods Vaughan Lighting De Le Cuona Elle Decor House Beautiful  Luxe Magazine Business of Home Architectural Digest The biggest challenges the movement faces When Malene founded BADG the support she garnished was very minimal. People would say, “Oh, that’s a nice gesture” but weren’t truly supporting her vision. ButMalene didn’t ask anybody for anything. She points out that most Black-owned businesses don’t have access to loans or family members who can invest in them. They’ve always relied on their community to support them. That’s why there needs to be more support from the design industry.  With the recent movement brought to the forefront, Malene is seeing large companies reach out to develop long-term partnerships. It’s a step in the right direction. But there still needs to be significant improvement. Malene emphasizes that systems need to be demolished. This awareness of social justice and equality isn’t new. The uproars have happened over time. Malene notes that it’s a constant battle: “We’ve always been fighting for the right to just be and be human.”  There’s a lot of work that has to be done. Malene shares how the design industry is one of the least transparent industries—keep listening to hear why.  Design education needs to be demolished and rebuilt  Malene firmly believes that the whole design education system needs to be rebuilt. She points out that if you go to school for design, you’re usually being taught from the European perspective. Students are being fed the lie that modern design is European—but it isn’t. Modern design is of African descent.  Malene uses Picasso as an example. He is credited with being one of the most influential artists of the 20th century—but much of his work isn’t truly his. He spent time in West Africa studying Yoruba sculptures. He was given the credit for the movement, but the basis of his art was Yoruba art.  “We need to rewrite this narrative and give the credit to the originators of creativity and design and start leading with the indigenous voices—with the Black voices—and then talk about how these principles have been influenced in a particular person's practice versus the other way around.”  Designers must educate themselves on Black culture and design. Malene points out that designers are using Kuba cloth from the Congo and Mud Cloth from Mali in their design as decorative items. This is cultural misappropriation. If Malene were to use it in her design, she’d be labeled as being “too ethnic”. “Ethnic” in and of itself is the wrong word to use. Malene points out that it has been used as a label for anything that’s non-white—and she refuses to accept that.  Malene emphasizes that “This industry has been using black culture so much when it comes to design but yet not giving the credit to the people, to the community, to the culture—and all of that has to change.”  Combating racism and underrepresentation begins with personal change Malene asks, “How uncomfortable do you want to get? How much are you willing to give up?” She notes that supporting the movement is about going deeper and starting with working on yourself. It will require asking difficult questions and a willingness to be uncomfortable.  Decolonize yourself, read books and articles, attend events—learn about your industry. Take a good hard look at difficult topics such as redlining, the division of neighborhoods, and the homeownership disparity. Then you branch out and educate your friends and your family.  What steps can you take to support BADG and Black Lives Matter? How can the design industry push for the necessary change and reform? Where can you learn more? Listen to this episode for more information and an eye-opening design education you've probably never gotten. Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla’s Interior Design Website Check out the Wingnut Social Media Lab Facebook Group! 1-877-WINGNUT (connect with us for your social media marketing needs) Wingnut Social Podcast Sponsor  Article Modern Furniture Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com
Instagram has stepped up to the challenge and has started rolling out its new feature—Instagram Reels. So where has it been rolled out? How will it function? Can it truly compete with THE fastest growing social media app in existence? What does it mean for designers? Darla and Natalie share all the twists and turns in the Instagram vs. TikTok saga in this Monday Marketing Minisode. Don’t miss it! What You’ll Hear On This Episode of Wingnut Social [0:35] Breaking News: India bans TikTok [2:17] Instagram launches Instagram Reels [4:20] Instagram Reels will have the same features [5:20] Why is this rollout so important? [6:49] How do you use Reels on Instagram? [9:46] What does this mean for designers? [11:47] Darla still LOVES TikTok... [12:44] Mydoma studios upcoming seminar [15:35] The infamous Blooper Reel! Resources & People Mentioned Instagram Reels Mydoma 19H Blueprint Why now is THE perfect time for Instagram to launch Reels According to Forbes, Apple caught the TikTok app spying on millions of iPhone users. Because of this (among other alleged security flaws), it was JUST announced that India has banned the use of TikTok. Despite it all, TikTok remains one of the most popular platforms. It generated the most downloads of an app ever in one quarter. But the potential security issues have many experts questioning the safety of using the app.  This is why the launch of Instagram’s Reels feature is perfectly timed. They wanted a piece of the TikTok market—now they just might get it. They’ve already started rolling out the feature in places where TikTok never gained traction: Brazil, Germany, France, and—the real kicker—India. Because of the worldwide familiarity with Instagram and a growing sense of distrust of TikTok, this new feature may gain traction quickly.  Darla and Natalie don’t know when Instagram Reels will be available in the US but you can bet Wingnut Social followers will be among the first to find out! Will Instagram Reels have similar functionality to TikTok?  Instagram Reels allow you to create engaging video content—similar to TikTok—on your stories. The Reels will be a new mode in the Stories camera menu (the icon looks like a small video). Users can record 15-second clips, choose from a huge library of music, or even record their own voice-overs or soundtracks. You get to control the length of the video, choose a thumbnail for it, and use different effects and AR filters.  You can save it as a draft, send it to friends, and share and add it to your Instagram profile. Instagram is even adding a brand new discovery section on Instagram Explore: ‘Top Reels’, where the best-performing public Reels have the chance to go viral. Natalie points out that Instagram doesn’t do anything halfway, so they fully expect that this new feature will compete with TikTok.  So what does this mean for designers? Will it save you from having to learn another social media platform? Will Darla still be using TikTok? Tune in to this Monday Marketing Minisode to find out! Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla’s Interior Design Website Check out the Wingnut Social Media Lab Facebook Group! 1-877-WINGNUT (connect with us for your social media marketing needs) Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com
Have you thought about diving into the world of product design? Do you have brilliant design ideas floating around in your head that you want brought to life? Or perhaps you’re searching for particular pieces that can’t be found in the market. Tyler Hill’s journey into product design started because he couldn’t find the sconces he envisioned—so he designed them himself. Listen to this episode to hear his unique story! Tyler is the co-founder of Mitchell Hill, an interior design firm—and art gallery—based in Charleston, SC. His travels, life experiences, and numerous educational endeavors have contributed to his keen eye for interior design. Tyler is particularly talented in lighting and furniture design which allows Mitchell Hill to deliver an exceptionally customized experience for their clients. What You’ll Hear On This Episode of Wingnut Social [3:34] Tyler Hill’s background in design [4:47] Tyler’s process: how he got into product design [9:04] How did he find a manufacturer? [11:03] How to get over a creative block [12:53] Margins and pricing for custom lighting [16:45] From product design to licensing [18:03] How important is networking? [19:25] Mock-ups for the non-techie designer [21:26] How to get into product design [23:00] All about Tyler’s upcoming collection: Transparent [26:01] What up Wingnut Round! [28:02] Where to connect with Tyler [31:04] Can’t-miss Blooper Reel! Connect with Tyler Hill Mitchell Hill Interiors Connect on LinkedIn Tyler on Instagram Mitchell Hill on Instagram Resources & People Mentioned Darla and Natalie Were Guests on this Podcast! BOOK: The Ride of a Lifetime Architectural Digest House Beautiful Adobe Illustrator SketchUp Avrett Lighting Grafton Furniture Tyler’s product design process When Tyler was in the market for a sconce for his home, he couldn’t find anything that fit his vision for the space. So he decided to sketch a design, and then he sketched some more—and realized he loved doing it. So he started to build a portfolio and began to show it to clients. Everyone wants their home individualized and unique, so he began creating pieces for his interior design clients. He found a local manufacturer to produce his lighting and he eventually expanded into chandeliers, flush mounts, etc.  As far as the creative process goes, Tyler notes that he will often wake up in the middle of the night feeling inspired. Or he’ll pull inspiration from Pinterest or Instagram images. He may take a walk or take inspirational photos while traveling. The bottom line is that you can find inspiration everywhere. Once Tyler has an idea, he typically starts with a simple hand sketch. Once he’s done the drawings he imports it into his software program (SketchUp) and does realistic renderings in Adobe Illustrator.  Keep listening to hear how Tyler found a manufacturer to produce his designs, how he prices his lighting—and even how to overcome creative blocks.  How to get into product design and licensing According to Tyler, if someone wants to get into licensing, the best thing you can do is get some pieces made and photographed. As you start building a portfolio of design work, you also need to start building your credibility in the media. Why? Because networking and visibility is a big piece of the pie. You need to become an influencer. Even doing panels at markets will begin to build relationships with other designers.  He emphasizes that you need to get yourself out there and tell your story—that’s what people want to hear. They want to see where you’re coming from, what’s going through your head as you’re designing, where you’re getting your inspiration, and where you’re heading next.  Above all else, if you’re passionate about product design you must be patient. Landing a deal requires focus, perseverance, and confidence in yourself that you can make it happen. Tyler also dishes the details of his upcoming collection, ‘Transparent’, in this episode—don’t miss it! Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla’s Interior Design Website Check out the Wingnut Social Media Lab Facebook Group! 1-877-WINGNUT (connect with us for your social media marketing needs) Wingnut Social Podcast Sponsor  Article Modern Furniture Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com
Do promoted pins really get you the best bang for your buck? Or are you throwing money down the drain? In this Wingnut Social remix, Shana Heinricy—Wingnut Social’s Director of Social Media—talks about boosting Instagram, Facebook, and Pinterest posts. She shares TWO great strategies to promote your content and what to budget for it. Listen again—you’ll see this topic in a whole new light.  What You’ll Hear On This Episode of Wingnut Social [1:38] Why you NEED to boost your posts [2:41] Boosting a post? The algorithm applies.  [3:22] Promoted pins: strategy #1 [4:40] Promoted pins: strategy #2  [5:11] Targeting your audience 101 [8:40] What applies to Pinterest? [9:20] How to budget for boosted posts Resources & People Mentioned Facebook Ads Manager Follow Shana on Twitter Connect on LinkedIn Budgeting for your Pinterest pins Wasting your time and money on follow/unfollow tactics or even buying followers will result in a whole lot of spam. What should you do instead? You can take the same money you’d spend on those services and use it on promoted pins. You’re not buying a set amount of impressions. You’re adding a budget—and depending on your post performance—they’re going to show it to a certain number of people. But these would be people that want to follow you and are interested in what you’re doing. It will get you better results—for the same amount of money.  So how much money does Shana recommend spending? She points out that you can do really well if you implement a $300 monthly budget for promoted pins. But even $20 or $50 should bring you some progress. You should see account growth, more followers, and increased engagement on promoted pins AND other content. It is one of THE best tactics to grow your audience.  Promoted Pins on Pinterest: What’s the big deal?  Just like boosting posts on Instagram or Facebook, promoting pins on Pinterest is all about increasing engagement. Pinterest is typically focused on evergreen content surrounding life’s moments. So think about things like weddings, moving into college, someone’s first child, or being an empty-nester. Create your content to target those life events and, of course, relate them back to interior design.  Another type of post that does really well on Pinterest? Infographics. Shana recommends putting together infographics full of useful information and trying to focus on promoting those pins. Lastly, you want to promote pins that are already performing well for you. The bottom line? Promoted pins can be a game-changer when done right. Listen to this minisode for all the details!  Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla’s Interior Design Website Check out the Wingnut Social Media Lab Facebook Group! 1-877-WINGNUT (connect with us for your social media marketing needs)   Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com
Do you struggle with ‘money mindset’ issues? Do you find it difficult to charge what your time is worth? Do you feel like you’re over-priced? If you’re an over-giver, overachiever, or a type-A personality, you have likely spent your life determining your sense of value and worth by what you do for other people, what you achieve, and what you produce.  But you must learn to recognize that your value and worth is inherent in who you are—not what you do. In this episode of Wingnut Social, Darla and Natalie chat with Nancy Levin about how to overcome negative money mindsets and transform your outlook on your self-worth to embrace the success you deserve.  Nancy Levin is a master coach and best-selling author of multiple books, including Darla’s recent read: Worthy: Boost Your Self-Worth to Grow Your Net Worth and her newest book: Setting Boundaries Will Set You Free. Nancy was the Event Director at Hay House Inc. for 10+ years and now runs Levin Live Coach Academy. This episode is packed full of insight and powerful thoughts on mastering your money mindset.  What You’ll Hear On This Episode of Wingnut Social [1:26] Natalie’s relationship with the Peloton bike [4:36] Nancy Levin’s background and expertise in mindset [8:08] Why do we always put others ahead of ourselves? [9:39] Signs that you have a money mindset problem [13:12] Fine-tune processes, get clarity, and stand in your self-worth [15:28] How do you begin to start setting up boundaries?  [22:36] Setting boundaries will bring you freedom [24:26] Exercises and/or resources that Nancy offers [25:37] Advice: how a designer should value their services [28:23] Do issues of worth impact men in the same way? [30:11] What up Wingnut! Round [32:07] It’s time to create some boundaries [41:19] Blooper Reel! Connect with Nancy Levin BOOK: Worthy: Boost Your Self-Worth to Grow Your Net Worth BOOK: Setting Boundaries Will Set You Free Follow on Twitter Connect on LinkedIn Follow on Facebook Nancy’s Website Levin Life Coach Academy Resources & People Mentioned BOOK: The Dark Side of the Light Chasers Signs that YOU have a money mindset problem Nancy points out that the first key to recognizing you have a money mindset problem, is to recognize when resentment is rising within you. Often, it starts creeping in when you say ‘yes’ when you should’ve said ‘no’. One easy way to learn to say no is by building some space in between the request coming in and your knee-jerk ‘yes’. You must also recognize what mindset is motivating that immediate ‘yes’ response:  “I don’t want someone to be angry.” “I don’t want them to be mad or disappointed.”  “I feel obligated.” “I want to show up as the hero.” “I want to be loved or liked.” If any of those motivations resonate with you, you’re not alone. You have to build in the space to assess what’s true for you. If you can’t say no right off the bat, say “I will get back to you tomorrow”. A yes should only be about desire. It shouldn't be about all of the other factors. Nancy shares that it’s an illusion that we have control over anyone's emotions anyways. We are not responsible for someone’s response to our truth. Recognize that someone else’s urgency doesn’t have to be yours.  Overcome the struggle: adapt your money mindset by setting boundaries Most women are never really taught that it’s okay to set boundaries. Because of this, Nancy believes that “We end up tolerating the intolerable and accepting the unacceptable.” Boundaries are the limits we set personally about we will or will not do—but we aren’t taught that it’s okay to stand by it. “Be seen and not heard” and staying small and invisible is what is ingrained into us. So how should you start setting boundaries?  Nancy notes that it starts with clarity. You must understand that you’re not here to serve everyone. When you’re clear on your ideal client and on the value of your own time and skills, that’s when someone else can value them and your money mindset begins to shift. Stand in your self-worth. KNOW what you offer. If you waiver, it leaves the door open for someone to devalue you.  Practically speaking, Nancy implores to be clear on dates, deadlines, and deliverables. Let your client know when and how you’ll communicate. Clearly outline and define what you do and how you do it. The biggest myth that Nancy busts around boundaries is that other people cross our boundaries. If boundaries are being crossed, you’re the one crossing it. It’s not up to anyone else to uphold your boundaries—it’s up to you.  So how do you ensure you don’t return to your old habits? What are some practical step-by-step exercises or resources you can use to grow and evolve? How do you continue to stand your ground and change your money mindset? Nancy answers these questions and so much more in this episode. If you’re ready to begin transforming your money mindset, be sure to listen.  Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla’s Interior Design Website Check out the Wingnut Social Media Lab Facebook Group! 1-877-WINGNUT (connect with us for your social media marketing needs) Wingnut Social Podcast Sponsor  Article Modern Furniture Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com
If you listened to last week's episode, you know that Darla is FIRED UP about TikTok (it may or may not have taken over her life). They talked about why you should jump on the TikTok bandwagon before it’s completely saturated. This episode has become part two of a TikTok miniseries—and for good reason. TikTok has spilled the beans on HOW their algorithm works.  TikTok is the only platform where you can have ZERO followers and get a million likes on a video that goes viral. Their company values transparency, so they’re opened up about how their algorithm works. That means designers can learn how to get ahead of the curve. So Darla and Natalie spill the algorithm secrets in this Wingnut Social minisode. Don’t miss it! What You’ll Hear On This Episode of Wingnut Social [0:35] TikTok SPILLS their algorithm Secrets [3:48] What’s special about the TikTok platform? [4:30] What will make your video more likely to be viewed? [7:48] Recreate the latest trend to get a bump in views [8:57] Understanding #ForYou + #ForYouPage + #FYP [12:14] Why followers and likes don’t matter  [13:32] What does the algorithm mean for designers? [14:38] Key takeaways for designers [18:35] Blooper Reel! Resources & People Mentioned TikTok What in the world are #ForYou + #ForYouPage + #FYP hashtags? These hashtags are just another way for you to leverage TikTok’s discovery page AKA the “For You” page. Using various iterations of that hashtag can help you get discovered faster. It works synergistically for your enjoyment of the app by contributing to the curation of your page, i.e. the algorithm works in reverse. For example, if you use the hashtag #NoisyNeighbors, that hashtag will show up in the hashtag feed PLUS your #ForYou feed. What comments do you like? What videos do you like? What do you watch? They all influence what you see.  The Algorithm Explained: The KEY to a standout TikTok video Just like any other platform, TikTok also takes into account the number of likes and views. TikTok doesn’t take into account the number of followers or the popularity of previous posts. Instead, their algorithm judges the standalone quality of each video. How long is the video? Did the viewer watch to the end? Did they watch your video again? It all matters. So a unique way that you can trick the viewer into continually watching your video is by using loops. They trick the eye so that you aren’t sure where the video begins or ends—so the viewer watches it a couple of times (and it tricks the algorithm). But it can be tricky to master.  Another tip to increase the likelihood of being featured: make your content entertaining and engaging. The key to getting engagement is working with the algorithm to get on as many ‘for you page’ feeds as possible. You can also jump on the bandwagon with trending interests—but make sure you put your own spin on it.  BONUS TIP: If you spend two hours making videos, you can save them in your drafts and spread your videos out throughout the week. You should also post at least once a day to become a TikTok influencer.  Learn more about the TikTok algorithm and how to keep viewers engaged by listening to the whole minisode! Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla’s Interior Design Website Check out the Wingnut Social Media Lab Facebook Group! 1-877-WINGNUT (connect with us for your social media marketing needs) Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com
Are you an interior designer that daydreams about becoming the next big design star? Do you visualize your name in lights? But how do you get on TV? Is it all luck, hard work, or both? Kristin Giese joins Darla and Natalie to talk about an interior designer’s path to television. She shares the mindset you need to embrace, how to leverage your social media, what producers are looking for, and what YOU can do to land the big gig.  Kristin Giese is a talent manager, brand developer, and executive producer. She began her career building the Nate Berkus brand (amongst other talent). Over her career, she’s partnered with The Oprah Winfrey Show, Target, TLC, NBC, P&G, GMC, and many more. Her storied career and expertise is a welcome addition to this episode of the Wingnut Social podcast.  What You’ll Hear On This Episode of Wingnut Social [3:14] The Wingnut Social Webinar  [5:50] All about Kristin Giese [9:10] TV is not about vanity [11:35] How to position yourself on social media [19:30] Why interior design stars catch so much shade [22:32] What can you gain from being a design star? [25:26] Do production companies own you? [27:54] What you should know about the path to stardom [33:30] What up Wingnut! Round [36:28] Kristin’s Book: Unverified [36:59] Connect with Kristin [40:45] Blooper Reel! Connect with Kristin Giese Follow on Instagram Follow on Twitter BOOK: Unverified All Moxie Resources & People Mentioned Register for the Wingnut Social Webinar BOOK: Think and Grow Rich Britany Simon’s Wingnut Episode Nate Berkus What being a design star is NOT about Kristin’s first piece of advice: It can’t be all about you. She states that “Television—for all of its vanity—is NOT a vanity project.” Before you become a design star—and can’t pick out a head of lettuce without being recognized—you have to put in the work and be humble. Kristin sees a lot of people who use “I’m the next big…” terminology and make the experience all about what matters to them.  But she points out that “The people that are really successful on television are making it about the audience.” You NEED to start with what matters to the audience—the people at home watching your show. How do you fill those shoes? How are you uniquely skilled to step within that role? Do you have someone in mind to co-star with you?  The hero of the story needs to be the observer—not you.  How social media influences your crack at design stardom Kristin believes that social media is a critical element in your design star journey. It’s your resume that exists in the world—you can’t let it sit in the back of your drawer collecting dust. You have to be consistently active and committed to posting and sharing who you are on various platforms. The top 9 on Instagram? Those three rows should tell the viewer exactly who you are. People should experience a three-dimensional you in those nine images.  It’s also imperative that you become comfortable with showing yourself in photos and videos. If you want to be an HGTV design star your face will be everywhere. If you want to be on television you are the brand. You can’t be resistant to the idea of showing yourself or you’ll struggle on TV.  Kristin notes that an audience shows up for people that they know: “The people who really connect make us feel who they are.” Are you funny? Stylish? An overworked Mom? An audience doesn’t want to just see perfection—they want to see the true versions of yourself that make you human.  As Kristin likes to put it: “Content is King, Character is Queen. Forever shall they reign.” Your social media must mesh the two.  Fact vs fiction: Design star reality Kristin points out that the path to stardom is never the straight line that you think it will be. Infact, you rarely make your money on television. The real money is made in the way you can go out in the world and create endorsement opportunities, sell books, etc. Being a design star is simply a tool to leverage to be able to do other things. This idea that you go on television and you immediately get rich and famous is folklore. The road to get there is far longer. Kristin’s seen networks cut shows that were in development for over a year. It’s the nature of the game—it’s failure after failure until it’s not. So you have to know your heart. What is your motivation for being on TV? Is your desire to reach a broader audience? Do you want endorsement work? Being a design star gives you a large platform. Kristen notes that it’s also really fun. It’s amazing to watch someone’s life change when you makeover their home.  So what type of portfolio do you need? How does the behind-the-scenes look working with producers for your own show? It is a linear progression? Kristin answers these questions and so much more in this episode. You HAVE to listen to the whole thing! Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla’s Interior Design Website Check out the Wingnut Social Media Lab Facebook Group! 1-877-WINGNUT (connect with us for your social media marketing needs) Wingnut Social Podcast Sponsor  Article Modern Furniture Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com
TikTok is the fastest growing social media platform of all time. Just as Darla and Natalie predicted, it’s completely taken off—and isn’t just for the tweens anymore. It’s expanding into different genres and gaining traction outside of the 18-24 demographic. People now spend just as much time on TikTok as they do on YouTube.  So how should a designer capture the audience? It isn’t just posting photos or catchy captions, but video production—which can be difficult. Is the payoff worth the effort it takes? Listen to this minisode of Wingnut Social as Darla and Natalie weigh in on this social media sensation and share WHY it’s time to embrace it! What You’ll Hear On This Episode of Wingnut Social [1:10] Gin & Tonic diet: Elderberries against aging [2:15] Why Darla is obsessed with TikTok [3:36] What’s happening with TikTok? [8:50] The TikTok Demographic [10:05] Why TikTok is making a transition [11:24] What’s in it for designers [15:30] Blooper Reel! Resources & People Mentioned TikTok Wingnut’s first TikTok episode Why NOW is the time to embrace TikTok TikTok has seen dramatic growth—probably in part due to the massive numbers of people quarantined at home. Their engagement has skyrocketed and everyone is on the platform non-stop. Darla is obsessed with TikTok and points out that part of the reason is that the algorithm is amazing and curates content that she loves. Not only that, but designers can be more discoverable than ever if they use the right hashtags. So why is not the perfect time to embrace TikTok? Marketers are beginning to eye the platform for opportunity. So it’s the perfect time to build your audience and get on their radar.  Darla points out that if she could go back and build an audience on Instagram before it exploded in popularity she’d be all over it. This is your chance to capture that market share before TikTok is overrun. TikTok is making the push towards tutorials and DIY TikTok is making the shift towards DIYs, video tutorials, and more. Doctors are even sharing medical advice on TikTok. The one caveat is that you can’t be afraid of video. But if you’re creative, you have the ability for a video to go viral quickly.  Darla has followed someone on TikTok from the very beginning—Mrs.Space.Cadet—who now has over 300,000 followers. She created a brand from absolutely nothing. TikTok wants to expand their market share so it’s time to jump on the bandwagon. Darla does point out that there is a learning curve. It isn’t as easy to catch on to as Facebook or Instagram. So grab your teenager, sit them down, and have them help you learn the ins and outs. Because the payoff for the work you put it in will be well worth the effort.  Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla’s Interior Design Website Check out the Wingnut Social Media Lab Facebook Group! 1-877-WINGNUT (connect with us for your social media marketing needs)   Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com
With the Flexibility Act, the SBA has implemented some changes to the Paycheck Protection Program (PPP) loan that is GREAT news for designers and other business owners. In this episode of the Wingnut Social Podcast, Aaron Smyle returns to share the changes that have been made and what it means for YOU. Don’t miss this timely episode! Aaron Smyle has an MBA, MST, and is an Enrolled Agent (EA), a federally-authorized tax practitioner who has technical expertise in the field of taxation. Aaron Launched Smyle & associates in 2010 and serves the NYC area with a special emphasis in restaurants, retailers, creative businesses, medical practices, and law firms.  What You’ll Hear On This Episode of Wingnut Social [4:57] What is the Flexibility Act? [7:51] Natalie got it strictly based on payroll averages [10:56] Where do you apply for forgiveness? [12:20] How the funds have to be spent has changed [14:01] How to make sure you qualify for forgiveness [15:47] The revised payment terms of the loan [20:20] Other notable changes with the flexibility act [23:29] What does the allowance for paying taxes mean? [25:00] What records you may need to provide [26:25] Connect with Aaron Smyle [27:31] What up Wingnut! Round [33:34] Blooper Reel! Connect with Aaron Smyle Smyle & Associates Aaron on LinkedIn Smyle & Associates Instagram Call at 212-356-3997 Resources & People Mentioned Wingnut Social Episode 136: CARES Act Paycheck Protection Program Flexibility Act SBA New Rules for PPP Loan PPP Loan Forgiveness Application (will likely be amended) How the flexibility act changes the PPP loan terms If you originally applied for the PPP loan, the terms of forgiveness were hazy and how you could use the money was complicated (Aaron laid out the CARES act and PPP loan in episode 136 if you missed it). Here are the primary changes that have been implemented in the flexibility act:  Originally you had 8 weeks to bring your payroll up to normal numbers/use the funds. Now, the time has been extended to 24 weeks—if necessary—and will end December 31st, 2020. Originally, at least 75% of the loan had to be spent on payroll to be forgiven. The other 25% could be spent on rent, utilities, and interest charges. Now it’s been changed to a 60/40 split—60% minimum on payroll and 40% between rent, utilities, and interest. Lastly, if you spent the money in other areas the money would roll into a loan versus being forgiven. The original loan repayment terms were to be over a 2-year period. Now you have 5 years to pay back the loan—at only a 1% interest rate.  Currently, you still have until June 30th to apply for the PPP loan. For some business owners, that date is reaching your original 8 weeks. So if you can’t get your payroll numbers up by then, consider extending to the 24 weeks.  What is the next step for designers?  If you haven’t yet applied for the PPP loan because of the repayment terms, inability to operate your design firm, etc. you still have time to apply. The repayment terms are favorable even if you can’t get your loan forgiven. So if you need the funds, there is still approximately $120 billion left in the program (at the time of recording).  If you’ve applied for and received the loan, you’re probably wondering how to apply for forgiveness. The current application is linked in the resources above. However, Aaron points out that it’s likely to be revised. When banks begin accepting the forgiveness paperwork, you’ll bring the application to the bank you received the loan through.  You’ll need to be prepared with documentation. Aaron recommends reading over the application so you can begin gathering the necessary information, which may include: payroll reports (quarterly and weekly), proof of differences or reductions in pay, canceled checks, bank statements indicating amounts for payroll, canceled rent checks, etc.  For discussion about each of these topics, detailed descriptions from Darla and Natalies’ go-to tax professional, and other need-to-know information, tune in to this important episode of the Wingnut Social podcast!  Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla’s Interior Design Website Check out the Wingnut Social Media Lab Facebook Group! 1-877-WINGNUT (connect with us for your social media marketing needs) Wingnut Social Podcast Sponsor  Article Modern Furniture Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com
Instagram is rolling out one new feature after another and this week is no exception. Instagram announced the launch of Badges for Instagram Live and ads for IGTV. The goal is to help support creators by implementing various ways to monetize their accounts.  Right now there are a lot of unknowns and unanswered questions. However, with the 70% increase in Instagram Live views since the beginning of the Coronavirus pandemic, these new opportunities can’t be passed up. Listen to this Monday Marketing Minisode to learn more! What You’ll Hear On This Episode of Wingnut Social [0:38] How to monetize your Instagram [1:30] Wingnut Social Webinar coming up! [2:58] Instagram’s slow roll-out of Live ‘Badges’  [6:47] Doubling down on IGTV and launching ads [9:42] What are the video qualifications for an ad?  [10:37] WHY designers should embrace monetization [13:53] Check out this week’s Blooper Reel!  Resources & People Mentioned Register for the Wingnut Social Webinar! Instagram’s new features to support creators Apply for badges in Live: FORM What are Instagram Live ‘Badges’? Firstly, ‘Badges’ are NOT the same thing as ‘Verified Badges’, which are the little check marks you’ll see next to a verified celebrity, for example. A Live Badge will appear as a small heart (or multiple hearts, depending on what you purchase) next to your name.  Live Badges will be available for followers to purchase during a live stream to help support their favorite creators. It’s a simple way to generate revenue—while being 100% optional for your followers. It’s currently being beta-tested, so stay tuned for a widespread launch. To apply for early access, go to this Instagram page.  Instagram strengthens its investment in IGTV with new ‘ads’ feature Instagram will now be allowing revenue on IGTV through the use of ads. Currently, they’ve chosen a select group of 200 creators to beta test the feature. When you click to watch an IGTV video you’ll be presented with a 15-second mobile-friendly ad.  While not confirmed, it’s being speculated that creators will see 55% of the ad revenue, with the other 45% going to Instagram. Darla and Natalie point out that it’s also unknown who will qualify for ads, though you’ll likely need to have 10,000+ followers and a verified account.  They do know that for a video to qualify, it needs to be at least two minutes in length, it must be all-new content, and you MUST use the preview option in your Instagram feed. You need to commit to creating original and valuable content on IGTV consistently to monetize your account.  If you have a large following and some seriously good content, it’s an easy option to monetize your videos. Plus, Darla and Natalie point out that diversifying your revenue stream is important for the longevity of your business. What are your thoughts? Let them know!  Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla’s Interior Design Website Check out the Wingnut Social Media Lab Facebook Group! 1-877-WINGNUT (connect with us for your social media marketing needs) Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com
Does the Coronavirus crisis have you wishing you had a diversified revenue stream coming in? Or are you looking to diversify for more financial security? Shayla Copas has completely mastered the concept of generating multiple income streams. Darla and Natalie pick her brain and learn HOW she made it happen in this episode of the Wingnut Social podcast! Shayla Copas is an award-winning designer, speaker, brand ambassador, event-planner, author, and philanthropist. Shayla’s design aesthetic she has self-professed as “southern glam”. She has two licensing deals in the works—one for furniture and one for fabric—and she manages to balance it all. How does she do it? Listen to this episode to find out! What You’ll Hear On This Episode of Wingnut Social [2:40] Wingnut Social Webinar registration open! [3:45] Shayla Copas introduction and background  [8:10] How COVID has impacted her businesses  [10:55] How did Shayla get into event planning? [13:07] Stop leaving money on the table [15:48] Public speaking and writing a book [20:28] Brand ambassadorships opened the door for licensing [23:20] What contributed to her visibility the most? [24:14] Did Shayla have a grand master plan? [26:09] Shayla’s advice for a newbie designer [27:01] What up Wingnut! Round [29:01] Connect with Shayla [34:22] Blooper Reel! Connect with Shayla Copas Shayla Copas Interiors Shayla on Instagram Shayla on Pinterest Resources & People Mentioned BOOK: Four Seasons of Entertaining BOOK: The Blessing Shayla’s began diversifying her revenue stream in the ‘90s Shayla’s first business was in silk flowers—before there was a Hobby Lobby on every corner. Soon after she moved to Little Rock, AK she launched her design business. Throughout her career, she learned the ins and outs of event planning and design, but It wasn’t until ‘06/’07 that she decided she wanted to start designing events. It didn’t even require expanding her team—they simply hired contractors for the events as-needed. About 6 years ago, Shayla was on her way home from High Point Market when someone called and asked if she could feature Shayla in her upcoming book featuring 20 designers across the US. She ended up not only being a featured designer in the book—but also graced the cover. It was the “aha moment” she needed. She realized she could write and publish her own book. She ended up becoming close friends with the woman who featured her and introduced her to her publisher. Shayla recommends getting involved as an ambassador as a stepping-stone to licensing deals. It helps you gain visibility and opens up relationships that can lead to more. Every company she’s worked with has aligned with her values and she connects with the people within them on a human level. She notes that when things fall together like that you can create magic together. The big question: How DID Shayla diversify her revenue stream? Shayla believes there are two big contributing factors to the visibility she gained: social media and her book. A book is one of THE best marketing tools that can expose your design brand on a different level. Shayla’s book—coupled with her design businesses and ambassadorship—showed that she could commit to projects at a high level. That ability to commit and follow-through is one of the biggest contributing factors to getting licensing deals.  Shayla didn’t have a grand master plan to diversify her revenue stream so significantly. But she does write down her goals each year—and has always done that—to give her something to strive toward. Shayla believes you just need to be open: “When you pray, God is good and he answers prayers. And sometimes it’s not the way that we think it’s going to happen. Sometimes those things are answered in a different way, but we need to have our ears open and our eyes open to see those opportunities.”  To hear more of Shayla’s story, how she diversified her revenue stream, and her advice for newbie designers—listen to the whole episode! Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla’s Interior Design Website Check out the Wingnut Social Media Lab Facebook Group! 1-877-WINGNUT (connect with us for your social media marketing needs) Wingnut Social Podcast Sponsor  Article Modern Furniture   Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com
Instagram is launching yet another brand new feature: Instagram Guides. Instagram guides will live on your profile nestled between your posts, IGTV, and mentions. So what are Instagram Guides? How is the feature being used right now? Will it be useful for designers in the future? Listen to this Monday Marketing Minisode to find out!  What You’ll Hear On This Episode of Wingnut Social [0:36] Darla LOVES her new Peloton Bike [1:40] Wingnut Social’s very first webinar [2:41] Instagram’s new Guides option [7:13] Where to find current examples [8:01] What do ‘Guides’ mean for designers? [9:12] The ONE caveat Darla identified [11:33] Blooper Reel!  Resources & People Mentioned Register for the Wingnut Social Webinar! Instagram Guides Emilie Kyle Instagram Guides 101 Instagram launched its newest feature that will initially focus on mental health and well-being. At this time Guides are only available for specific creators that Instagram has teamed up with to produce wellness-inspired content. To see a few examples head to the profiles of @heads_together and @Klicksafe on Instagram (mobile). Click on the little ‘open book’ icon to see their curated feeds.  Currently, these creators will feature scrollable curated content regarding managing anxiety and depression, well-being, and staying healthy amidst the Coronavirus pandemic. It’s quite similar to Pinterest—but the content lives on Instagram. It’s a sneaky way for them to keep traffic in their app while also providing immense value to users.  They even announced it will be available in the ‘explore tab’ soon! How a designer can benefit from Instagram Guides According to Instagram, Guides will be available to “creators, public figures, organizations, and publishers.” As a business owner, designers WILL be able to use and leverage Instagram Guides. So what could that look like? Darla and Natalie recommend curating specific content such as a short blog post or infographic. It can be regular text OR a video. You could feature the latest trends or a completed project. Highlight your blog with a snippet of a post. You could even feature collections from your favorite designers—and maybe even land a sponsorship deal in the process.  Using Instagram Guides can position YOU as an influencer in your space. It will be on the explore page soon, which means it can expand your reach and lead to more active followers.  Darla identified ONE caveat to Instagram Guides. What is it? Listen to the minisode to find out! Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla’s Interior Design Website Check out the Wingnut Social Media Lab Facebook Group! 1-877-WINGNUT (connect with us for your social media marketing needs) Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com
Darla and Natalie are pushing their regularly scheduled programming to stand in unity with #AmplifiedMelanatedVoices. They are devastated by George Floyd's death. Darla is a retired cop, Natalie is a firefighter—but George Floyd should still be alive. Not all cops are bad, but this is NOT okay. So they are muting today in solidarity for George.
Do you share inspiration posts on Instagram? Or are you against the practice entirely? Perhaps you just don’t know HOW to do it properly. In this Monday Marketing Minisode, Darla and Natalie dissect the pros and cons of sharing inspiration posts. They also share how to do it the right way—giving proper kudos to the designers. Don’t miss it! What You’ll Hear On This Episode of Wingnut Social [0:40] Inspiration posts: to share or not to share?  [1:44] The cons of sharing inspirational posts [3:40] What’s a newbie designer to do? [5:49] Top reasons to share inspirational posts [8:20] The proper way to share inspirational posts [9:40] Darla’s promised ‘shocker’ [11:15] Wingnut Social Webinar coming up! [12:13] Blooper Reel! Resources & People Mentioned Wingnut Social Webinar: June 25th 2020 at 1pm Kelly Wearstler Emily Henderson Amber Lewis The pros and cons of sharing inspiration posts There are a few notable cons to sharing posts on Instagram that aren’t yours—and they’re the biggest reason why those who are adamantly against it don’t do it: You’re not showcasing YOUR work and what YOU bring to the table. In some cases, it seems as though you’re giving the other designer more credit than you. People might mistakenly believe inspiration posts are your work. Natalie points out that you don’t want to share something that doesn’t align with your design aesthetic + you have to give credit where credit is due. Viewers may like the inspiration post so much that they seek out and hire the other designer—not you.  Keep listening to hear some of Darla and Natalie’s tips to mitigate some of the cons of inspirational posts. But some pros just may outweigh the cons:  Inspiration posts perform MUCH better than organic posts—sometimes up to 3x better. If you need more traffic and interaction on your posts it can help boost your account. 99% of the time designers LOVE it when you share their work with proper credit. Darla refers to it as a “mutually parasitic relationship”—hilarious but true. It allows you to showcase your design aesthetic and what inspires you while still representing your brand identity.  YOU get to weigh the pros and cons, but Darla and Natalie are all for sharing inspiration posts.  How to share inspiration posts the RIGHT way One of the reasons Darla and Natalie launched their #WowWingnut hashtag was to share inspiration posts with the proper permission already built-in. It’s a great way to motivate your followers and grow your following.  Here are the round rules Darla and Natalie follow when sharing inspiration posts: If you’re uncomfortable sharing a designer's image, you can DM them for permission Write about the designer in your caption and how their work inspires you Give proper credit to the designer AND the photographer (when possible) Established designers: Keep inspiration posts a maximum of 15–20% of your posts Newbie designers: inspiration posts can be up to 50–60% of your posts until you have a larger portfolio Darla shares a ‘shocker’ at the end of this episode. Listen to the end to hear what it is! Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla’s Interior Design Website Check out the Wingnut Social Media Lab Facebook Group! 1-877-WINGNUT (connect with us for your social media marketing needs) Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com
Are you ready to change your design game and embrace an innovative business model that makes you ‘Seriously Happy’? Has the Coronavirus forced you to make a shift in your services? Why not take it a step further and tweak your business model moving forward? Today’s guest on the Wingnut Social podcast has been an innovative thinker from day one. Listen to this episode to hear how Rebecca West serves her clients in her innovative ‘Seriously Happy’ fashion. Rebecca West founded her design firm Seriously Happy Homes in 2007. She is a business coach and the author of the book Happy Starts at Home. She incorporates design psychology with her client’s personal aesthetic to craft a design vision like no other. Your home should be your happy place. To learn more about her innovative business and design model, be sure to listen.  What You’ll Hear On This Episode of Wingnut Social [2:20] The upcoming Wingnut Social webinar! [5:40] How Rebecca West became a designer [7:20] Rebecca’s innovative business model [9:06] The budget/money conversation [14:50] How she delivers each clients design [17:31] What Rebecca’s ideal client looks like [22:10] The pricing model Rebecca embraces [25:45] How Rebecca handles revisions [28:44] Rebecca’s innovative business marketing [30:51] How Rebecca handles photographing projects  [32:30] Rebecca’s design psychology focused book [33:35] What up Wingnut! Round [39:32] Blooper Reel! Connect with Rebecca West Rebecca’s Design Website Seriously Happy Homes on YouTube Seriously Happy Homes on Instagram Follow Rebecca on Instagram Connect with Rebecca on LinkedIn Rebecca’s Book: Happy Starts at Home Resources & People Mentioned Wingnut Social Webinar: June 25th 2020 at 1pm (registration starts June 4th) Book: The Artist’s Way by Julia Cameron Claire Jefford’s Wingut Social Episode Rebecca’s Seriously Happy Business Model Rebecca LOVES design. So much so that it is all she offers. Rebecca doesn’t source furniture or do project execution and management—just design. When she launched her design business 13 years ago, she decided she was going to create her own rules. She wanted to focus on design psychology and what made her happy.  The hassle and headache that comes with project execution was NOT her desired role. Rebecca states you couldn’t pay her enough to deal with the stress that comes with execution. So why would she offer a service that she absolutely hates? Different situations call for different solutions. Rebecca wanted to be able to suggest IKEA furniture, instead of sourcing a designer that may be triple the price. She didn’t want money to be the deciding factor in her work. So she made her own way with her business model. How Rebecca executes her business model Rebecca creates a detailed digital file for each of her clients with layouts, dimensions, material lists, products, links to products, etc. Because her clients and their contractors’ source everything themselves, she goes the retail route as often as possible. She leaves all of the final decision-making in the client’s hands. But she’s also available for questions and a helping hand when necessary.  Rebecca fully realizes that her business model isn’t for everyone. Her ideal client is a working professional—frequently in the tech or engineering fields—that aren’t afraid to manage projects. They have disposable income and are thoughtful about how they spend that money. She doesn’t cave when a client asks her to take on the entire project. She doesn’t waste her time on what doesn’t make her happy.  Listen to the whole episode for a laundry-list of helpful information: Rebecca’s pricing model, how she handles the revision process with clients, and the innovative way she markets her business (HINT: It includes Yelp!). Rebecca’s business doesn’t fit your typical mold—but she’s found great success embracing her ‘seriously happy’ mindset.  Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla’s Interior Design Website Check out the Wingnut Social Media Lab Facebook Group! 1-877-WINGNUT (connect with us for your social media marketing needs) Wingnut Social Podcast Sponsor  Article Modern Furniture Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com
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Comments (4)

Stacy Hernandez

Loved this episode! But truly, what is there not to love about Corey Damon Jenkins!? He is so talented, informative and genuine. 🍎🍎🖊️🖊️ I get so much out of your podcast!! keep'em coming, love to laugh and learn with you and Natalie.

Jul 31st
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