The Lab Community:Inside The Lab

Thank you for the support of this community - built by sports business professionals, for sports business professionals. In this episode we hear from Jen Casson. Jen brings 20+ years of experience across marketing, creative, and tech. Jen is extremely passionate about Content Marketing for B2B Sports Tech companies. Jen loves immersing in the sports industry and developing programs to help companies connect with their customers.  Episode Details: Jen's professional journey, transitioning into sports The importance of leadership and teamwork  Defining success and how to stay "balanced" in your career and personal life. You can reach out to Jen on LinkedIn & The Lab Community (Slack Channel) - see information below! LinkedIn: https://www.linkedin.com/in/jencasson/ Slack Channel: https://www.thelabcommunity.com/ Executive Producer: Bryce Only & BO Supervising Producer: Jarrod Barnes Editor: Vuk Artwork by Dereck Williams

Former NIU Husky, turned to career in Sports While playing college football and working in the NIU Athletics Department, Evans graduated with both a Bachelors Degree in Sales and Marketing and a Masters Degree in Sports Management in 5.5 years. He then earned a position with Legends Global Sales/AT&T Stadium's first-ever group sales team and contributed to a $10M revenue per year department through B2B selling efforts. Evans was promoted to sell PSLs for the Dallas Cowboys and then again for the Jacksonville Jaguars, where we exceeded team revenue goals each year. That success led to selling all high-end inventory for the Chicago Cubs and record-setting premier sales team during Wrigley Field's $575M restoration project and ultimately, earning leadership roles with the Charlotte Hornets, a revitalizing Miami Dolphins franchise and now, a Miami Marlins organization full of exciting changes to enhance the overall fan experience. Executive Producer: Bryce Only & BO Supervising Producer: Jarrod Barnes Editor: Vuk Artwork by Dereck Williams

(Note this episode was recorded in 2020) A conversation discussing how we can continue to influence and develop the next generation through conversations and micro-internships. About The Moderator (Corinne Milien) As Co-Founder of The Winning Edge, Corinne is devoted to building diversity in sports business, media, and entertainment by nurturing the next generation of women and minority leaders. After graduating from Bemidiji State University in 2010, with a degree in Sports Management she took her talents to Knoxville, Tennessee to serve as the legendary Pat Summit's last graduate assistant and recruiting coordinator for the Tennessee Lady Vols women's basketball team while earnings a masters in Sports Management. The Winning Edge invites members of The Lab to join our Greenwoodx community where were connect underrepresented students to industry professionals for #OneConversation: https://www.greenwoodx.org/join/winningedge About The Panelist: Ja'Mara Washington - Co - Founder and COO, Greenwoodx (Cisco) Michele Aymold - Vice President of Marketing at Parker Dewey Executive Producer: Bryce Only & BO Supervising Producer: Jarrod Barnes Editor: Vuk Artwork by Dereck Williams

(This episode was recorded in 2020) Former professional athlete that unofficially traded in gym shoes for business attire in 2017. Since then Malcolm has: ☑ Published two books (one best-seller) ☑ Interviewed over 100 of the sports world's most interesting and successful people ☑ Written for and/or been featured in Huffington Post, Front Office Sports, ABC News & Kulture Hub ⮕ Currently Malcolm spends his time building Athletes Unheard, a media platform at the intersection of athletes and mental health. Check us out here: www.athletesunheard.com Want to connect with Malcolm? ➡️ info@malcolmlemmons.com Executive Producer: Bryce Only & BO Supervising Producer: Jarrod Barnes Editor: Vuk Artwork by Dereck Williams

Inclusive Community. Intentional Connection. Designed for sports professionals looking to collaborate, network, and grow. If you missed our Studio Sessions from 2020! No problem - here's an audio recap. (This Studio Session was recorded in 2020) "Social Justice, Athlete Advocacy, and What Others Can Do To Be An Ally" Former Duke Volleyball Standout Nailah Waterfield of Excel Sports MGT will be joining the conversation, along with Chris Manhertz, current TE for the Carolina Panthers, moderated by Layden Williams - Athlete Development Lab Member, Author and Entrepreneur. Executive Producer: Bryce Only & BO Supervising Producer: Jarrod Barnes Editor: Vuk Artwork by Dereck Williams

Inclusive Community. Intentional Connection. Designed for sports professionals looking to collaborate, network, and grow. (Note this episode was recorded 2020) In this episode we hear from Jordan Delegal. Jordan is an experienced “Smarketer” (sales, strategy & marketing professional) known for strategic concept development and flawless execution of integrated brand activation from end to end. - Sales & business development - Content marketing (creation, strategy & execution) - Experiential marketing (sampling, trialing, lead gen, etc.) - Logistics & operations - Account management - Event execution - Site procurement - Brand/Athlete marketing & activation Want to connect with Jordan? (e) Jordan.Delegal@Wilson.com Executive Producer: Bryce Only & BO Supervising Producer: Jarrod Barnes Editor: Vuk Artwork by Dereck Williams

Happy New Year! Inclusive Community. Intentional Connection. Designed for sports professionals looking to collaborate, network, and grow. In this episode we hear from Brett Estrella, Brand Properties & Esports at Excel Sports Management. Brett plays a significant role in Excel's esports strategy with a client roster of some of the most prominent multi-team organizations, international leagues and media platforms in the world.  We discuss Brett's journey in the sports industry while touching on getting your master's degree, the importance of consistency in networking and ways you can separate yourself from the crowd (both while in school and in the applicant pool). Want to connect with Brett? Send him a note on LinkedIn - https://www.linkedin.com/in/bestrella/  (Don't be shy - send a follow-up!) Executive Producer: Bryce Only & BO Supervising Producer: Jarrod Barnes Editor: Vuk Artwork by Dereck Williams

Author – Beyond The Game Host – You Should Listen Podcast Leadership Board – The Athlete Development Lab Creative sports business professional passionate about the intersection of sports, music, entertainment with hands-on trial-by-error experiences building brand awareness that generates revenue. Layden is passionate about curating authentic branding and marketing concepts that brings people closer to their favorite brand, player or team. You Should Listen Podcast - https://open.spotify.com/show/3Q7ZbI7SPWfXYpo1962T8h?si=4dfYLGjkSlCq9cfiQ8DHBQ Executive Producer: Bryce Only & BO Supervising Producer: Jarrod Barnes Editor: Vuk Artwork by Dereck Williams

Nate is a Managing Partner with HTX Sports Tech and currently working with the City of Houston as the Innovation Advisor - providing operational insights, improving efficiencies and innovating through the use of data and technology. Prior to co-founding HTX Sports Tech Nate served as an Implementation Specialist with the Houston Astros, where he was responsible for the management of external and internal projects for business operations and the implementation of technology solutions aimed at improving business operations. He began his career in Ticket Operations working with the University of Cincinnati, Complete Ticket Solutions, Baltimore Orioles, Cleveland Indians, and Houston Astros, where he oversaw ticket system transitions, integration of hardware and software, led strategic digital ticket initiatives, enhanced the adoption of loyalty programs, and researched emerging technologies that supported strategic organizational initiatives and innovation. A native of Ohio, Nate hold’s a bachelors degree in Marketing from the University of Cincinnati, and went on to earn his MBA from St. Thomas University in Miami, FL. Website - https://www.htxsportstech.com/ Executive Producer: Bryce Only & BO Supervising Producer: Jarrod Barnes Editor: Vuk Artwork by Dereck Williams

Former Athlete Turned Investor. Jarrod is committed to building communities, content, and products centered on entrepreneurship and social impact. Jarrod is currently focused on building the Minority Entrepreneurship Institute, creating access to capital and education platforms for diverse founders, and investing in high-potential startups within ed-tech, the future of work, media, and sports technology. On the Inside The Lab Podcast, we interview advisors, investors, sports tech founders, and sports business leaders to unpack their journeys and paths to success. Our purpose is to pull out the life lessons, habits, and thought patterns of these people and share those with others who can use them in their lives and incorporate them into their professional journey. Our goal is to entertain, delight, and inspire our audience into action with real talk and practical advice. In addition, we’ll also cover relevant topics in sports business specific to your industry. Jarrod Barnes (e) : jarrod.barnes@thelabcommunity.com LinkedIn - https://www.linkedin.com/in/jarrodbarnes/ Executive Producer: Bryce Only & BO  Supervising Producer: Jarrod Barnes  Editor: Vuk  Artwork by Dereck Williams

Inclusive Community. Intentional Connection. Designed for sports professionals looking to collaborate, network, and grow. On the Inside The Lab Podcast, we interview advisors, investors, sports tech founders, and sports business leaders to unpack their journeys and paths to success. Our purpose is to pull out the life lessons, habits, and thought patterns of these people and share those with others who can use them in their lives and incorporate them into their professional journey. Our goal is to entertain, delight, and inspire our audience into action with real talk and practical advice. In addition, we’ll also cover relevant topics in sports business specific to your industry. About The Athlete Development Lab: 1. 350 + Sports Business Professionals 2. Across 10 different sport leagues & continents 3. Built for inclusive community and intentional connection Follow us on Twitter & LinkedIn Website - https://www.thelabcommunity.com/ Host - Bryce Only (Twitter - The1Bryce)

Inclusive Community. Intentional Connection. Designed for sports professionals looking to collaborate, network, and grow. On the Inside The Lab Podcast, we interview advisors, investors, sports tech founders, and sports business leaders to unpack their journeys and paths to success. In this episode, Jarrod Barnes and I connect with Michael Vilardo - COO, Emile Learning. Michael comes from a sports background but now finds his passion in entrepreneurship and leveraging his experiences to positively impact others. Michael has his MBA from UCLA Anderson School of Management. As well, Michael brings years of experience from brands like Nike and Uber. About Emile Learning: Emile, a Latino-founded company, is on a mission to deliver the most effective and engaging learning experience for high school students. Since launching in December 2020, over 50,000+ students have enrolled in supplemental and for-credit courses. Beginning in Fall 2021, Emile is also partnering with schools, districts, and community organizations to deliver low-cost, high-quality supplemental learning experiences for students via the platform. Make sure to leave a review and share! Episode link below.

Sports has a unique ability to bring people together, whether it's the athletes in the locker room celebrating a hard fought win, the fans at the game that console one another after a tough loss or the individual that never misses the game on tv. Sports have an impact - where people remember exactly where they were, who they were with, what was the outcome of the game. And on a deeper level, the history of the elite sports programs… and you think about the elI get chills thinking about it. Because there’s certain teams that the culture and environment is different, when you put on that uniform you represent so much more than yourself...like the University of Notre Dame, Go Irish! On the Inside The Lab Podcast, we interview advisors, investors, sports tech founders, and sports business leaders to unpack their journeys and paths to success. Our purpose is to pull out the life lessons, habits, and thought patterns of these people and share those with others who can use them in their lives and incorporate them into their professional journey. Our goal is to entertain, delight, and inspire our audience into action with real talk and practical advice. In addition, we’ll also cover relevant topics in sports business specific to your industry.

On the Inside The Lab Podcast, we interview advisors, investors, sports tech founders, and sports business leaders to unpack their journeys and paths to success. Our purpose is to pull out the life lessons, habits, and thought patterns of these people and share those with others who can use them in their lives and incorporate them into their professional journey. Our goal is to entertain, delight, and inspire our audience into action with real talk and practical advice. In addition, we’ll also cover relevant topics in sports business specific to your industry. Today is Friday, April 23rd and it's 8pm.  We had to switch it up from the apartment in LA. We are at PeerSpace in Irving Park - Chicago, IL, and I am really happy we did. Majority of our content has been recorded virtually. We are still being very cautious and safe as we continue to navigate through the COVID19 pandemic. Certain competitors force you to be better, force you to train harder, to stay in the gym longer, you lose sleep thinking about them… but it's all in good faith. This individual was definitely once of those guys and with that I’d like to introduce Arie Williams to The Lab Community. Talking Points: When did you realize you loved the game of basketball? Who was your favorite player? Elite 8 at Barry University Majoring in Tech, transition to business Have you always been business focused? Did you want to play professional basketball? Here are some high-level questions we’ll cover: ● What do you know now that you didn’t understand early in your career? (Athlete Perspective, Business Perspective) ●  Who are some of the best leaders you’ve been around? What did you learn from them? (Coaches, Teammates, etc.) ●  As you look back on your career, What is one experience or event in your professional life that pushed you to think differently? ●  How do you approach hard decisions where you may not have complete information? ●  What do you do when you aren’t feeling motivated or inspired?

From Los Angeles, CA - Welcome to the Inside The Lab Podcast - I’m your host Bryce Only, thank you for listening - you can find this audio experience anywhere you get your podcast. About Adriene: With over 9 years of experience in the sports biz from the NBA, Electronic Arts (EA), adidas, LA Clippers, FOX Sports and beyond. I am joined by Adriene Bueno, Marketing Manager at Hashtag Sports, Branding Consultant, Sports Industry Career Coach and Founder of Ballers Careers Talking Points: Check-In (How are you?) - Fav Athlete? Why? How have you adjusted to the new virtual environment? Hashtag Sports? What does strategic networking look like? What do you know now that you didn’t understand early in your career? For the job seekers - how do you separate yourself? Can you tell me about a time where you demonstrated grit? Or thought outside the box in lead generation What are the key components of an effective marketing campaign? The Lab is meant to bridge ideas into practice and create the space for collaboration across the industry. Feel free to invite colleagues and others to join the conversation! Built for sports professionals, by sports professionals. Our membership ranges from sports executives to tech entrepreneurs to current athletes.

--- Los Angeles, CA -- About Coach Chevy Saunsoci: Playing Career - Creighton University Women's Basketball  Coaching Career - NAIA (Midland University) & NCAA Division 1 (Creighton University - Big East Conference) LinkedIn - https://www.linkedin.com/in/chevelle-saunsoci-a6583019/ ---------------------------------------------------------------------------------------------------------------------------- About Dvlp Basketball (https://www.dvlpbasketball.com/): Basketball player development and recruiting platform Podcast - https://www.dvlpbasketball.com/podcast Takeaways/Key Points: Life as a Coach  More Than A Game - Impact Beyond Basketball PWP - Patience with a Process/Importance of Routine Access to Resources